Little Rock School District M Scj r*Z March 3, 1993 MAR 3 1993 Otfice of Desegregation .MoniLcring Ms. Ann Brown Office of Desegregation and Monitoring West Heritage Building 201 E. Markham St., Suite 510 Little Rock, Arkansas 72201 Dear Ms. Brown, Attached are several reports that have been requested by your office. The first report is a summary of the activities that will be facilitated by the Office of Organizational and Learning Equity/Recruitment. These activities will contribute toward recruiting for the district as a whole and for the specific types of schools which we seek to promote. The second report is submitted by the Communications Office and summarizes the activities that have been completed during the 1992-93 school year in support of the Office of Organizational and Learning Equity/Recruitment. These activities also support the LRSD recruiting effort for the district and specific schools. In addition, the Communications Office has supplied their Desegregation Plan Implementation Timeline. Information you requested about New Futures For Little Rock Youth is also attached as the third report. Reports which your office requested concerning the 4-Year-Old Program and Academic Support are forthcoming. Sincerely, Marie Parker Associate Superintendent Organizational and Learning Equity 810 West Markham Street Little Rock, Arkansas 72201 (501)324-20001992/93 RECRUITING ACTIVITIES LRSD COMMUNICATIONS DEPARTMENT January 26, 1993 lA /aca A If' o February 1992 MAR 5 1593 Citica of Desegregation Monito
J Realtors Guide providing Realtors, Chamber of Commerce, City of Little Rock, corporate relocation officers and other targeted groups with a comprehensive tool showing all schools and their programs, extracurricular offerings, faculty information and maps showing the areas from which the schools draw their student population. February 1992 Arnold Schwarzenegger visit to Rockefeller to represent the President's Council on Physical Fitness and Sports. February 1992- International and national press requests came to the Communications Office for coverage concerning the President and Mrs.Clinton's role in education in Arkansas.This opportunity allowed the District to present some of its finest programs and promote severe of our schools. Internationally we worked with journalists from France, Germany, England, Japan, Korea, Switzerland, and Australia to name a few. National coverage included affiliates from ABC, NBC, CBS, the Boston Monitor, National Public Radio and many more. April 1992 Premiere of "LRSD Today" a new promotional video produced by the Office of Communications, which uses live video and animation to present the LRSD to parents, new residents and community leaders. The video was deliver^ to the same targeted group as the Realtors Guide. In addition it was delivered to four major video stores to be placed in their community service free rental sections. May 1992 New school brochures were written for four schools, three of which have experienced recruiting problems. The fourth school paid for its own brochure but took advantage of a group printing price because of the volume in printing for four schools at one time.Brochures are being distributed by the Communications Office, Student Assignment and the schools. April 1992- January 1993 Cooperative efforts began with the Arkansas Motion Picture Office to bring Disney Studios to Little Rock to film "The Ernest Green Story" at Central High School. The fUm was completely filmed in Little Rock and on January 4,1993, the film premiere was held at Central High. President-elect Clinton, Ernest Green and his family, Benjamin Hooks, NAACP national president, Disney officials and many other city dignitaries attended the event which received national media coverage. June 1992 Incentive school promotional video produced July 1992 An incentive school hotline was set up by the Communications Department for use by the Student Assignment Office. The line assists parents with information about LRSD Incentive Schools. The parents may leave their phone number and receive a call from Student Assignment with further information. July 1992- Sept. 1992 Production and completion of CAT bus ads, bUlboard ads and bus bench advertising for registration and promotion of incentive, interdistrict, 4-year-old and two new magnet schools. July 1992 recruitment Meeting called by LRSD with PCSSD for Crystal HUI MagnetPage 2 Recruiting Report LRSD Communications Department 1-26-93 August 1992 School calendar produced and distributed to all student households. Sept. 1992 Production began on Curriculum Updates via Cable Channel 4. The purpose of the updates was to inform the public of the new curriculum in place for the 1992/93 year. Sept. 1992 - for information Miscellaneous group presentations (3) currently requested by public October 1992 Dr. Bernd began seven Community Forums throughout the community to gather information from the public. October 1992 October 1992 Production of HIPPY brochure Dr. Bernd began his weekly show at KARN allowing the District to talk about school programs, special events, etc. Among the many schools mentioned were Stephens, Garland, Rockefeller and RightseU incentive schools
Romine and King interdistrict schools. October 1992 Dr. Bernd began the filming of a 4-part public affairs series on LRSD on Fox Channel 16. The programs covered information on the incentive schools, magnets and general information on the District. October 1992 Craig O'Neill (KURB Radio) began doing weekly school announcements from District schools. Each school has announced its special events, awards and programs over the air. Incentive schools taking part in the program are Rockefeller and Franklin. Rightsell is scheduled during February 1993. All schools will be given the opportunity to make their school announcements. November 1992 findings from the seven community forums. Dr. Bemd gave a report over Cable Channel 4 concerning his November 1992 School tours for the Greater Little Rock Chamber of Commerce were arranged by the Communications Office during American Education Week. All (40) participants were surveyed about their perception of the LRSD before and after the visit. The surveys showed that perceptions can be changed if we can get people in to the schools. November 1992 The VIPS Office and the Communications Office surveyed all parents/students who had left the District (those not returning from the 92-93 year) to find out the reasons for leaving. November 1992 Production of registration advertising for Chamber of Commerce publication. The ad featured the Superintendent and the twenty-two 1992 National Merit Scholars from the district. November 1992 Principal cluster meetings training principals on event selection for coverage, proper media reporting and providing them with a comprehensive report of what was covered in the local media month by month.Pages Recruiting Report LRSD Communications Department 1-26-93 December 1992 Groundbreaking ceremony for Martin Luther King Jr. Elementary Interdistrict was organized by the Communications Office. Key constituency invited PCSSD, ODM, etc.The event was highly visible for the promotion of the location which was the key objective. January 1993 Communication Office assisted in promotion of 1993/94 registration by producing the registration brochure distributed to all LRSD student households and quantities to Student Assignment Office for distribution to private schools, PCSSD, etc.
producing a 30-second Public Service Announcement video for television, placing PSAs on nine local radio stations, placing registration information on all television community calendars, and taping a new registration message to be played on the District phone when callers are placed on hold. January 1993 media coverage resulted. Hillary Clinton visit to Rockefeller. Local, national, internationalA RSCEi 'U {i ijcT- MAR 3 1993 Oifica of Desegregation Moniionng Little Rock School District Organizational and Learning Equity Office February 26, 1993 TO
Ann Brown, Monitor Office of Desegregation and Monitoring FROM
Marie Parker, Associate Superintendent for Organizational and Learning Equity SUBJECT
Recruiting Report The attached report summarizes activities that will be facilitated by the Organizational and Learning Equity/Recruitment Office that will contribute toward recruiting for the district as a whole, and for the specific types of schools which we seek to promote.LITTLE ROCK SCHOOL DISTRICT ORGANIZATIONAL AND LEARNING EQUITY RECRUITMENT OFFICE BUDGET/EXPENDITURES ANALYSIS 1991-92 During the 1991-92 school year records for the Office of Desegregation indicated that a total of $45,254 was spent for recruitment activities. Housed in the Student Assignment Office are two recruiters. The salaries are not included as part of these monies. The major recruitment focus, as evidenced by dollars spent, is reflected in the categories listed below: ACTIVITY AMOUNT SPENT Incentive school advertising and equipment Registration brochures Incentive school brochures Arkansas Democrat advertising Retail display Incentive School booth (Park Plaza) Advertising via helium balloons Production for Incentive Schools Woodruff brochures Romine brochures Rockefeller brochures/Four-Year-Old Program Postage for mailing brochures Henderson/McCellan Plan Bumper stickers for Cloverdale Travel - Recruiter Bale recruitment 18,000 3,450 1,800 1,300 1,322 900 139 3,724 1,046 3,631 6,134 1,007 1,507 551 500 153 $ 1992-93 During the 1992-93 school year records for the Office of Organizational and Learning Equity (OLE) formerly, the office of Desegregation, indicated that salaries for two Parent Recruiters have been allocated within the OLE office. The 1992-93 budgeting process indicate the funds previously allocated to the Office of Desegregation are now reflected as Recruitment in the Office of Communications or other program managers budget allocations. The report submitted by the LRSD Communications Office will reflect recruitment activities/expenditures for the 1992-93 school year.Conclusion The LRSD administration recognizes and is in total agreement that a more efficient, effective, and an accountable job can be done with recruiting. To accomplish this will require a more concentrated and coordinated effort of the various umbrella groups and individuals described in the Desegregation Plan. It will also require revisiting, rethinking, and restructuring our current recruitment strategies. We must develop a strategic plan that shows, 1) where we are
2) where we want to be
and, 3) how we will get there. To that end, the Recruitment Section of the Organization and Learning Equity Office is recommending to the LRSD Cabinet that the following steps be adopted and implemented immediately. This renewed effort would require us to: 1. 2. 3. 4. Designate a recruitment coordinator to coordinate all recruitment efforts. Develop a strategic plan to ensure the different individuals, groups, and/or activities function in a coordinated and collaborated manner. Develop specific strategies to ensure the most effective and efficient use of all human and financial resources. Develop strategies for tracking and documentation of all recruitment efforts.LRSD DESGREGATION PLAN Implementation Timeline Area: Parent Recruitment (Private Schoois, incentive Schoois, Area Schools) Goal: To develop a comprehensive plan to ensure coordination of all parent recruitment activities described in the plan. Page Objective Strategy 135 216 To promote the effective and efficient use of Interdistrict and intradistrict recruitment strategies. Designate a parent recruitment coordinator. Establish a planning/impiementation recruitment team representing the various groups described in the plan. Convene recruitment teams to share and discuss LRSD vision, goals, roles, responsibilities, timelines, and expectations for each group, in order to determine each group's commonalities and uniqueness. Designate a contact person at each school to report to an established information center (Parent Recruitment coordinator). Clearly define the role of existing parent recruiters. Conduct a formal and informal survey to assess status of recruitment activities, and collect evidence of those activities which may or may not be working. Meet bi-monthly with representatives from various groups to monitor recruitment activities. Assess the effectiveness of recruitment strategies on an annual basis. Develop strategies for tracking and documentation of all recruitment efforts. Seek court approval of alternative strategies. Beginning Date March 93 Comp. Date April 93 Cost Responsibility Assoc. Supt., Deseg. Feb. 93 March 93 April 93 Jan 93 Aug 92 March 93 June 93 July 93 March 93 Ongoing Ongoing April 93 May 93 Ongoing Ongoing Annually Evaluation PRC appointed PRC/Assoc. Supt., Deseg. PRC Bldg, prin./ local PTA/PRC Assoc. Supt., Deseg. Assoc. Supt., Deseg.
PRT
Team appointed Minutes of meeting Designated Job description Surveys Completed/ Analyzed PRCZ Biracial Team/Assoc. Supt., Deseg. Daily, weekly documentation PRE/Biracial/ PRT Assoc. Supt., Deseg. Annual reportLRSD DESGREGATION PLAN Implementation Timeline Area: Parent Recruitment (Private Schools, Incentive Schools, Area Schools) Goal: To coordinate all private school recruitment activities and provide necessary suuport via the parent recruitment coordinator. Page Objective Strategy Beginning Date Comp. Date Cost Responsibility Evaluation To actively recruit private school students to the Little Rock School District. 95 95 95 95 95 95 95 95 95 Share and network recruitment strategies with PTAs. Provide direct assistance to the PTAs. Meet bi-monthly with PTA Council and or various PTA representatives to monitor recruitment activities. Obtain and forward to each school, computer printouts of students on the data base you are not presently enrolled in the district. Contact these parents and encourage them to reconsider their public school option. Continue to foster relationships with area realtors to access those families with school-age children who are relocating to the Little Rock area. Assess the effectiveness of recruitment strategies on an annual basis. Share and discuss the assessment with all parties. Seek court approval of alternate strategies. Jan 93 March 93 March 93 Jan 93 Jan 93 Jan 93 July 93 July 93 March 93 Ongoing Ongoing Ongoing Ongoing Ongoing Ongoing Annually Ongoing Annually PRTs/PC PRC/PR Biracial/PRC/PRT PRC/PR PRT/PRC/PR PRC/PR PRTs/Biracial/ Assoc. Supt., Deseg. PRTs/ Biracial/ PR/PC Assoc. Supt., Deseg. Doc. of activites Doc. of assistance Doc. of activities Doc. of activities Daily/wkly documentation Daily/wkly documentation Comp, doc./critical analysis Doc. shared information Report filedArea: Parent Recruitment (Private Schools, Incentive Schools, Area Schools) P. 2 Goal: To coordinate all private school recruitment activities, provide necessary suuport via the parent recruitment coordinator. Page Objective Strategy Beginning Date Comp. Date Cost Responsibility Evaluation 135 135 135 142 Utilize parents in marketing of educational programs and benefits that will result from desegregation of all three districts. Develop a resource list of all parents who are willing to talk with potential patrons. Establish a parent recruitment team in each school to encourage families to enroll in the public schools. Work through local parent/teacher organizations to encourage media coverage. Conduct recruitment via Student Assignment Office (SAO). March 93 March 93 March 93 March 93 March 93 Ongoing Ongoing Ongoing Ongoing Ongoing PRTs/PRC/PR PTA Councils/ PRs/PRC PTA Councils/ PR/PRC Local PTAs PR/SAO Staff Doc. of activites Available resource list List on fiie Doc. of assist./ Public survey Daily/wkly doc. of activitiesLRSD DESGREGATION PLAN Implementation Timeline Area: Parent Recruitment (Private Schools, Incentive Schools, Area Schools) Goal: To encourage voluntary assignments of white students to the incentive schools that will enable the schools to comply with the desegregation requirements. Page Objective Strategy Beginning Date 218 218 218 220 223 223 223 223 223 To provide general Information to the community about the incentive program. To monitor and evaluate the effectiveness of the recruitment programs in the incentive schools. Actively seek out special interest groups and seek their assistance in disseminating information to the general public. Conduct special information campaign in the black community. Distribute information to parents and community. Utilize a variety of marketing strategies to recruit white students to the incentive schools. Provide a special inservice for the LRSD Biracial advisory committee on the incentive school program and the longterm desegregation plan. Utilize the volunteer services of individuals with expertise in marketing/advertising. Develop procedures for monitoring implementation of the recruitment program. Recommend any changes needed in recru itme nt st rateg ies/act ivifies. Evaluate the incentive school recruitment program. Prepare quarterly reports and submit to the Board of Directors. March 93 Jan 93 Jan 93 July 93 April 93 April 93 April 93 March 93 March 93 Jan 93 Comp. Date Ongoing Ongoing Ongoing Annually June 93 Ongoing July 93 Ongoing Ongoing Quarterly Cost Responsibility Assoc. Supt., Deseg./attnys./ PRC/PR/SAO Assoc. Supt., Deseg./PRC/PR Assoc. Supt., Deseg./PRC/PR PRC/Relev. admin, staff/PRC Assoc. Supt., Deseg./Principals./ Coordinators Assoc. Supt./ Biracial Assoc. Supt., Deseg./PRE/ Biracial/PRC PRC/PRT/Biracial Assoc. Supt., Deseg./Biracial/ PRC/PRT Assoc. Supt., Deseg./Biracial/ PRC/PRT Evaluation Doc. of activites Doc. activities Doc. of activities Comprehensive documentation/ critical analysis Doc. of inservice Doc. of activities Procedures developed Doc. of recs./ implementation of Monitoring report Report of progress x rec'S i MAR 3 1993 New Futures For Little Rock Youth Office of Dessgregaiion Woniioring New Futures for Little Rock Youth is an initiative that creates new citywide systems that enhance the ability of all youth to become successful, productive adults. New Futures envisions institutions working together to create a powerful community commitment to help young people achieve success and move beyond the poverty and frustrations that so often constrict their dreeuns. New Futures also seeks change within institutions as well. It is a vehicle for reviewing and revamping practices and policies that have not previously worked well with our young people. New Futures is based on the premise that it institutions simply become stronger collaborators. is not enough that It is also necessary that each Institution become stronger and better at working with youth and that organizations themselves and make the changes necessary to effectiveness with young people. look deep increase inside their New Futures is guided by the following principles: Every youth must have a supportive, encouraging adult help guide him/her through adolescence. Every youth must have solid academic skills. Every youth must have access to basic health and social services. Every youth must have opportunities to experience success. Working from these guiding principles, comprehensive methods for developing implementation strategies to attain these goals are based on: Developing collaborative efforts between schools, social service agencies, government, businesses, churches, civic groups, parents, and other concerned community members. Promoting responsive, youth-focused public policy. Creating public awareness of youth issues. Developing model programs for direct service to youth. Researching and evaluating data about youth. New Futures has developed programmatic strategies within each component area that seek to provide solutions to the complex problems that face many Little Rock Youth. The Little Rock SchoolNew Futures District is by far the largest youth serving institution in the city and has worked in full partnership with New Futures to achieve effective collaboration with a range of organizations that can bring the full array of the city's resources to bear on youth problems. The programmatic strategies currently being implemented in the component areas of health, youth-violence prevention, and youth employability are listed below. SCHOOL-BASED EFFORTS (See narrative pages 3-11) HEALTH School-based health care. Mentoring for pregnant teens. Student forums and performance groups. School-based health committees with parents, teachers, and nurses. Family-life education curriculum. School-based Early Periodic Screening Diagnosis and Treatment. YOUTH-VIOLENCE PREVENTION Gang-alternative programs. Youth development and adult mentoring. Establishment of youth centers city-wide. Team problem-solving by city government, law enforcement, and social services agencies. Team efforts with established drug and alcohol-abuse programs. YOUTH EMPLOYABILITY Building relationships between business community and youth. Summer youth-employment programs. Job fairs. 2New Futures Pre-employment training. Career mentoring. School-to-career linkage. Mini-grant to youth-enrichment programs. student Schools must believe in their ability to ensure that every succeeds in productive adulthood. learning the basic skills needed for a Given the complexity of the problems facing youth today, it is also necessary for schools to utilize the range of resources available in the community to develop intricate approaches that are comprehensive and creative yet still have a connection to concrete problems. The LRSD New Futures approach to restructuring for effective schools has developed with these ideas in mind. Four junior high schools, Cloverdale, Forest Heights, Pulaski Heights, and Southwest have been involved in this process. in a long-term process that will The focus has been to engage enhance entire schools and maximize their effectiveness for all students not just those immediately identified as at-risk. Through restructuring, teachers and administrators have had the opportunity to expand their thinking and engage in basic and fundeunental changes around issues that affect how they teach and support all students. Specifically, the purpose of the junior high school restructuring initiative is to establish a school climate, culture, and curriculum that is responsive to the developmental needs of early adolescent youth and the particular needs of at-risk students. These schools are committed to supporting students' development by honoring achievement through the united efforts of parents, teachers, students, and administrators. Restructuring schools create cultures whereby all individuals shall experience a sense of belonging and community through team leadership and open communication conducive to innovative interventions which ensure student success. A more effective transition in the school experience is needed between elementary and high schools. Students in junior high schools are young adolescents facing significant turning points in their lives. Early adolescence is characterized by significant change and growth complicated by unprecedented societal pressures and choices. Schools which serve these students can and should be organized in such a way to be developmentally supportive to ensure academic success as emotional growth. well as positive physical. social. and 3New Futures These needs are addressed through the process of whole school restructuring which includes organizational changes such as teaming, flexible scheduling, emphasis on cross curriculum and interdisciplinary planning, attention to relationships of academic units to real experiences, increased use of cooperative learning techniques, reduction of frontal teaching practices, student team projects and class discussion. students actively in the learning process. Teachers are encouraged to engage Listed below are key structural, programmatic changes that have been implemented. organizational, and Teachers are organized into interdisciplinary teaching teams. Each grade level is composed of two heterogeneous teams of 120-150 students served by a core team of teachers. A common group of students will share a common group of teachers, common space, and common blocks of instructional time. Bells are used only to indicate the beginning and ending of the school day. Some schools do utilize a lunch bell. This strategy creates conditions that allow for teaching teams to utilize flexible scheduling when appropriate for effective instruction. An academic day consisting of seven blocks of instructional time allowing for flexible scheduling techniques was developed. Seventh and eighth grade student schedules are composed of five core subjects, (English, math, science, social studies, and Learning Foundations) and two related arts courses (in some specific cases, Reading). Ninth grade student schedules are composed of English, math, science, social studies and either health/FE or Computer technology and two related arts courses (in some specific cases, Reading). Two planning periods daily (one team planning period and one personal planning period) were provided for all teaching staff. The daily team-planning period provides teachers the opportunity to plan together as a group, develop interdisciplinary units, plan incentive programs, discuss individual student needs, hold joint parent conferences, discuss instructional issues, establish cross curricular connections between sxibject areas, and provide collegial support opportunities. Writing skills, thinking and reasoning strategies. 4New Futures study and learning skills, test-taking strategies, special reading strategies, communication skills and technological applications, the reading/writing process, and team learning are stressed through an interdisciplinary approach that characterizes Learning Foundations, a core course at the 7th and Sth grade levels. I School management system functions in an organizational style that utilizes school-based leadership/improvement and shared-decision making techniques. The guidance and counseling function of each staff member is emphasized. An on-going process of school-based self-assessment continues at each school. An extended day program is operational three days each week. It includes a component to enhance academic achievement, reduce disparities among subgroups, improve student attendance, and promote social development. Activities include homework and tutorial assistance, career explorations, club activities, and health/fitness/nutrition programs. Transportation and a nutritious snack are provided. In-school suspension programs are operational in all four schools. Initiated planning has taken place toward development of an outcome-based process for assessment of student achievement. A review of existing accelerated learning programs for at-risk youth and development of appropriate recommended strategies for local accelerated programming was conducted. There is frequent monitoring of total school environment and programming by school staff regularly making adjustments and changes to meet student needs through various methods including school improvement teams, faculty study committees, school management teeuns, and school-based assessment processes. Parent to parent support groups called TOUCH, 5New Futures (Together Our Understanding Can Help), have been developed, training has been provided for parents who serve as the facilitator of the groups has occurred, and the groups are meeting regularly at a local church. This is open to all parents in these schools. The Feunily "Support Net" System has been developed and is functioning. This system is an intervention strategy developed to provide families of chronically truant students with the skills necessary to become independent problem solvers. It has three levels of operation ranging from an intensive all-day retreat and weekly support groups to a seminar series designed to address the special needs of students and parents. It is part of the Truancy Review Committee process (TRC) which is a collaborative community program to address chronic truancy. A simple guide to understanding the attendance policy of the LRSD was developed and shared with parents at registration. A video was also produced and shown to parents at registration. All schools hold special 7th grade orientation programs for students and parents at each school. At each school a steering committee composed of team leaders, administrators, parents, and students. meet on a weekly basis to discuss issues and make decisions that guide many school activities and the annual school plan. Each team has a unique team name, logo, goals, and objectives. The consulting teacher model is utilized to mainstream resource students onto interdisciplinary teams, students belong to a team. All Cloverdale, Forest Heights, and Pulaski Heights applied to the Arkansas State Department for status as official restructuring schools and were accepted. Southwest is currently completing the process. Restructuring schools have common characteristics. The following characteristics provide a focus for the restructuring initiative in the LRSD/New Futures schools. Each school: (1) Features a program designed to ease student 6New Futures transition from elementary to junior high school including building on the successes of elementary education and preparing students for a successful experience in the high school. (2) Utilizes educational programming techniques that respond to the physical, intellectual, and social- emotional needs of the early adolescent learner. (3) Organizes teachers into interdisciplinary teaching teams using block time or flexible scheduling techniques to best deliver the instructional program. (4) Employs teachers and staff members who focus on the learning needs of students by using a variety of teaching techniques that actively involve students in the learning process and emphasize the development of students higher order thinking skills. (5) Emphasizes the guidance and counseling function of each staff member. (6) Recognizes the importance of affective education by providing for a home-base of teacher/advisory program stressing the importance of self-concept in the curriculxim and working as a staff to foster a positive climate for learning. (7) Utilizes a curriculum plan that includes factual information or organized knowledge, skills, and personal development activities that can be correlated with each other and related to real life experiences. (8) Provides access to increased support services that are available for at-risk youth. (9) Functions in an organizational style that utilizes school-based leadership/improvement and shared- decision making techniques. (10) Evaluates total school environment and programming, regularly making adjustment and changes to meet student needs through various methods including school improvement teams and school based assessment processes. (11) Involves parents actively in program planning and implementation. 7New Futures The restructuring process is an evolving process that continues to develop and grow while continually improving program strategies and making needed adjustments according to student needs. Restructuring is not "quiclc fix" solution educational challenges that face our school district. to the It is. however, an effective and well substantiated process to be used in creating school enviroiunents that ensure student success. Recognizing that restructuring is a process that is ongoing, the most critical factor in the process is that everyone at every level must understand the direction in which they are moving and be committed to the process. on the vision for This requires a constant sense of focus each individual school. Discussions and decisions must be based on the established vision of the school. Local schools must be empowered and supported as they proceed through this process. a To provide a guide for the restructuring initiative, these schools have "bought into" certain strategic imperatives that were developed by the Center for Leadership in School Reform. These imperatives provide a framework for schools to undertake the process of self-examination and self-direction. They help provide a sound philosophical base from which schools can begin the restructuring process. The strategic imperatives are listed below with specific activities and programs that have been developed and implemented in these schools that address these imperatives. SHARED VISION Participation in the CLSR self-assessment process. Development of a shared vision at each school. Staff development activities which have served to create a common understanding of the issues and practices for effective junior high instruction. PARTICIPATORY LEADERSHIP Steering committee composed of teeun leaders, students, parents, and principals. This committee provides the process for collaborative decision making at the local level. 8New Futures Leadership training for principals. Principals' collegial support group. Leadership training for assistant principals. Assistant Principals' collegial support group. Leadership training for Teacher Team Leaders. The organization of teaching staff into teams, teams provide the structure for collaborative decision making for student-based teams. The Principal's encouragement of staff to have major decision making authority in the hiring of new staff members. MANAGEMENT BY RESULTS Participation in the Glendale Effective School Assessment Instrument. Student-centered learning focus. Staff development to support creation of teaching strategies that engage students in the learning process. Team planning and discussions in which individual student needs are identified and addressed by the team. Exploration and implementation of alternative methods of discipline to reduce suspensions and expulsions (e.g. in-school suspension, lunch detention, student contracts, peer mediation). Increased parental involvement through tezun parent conferences, often adjusted to times that accommodate working parents. Specific staff development focused on increased teacher understanding of the student population. Incentive programs to reward student success. 9New Futures Staff development opportunities for teachers to listen to "student perceptions" of schools and teaching practices. Staff development opportunities for teachers to understand the high-risk student population. INNOVATION AND IMPROVEMENT Staff development activities in which teachers are provided information on new ideas and practices that have proven to bring about student success and are encouraged to try innovative techniques and strategies and evaluate them based on the results they produce for students. Development and training on authentic assessment strategies. Staff development on cross-curricular and interdisciplinary instructional strategies. CONTINUITY AND INSTITUTIONALIZATION Continual reassessment toward established goals. CTA/LRSD/NF Joint Committee on School Restructuring. Collaboration between LRSD Board of Directors and New Futures Board of Directors. Training for LRSD Board of Directors on restructuring issues. New teacher orientation and team mentoring programs. FLEXIBILITY Stated commitment by building principals to permit changes in the rules, roles and relationships that govern the local schools to allow for growth, build capacity, and encourage innovation. 10New Futures SUPPORT Local business support through mentoring prograuns. Use of the New Futures grant to obtain resources to support innovative teaching. High quality staff development opportunities that are shaped in response to teacher requests. Case management service teams at each school which provide school-based, collaborative social service efforts for at-risk students. Homework hot-line for homework assignments at Forest Heights Junior High. Community Outreach Program to increase public awareness of local school programs. Enhanced health services at each school. Specific programming for at-risk youth: - Teacher Advisor Program - After school programming - Summer Experiential Program - Truancy Review Committee - Mentoring programs - "Family Net" Support System - Community Study Center for students on long-term suspension Day-care for children of students. Emphasis on increased parental involvement. - TOUCH program for parents - Parent meetings with school staff held at community locations. - Flexible hours utilized on district parent conference days to accommodate working parents (e.g. FHJH parent conference schedule 12:00 - 7:00 p.m.) Advisor/Advisee programming. dcMgre 11Page 56 - 68 Page 59 - 68 Page 95 Parent Involvement Public Relations Recruitment Private School received Page 131 -138 Parent Involvement Page 149-223 Incentive School LRSD Desegregation Plan Implementation Timeline MAR 3 1993 1 Area: Public Relations Office of Desegrsgaiion Monitoring Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 59 Page 62 Page 59 Page 62 Page 67 Page 60 Page 67-11 Page 59 Page 62-2 Page 63 Page 215,1 Page 216, K Page 132,3b * *** Augument professional staff in Communications Department Use public relations programs to educate all publics to all aspects of the desegregation plan Bold type refers to wording in Desegregation Plan 1. Recruit volunteers/two interns from UALR, etc., journalism/radio-TV/public relations program for 1991-92 school year. Vicki Taylor (June-August. 1992) intern 2. Contract for consultant/outside services on project-by-project basis where feasible. Bromberg & Associates, etc., for calendar, brochures, etc. 3. Promote relationship with other public relations professionals for volunteer services and in-kind support to Department for overall planning and project-by-project needs. Chamber visits lABC-VIPS 4. Create public relations advisory council for Communications Department 1. Stress special features and District achievements of magnet, area, incentive, early childhood, community school, etc., programs. "LRSD-Today" video, premiere Incentive school video* Districtwide marketing brochure Incentive school brochure* Romine brochure Brochures for Bale, Cloverdale, Geyer Springs, Bale, Terry, Sept. '91 Ongoing Ongoing Oct. '92 Spring '92 Oct. '91 April '92 June '92 Feb. '92 Feb. '92 Fall '92 May '92 Ongoing Ongoing Ongoing Oct. '92 Ongoing Ongoing -0- -0- Commun. Dept. Commun. Dept. Commun. Dept. Commun. Dept. Interns at LRSD Quality/Quantity of projects delivered, cost Active support Results from advice receivedArea: Public Relations LRSD Desegregation Plan Implementation Timeline 2 Goal: Support the education mission and all of the goals and objectives of the Little Rock School standing and confidence in order to undergird the desegregation process. District through improved community awareness, under- Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 62, 3a Page 215, II A Page 215,1 B Page 215,1 C Early childhood magnet brochure HIPPY program brochure Henderson brochure McClellan brochure Early registration brochure New curriculum brochure LRSD Cable 4 programming (Curriculum updates Forum report) Arnold Schwarizenneger visit to Rockefeller incentive Hillary Clinton visit to Rockefeller incentive school Ernst Green movie assistance PSAs Pat Lynch radio show weekly news items Weekly news release to local news media on upcoming school activities coverage Weekly school announcements on KURB radio by Craig O'Niell KEZQ/Coleman Dairy 30-second highlights of SO LRSD schools Public presentations Realtor's Guide Fall '91 June '92 Feb. '92 Feb. '92 Annually Jan. July '92 Fall '92 Nov. '92 Feb. '92 Spring '92 Dec. '92 March '92 March '92 for a. General information brochure on each of above programs Districtwide marketing brochure Incentive school brochure Romine brochure Brochures for Bale, Cloverdale, Geyer Springs, Bale, Terry, Woodruff HIPPY program brochure Henderson brochure Jan '93 Spring '92 Ongoing Sept. '92 Ongoing Oct. '92 Spring '92 Ongoing March '92 Aug. '91 Jan. '93 Ongoing Ongoing Ongoing June '92 Jan. '91 Commun. Dept CompletionArea
Public Relations LRSD Desegregation Plan Implementation Timeline 3 Goal
Support the education mission and all of the goals and objectives of the Little Rock School standing and confidence in order to undergird the desegregation process. District through improved community awareness, under- Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 132,3d Page 62, 3b Page 57, B3 Page 59 Page 62 Page 63-4 Page 215,1 E Page 57, B 3 Page 59 Page 62-3 Page 132,3b, c Page 215,1, E Page 57, B3 Page 62,3 ^McClellan brochure Early childhood magnet brochure New curriculum brochure b. General promotion printed piece about LRSD, including reasons for positive support "LRSD-Today" video, premiere c. Newsletter to parents d. Production of television news and feature programming on LRSD-TV, Cable 4 LRSD Cable 4 programming (Curricu lum updates, Forum report) e. Positive media coverage Pat Lynch radio show weekly news items Weekly news release to local news media on upcoming school activities for 'coverage Weekly school announcements on KURB radio by Craig O'Niel KEZQ/Coleman Dairy 30-second highlights of 50 LRSD schools Channel 11 Education Report feature stories f. General information (positive tone) statistical fact sheet about LRSD June '91 Oct. '91 May '92 Oct. '91 July '91 Aug. '91 Ongoing Ongoing Ongoing Nov. '91 -0- Commun. Dept. Commun. Dept. Commun. Dept. Commun. Dept. Distribution Year-end survey Year-end survey Compile positive/ negative/neutral listing coverageLRSD Desegregation Plan Implementation Timeline 4 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Districtwide marketing brochure/ highlight fact sheet Page 62, 2 & 3 Page 216, G Page 62. 2 & 3 Page 216, F g. Promote registration open houses through various media for dissemination to Key Community People Television PSAs Radio PSAs Registration brochure to all student households, private school lists, PCSSD distribution, etc. District telephone hold message Fliers, posters Newspaper ads LRSD Cable 4 TV Pat Lynch weekly radio news Weekly news release to all news media Jan/Feb '92 Commun. Dept. & Student Assign. Attendance Numbers h. Produce a special issue of FOCUS for registration covering all pertinent programs and options. (Registration/ Marketing Brochures replaced FOCUS) Jan/Feb '92 Commun. Dept. & Student Assign. Distribution response numbers Page 62, 2 & 3 a Page 215, HA Registration brochure to ail student households, private school lists, PCSSD distribution, etc. 1. M-M, Act 609, deseg. transfers 2. 4-Yearold applications Jan/Feb '92 Jan/Feb 92 Commun. Dept. & Student Assign. Commun. Dept. & Student Assign. Response numbers Response numbersArea: Public Relations LRSD Desegregation Plan Implementation Timeline 5 Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies 3. Kindergarten registration 4. Open house dates Page 216K Page 62,2 & 3a Page 216 8, C, F, K, N, E Page 62,2 & 3 Page 62,3 & 3a Page 95 Page 216, M Page 132, B Page 132, d Beginning Date May/June '92 Completion Date Costs Responsibility Evaluation Jan/Feb '92 Commun. Dept & Student Assign. Response numbers i. Use various media to promote and distribute school-based registration information Television PSAs Radio PSAs Registration brochure to all student households, private school lists, PCSSD distribution, etc. District telephone hold message Fliers, posters Newspaper ads Bus ads Bus bench ads Billboards LRSD Cable 4 Pat Lynch weekly radio news Weekly news release on positive events to all news media j. Promote HIPPY HIPPY (Early Childhood) brochure k. Use various media to promote parent recruiter services "LRSDToday" video Incentive school video Districtwide marketing brochure PSAs (radio and TV) Registration brochure Public presentations Realtor's Guide July/Aug '91 Ongoing Ongoing Commun. Dept HIPPY Coord. Commun. Dept. Student Assign.LRSD Desegregation Plan Implementation Timeline 6 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness under- CtanHin/l on/i AAnfirlAnAA in _______ standing and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Page 62,3 & 3a Page 62, 3a Page 216 G Page 215 I, D, E, I Page 62, 3a Page 215,1, HA Page 62,3a Page 63, 4 & 4a Page 215 G I. Inform all students and patrons of co-curricular, extracurricular activities available ????????? m. Disseminate info, on and promote focused activities Weekly news release to media Media tog Coverage tracking sytstem/reports Promotion of each Mall events Workshops Open houses n. Brochure on each incentive school Brochure general information on entire incentive program p. Incentive school information hotline Set up with SAO Beginning Date Ongoing Ongoing Dec. '91 Dec. '91 Completion Date Jan. '91 Ongoing Costs Responsibility Commun. Dept. Principals, staff, PTA, Board, Educ. Programs, Schoolbased Director of extra-curricular activities Commun. Dept Staff Development Assoc. Supt., Deseg., Commun. Dept. Parent Recrurter, Commun. Dept. Evaluation Complete Number of calls Page 63, 6a & c Page 66, 9b, c, d 2. Address concerns over security and safety to reassure parents, public, staff and students over desirability of LRSD Pat Lynch Show Rotary Public presentations Supt. update Community forums District Dialogue with staff Speakers Bureau Evidence of improved confidence levelArea: Public Relations LRSD Desegregation Plan Implementation Timeline 7 Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 66, 9 and 9d Page 66,10 Page 67,12 Page 65, e, f Page 66, 9 Page 66, 9d Page 65. e, f Page 66, 9 Page 65, e, f Page 66, 9 Page 65, e, f Page 66, 9 Page 65, e, f Page 66, 9 a. Public opinion/input survey on attitudes, expectations and values ExiX survey of former student's parents Community Forums Chamber Leadership Institute survey b. Provide communications support to LRSD Security Task Force Working plan Notify public Member of Task Force Supt. update News release Statements Position papers c. Conduct crisis communications train ing to key District personnel Crisis Plan Principal cluster training d. Update District written crisis communication plan e. Clarify media/communications dept, roles and procedures f. Update list of District and building level personnel who have roles in crisis procedure g. Obtain input from LRPD and Pulaski County Prosecuting Atty on appropriate comments, procedures, in event of inci dents, accidents, crisis July '91 Ongoing Oct. '91 July '91 July '91 Sept. '91 July91 Aug. '91 -0- 0- -0- -0- 0- -O- -O- Commun. Dept Commun. Dept. Commun. Dept. Commun. Dept. Commun. Dept. Commun. Dept. Security Evidence of improved confidence level Evidence of improved confidence level Workshop held Procedure written Procedure written List prepared Meet information obtainedLRSD Desegregation Plan Implementation Timeline 8 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness under- efanrISnzi onH in _x:______ standing and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation h. Develop news articles periodically on security/safety status News releases Statements Promote broad contact with staff and parents to highlight accomplishment i of students, staff and volunteers 1. Superintendent breakfast meetings monthly with community leaders and patrons Rotary 2. Superintendent/executive staff 30-min weekly news briefing on LRSD-TV, Executive Staff Cable 4 to general public Page 65, 8a-8f, Page 66, 9d 3. Employee briefing and Q & A call-in program monthly on Cable 4, LRSD-TV Survey results Page 62, 3 & 3a Page 63, 6a Page 215 I Page 67,12 4. Operation Involvement program Superintendent monthly employee meeting with administrative/executive staff District Dialogue Principal Roundtable 5. Provide annual calendar information folder to each student household 6. Present citations to reward staff, students and community for achievements during monthly televised board meetings Superintendent's citations Nov. '91 Aug. 91 Ongoing Ongoing Annually -0- Superintendent Commun. Dept. Commun. Dept. Commun. Dept. Oelivered Number presentedLRSD Desegregation Plan Implementation Timeline 5 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Page 59 Page 62, 3 & 3a 7. Provide community and patrons an annual report update on the state of LRSD Beginning Date Aug. 91 Completion Date Annually Costs Responsibility Evaluation Commun. Dept. Distributed Annual report Page 215,1 Page 216, K Page 215 I Devise innovative ways to to communicate with hard-to-reach publics 1. Make better use of non-traditional communications media and target audiences more specifically on topics such as incentive schools, magnets, safety issues, etc. LRSD Today" Mortimer Swartzenager Hillary Clinton Craig ONeill weekly school feature Page 63 - 4 a. Develop monthly articles for minority media Oct. '91 Monthly $2,000 Commun. Dept. Executive Staff Articles published Weekly release to State Press PSAs to minority stations Black access channel b. Develop a series of 2-minute information modules for use on radio stations, especially KLRE Sept. '91 Commun. Dept. Page 63 - 4 c. Develop and promote programming on LRSD-TV, Cable 4 Oct. '91 Ongoing Commun. Dept. Increased viewership Curriculum update, 4-part seriesArea: Public Relations LRSD Desegregation Plan Implementation Timeline 10 Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Page 63, 4,4a Page 215 I Page 63 - 4 Page 216 N Page 63-4 Page215 1, C&D Page 216, B, C d. Record and periodically update taped information to play on District telephone system when caller must be placed on hold Special incentive message tape, registration message tape e. Implement speakers bureau of LRSD executive staff for Central Arkansas circuit Make public presentations f. Develop parent involvement calendar to distribute to community agencies g. Information booths at malls Incentive mall booth h. Place highlight sheets/flyers on incentive programs at local businesses i. Information "hotline for incentive schools j. Use billboards & bus bench ads to promote incentive schools (strategically placed) Advertisement on billboards, bus, bench '92 LRSD Calendar Show "LRSD Today" Show Incentive video June '91 Sept. '91 Oct. 91 Jan. '92 March '91 March '91 Oct. '91 Completion Date Ongoing Ongoing Ongoing Annually Annually Ongoing Costs $100 -0- -0- $700 Responsibility Commun. Dept. Commun. Dept. VIPS, HIPPY. PTA Commun. Dept. Parent Recruiters, Commun. Dept. Parent Recruiters, Commun. Dept. Parent Recruiters, Commun. Dept. Commun. Dept. Evaluation Caller response survey # speeches requested, delivered Distributed Completed Enrollment figuresLRSD Desegregation Plan Implementation Timeline 11 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community av/areness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date k. Use LRSD-TV to promote incentive schools Cable 4 calendar 2. Establish a systematic approach to effective communications between home and school to teach parents system for advancing support and concern for schools a. Teach parents the system for advancing support and concern for the school through programming on LRSD-TV Oct. '91 March '92 Page 132 B, 3, b Page 63,5 Page 133, 111 A Develop a school communication network to assure accurate, ongoing information flow 1. Design a process to assist the building leader in each school to monitor and address public needs at each building. Oct. '91 Completion Date Ongoing Ongoing Ongoing Annually Costs -0- $5000 $12,500 Responsibility Commun. Dept. VIPS Commun. Dept. Commun. Dept. Evaluation Enrollment figures Survey Established and functioning Event Notification Form Weekly Release Pat Lynch Page 63 * 5a ,b, c, d, e a. Conduct public relations training Principal cluster meetings Oct. '91 Oct. '91 Ongoing Ongoing Commun. Dept. Commun. Dept. Established and functioning Established and functioning b. Conduct crisis communications training Principal cluster meetings Oct. '91 Ongoing Commun. Dept. Established and functioning c. Conduct media relations training principal cluster meetingsLRSD Desegregation Plan Implementation Timeline 12 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 133 III, A d. Establish and maintain regular, routine two-way communications between the school communication coordinators and the Communications Department on District activities , goals and school concerns Sept. '91 Ongoing Commun. Dept Established and functioning district dialogues e. Develop articles from schools for use in various media (radio, TV and print) for broad community outreach. Ongoing Ongoing Commun. Dept. Established and functioning Weekly Releases Pat Lynch Channel 11 TV spots feature stories Page 95 Page 215 I, II Page 132, B, 3a f. Work with representatives of PTA and staff in each building to help them improve image and produce necessary support materials for communication network Sept. '91 Ongoing Commun. Dept. Established and functioning School brochures, i.e, Terry, etc. Event notification form Page 57 Ensure that outreach to the community is broad and consistent 1. Use various, appropriate media to reach specific audiences on programs general District information Ongoing Established and functioning a. District-wide video presentation "LRSD Today" Incentive Video Dec. '91 $5000 Commun. DeptArea: Public Relations LRSD Desegregation Plan Implementation Timeline 13 Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Page 63, 6a Page 64, 6b Page 215 I Page 63, 6a Page 62, 3 Page 63, 6a Page 64,7 Page 215, E Page 63, 6a Page 216, C Page 65 Page 216, N Page 67,11 a Page 133, II, 3 Page 132, D b. Catalog profiling every school and their boundaries for use by Realtors, and business recruiters Realtors Guide c. Evening meetings by superintendent with community representatives Community Forums d. Minority media articles/radio coverage Weekly release to media Pat Lynch radio show Craig O'Neill Radio PSAs e. Radio information segments to targeted audiences Craig O'Neill KEZQ features Pat Lynch Radio PSAs f. Strategically placed bus bench and billboard messages g. Use of District speakers bureau including staff and parent members speaking engagements 2. Support organization of an independent non-profit Positive Parents of Little Rock organization supported by PTA, Chamber of Commerce, business interest to promote the successes in the district Nov. '91 Sept. '91 Monthly Sept '91 Aug. '91 Fall '91 Fall '91 Completion Date Nov. '91 Monthly Ongoing Ongoing Costs -0- $700 -0- Responsibility Commun. Dept. Commun. Dept. Superintendent Commun. Dept. Executive Staff Commun. Dept. Commun. Dept. Parent Recruiters Student Assign. Commun. Dept. Parent Recruiters, PTA Superintendent, PTA, Chamber of Commerce, Evaluation Established and functioningLRSD Desegregation Plan Implementation Timeline 14 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 64-7 Page 67 - 2 Page 64 - 7 Page 67-12 a. Recognize staff through appreciation days so they will know they are valued by District Teacher/Staff Appreciation Day during National Education Week Superintendent's Citation March '92 Annually PPLR b. Recognize student achievement Pat Lynch Show Weekly news releases Superintendent's Citations March '92 Annually PPLR 1. Letter sweater program 2. Honor former graduates Page 64 - 6b 3. Provide accurate, factual information about LRSD to patrons, persons inquiring about enrollments Ongoing Ongoing PPLR Registration brochure Marketing brochure Ad in Arkansas Times Newcomers Guide Bus, Bus Bench, billboards Page 64, 6b Page 95 4. Provide minigrants to schools for public image improvement programs 5. Develop school profile book for Realtors Realtor's Guide Marketing brochure "LRSD Today" Fall '92 Nov. '92 Annually Annually PPLR PPLRLRSD Desegregation Plan Implementation Timeline 15 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 65 a Ensure that staff has adequate information with which it can support District-wide goals and objectives, priority issues. 1. Formalize an internal communications program using various media and recognition activities to assure staff they are all team members Fall '91 Commun. Dept. District Dialogue Page 64 - 8 Page 66, 9d a. Newsletter b. Monthly LRSD-TV, Cable 4, briefing and call-in program 0. Implementation of Operation Involvement program to provide mechanism for ongoing face-to-face flow and feedback/ staff and community input Fall '91 Fall '91 Fall '91 Ongoing Ongoing Ongoing Commun, Dept. Commun. Dept. Superintendent Executive Staff Commun. Dept. Survey Survey Survey District Dialogue Community Forum Budget Committee Page 60 Page 67-11 Strengthen the link with the business community 1. See P.6 Positive Parents Organization Fall '91 Ongoing -0- Commun. Dept. Page 57D Page 67 -11 a Page 132, D Pago 216 I Page 64-7 2. Work with Greater Little Rock Chamber of Commerce Education Committee to maintain link with it and interests of NLRSD and PCSSD. Chamber of Commerce Leadership Institute Visits A. Teacher Appreciation National Education Week Superintendents Citation Fall '91 Annually 0- Commun. Dept. CompletedLRSD Desegregation Plan Implementation Timeline 16 Area: Public Relations Goal: Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies B. Excellence in Education Awards Beginning Date Spring '92 Completion Date Annually -0- Costs Responsibility Evaluation Page 67-12 Maintain ongoing awareness of public, student and staff needs and values to provide needed services and information 1. Conduct periodic community surveys and focus groups "dose of reality" on general and specific issues (i.e., incentive and safety) Ongoing 0- Commun. Dept. Commun. Dept. Eval. & Planning Completed Survey, focus group completed Chamber of Commerce Tour Survey Community Forums Superintendent Update Exit Survey Page 64 - 8 Page 66. 9d 2. Conduct periodic staff surveys on general and specific issues Ongoing Commun. Dept. Eval. & Planning Survey, focus group completed District Dialogue Page 67-12 Page 95 3. Conduct periodic student surveys and focus groups on general and specific issues. Ongoing Commun. Dept. Eval. & Planning Exit Survey (VIPS assisted) Chamber of Commerce Survey Page 65 f Provide review, consultation and planning services on public relations/ communications activities undertaken by all program areas, departments of work 1. Periodically confer with and review materials from Departments or program directors with reference to their individual public relations/communica tions plans and needs Ongoing Commun. Dept. Number of meetings, results of recommendations usedLRSD Desegregation Plan Implementation Timeline 17 Area: Public Relations Goal. Support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference/Page Objectives Strategies Beginning Date Completion Date Costs Responsibility Evaluation Page 56, A2 2. Provide workshops, seminars as needed to assist with improved and coordinated techniques Ongoing Commun. Dept. Number shops/ seminars,results of improved techniques Principal clusters Incentive Workshops Page 62, 2,3a Page 63, 5 Page 63, 6a Page 215 I 3. Schedule into District-wide media apropriate information to promote and communicate about individual programs Ongoing Commun. Dept. Completed PSA Incentive "hold" message News releases Incentive workshop bus, bench, billboards HIPPY brochure 4-year old brochure New curriculum brochure
This project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.