Little Rock School District (LRSD) Third Quarter Status Report, Volume II, part 2

Recruitment Cluster * * * Parent Involvement - Recruitment VIPS - Recruitment Public Relations 163LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Progran Seq *: 17 Page: 1 Revision Date: May 9, 1994 Program Maae: Parent Involvement (Recruitment) Program Code: 33 Primary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Program Description: (The purpose of the recruitment program is to devise a system in which parents throughout Pulaski County are knowledgeable about all school options and to encourage voluntary movement which aids desegregation, the Pulaski County conmunity.) For this program to be effective outreach into the community must be energetic, and include the support of every facet of District Goal Si^port: Implement integrated educational programs that will ensure that all students grow academically, socially, and emotionally with emphasis on basic skills and academic enrichment while closing disparities in achievement. Program Goal: (To recruit students to the LRSO schools and thereby assist the District in achieving an acceptable racial balance at each school as stipulated in the desegregation plan.) 1. 2. 3. To recruit private school students. To implement a recruitment program for incentive schools. To enhance parent involvement to support recruitment activities. Plan References: L13, L14. L95, L96, L132, L135, L147, L215, L216J-63, 1-64, 1-66, I 8-11, T-Exh. #114 - #115 FY Program Budget: UO,000.00 1st Qtr Expend: S10.26 3rd Qtr Expend: $3,671.19 FTE YTD Expenditures: $5,693.95 2nd Qtr Expend: $2,012.50 4th Qtr Expend: [ Related Function Codes: 164Progran Seq *: 37 Program Name: Parent Involvement (Recruitment) Program Code: 33 Program Goal: To recruit private school students. LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Primary Leader: Dr. Russell Mayo Secondary Leader: Page: 2 Revision Date: Jeanette Wagner May 9, 1994 Plan Reference Page Nuit>er 1. L95 I.I L95 1.2 L95 Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 1. Active recruitamnt of private school students to the Little Rock School District will be handled, in large part, by the PTAs in individual schools. 1.1 Gather and utilize private school and preschool directories. a. Arkansas Baptist Systems b. Catholic High c. Christ the King d. First Christian Daycare e. Good Counsel f. Holy Souls g. Mt. St. Marys h. Pulaski Hgts Bapt. Preschool i. St. Harks Day School J. Walnut Valley Christian k. Westover Hills Presbyterian Preschool I. Asbury Methodist Daycare m. St. James Methodist Daycare n. Pulaski Academy 1.1A. (Form PTA Council recruitment team to assist.) a. Team formed 1.1B The Parent Recruiters will share and network recruitment strategies with each PTA, 1.2 Pinpoint those private school students living in each attendance zone. a. Enter names on database 165 07/01/93 07/01/93 10/04/93 100* 07/01/93 07/01/93 100* 06/30/94 06/30/94 10/08/93 06/30/94 12/31/93 Parent Recruiters, PTA's. Assoc. Supt. for Deseg. Parent Recruiters, Student Assignment Office PTA Council president. Parent recruiters PTAs, Parent Recruiters, Deseg. Information Coord. 1. (Number of private school students entering LRSD. List of recruitment activities.) 1.1 (Prepared list of private school students by zoneblocks.) I.1A (Letter from PTA Council president listing team members.) 1.2 (Pinpointed list of private school students living in each schools attendance zone.)Page: 3 Program Seq f: 37 Revision Date: May 9, 1994 Program Name: Parent Involventent (Recruitment) Program Code: 33 Primary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Program Goal: To recruit private school students. Plan Reference Page Himber Objectives Strategies Beginning Date Coag>letion Date Responsibility Evaluation Criteria 1.3 L95 1.4 L95, 166 1.5 L95 1.2A The determination of those private school families who live within a specific school's attendance zone and the recruitment of these students. 1.3 Contact prospective kindergarten students from lists from area pre-schools and day care centers and provide information about the attendance zone school. a. Trinity Methodist Church b. Highland Valley Methodist Church c. Meet with HIPPY parents d. Mail letter/flyer to 80 ministers e. Mail flyer to 4 year old waiting list f. Distribute flyers at Daycares g. Meet with Parkview Kindergarten parents 1.4 The PTAs will be asked to contact these student's families and provide opportKiities to inform them about attendance zone school. a. List & labels sent to selected schools with names and addresses of students in their attendance zones presently in private schools. 1.5 Provide direct assistance to PTAs which have limited parental si^iport and manpower. 1.5A. (Identify Schools needing assistance.) a. Meet on incentive school needs b. Memo to incentive school principals 16G 07/01/93 06/30/94 07/01/93 01/27/94 01/23/94 02/01/94 02/01/94 02/01/94 01/25/94 07/01/93 07/01/93 07/01/93 01/09/94 01/28/94 01/31/94 06/30/94 06/30/94 01/31/94 PTAs, Principals, School Recruitment Teams. PTAs, Principals, School Recruitment teams. PTA Comcil, Parent Recruiters, VIPS Assoc. Supt. for Deseg., PTA Council, Parent Recruiters, VIPS 1.3 (Feedback on families contacted with response and results.) 1.4 (Sign*in sheets, invitations, report of results.) 1.5 (Minutes of meetings, 8ign*in sheets) 1.5A.(List of schools with limited parental support.)Page: 4 ProgrBM Seq *: 37 Revision Date: May 9, 1994 Program Name: Parent Involvement (Recruitment) Program Code: 33 Primary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Program Goal: To recruit private school students. Plan Reference Page Nuiber 1.6 L95 1.7 L95 Objectives Strategies Beginning ___Date Coapletion Date Responsibility Evaluation Criteria 1.5B. (Conduct meetings with schools requesting assistance.) a. Fair Park Principal b. Fair Park Prospective Parents b. McClellan Team d. Fair Park Parents e. Forest Park Parents f. Gibbs Recruitment Team g. Otter Creek Recruitment Team h. Incentive School Principals 1.6 Meet bi-monthly with PTA Council and/or various PTA representatives to monitor recruitment activities. 1.6A. (Attend PTA Council meetings monthly) a. September 14, 1993, Board Room b. October 12, 1993, Brady c. November 9, 1993, Mitchell d. December 14, 1993, Terry e. January 11, 1994, Henderson f. February 22, 1994, Founders Day g. March 8, 1994, Mabelvale Elem. 1.7 Obtain and forward to each school, coaputer printouts of students on the data base who exited the LRSO during iaplementation of the controlled choice assignamnts plan and who are not presently enrolled in a district school. PTAs will contact these students families and encourage them to reconsider their pii>lic school options. (This was done on a one-time basis the year following the controlled choice plan.) 1.7A. (Conduct exit polls at school level.) 167 11/17/93 11/29/93 12/03/93 01/13/94 01/11/94 01/04/94 01/07/94 01/20/94 07/01/93 07/01/93 09/01/87 07/01/93 06/30/94 06/30/94 completed 06/30/93 Parent Recruiters PTA Corneil, Parent Recruiters, VIPS PTA Council, Parent Recruiters PTAs, Principals, Assoc. Supt. for Oeseg., Communications School Recruitment teams, PTA, Parent Recruiters 1.5b. (log of meetings) 1.6 (Minutes of meetings, sign-in sheets, survey from principals.) 1.6a. Agendas, Recruitment Updates. 1.7 1.7A. (Response data)Page: 5 PrograM Seq *: 37 Revision Date: May 9, 1994 Program Naaie: Parent Involvement (Recruitment) Program Code: 33 Primary Leader: Or. Russell Mayo Secondary Leader: Jeanette Wagner Program Goal: To recruit private school students. Plan Reference Page MuiRier 1.8 L95. 164 1.9 Objectives Strategies Beginning Date Coay>letion Date Responsibility Evaluation Criteria 1.8 Continue to foster a working relationship with area realtors in order to access those families who are relocating to Little Rock area in conjmction with school tours. a. Presentation to Collins Realty b. Presentation to Janet Jones Realty c. Provide informtion to McDaniel Realty d. Provide assistance on update on Realtors Guide e. Provide information to Caldwell Banker f. Provide information to ReMax Realty g. LR Board of Realtors 1.8a. Mail letters to area Realtors offering information sessions. 1.8b. Provide tours, meetings and mailouts to prospective parents. 1.9. Publicize pre-registration for all schools in order to give all parents the opportunity to request the best opportunity for their children in either area, incentive, interdistrict or magnet schools a. Mail pre-registration and open house information to all LRSO homes b. Pre-registration Kick-off'* press conference. c. Mail brochure to all (28,105) NLR and PCSSD students. d. Develop/Produce/distribute (2,200 monthly) Parent Involvement Calendars with registration dates. e. Flyers sent home with all primary students. IGS 07/01/93 07/17/93 08/17/93 09/08/93 09/13/93 11/18/93 12/07/94 01/20/94 7/01/93 01/15/94 02/03/94 06/30/94 07/17/93 08/17/93 09/08/93 09/15/93 06/30/94 02/18/94 Parent Recruiters Parent Recruiters Director of Connunicat ions, Parent Recruiters, Student Assignment Office. MRC 1.8 (Log of contacts with realtors and prospective families.) 1.10 Number of parents preregistering.Page: 6 Prograa Seq *: 37 Revision Date: Hay 9, 1994 Progran Maae: Parent Involvement (Recruitment) Prograai Code: 33 Priaary Leader: Dr. Russell Hayo Secondary Leader: Jeanette Wagner Progran Goal: To recruit private school students. Plan Reference Page Niaber Objectives Strategies Beginning Date (kMpletion Date Responsibility Evaluation Criteria f. Television special on ICASN-TV38 02/15/94 g. Incentive school highlight letters mailed to 7,690 elementary white parents in Little Rock, Private Schools, PCSSO h. Posters on registration and open houses at local businesses i. Pre-registration flyers to private school lists j. Pre-registration flyers mailed to 4- year-old waiting list. k. News stories on registration 01/15/94 01/25/94 02/16/94 I. Flyers and posters provided to local day care centers. m. Individual school recruitment team efforts including posters, flyers, newspaper advertisements, letters and personal phone calls. n. Letters and posters mailed to 80 churches and synagogs offering informational sessions. 02/01/94 o. Open houses offered in all schools. Incentive Elementary Hagnet Secondary Hagnet Interdistrict Elementary Hagnet Secondary Area 01/24/94 01/25/94 01/26/94 01/31/94 02/01/94 02/02/94 p. Letters mailed to all white students in incentive schools attendance zones who are atterding other schools. q. Hailed poster and letter to targeted students making them aware of Clinton school. 1GbPage: 7 Prograa Seq *: 37 Revision Date: May 9, 1994 Program Name: Parent Involvement (Recruitment) Program Code: 33 Primary Leader: Or. Russell Mayo Secondary Leader: Jeanette Uagner Program Goal: To recruit private school students. Plan Reference Page Nudier 1.10 L95 Objectives Strategies Beginning Date Coaf>letion Date Responsibility Evaluation Criteria 1.10 The District will assess the effectiveness of recruitment strategies on an annual basis and share and discuss the assessment with the parties before seeking court approval of alternative strategies. 07/01/93 06/30/94 Assoc. Supt. for Deseg. Parent Recruiters, Parent Recruitment Team 1.9 (Annual report reviewing racial balance of schools targeted and the nunber of private school students who entered LRSD.) 170Progran Seq *: 37 Prograa Nane: Parent Involvement (Recruitment) Program Code: 33 Program Goal: Plan Reference Page Nimber 2. L215 2.1 L215 2.2 L215 2.3 L215, 163 2.4 L21S LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Primary Leader: Or. Russell Mayo Secondary Leader: Page: 8 Revision Date: Jeanette Wagner May 9, 1994 To implement a recruitment program for incentive schools. Objectives Strategies Beginning ___Date Completion Date Responsibility Evaluation Criteria 2. To provide information to the coaasnity about the incentive school program. 2.1 Kail final report on incentive school program to special interest and commsiity gr(X4. (program brochure) 2.2 Conduct information sessions at churches located near incentive schools and churches throughout the coomssiity with large memberships. (Provide information on pre-registration activities.) a. Geyer Springs Baptist b. Lifeline Baptist c. Mabelvale United Methodist d. Mabelvale Assenbly of God e. Trinity Methodist f. Highland Valley Methodist g. Letter/flyer to 80 churches 2.3 Conduct information sessions with special audiences a. Meet with Liz Parkhurst/ Biracial Committee. b. Presenter for Parenting for the 9O's Workshop sponsored by Doctor's Hospital, c. Report to Biracial Committee d. Incentive School Principals e. Dad's Club at Terry 2.4 Establish Saturday information booths. 171 07/01/93 07/01/93 07/01/93 09/14/93 09/14/93 09/15/93 09/15/93 01/24/94 01/23/94 02/02/94 07/01/93 09/13/93 10/15/93 02/28/94 01/28/94 03/14/94 07/01/93 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 Associate Supt. for Deseg., Parent Recruiters, Recruitment Teams, Principals. Associate Supt. for Deseg. Assoc. Supt. for Deseg., Principals, Recruitment Teams, Parent Recruiters. Assoc. Supt. for Deseg., Principals, Recruitment Teams, parent Recruiters Assoc. Supt. for Deseg., Oeseg. Facilitator, Parent Recruiters, School Teams. 2. Annual report of voluntary assignments to incentive schools. 2.1 (mailing list.) 2.2 (Report of contacts.) 2.3 (List of Dates and meetings) 2.4 (Results from Saturday booths.)Page: 9 Prograa Seq *: 37 Revision Date: May 9, 1994 Prograa Name: Parent Involvement (Recruitment) Prograa Code: 33 Priaary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Prograa Goal: To implement a recruitment program for incentive schools. Plan Reference Page Nudser 2.5 L215 2.6 L21S 2.7 L215 2.8 L215 2.9 L215 3. L215,LH9 3.1 L215 3.2 L216 Objectives Strategies Beginning Date Coof>letion Date Responsibility Evaluation Criteria 3. To ispleaent a recruitaent prograa that will enable the incentive schools to ccaply with the desegregation requi resents. 2.5 Secure special nedia coverage froa local newspapers and radio stations. a. Rightsell b. Garland, Spanish c. Garland, chess d. Incentive Schools e. Rockefeller f. Kick-off Press Conference g. Incentive Schools h. Stephens paid advertisement 2.6 Develop highlights sheet for distribution to all eleaantary parents. a. Highlight sheets prepared and distributed 2.7 Use telephone hotline a. Hotline promoted on Incentive highlight sheet 2.8 Place highlights sheet in local businesses 2.9 Special nedia coverage froa State Press and black radio stations 3.1 Produce a brochure for each incentive school. a. production meetings 3.2 Produce generic public service arvKxoceaents for all incentive schools. a. production meetings for PSA's 17 2 07/01/93 06/30/94 10/06/93 11/13/93 12/04/93 12/10/93 12/20/93 02/03/94 02/16/94 02/16/94 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 12/15/93 03/17/94 07/01/93 01/18/94 01/19/94 01/20/94 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 Conmunications Office Parent Recruiters Parent Recruiters Parent Recruiters Communications Associate Supt. for Deseg, Parent Recruiters, Recruitment Teams, Conmunications, VIPS Conmunications Communications 2.5 (Clippings) 2.6 (Highlights sheet) 2.7 (Report on calls to hotline) 2.8 (List of businesses) contacted 2.9 (Clippings) 3. (Report on number of students recruited to incentive schools.) 3.1 (Brochures available) 3.2 (PSAs available)Page: 10 Prograa Seq *: 37 Revision Date: May 9, 1994 Program Name: Parent Involvement (Recruitment) Program Code: 33 Primary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Program Goal: To implement a recruitment program for incentive schools. Plan Reference Page matter 3.3 L216 3.4 L216 3.5 L216 3.6 L216 3.7 L216 3.8 L216 Objectives Strategies Beginning Date Coaf>letion Date Responsibility Evaluation Criteria 3.3 Use billboards (etc) to advertise incentive schools a. Posters displayed in local businesses. 3.4 (kmduct an ongoing media blitz to heighten pittlic awareness a. "Arkansas Honors" will be published monthly in Arkansas Times and Arkansas Business. 3.5 Produce short videocassette recordings to be used in public presentations. (A. Video completed) 3.6 Produce generic incentive school flyers to be distributed throu^tout Pulaski County. a. Flyer produced as well as incentive school letter distributed to over 7,000 white parents throughout the county. 3.7 Provide special open house opportunities at incentive schools. a. Open House, January 24, 1994 3.8 Target geographic areas to receive informational blitz regarding a specific incentive school. a. Private School parents, 660 b. West LR white parents, 1,317 c. PCSSD white parents, 5,713 173 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 06/30/94 Communications Communications Communications Comnun i ca t i ons/ Parent Recruiters, PCSSD Assoc. Supt., Assist. Supt., Principals Parent Recruiters, Communications, Assoc. Supt. for Deseg., PCSSD, School Teams. 3.3 (Billboards in use) 3.4 (Clips: printed and video) 3.5 (Log of video use) 3.6 (Flyers printed and mailed to white students in PCSSD and in all informational packets requested by individuals.) 3.7 (Open houses scheduled and held.) 3.8 (Nunber of mailings sent, response report.)Page: 11 Progrm Seq *: 37 Revision Date: Hay 9, 1994 Prograai Ham: Parent Involvement (Recruitment) Prograai Code: 33 Primary Leader: Dr. Russell Hayo Secondary Leader: Jeanette Wagner Progrm Goal: To itnplement a recruitment program for incentive schools. Plan Reference Page Nimijer 3.9 L216 3.10 L216 3.11 L216 3.12 L216 Objectives Strategies Beginning Date (kiqiletion Date Responsibility Evaluation Criteria A. Heet with PCSSO in determining marketing plan for H-to-M. a. September 09, 1993, PCSSD office b. September 23, 1993, PCSSO office c. October 7, 1993, Romine Interdistrict d. October 13, e. October 23, f. November 3, g. November 9, 1993, PCSSO office 1993, Franklin Incentive 1993 1993 h. November 11, 1993, Crystal Hill i. November 23, 1993, PCSSD office j. November 30, 1993 k. January 10,1994 I. Harch 2, 1994 3.9 Conduct small gr(M<> tours to acquaint parents, businessamn, realtors, etc. with the incentive schools. 3.10 Request a special designation fraa the Ark. Dept, of Education to be used in marketing incentive schools. 3.11 Seek incentive school endorseamnts from local celebrities. 3.12 Conduct meetings with HLRSO and PCSSO to encourage H-to-H transfers to incentive schools. (NLRSD no longer participates in elementary H*to-Hs) a. September 9, 1993 b. September 23, 1993 c. October 7, 1993 d. October 13, e. October 23, f. November 3, g. November 9, 1993 1993 1993 1993 h. November 11, 1993 i. November 23, 1993 j. November 30, 1993 k. January 10, 1994 I. Harch 2, 1994 174 07/01/63 07/01/93 07/01/93 07/01/93 07/01/93 25X 06/30/94 06/30/94 06/30/94 06/30/94 Parent Recruiters, School Teams Superintendent, School Board Communications, Principals Parent Recruiters, Administrative representatives .Principals 3.8A (Recap of meetings, mergii^ of PCSSO and LRSD recruitment activities.) 3.9 (List of tours held.) 3.10 (Designation) 3.11 (Endorsement generated news coverage) 3.12 (Recap of meetings, merging of PCSSd and LRSD recruitment activities.)Page: 12 Prograa Seq *: 37 Revision Date: Hay 9, 1994 Prograa Nasa: Parent Involvement (Recruitment) Prograa Code
33 Priaary Leader
Dr. Russell Hayo Secondary Leader: Jeanette Wagner Prograa Goal: To inplement a recruitment program for incentive schools. Plan Reference Page Hiaber 3.13 L216 3.14 L216, L132 4. L217, (May 1, 1992 order, page 29) 4.1 L132, L135, 157 Objectives Strategies Begiming Date Caaf>letion Date Responsibility Evaluation Criteria 4. Monitor and evaluate the effectiveness of the recruitment program for the incentive schools. 3.13 Hire two parent recruiters to conduct recruitSRnt activities. a. Two parent recruiters are presently employed. 3.14 Establish a speakers bureau for each incentive school. 4.1 Designate a contact person at each school to report to an established information center (The contact person should be the chairman of the recruitment teams and will make bimonthly reports to the Parent Recruitment Office.) a. Letter sent requesting team names and contact b. Memo and Survey form sent to principals and contact person requesting bi-monthly report and school recruitment plans. c. Memo for request for second bi-monthly report 175 07/01/93 06/30/94 ongoing 07/01/93 07/01/93 07/01/93 10/13/93 12/03/93 03/28/94 06/30/94 06/30/94 06/30/94 Assoc. Supt. for Deseg., Hunan Resources Dir. Desegregation Facilitator, Parent Recruiters, Principals, School Recruitment Teams Biracial Advisory Ccaaiittee, Assoc. Supt. for Deseg. Principal, PTAs, School Team, Biracial Committee, Assoc. Supt for Deseg., Parent Recruiters, Director of Communications 3.13 (Parent Recruiters in place) 3.14 (Names of participants and log of presentations.) 4. (Monthly and quarterly reports.) 4.1 (List of contact persons, copies of reports submitted.)Prograw Seq *: 37 Program Mame: Parent Involvement (Recruitment) Program Code: 33 Program Goal: Plan Reference Page Nimber 5. L132, 157 5.1 L132, 157 5.2 L 132, 157 LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Primary Leader: Or. Russell Mayo Secondary Leader: Page: 13 Revision Date: Jeanette Wagner May 9, 1994 To enhance parent involvement to support recruitment activities. Objectives Strategies Beginning Date Coaf>letion Date Responsibility Evaluation Criteria 5. Utilize parents in marketing education programs and benefits that will result from desegregation. 5.1 Develop a resource list of parents who are willing to talk with potential patrons. 5.2 Work with Parent Involvement Committee 5.2 Establish parent recruitment teams in each school to encourage families to enroll in public schools. A. Sent memo to schools to identify recruitment teams. a. Received team members from: Kall, Fair, McClellan, Parkview, Cloverdale Jr., Henderson, Mann Magnet, Pulaski Heights Jr., Badgett, Bale, Baseline, Booker Magnet, Brady, Carver Magnet, Chicot, Cloverdale Elem., Forest Park, Fulbright, Garland, Geyer Springs, Jefferson, King, Mablevale, McDermott, Meadowcliff, Otter Creek, Pulaski Heights, Rightsell, Rockefeller, Romine, Stephens, Terry, Wakefield, Williams WiIson B. Sent memo to principals and team contacts requesting survey of activities and recruitment plans. 07/01/93 07/01/93 10/14/94 11/11/94 12/09/94 01/13/94 02/24/94 03/10/94 07/01/93 10/13/93 12/03/93 06/30/94 06/30/94 06/30/94 Principal, PTAs, VIPS, Parent Recruiters, Communications, School teams Principals, PTAs, VIPS, Parent Recruiters, Communications, school teams. Principal, PTAs, VIPS, Parent Recruiters, Assoc. Supt. for Deseg., Deseg. Facilitator. 5. (List of Parents) 5.1 (List is developed.) 5.2 (List of names of team members and reports on results and meetings.) 17 RPage: 14 PrograM Seq *: 37 Revision Date: Hay 9, 1994 Program Naaie: Parent Involvement (Recruitment) Program Code: 33 Prianry leader: Dr. Russell Hayo Secondary Leader: Jeanette Wagner Program Goal: To enhance parent involvement to support recruitment activities. Plan Reference Page NimRier 5.3 L132. 157 6. 1147, 13, 18-11 Objectives Strategies Beginning Date Caq>letion Date Responsibility Evaluation Criteria 5.3 Seek positive media coverage featuring parents from all ethnic backgrounds. a. Rightsell b. Garland c. McClellan d. Garland e. Central f. Central g. Romine h. Rockefeller i. Press Conference 07/01/93 10/06/93 11/13/93 11/15/93 12/04/93 12/07/93 12/13/93 12/17/93 12/20/93 02/03/94 06/30/94 PTA, Designated contact person at each school, Communications, Parent Recruiters 5.3 (Clips of media coverage) 6. Recruit black students to fill (LRSOs) share of the seats (in Interdistrict schools) in accordance with the Interdistrict plans, by seeking to obtain a ratio of between 60X and 40X of either race in the Interdistrict Schools (with the ideal goal of SOX) in an orderly and timely fashion and to allow for the desegregation of the other schools in Pulaski County. LRSD must recruit black students for Crystal Hill Interdistrict School. 07/01/93 06/30/94 Associate Supt. for Deseg., Parent Recruiters, PCSSD 6. (Ninbers of black students recruited to PCSSO interdistrict schools from LRSD.) 6.1 (Meet with PCSSO to develop recruitment plan for M-to-M transfers.) a. Sept. 9, 1993 b. Sept. 23, 1993 c. Oct. 4, 1993, Clinton School Groundbreaking d. Oct. 7, 1993 e. Oct. 13, 1993 f. Oct. 23, 1993 g. Nov. 3, 1993 h. Nov. 9, 1993 i. Nov. 11, j. Nov. 23, k. Nov. 30, I. Jan. 10, 1993 1993 1993 1994 m. Mar. 2, 1994 177 Assoc. Supt. for Deseg., Parent Recruiters 6.1 (Numbers of black students recruited to PCSSD interdistrict schools from LRSD.)Page: 15 Progran Seq *: 37 Revision Date: Progran Naan: Parent Involvement (Recruitment) May 9, 1994 Progran Code: 33 Primary Leader: Dr. Russell Hayo Secondary Leader: Jeanette Wagner Progran Goat: To enhance parent involvement to support recruitment activities. Plan Reference Psge Nurt}er (Xijectives Strategies Beginning Date C(|}letion Date Responsibility Evaluation Criteria 6.2 Advertise M to M transfers to selected students a. Mail 2325 M-M brochures to select students b. Mail 2515 Clinton brochures to select students 6.3 Use the recruitment section of the desegregation plan as a basis for a strategic plan that reflects a well thought out, interrated process rather than single activities or events that are loosely interconnected. 07/01/93 06/30/94 6.4 Establish a firm timetable as pert of the strategic recruitment plan and stick 07/01/93 06/30/94 to it continually expectino to stay on time and on track, 6.5 Increase the nuwfcer and variety of specifically targeted recruitment activities. 07/01/93 06/30/94 6.6 Establish a tracking system to determine the success of particular awareness and recruitment efforts, especially with identified geographic areas and specific groups. 07/01/93 06/30/94 6.7 Development of procedures for measuring the effectiveness of individual components of the recruitment plan will enable the district to identity needed changes in its plan based on solid information. 07/01/93 06/30/94 6.6 Use the help of the Biracial committee to monitor implementation of the recruitment plan as outlined in the district's desegregation plan, Coimiittee's monitoring instrument to include recruitment assessment. Expand the 178 07/01/94 06/30/94Page: 16 Prograa Seq *: 37 Revision Date: May 9, 1994 Prograa Maae: Parent Involvement (Recruitment) Prograa Code: 33 Priaary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Prograa Goel: To enhance parent involvement to support recruitment activities. 7. 8. Plan Reference Page Niaber 14 Exhibit #114, #115, April 14, 1993 Hearing Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 7. PCSSD, NLRSO, and LRSO will engage in recruitBRnt efforts designed to maximize participation in magnet schools to the levels set forth in the Court's February 27, 1987 Order. 7.2 Publicize Magnet Schools a. Mail 28,105 "door brochures" to MLR and PCSSD students. b. Extensive newspaper/television coverage during registration. c. Ads purchased by individual schools. d. Television Special (Channel 38) 8. Establish an Interdistrict Parent Recruitment Team representing the various groups described in the plan. 07/01/93 06/30/94 Magnet Review Committee, Parent Recruiters, PCSSD, NLRSO 7. (Seats filled by all three districts in compliance with Court Order of Feb. 21, 1987.) 7.1 (Meet with PCSSD, NLRSO and Magnet Review Comnittee.) a. Oecenber 16, 1993 b. April 7, 1994 170 ongoing 07/01/93 ongoing 06/30/94 Magnet Review Committee, Student Assignment Officers of LRSO, PCSSD and NLRSD. Associate Supt. for Deseg., Parent Recruiters 7.1 (Seats filled by all three districts.) 8. (Team established)Page: 17 Prograa Seq *: 37 Revision Date: May 9, 1994 Prograa Maae: Parent Involvement (Recruitment) Prograa Code: 33 Priaary Leader: Or. Russell Mayo Secondary Leader: Jeanette Uagner Prograa Goal: To enhance parent involvement to support recruitment activities. Plan Reference Page Niaber Objectives Strategies Beginning Date CcMpletion Date Responsibility Evaluation Criteria 9, The District must outline its obligations in the Plan ar>d in court directives regarding recruitment Based on that, the district should develop a strategic plan for implementation. accountability and evaluation of effectiveness. 10. The District should supplement its February 26, 1993 recruiting report. 11 Orientation and training should be an integral part of the district's efforts to establish recruitment teams. 12. The strategic recruitment report should contain cost information. 8.1 (Utilize team to write a Recruitment Activities Timeline.) a. Oct. 28, 1993 b. MOV. 1, 1993 c. Nov. 5, 1993 d. Nov. 8, 1993 e. Jan. 20, 1994 f. Jan. 28. 1994 g. Feb. 14, 1994 h. Feb. 16, 1994 i. Mar. 8, 1994 J. March 14, 1994 A. First Draft due 6. Present to Dr. Mayo C. Present to Team D. Recruitment Activities Timeline Due 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 ongoing 06/30/94 06/30/94 06/30/94 06/30/94 IGG Assoc. Supt. for Deseg., Recruitment Team, Director of Communications 8.1 (Completed Recruitment Activities Timeline)Psge: 16 Progrea Seq f: 37 Revision Date: May 9, 1994 Prograa Maae: Parent Involvement (Recruitment) Prograa Code: 33 Primary Leader: Dr. Russell Mayo Secondary Leader: Jeanette Wagner Prograa Goal: To enhance parent involvement to support recruitment activities. Plan Reference Page Niaber Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 13. The District has a continuing obligation to recruit not only for the incentive schools, but also for the interdistrict schools. 14. This order concerns LRSO*s budget for the 1993-94 school year, With regard to the decrease in funds allocated for recruitment activities. the court states that its expects LRSO to live up to its promise that should any major concerns be detected, the level of funding for improvement will be increased to a level that insures ongoing, successful recruitment activities.*' 181 07/01/93 06/30/93LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Prograa Seq *: 38 Page: 1 Progran Naan: VIPS Recruiting Revision Date: May 11, 1994 Progran Code: 34 Prianry Leader: Dr. Russell Mayo Secondary Leader: Debbie Milam Program Description: District Goal Sifiport: Progran Goal: VIPS' mission is to provide assistance to the teachers of the Little Rock schools by promoting, implementing and overseeing volunteer services within all of the District's schools. VIPS accomplishes this through a paid staff and a volunteer Board of Directors. VIPS provides support to the thousands of volunteers who work with Little Rock students and teachers each year. LRSD is coninitted to insuring a high degree of involvement by parents, business leaders and other patrons and volunteers. 1. Solicit and secure financial and other resources that are necessary to fully support our schools, including our desegregation plan. 2. Ensure that equity occurs in all phases of school activities and operations. To strengthen existing coamssiity involvement organizations and prograam and develop new prograam designed to involve parents and citizens in the three comty districts in the planning and iaf>leamntation of the desegregation plan. Develop an actainistrative relationship between managenent of those prograns that work to facilitate direct parent/citizen involvement. (1. To strengthen existing comnunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) LRSO's goal is to strengthen existing conwiunity involvement organizations end programs, and develop new programs designed to involve parents and citizens in the three county districts in the planning end implementation of the desegregation plan. (77References: L 134-138, I 56-58 Program Budget: $34,671.18 1st Otr Expend: $5,857.49 3rd Qtr Expend: $6,361.01 FTE 2 Expenditures: $20,603.57 2nd Qtr Expend: $6,585.07 4th Qtr Expend: Related Fmction Codes: 18 LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Page: 2 Program Seq *: 38 Revision Date: May 9. 1994 Program Mame: VIPS - Recruiting Progran Code: 34 Priaary Leader: Or. Russell Mayo Secondary Leader: Debbie Mi lam Progran Goal: To strengthen existing coamnity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three county districts in the planning and iBf>lementation of the desegregation plan. Develop an adainistrative relationship between menoocnont of those prograns that work to facilitate direct perent/citizen involvement. (To strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Psge Nuiber Objectives Strategies Beginning Date Coa^letion Date Responsibility Evaluation Criteria L 134, I 56 1. Develop parent involveaent support activities i4iich facilitate the teaching- learning process. (July 1, 1993) (June 30, 1994) VIPS Coor, PAC Coor, Staff Dev Coor, New Futures Dir (Liaison), Drop out Prevention Coor (Parent Involvement Advisory Team) 1. (Improved attendance at parent workshops that focus on the learning process and a comparison of the number of volunteers and volunteer hours each year) 1.1 Establish a Parents in Learning Program, a coamuiity-stfaported effort to involve parents in the learning process which would utilize such programs as APPLE, JUST SAY NO and HIPPY. (July 1, 1993) (June 30, 1994) VIPS Coor, PAC Coor, Staff Dev Door, New Futures Dir (Liaison), Drop*out Prevention Coor, (Parent Involvement Advisory Team) 1.1 Progran ia^ilenentation A. The Parent Involvement Advisory Team has discussed this program and the activities the various departments are sponsoring which fall under the strategies for parent involvement. Coordination of the parent involvement activities is beginning. 183 09/30/93 25XPage: Progran Seq f: 38 Revision Date: May 9, 1994 PrograM Maae: VIPS - Recruiting Program Code: 34 Primary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam 3 PrograM Goal: To strengthen existing coaamoity involvement organizations and programs and develop new prograam designed to involve parents and citizens in the three county districts in the planning and iafilementation of the desegregation plan. Develop an actainistrative relationship between management of those programs that work to facilitate direct parent/citizen involvement. (To Strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nudser Objectives Strategies Beginning Date Oaapletion Date Responsibility Evaluation Criteria 1.2 Provide worksbopa for parents on such topics as discipline, learning aides, study skills, academic tutoring. A. VIPS tutor training workshop was held at Fulbright School 9/30/93. B. VIPS scheduled a tutoring and a home learning workshop for McClellan Conmunity School Program on 10/14/93. Cancelled because of low registration. C. VIPS made a presentation on strategies to involve parents in teaching their children at home at Franklin on 10/16/93. D. VIPS provided training to VIPS chairpersons and PTA presidents on volunteer/staff relations on 10/19/93 and on stress management on 11/16/93. E. VIPS provided training for four chairpersons in October, one in November and one in December. F. VIPS assisted with training for parent and conmunity volunteers at the Truancy Center 10/22/93. G. VIPS trained two new VIPS chairpersons individually in January and one in February. H. Provided training workshop for VIPS chairpersons. 12 attended. 184 (July 1, 1993) 09/30/93 10/14/93 10/16/93 10/19/93 10/01/93 10/22/93 01/25/94 01/12/94 (June 30, 1994) 09/30/93 10/14/93 10/16/93 11/16/93 12/09/93 10/22/93 02/07/94 01/12/94 VIPS Coor, PAC Coor, Staff Dev New Coor, Futures Dir (Liaison), Dropout Prev Coor School Vol. Coor. School Vol. Coor. 1.2 Workshop agendas and a list of participants Parent feeAack, formal and informal Record of training, resulting in an effective VIPS chairperson. Sign-in sheets and evaluations.Page: Progran Seq *: 38 Revision Date: May 9, 1994 Progra* Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Milam Prograa Goal: To strengthen existing coanuiity involvesKnt organizations and programs and develop new prograam designed to involve parents and citizens in the three county districts in the planning and iaplementation of the desegregation plan. Develop an actainistrative relationship between aanageaant of those prograaa that work to facilitate direct parent/citizen involveaant. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page NuiRier Objectives Strategies Beginning Date Ccapletion Date Responsibility Evaluation Criteria I. Trained volunteers at the Truancy Center. J. VIPS provided orientation for new mentors. the community. Parents were invited, as well as K. Trained one new VIPS chairperson. L. Mentor orientation - 3 volunteers trained. M. VIPS chairpersons workshop on recognition - 16 attended. N. Mentor orientation for one mentor. 0. Trained Truancy Center volunteers - one attended. IS") 01/05/94 02/15/94 03/01/94 03/15/94 03/17/94 03/23/94 03/23/94 01/05/94 02/15/94 03/01/94 03/15/94 03/17/94 03/23/94 03/23/94 VIPS Coor. VIPS Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Schl. Vol. Coor. Incentive Schl. Vol. Coor. VIPS Coor. Record of training. Sign-in sheets of those attending. Record of meeting. Sign-in sheet. Sign-in sheets. Record of meeting. Record of meeting.5 Page: Program Seq *: 38 Revision Date: Hay 9, 1994 Program Name: VIPS Recruiting Program Code: 34 Primary Leader: Dr. Russelt Mayo Secondary Leader: Debbie Milam Program Goal: To strengthen existing coMmity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three comty districts in the planning and iapleamntation of the desegregation plan. Develop an at^inistrative relationship between management of those prograam that work to facilitate direct parent/citizen involvement. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Psge Nuiber Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria 1.3 Parents and staff work cooperatively to develop strategies to encourage positive home learning. A. VIPS provided laminated learning activities to new teacher at Romine for parents to use at home. (July 1, 1993) 09/14/93 (June 30, 1994) 09/14/93 School VIPS Chairman PTA Board Principal and staff 1.3 Increased parental involveamnt B. VIPS provided tutoring workshop at Fulbright with handouts for use at home. 09/30/93 09/30/93 I 57 C. VIPS scheduled home learning workshop 10/14/93 but cancelled due to low registration. 0. VIPS made a presentation on strategies to involve parents in teaching their children at home at Franklin 10/16/93. E. VIPS provided home learning games for children and parents visiting the Student Assignment Office. 1.4 Each school will establish a teacher/parent coemit tee to desi^ and iipleaent school based activities. 1.5 Promote multiculturaKiam) in school parent/teacher coamittees. 186 10/14/93 10/14/93 10/16/93 10/16/93 09/07/93 (July 1, 1993) (July 1, 1993) 12/10/93 (June 30, 1994) (June 30, 1994) School VIPS Chairman VIPS Coor, PTA Board Principal and Staff Principal PTA Board 1.4 Parent involveamnt School plans 1.5 Multicultural representation on all in school coamittees6 Page: Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Maae: VIPS Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Hayo Secondary Leader: Debbie Hi lam Prograa Goel: To Btroigtlwn exi.ting coMiiity iiwolnsent orgsiizations nj progroB nd develop mu progrrns designed to involve parents nd citizem in the three couity districts in the planning and iapleaentation of the desegregation plan. Develop an adainistrative relationship between aanageaent of those prograas that work to facilitate direct perent/citizen involveaent. (To strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Niaber Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluetion Criteria 1.6 Develop and expand the parent volwiteer prograas: a. Encourage all parents to becoaa an active ar^rr of a parent involveaent prograa. (July 1, 1993) (July 1, 1993) (June 30, 1994) (June 30, 1994) VIPS Coordinator Principal PTA Board/CounciI VIPS Coor, Principal, PTA & PAC Councils (VIPS Chairman) 1.6 Increase in volunteer hours (Conparison of volunteer documentation from year to year) 1.6a Increase in the * of acabers in each parent involveaent prograa A. VIPS asked schools to hand out recruitment materials provided for preschool registration and open house. 08/01/93 08/01/93 B. VIPS provides volunteer recruitment materials for visiting parents in the Student Assignment Office, IRC and Adninistration Building. C. Distribute 2000 parent/comnunity involvement calendars to parents in the conmunity through businesses and churches each month. 187 08/01/93 01/01/94 SOX 60X VIPS Coor. VIPS Coor. Haterials present. Calendars and locations on file.7 Page: Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Name: VIPS - Recruiting Progran Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Progran Goal: To strengthen existing coMxiity involvement organizations and programs and develop new programs designed to involve parents mid citizens in the three comty districts in the planning and implementation of the desegregation plan. Develop an acteinistrative relationahip between aanagenent of those prograns that work to facilitate direct parent/citizen involvenent. (To strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Ninber Objectives Strategies Beginning Date C<Mq>letion Date Responsibility Evaluation Criteria b. Recruit prospective coanittee neabers fron diversified caaaaaiities including retired teachers and coaaajnity leaders. A. VIPS scheduled 30 field trips and 28 resource speakers in September. B. VIPS trained 7 UALR students to implement Young Authors program at Fair Park. C. VIPS spoke to UALR class of future teachers to recruit classroom volunteers. 0. VIPS scheduled 45 field trips and 44 resource speakers in October. E. VIPS scheduled 41 field trips and 6 resource speakers in November. F. VIPS placed 5 community volunteers in regular volunteer positions in October, 3 in November and 1 in December. G. VIPS scheduled 22 field trips and 4 resource speakers in December. H. Scheduled 45 field trips and 19 resource speakers in January. I. Placed two community volunteers in regular positions in January. J. Six volunteers started Wonders of Work at Headowcliff. 188 (July 1, 1993) 09/01/93 10/25/93 11/01/93 10/01/93 11/01/93 10/01/93 12/01/93 01/03/94 01/03/94 01/03/94 (June 30, 1994) 09/30/93 10/25/93 11/01/93 10/29/93 11/30/93 12/17/93 12/17/93 01/31/94 01/31/94 20X VIPS Coordinator Incentive Sch Vol Coor School VIPS Coor (PTA, Principal) Resource Coor. & Sec. Schl. Vol. Coor. VIPS Coor. 1.6b Available resource list(s) (Committee rosters) Record of field trips and speakers. Record of placements. Record of their involvement.Page: 8 Prograa Seq *: 38 Revision Date: May 9, 1994 Program Naae: VIPS Recruiting Program Code: 34 Primary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Program Goal: To strengthen existing caaaaxiity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three county districts in the planning and iaf>leaientation of the desegregation plan. Develop an adainistrstive relationship between managearnnt of those programs that work to facilitate direct parent/citizen involvement. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nirnber Objectives Strategies Beginning Date (kxRpletion Date Responsibility Evaluation Criteria K. Spoke to Pulaski Heights Kiwannis Club. L. VIPS scheduled 29 field trips and 20 resource speakers in February. M. VIPS placed 2 community volunteers in regular positions in February. N. VIPS faxed press release on mentor orientation to all Central Arkansas media 02/07/94. 0. Delivered mentor recruitment flyers to 8 locations. P. Distributed 2000 parent/community involvement calendars to businesses, churches and school. Q. Faxed press release on mentor orientation to all Central Arkansas media. R. Mailed information to a 16 year-old re: volunteering. S. Recorded PSAs on K-Lite 94. T. Appeared on a Channel 14 talk show with a mentor to discuss the program. U. Taped a recruitment tape to be shown to retirement centers in the community. 189 01/17/94 02/01/94 02/01/93 02/07/94 02/07/94 02/01/94 03/08/94 03/24/94 03/02/94 03/24/94 03/04/94 01/17/94 02/28/94 02/28/93 02/07/94 02/07/94 02/01/94 03/08/94 03/24/94 03/02/94 03/24/94 03/04/94 VIPS Coor. Resource Coor. School Vol. Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. VIPS Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. VIPS Coor. Record of presentation. Record of field trips. Record of placement. Record of fax. Flyer on file. Calendar on file. Record of fax. Correspondence on file. Tape of fi le.Page: 9 Prograa Seq *: 38 Revision Date: Hay 9, 1994 Progran Naae: VIPS Recruiting Prograai Code: 34 Prianry Leader: Dr. Russell Mayo Secondary Leader: Debbie Milam Prograai Goat: To .trengthen ezi.tfng ccMziity involv..ent organizations and prograan and develop nee progran designed to involve parents and citizens in the three coiaity districts in the plamning and in^leaentation of the desegregation plan. Develop on aetainiatrative relationship betHeen annegeiient o1 those progran that work to facilitate direct parent/citizen involvoaent. (To Strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Huiber L 135 Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 1.7 Exchange information training and materials with other districts as requested. A. Met for Partners in Education meetings at the Chamber of Coimierce 7/27/93, 8/4/93, 9/2/93, 10/7/93, 11/3/93, 12/2/93, 01/06/94, 01/12/94, 2/3/94, 03/03/94. B. VIPS trained volunteers at Willow House in NLR on setting up a Cut-Ups program 10/28/93. C. Hailed VIPS information to Duncanville, Texas school. D. Mailed VIPS information to Smackover school district. E. Hailed VIPS information to Bryant Middle School 02/07/94. F. Het with NLRSD and PCSSd VIPS coordinators to discuss issues, policies and procedures 02/01/94. G. Worked with NLRSD and PCSSO to sponsor orientation for business partners at the Chamber of Commerce. 190 (July 1, 1993) 07/27/93 10/28/93 01/03/94 01/03/94 02/07/94 02/01/94 03/24/94 (June 30, 1994) 03/03/94 10/28/93 01/31/94 01/31/94 02/07/94 02/01/94 03/24/94 VIPS & PAC Coors of 3 districts Schl. Vol. Coor. Schl. Vol. Coor. School Vol. Coor. VIPS Coor. VIPS Coor. 1.7 Inforantion requested on file Record of request. Record of request. Record of mailing. Record of meeting. Sign-in sheets.Page: 10 Prograa Seq f: 38 Revision Date: May 9, 1994 Prograa Maae: VIPS - Recruiting Prograa Code: 34 Priaery Leader: Or. Russell Hayo Secondary Leader: Debbie Hi lam Prograa Goal: To Strengthen existing cceaamity involveaent organizations and prograas and develop new prograas designed to involve parents and citizens in the three comty districts in the plaming and iaplesentation of the desegregation plan. Develop an adainistrative relationship between aanageaent of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Ihaber Objectives Strategies Begiming Date Ccapletion Date Responsibility Evaluation Criteria 1.8 Provide training for school personnel on the use of volmteers in the school. (Targeted new school staff and new principals for training) A. VIPS training for King School staff 8/4/93. B. VIPS training for Hitchell School principal 9/7/93. C. VIPS training for Cloverdale and Wakefield principals 9/22/93. D. VIPS trained a Fair Park teacher re: Young Authors program 10/27/93. E. VIPS trained social worker at Hitchell in mentoring program 12/15/93. F. Received or placed 126 phone calls to teachers and/or administrators re: field trips. G. Provided orientation on mentor program to teacher at Garland 02/21/94 and counselor and principal at Fair Park on 02/22/94 and 02/24/94. H. Visited all six incentive school counselors and shared information re: mentor program. I. Received or placed 129 phone calls to teachers and/or adninistrators re: field trips. 191 (July 1, 1993) 08/04/93 09/07/93 09/22/93 10/27/93 12/15/93 02/01/94 02/21/94 02/02/94 03/01/94 (June 30, 1994) 08/04/93 09/07/93 09/22/93 10/27/93 12/15/93 02/29/94 02/24/94 02/02/94 03/25/94 Coors of 3 districts Resource Coor. and Sec. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Resource Coor. & Sec. 1.8 Coapleted training Increased nuriier of staff caters requesting and volmteers using Records of calls and field trips. Record of visits. Record of visits. Records of calls and field trips.Page: 11 Prograa Seq *: 38 Revision Date: May 9, 1994 Progran Nane: VIPS - Recruiting Progran Code: 34 Prianry Leader: Dr. Russell Mayo Secondary Leader: Debbie Milam Progran Goal: To strengthen existing coamsanity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three comty districts in the planning and iaplementation of the desegregation plan. Develop an adainistrative relationship between wanageannt of those prograns that work to facilitate direct parent/citizen involvenent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Umber L 136 Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 2. Utilize parents in the marketing (of) educational prograam and benefits that will result from desegregation of all three districts. 3. Encourage coaaxnity-wide multicultural citizcn/perent/teacher/student committees for input into planning and decisionmaking. 2.1 Develop a resource list of parents who are willing to be contacted to talk with potential parents. 2.2 Establish parents recruitamnt teams in each school to encourage families to enroll in piAilic schools. 2.3 Seek positive media coverage featuring parents from all multicultural back grounds: a. Work through local perent/teacher organizations to encourage positive media coverage. b. Designate a contact person at each local school to report to an established information center. c. Produce video presentations of area schools for use by real estate offices, utility coapanies and day care centers including Pid>lic Housing Authority. 19i (July 1, 1993) (July 1, 1993) (July b 1993) (July 1, 1993) (July 1, 1993) (July 1, 1993) (July 1, 1993) (June 30, 1994) (June 30, 1994) (June 30, 1994) (June 30, 1994) (June 30, 1994) (June 30, 1994) (June 30, 1994) PTA Councils SAO Parent Recruiters PTA Counci Is SAO Parent Recruiters Conmunications Department Local PTAs Bldg level principals Local PTA Board Communications 2.1 Available resource list 2.2 Parent recruiters on file 2.3 Increased * of media coverage news items that reflect persons froai aulticultural backgrounds for districts local school ft 2.3 b Designated contact person 2.4 c Coapleted videosPage: 12 Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Hayo Secondary Leader: Debbie Milam Prograa Goal: To strengthen existing coaawity involveaent organizations and prograas and develop new prograas designed to involve parents and citizens in the three comty districts in the planning and iaplesentation of the desegregation plan. Develop an adainistrative relationship between aanageaent of those prograas that work to facilitate direct parent/citizen involvement. (To strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nuaber Objectives Strategies Beginning Date Ospletion Date Responsibility Evaluation Criteria 3.1 Establish building district and tridistrict level coasittees which are racially, geographically and socio- econosically representative to provide input and feecfa^k on the operations of the schools and the districts. 3.2 Proante the involveaent of social agencies, business and industry in the developamnt of ii^>leaantation of school prograas. A. Het with 6 prospective partners in October, five in November and two in Deceirber. B. Het with 4 prospective partners January. in (July 1, 1993) (July 1, 1993) 10/01/93 01/03/94 (June 30, 1994) (June 30, 1994) 12/17/93 01/31/94 Office of Desegregation Incentive School Vol Coor, VIPS and PAC Coors, New Futures Dir (Liaison), Drop*out Prevention Coor, PIE Hanager VIPS Coor, 3.1 Monitoring reports 3.2 Haafaer participation froa all coaaanity representatives (Partners in Education roster and list of meetings held to solicit new partners) Record of visits. C. Het with 5 prospective partners February. in 02/01/94 02/28/94 VIPS Coor. Record of visits. 0. Het with 5 prospective partners Harch. in 03/01/94 03/25/94 VIPS Coor. Record of meetings. 193Page: 13 Progran Seq *: 38 Revision Date: May 9, 1994 Progran Naan: VIPS - Recruiting Progran Code: 34 Prinary Leader
Dr. Russell Hayo Secondary Leader: Debbie Mi lam Progran Goel: To strengthen existing tuammity involvasent organizations and prograsB and develop new programs designed to involve parents and citizens in the three county districts in the planning and iapleamntation of the desegregation plan. Develop an adainistrative relationship between nanegenent of those prograan that work to facilitate direct parent/citizen involveannt. (To strengthen existing comnunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Ninber Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 3.3 Develop sqoportive multicultural coamuiity leadership. A. New board members of the VIPS Board of Directors came on July 1, 1993. B. VIPS chairpersons have been recruited and trained. C. Partners in Education have been recruited since July 1, 1993. D. Additional mentors have been recruited since August 16, 1993. E. Mailed out VIPS chairpersons update 01/03/94, 02/02/94 and 02/28/94. 194 (July 1, 1993) 07/01/93 07/01/93 07/01/93 08/16/93 01/03/94 (June 30, 1994) 100X 90X 80% 90X 02/28/94 Incentive Sch Vol Coor, VIPS, PAC & Parent Coors, Manager PIE Schl. Vol. Coor. 3.3 Multicultural modjer representation on coHBittees (Rosters on file) Updates on file.Page: 14 Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Maae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Prograa Goel
To strengthen existing coamioity involvement organizations and prograam and develop new progrmas designed to involve parents and citizens in the three county districts in the plaming and implementation of the desegregation plan. Develop an adainistrative relationship between aanageaent of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Muatier Objectives Strategies Beginning Date Coiq>letion Date Responsibility Evaluation Criteria 3.4 Establish Role Nodel/Hentor Programs with cooButity meabers of multicultural backgromds. (July 1, 1993) (June 30, 1993) A. Mentor orientations were held 9/21/93, 9/27/93 and 9/28/93, B. VIPS recruited volunteers at a Central High rally for African American males 10/13/93. C. VIPS mailed mentoring information to newly formed chapter of Blacks in Government 10/14/93. D. VIPS attended Ambassadors of Life meeting 10/25/93 and recruited members to volunteer at King School. E. VIPS provided individual mentor orientation for 2 volunteers 11/1/93 and 11/19/93. 09/21/93 10/13/93 10/14/93 10/25/93 11/01/93 11/11/93 25X 10/13/93 10/14/93 10/25/93 11/19/93 11/11/93 VIPS Coordinator, Incentive School Vol Coor, PAC ft Drop out Prevent Coors, New Futures Dir(Liaison) 3.4 Established and operated prograas (Roster of mentors by school) (3.4 A Attendance rosters on file) F. Met with Otis Kirkland 11/11/93 to discuss ways of working together to encourage African American males to become role model volunteers. G. Held mentor orientation 01/11/94 and trained 6. Held mentor orientation 02/15/94. Trained 11 mentors. orientation 03/15/94 - 3 attended. Held mentor 195 01/11/94 03/15/94 VIPS Coor. ftlncentive Schl, Vol. Coor. Sign-in sheet from training.Page: 15 Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Milam Prograa Goal: To strengthen existing coxiity invotveKnt organizations and peograsn and develop new prograsE designed to involve parents and citizens in the three comty districts in the planning and iapleawntation of the desegregation plan. Develop an acteinistrative relationship between annagearnt of those prograas that work to facilitate direct parent/citizen involveaent. (To Strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nuiber Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria H. Trained two new mentors 02/23/94 and five on 02/19/94, one on 03/23/94. I. Attended Martin Luther King Commission's reception and distributed 30 mentor orientation flyers. J. 32 office calls concerning mentoring. K. 54 office calls concerning mentoring. 02/19/94 02/24/94 02/01/94 03/01/94 03/23/94 02/24/94 02/28/94 03/25/94 VIPS Coor. & Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Incentive Schl. Vol. Coor. Record of trainings. Record of attendance. Record of phone calls. Record of phone calls. L. Strengthen efforts to recruit mentors for the students.(OOM recoanendation #55) M. Consider a trainer of trainers program or similar means to equip principals or other school staff to train volunteer mentors.(OOM recommendation #56 and #89) 3.5 Identify a list of all minority business, civic and social organizations in the greater Little Rock area. (July 1, 1993) (June 30, 1994) Incentive Sch Vol Coor, VIPS, PAC & Drop-out Prevent Coors New Futures Dir (Liaison) 3.5 Nuiber of responses and recorded volteiteer hours (Lists of file) A. Various lists, such as the Pan Hellenic Council, the Black Pages and AIDC's minority vendors, are on file in the VIPS office. B. Added Chamber of Coanerce's new minority business list in October. 190 (July 1, 1993) 10/29/93 90X 10/29/93Page: 16 PrograM Seq *
38 Revision Date: May 9, 1994 Prograa Hase: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Or. Russell Mayo Secondary Leader: Debbie Mi lam Prograa Goal: To strengthen existing coanunity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three comty districts in the planning and i^>lcmentation of the desegregation plan. Develop an actainistrative relationship between aanageaent of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nudier Objectives Strategies Beginning Date Ccapletion Date Responsibility Evaluation Criteria C. Contacted Don Wilson at Black Cormunity Developers to inquire about additional lists of black-owned businesses in order to recruit mentors. 3.6 Increase the mater of minority partners. A. Of the three partners recognized in September, one consists of African American membership and one consists of female membership. B. Mailed partner information to Blacks in Government 10/14/93. C. Recognized one African American-owned business partner. D. Recognized two African American-owned business partners. 3.7 Broad-based citizens committees will be formed to increase cotmiunity acceptance of the desegregation plan and to reduce white flight. 3.8 These committees will work to establish a broad-base of conmunity support of the Pulaski County school districts* desegregation plans. 197 02/08/94 (July 1, 1993) 09/23/93 10/14/93 01/27/94 03/24/94 07/01/93 07/01/93 02/08/94 (June 30 1994) 25X 10/14/93 01/27/94 03/24/94 06/30/94 06/30/94 Record of call. Incentive Sch Vol Coor PIE Coordinator (VIPS Coordinator) VIPS Coor. VIPS Coor. 3.6 Ihater of (minority) partnerships established (each year) Record of recognition. Record of recognition.Page: 17 ProgroH Seq *
38 Revision Date: May 9, 1994 Progran Haan: VIPS Recruiting Prograai Code: 34 Prianry Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Progran Goal: To strengthen existing ccaesnity involveaient organizations and prograas and develop new programs designed to involve parents and citizens in the three county districts in the planning and iaplearnntation of the desegregation plan. Develop an adainiatrative relationship between aanagenent of those prograns that work to facilitate direct parent/citizen involvenent. (To Strengthen existing comnunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nudier Objectives Strategies Beginning Date Coafiletion Date Responsibility Evaluation Criteria 3.9 The Little Rock School District Volunteers in Public Schools program (VIPS) utilizes volunteers and comnunity resource services to enhance parental involvement and support for all students of the District. 07/01/93 06/30/94 3.10 The current list of volunteers includes representatives of business 07/01/93 06/30/94 professional. organizations. civic and social , This group will serve as a catalyst to explore wavs to expand and improve the quality of involvement of parents and to increase comnunity awareness about opportunities for involvement in support of the Little Rock School District's long-range desegregation Plan, 3.11 The Little Rock School District's Volunteers in Public Schools will correlate efforts to equitably involve all segments of the comnunity in the Little Rock School District. The result wi11 be maximum resource utilization and effective service delivery in support of the desegregation of the District. 198Page: 18 Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Naac: VIPS * Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Hayo Secondary Leader: Debbie Hi lam Prograa Goal: To strengthen existing coaamity involveiaent organizations and prograas and develop new prograas designed to involve parents and citizens in the three comty districts in the planning and iapleaantation of the desegregation plan. Develop an adainistrative relationship between aonogcaent of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Mudar L 137 Objectives Strategies Begiming Date (kMpletion Date Responsibility Evaluation Criteria 4. Work with the Chaaber of Coamwrce CosNittee on Education and the stbcomittee on Partners in Education to proante coanmity involveaent in LRSO. 4.1 Continue to expend school/business partnerships. A. Recognized three new partners at the Septeirber Board meeting. B. VIPS met with 6 prospective partners in October. C. VIPS provided tutor training 10/29/93 for Unitarian church volunteers to expend their partnership with Garland. D. VIPS met with 5 prospective partners in Movember. E. Recognized 2 new partners at November board meeting. F. Het with UALR 11/24/93 to discuss expanding Partners in the Arts program. G. Recognized 2 new partners at Decenber board meeting. H. VIPS met with 2 prospective partners in December. I. Het with 4 prospective partners in January. J. Recognized 6 new partners in January. K. Recognized 3 new partners at February board meeting. 19 S (July 1, 1993) 09/23/93 10/01/93 10/29/93 11/01/93 11/18/93 11/24/93 12/16/93 12/01/93 01/03/94 01/27/94 02/24/94 (June 30, 1994) 25X 10/29/93 10/29/93 11/30/93 11/18/93 11/24/93 12/16/93 12/17/93 01/31/94 01/27/94 02/24/94 PIE Hanager VIPS Coordinator VIPS Coor. VIPS Coor. VIPS Coor. 4.1 All schools have at least one functioning partnership (Record of partnerships recognized) Record of meetings. Record of recognition. Record of event.Page: 19 Prograa Seq *: 38 Revision Date: May 9, 1994 Prograa Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Prograa Goal: To strengthen existing coaaunity involvement organizations and programs and develop new programs designed to involve parents and citizens in the three couity districts in the planning and implementation of the desegregation plan. Develop an adainistrative relationship between aonageaant of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing conmunity involvement programs end develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Niatwr Objectives Strategies Beginning Date C<Mpletion Date Responsibility Evaluation Criteria L. Met with 5 prospective partners in February. M. 40 phone calls pertaining to partners in February. N. Met with 5 prospective partners in March. 0. Recognized 7 new partners in March. 4.2 Have a tri-district event to honor business partners in pii>l{c schools. A. Tri-district Partners in Education breakfast was held August 4, 1993 and will not recur until August, 1994. 200 02/01/94 02/01/94 03/01/94 03/24/94 (July 1, 1993) 07/01/93 02/28/94 02/28/94 03/25/94 03/24/94 (June 30, 1994) 08/04/93 VIPS Coor. VIPS Coor. VIPS Coor. VIPS Coor. VIPS Coordinator, other districts. Chamber of Conmerce Records of meetings. Record of phone calls. Records of meetings. Record of event. 4.2 Record of eventPage: 20 Prograa Seq *: 36 Revision Date: May 9, 1994 Prograa Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Hayo Secondary Leader: Debbie Mi lam Prograa Goel: To .trongthen ezisti^ cc^ziity involveaent organizations and prograas and develop new prograas designed to involve parents and citizens in the three cointy districts in the planning and iapleaantation of the desegregation plan. Dmlcp w Mkini.trative relationship between SBnegesent of those prograas that work to facilitate direct parent/citizen involveaent. (To Strengthen existing conmunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Niaber I 58 Objectives Strategies Beginning Date Co^letion Date Responsibility Evaluation Criteria 4.3 Encourage the Chaaber to continue existing programs such as the tri-district teacher appreciation rally and tri- district Excellence in Education awards for educators and students. A. (These events were sponsored by the Chamber Education Convnittee which has not met since 1992 but the Partners in Education Subconmittee has continued to sponsor the breakfast.) B. Sponsored the third annual CEO/Principal for a Day program 11/15* 11/19/93, with 17 partners participating in LRSD and 34 total. C. Encouraged Chamber in writing 12/17/93 to continue the Education convnittee and special programs it sponsored such as the Excellence in Education awards. 201 (July 1, 1993) 11/15/93 12/17/93 (June 30, 1994) 11/19/93 12/17/93 VIPS Coordinator, other districts. Chamber of Commerce, Superintendent, Convnunications 4.3 Continuation of prograas By the Soring of 1989 the Little Rock School District will have an established Public-Information Network. By the Fall of 1990 the elected, business and grassroots leadership of the community will be active participants in promoting desegregation through parental involvement initiatives. By the Fall of 1990 the Little Rock School District will establish and maintain a diversified and pluralistic parent-citizen involvement program in cooperation with the VIPS Program. By the Fall of 1992 the Little Rock School District will have an established parent/citizen involvement program to serve as model for other districts.Progran Seq *: 38 Progran Naaie: VIPS - Recruiting Progran Code: 34 Prinary Leader: LRSD FY 93-94 PROGRAM BUDGET DOCUMENT Page: 21 Revision Date: Hay 9, 1994 Dr. Russell Mayo Secondary Leader: Debbie Mi lam Progran Goal: To strengthen existing coMmity involvement organizations and prograam and develop new prograam designed to involve parents mid citizens in the three county districts in the planning and lapleamntation of the desegregation plan. Develop an actainistrative relationship betaeen nanegenent of those prograns that work to facilitate direct parent/citizen involvenent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Huitier Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria L 138 1. Develop an adainistrative teaai to serve as an ud)rella for any of the parent/citizen involveaent organizations. (July 1, 1993) (June 30, 1994) HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor 1. (Functioning teen) 1.1 Choose representatives fron each parent/citizen organization. A. Item completed 7/1/93. 1.2 Establish guidelines for operation. Set regular neetings. A. Guidelines completed 8/26/93 and meeting dates set for six months. (July b 1993) 07/01/93 (July 1, 1993) 08/26/93 (June 30, 1994) 07/01/93 (June 30, 1994) 08/26/93 HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor (Parent Involvement Team) HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor (Parent Involvement Team) 1.1 Formation of team and schedule of meetings (List of team members) 1.2 Written guidelines (and meeting dates) B. Met 8/5/93, 9/9/93, 11/11/93, 12/9/93, 01/13/94, 02/24/94, 03/10/94. 08/05/93 03/10/94 1.3 Identify and coordinate all parent involvenent services in the LRSO. (July 1, 1993) (June 30, 1994) HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor (Parent 1.3 Meetings held (Add all persons responsible for parent involvement services to A. Identification was completed 8/26/93. Coordination will continue. 08/26/93 08/26/93 Involvement Team) team. Evidence of coordination) o 20Page: 22 ProgrsM Seq f: 38 Revision Date: May 9, 1994 Progrm Naaie: VIPS - Recruiting Progrm Code: 34 Primry Leader: Or. Russell Hayo Secondary Leader: Debbie Milam Progrm Goal: To strengthen existing coMsiity involvement organizations and progrmas and develop new program designed to involve parents and citizens in the three cowty districts in the plaming and iaplementation of the desegregation plan. Develop an adainistrative relationship betHeen aanageaaint of those prograasi that sort to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nimber Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria 1.4 Provide cluster training for district staff in parent involvment activities. A. Team discussed way to provide training at 12/9/93 meeting. Will review training materials at January meeting with plans to train principals and their designees in Harch. B. Several principals were surveyed to determine the type of training they preferred. The training will first be offered to principals. Memo was sent 03/14/94 asking permission to hold information exchanges for principals on Hay 3 & 4. 203 (July 1, 1993) 12/09/93 02/01/94 (June 30, 1994) 10X 03/14/94 HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor (Parent Involvement Team) VIPS Coor. 1.4 Completed training (List of training dates^ locations and attendees) Record of meeting, surveys and memo.Page: 23 Prograa Seq *: 38 Revision Date: Hay 9, 1994 Program Naae: VIPS Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Hayo Secondary Leader: Debbie Mi lam Prograa Goal: To strengthen existing coamamity involveaent organizations and programs and develop new programs designed to involve parents and citizens in the three cotsity districts in the planning and iapleaentation of the desegregation plan. Develop an adainistrative relationship between aanageaent of those prograas that work to facilitate direct parent/citizen involveaent. (To strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Number Objectives Strategies Beginning Date Coiqiletian Date Responsibility Evaluation Criteria 1.5 Establish a parent involveamnt calendar to disseminate to coaaunity agencies. A. The Parent Involvement Advisory Team discussed this item at their 09/20/93 meeting. Members are collecting events to include in a calendar. Letters have gone out to community agencies to determine interest in disseminating calendars. B. Dissemination of first monthly calendar started 12/17/93 and will continue each month. 1.6 Develop a survey instruaent to measure parent interest in a Parent Center. 1.7 Share inforaation with NLRSO and PCSSO and coordinate activities when possible. 09/20/93 09/20/93 12/09/93 (July 1, 1993) (July 1, 1993) 25X 25X SOX (June 30, 1993) (June 30, 1994) HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor, Communications Dir (Parent Involvement Team) Dir of Eval & Testing HIPPY Coor, PTA Coor, VIPS Coor, PAC Coor (Parent 1.5 Annual calendar (Monthly calendar prepared and disseminated. Record of ntirber and location of those disseminated) 1.6 Survey coafiletion and results disseminated 1.7 Record of aeetings Involvement Team) A. Met with VIPS coordinators from NLRSO and PCSSO to discuss issues, policies, procedures and the possibility of sponsoring a tridistrict "Super Saturday" for parents. 02/01/94 02/01/94 VIPS Coor. Record of meeting. 204Page: 24 Progran Seq *: 38 Revision Date: Hay 9, 1994 Prograa Naae: VIPS - Recruiting Prograa Code: 34 Priaary Leader: Dr. Russell Mayo Secondary Leader: Debbie Mi lam Prograa Goal: To strengthen existing coanmity involvement organizations and programs and develop new prograas designed to involve parents and citizens in the three comty districts in the planning and iapleasntation of the desegregation plan. Develop an adainistrativa relationship between aanageaant of those program that work to facilitate direct parent/citizen involveaant. (To Strengthen existing community involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Nudier L 138 Objectives Strategies Beginning Date (kus>letion Date Responsibility Evaluation Criteria 1.8 Set meetings with leaders in the city to explain our prograam and deaionstrate the quality of our schools. A. VIPS met with Anbassadors of Life 10/25/93. 8. VIPS shared information 6 prospective partners in October, 5 in November and 2 in Decenber. C. VIPS made presentations to 2 UALR classes on 10/25/93 and 11/1/93. D. VIPS met with Otis Kirkland 11/11/93. E. VIPS met with VIPS Board of Directors 10/19/93, 11/15/93 and 12/6/93. F. 34 CEOs or their designees visited schools during the CEO/Principal for a Day program. 6. Het with VIPS Board and individual board members 01/05/94, 01/11/94, 01/12/94, 01/18/94, 01/21/94, 01/24/94. H. Spoke to the Pulaski Heights Kiwannis Club. I. Met with VIPS Board and individual board members 02/08/94, 02/15/94, 02/21/94. 205 (July 1, 1993) 10/25/93 10/01/93 10/25/93 11/11/93 10/19/93 11/15/93 01/05/94 01/17/94 02/08/94 (June 30, 1994) 10/25/93 12/17/93 11/01/93 11/11/93 12/06/93 11/19/93 01/24/94 01/17/94 02/21/94 VIPS Coor, PAC Coor, New Futures Dir (Liaison), Dropout Prevention Coor (Parent Involvement Team) VIPS Coor. VIPS Coor. VIPS Coor. 1.8 Record of meetings (and presentat i ons) Record of meetings. Record of attendance. Record of meetings.Page: 25 Prograa Seq *: 38 Revision Date: May 9. 1994 Progran Name: VIPS - Recruiting Progran Code: 34 Prinary Leader: Dr. Russell Hayo Secondary Leader: Debbie Milam Progran Goal: To Strengthen existing coamasiity involvenent organizations and programs and develop new programs designed to involve parents and citizens in the three comty districts in the planning and impleaentation of the desegregation plan. Develop an adainiatrative relationship between nanageannt of those prograns that work to facilitate direct parent/citizen involvenent. (To Strengthen existing comnunity involvement programs and develop new programs designed to involve parents and citizens in the education of Little Rock School District students.) Plan Reference Page Hinter Objectives Strategies Beginning Date Coag>letion Date Responsibility Evaluation Criteria J. Explained programs to the five prospective partners we met with in February. K. Het with VIPS Incentive School Advisory Committee. L. Provided the Governor's Office with information about VIPS as they were preparing Ms. Tucker's speech for February luncheon. M. Provided information on VIPS as we recognized 4 retired teacher volunteers at the Pulaski Heights Lions Club annual teacher awards banquet. M. Provided information on mentoring program to those attending Hartin Luther King Commission reception. 0. Met with five prospective partners in Harch. P. Met with VIPS board members 03/16/94 and 03/21/94. 20G 02/01/94 02/24/94 02/01/94 02/14/94 02/24/94 03/01/94 03/16/94 02/28/94 02/28/94 02/01/94 02/14/94 02/24/94 03/25/94 03/21/94 VIPS Coor. Incentive Schl. Vol. Coor. VIPS Coor. VIPS Coor. Incentive Schl. Vol. Coor. VIPS Coor. VIPS Coor. Record of meetings. Record of meeting. Letter on file. Record of event. Record of attendance. Records of meetings. Records of meetings.LRSD FY 93-94 PROGRAM BUDGET DOQJHEMT Progran Seq *: 39 Page: 1 Progran Nane: Public Relations Progran Code: 33 Prianry Leader: Russell C. Mayo Secondary Leader: Revision Date: May 9, 1994 Jeanette Wagner Progran Description: District Goal Si^iport: To keep all piMslics informed of the actions of the LRSO, its programs and its implementation of the Desegregation Plan. To assist in recruitment. Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. [ Plan References: Page 59-68 Interdistrict Plan FY Progran Budget: YTD Expenditures: Related Fixation Codes: 1st Qtr Expend: 2nd Qtr Expend: 207 3rd Qtr Expend: 4th Qtr Expend: FTE JLRSD FY 93-94 PROGRAM BUDGET DOCUMENT Page: 2 Progran Seq *: 39 Revision Date: May 9, 1994 Progran Nane: Public Relations Progran Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nudier 1. 159-62 1.1 162 1. Objectives Strategies Beginning Date Coiq>letion Date Responsibility Evaluation Criteria Continue to eabrace piblic relations as basic to successful desegregation. 1.0 Districts will find ways to aujacnt the ninber of professional staff. 07/01/93 06/30/94 Board of Directors, Superintendent 1. (Evaluation of to augment professional staff and nunber of professional staff.) 1.1 Staff will identify various p(i>lic relations fmctions or office tasks which night be perfonaed by trained volunteer (i.e.,) school volunteers, business partners, retirees, parents, college students and others 7/01/93 09/30/93 Dir. of Conmunications 1.1 A. UALR intern, Jerri Kay 07/01/93 08/31/93 (Nurber of trained volunteers being used and quality of volunteers). 8. UALR Intern, Karmen Kelly 10/15/93 02/28/94 C. Hired Conmunications Assistant, Dina Teague 203 07/01/93 03/31/94Page: 3 Prograi Seq *: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Hayo Secondary Leader: Jeanette Uagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved comnunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Hiaber 2. 162 2. Objectives Strategies Beginning Date CoaB>letion Date Responsibility Evaluation Criteria Utilize piA>lic relations prograam and avenues to educate all p^lics to all aspects of the desegregation plan, stressing such special features as magnet schools, attendance options, early childiood education programs, extended day care, etc. 2.0 Promote special features and District achievements of magnet, area, incentive, early chiIdhood, community school, etc., programs. 08/01/93 07/31/94 A. Production of LRSO calendar B. Opening of King school Promotional materials-fliers, fact sheet News conference Brochure C. Production of home study guide video 0. Realtor's Guide Update E. Weekly news releases F. Development of Incentive School brochures G. Saturday morning TV program Rockefeller H. Photo shoot for grant application * Carver I. Produce and place ad, 4'year-old program J. District recruiter at Doctors Hospital Parent Conference 203 03/01/94 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 09/18/93(rev> 07/01/93 07/01/93 10X 08/23/93 07/20/93 02/28/94 75X 100X 02/11/94 75X 09/03/93 SOX 09/03/93 Assoc. Supt. for Desegregation, Dir. of Comnunications, Dir. of PR ft E, Principals, School Communicators, Deseg. Facilitator, Assoc. Supt. for Curriculum 2. (Specific public relations programs which educate the public on the desegregation plan, of Level understanding may be evaluated by the School Climate/Hunan Relations Survey).Page: 4 Prograa Seq f: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Hayo Secondary Leader: Jeanette Uagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nmber 3. 162 3. Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria K. Development of new McClellan brochures L. Continued use of Curriculum Update videos 09/20/93 07/01/93 02/28/94 75X Continue to disseminate piRilic information in uays the districts customarily employ, paying careful attention to quality, accuracy, and positive tone. M. Continued use of 4-year* old, early childhood registration, marketing school and HIPPY brochures, fliers 07/01/93 75X N. Continued use of Incentive School Hotline 0. M. L. King dedication planning P. Development of new registration brochure 3.0 (General information disseminated will include) district-wide newsletters, informational brochures, fliers, school calendars, pii)lic service announceamnts, press releases, and news conferences with special emphasis on the district's achievements and positive events and activities. A. Development of Incentive School brochures B. Development of new McClellan brochure C. Development of King brochure 0. Production of LRSO calendar E. Weekly news releases 210 07/01/93 10/25/93 12/01/93 07/01/93 07/01/93 08/18/93 10/15/93 05/01/93 07/01/93 08/13/94 12/05/93 85X 06/30/94 75X 03/28/94 SOX 07/18/93 75X Assoc. Supt. of Desegregation, Parent Recruitment Team, Dir. of Communi cat i ons. Principals, School conmunicators 3.0 (Evidence of ptibl i c information items produced).Page: 5 Progm Seq *: 39 Revision Date: May 9, 1994 PrograiB Naiae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Mudwr 3.1 162 3.2 162 Objectives Strategies Beginning Date Coaf>letion Date Responsibility Evaluation Criteria 3.1 3.2 Each district, each school, and those program or departments which have broad contact with staff or parents will produce a newsletter to Luamnicate positive news, discuss issues, and highlight the acco^lishsKnts of students, staff and voluiteers. A. School level newsletters The districts wilt cooperate in seeking to fora a aadia coalition consisting of representatives froa local aadia. The s(<ierintendents will hold regular romd table discussions with this groif) to build a relationship of understanding, share inforaation, and discuss issues and concerns. The coalition will also serve as a source of advice on public relations aatters. 211 07/01/93 08/23/93 07/01/93 06/30/94 75X 06/30/94 Dir. of Conaunications, Superintendent, staff, students, volunteers Superintendents , Dir. of Contnuni cat ions, media representatives 3.1 3.2 (Evidence of newsletter publication, nunber of people contacted Event notification form to docunent schools which have provided information for publication). (Evidence of a media coalition and superintendent 8 round table discussions)Page: 6 Prograa Seq *: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Ntaber 3.3 162 Objectives Strategies Beginning Date Ccapletion Date Responsibility Evaluation Criteria 3.3 The district should seek a coaaitaant froa the aadia to provide priae-tiae placeaant of piblic service anrvxsiceBents about the schools and features of the desegregation plan. 07/01/93 06/30/94 Dir. of Communi cat i ons, local media 3.3 A. Radio PSA 02/01/93 11/30/93 Dir. of Comm. B. Television PSA 02/01/93 11/30/93 (Evidence of commitment from media to provide primetime placement of PSAs by radio/tv PSA logs and newspaper clipping file). C. Radio PSA 08/01/93 08/15/93 0. Television PSA 08/01/93 08/15/93 E. Radio PSA 02/09/94 02/18/94 Dir. of Comn. Television PSA 212 02/09/94 02/18/94Page: 7 Prograa Seq *: 39 Revision Date: Hay 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. aea Plan Reference Page Himber 4 163 4. Objectives Strategies Beginning Date CoB^letion Date Responsibility Evaluation Criteria Devise innovative ways to coamuiicate with the piblic who are hard to reach through routine satbods: the illiterate or seai- literate, educationally or aocio- econoaiically disadvantaged, hearing, visually or physically iifiaired or those Uio rarely participate in school-related activities. Dir. of Communications, Principals, school communicators, students 4.1 Parent committees suggested doing this by various means such as audio tapes (video) or record (i.e."rap^) concerts, regular neuspeper articles, plays, and a "Desegregation Awareness UMk" kbich can coaauiicate messages about the schools, special programs, and opportunities. Students could participate. 08/01/93 07/31/94 4.1 A. Continued use of Curriculum Update video B. Continued use of Study Guide video C. Continued use of "LRSD Today" video D. Continued use of Incentive School video 4.2 Considered developing an audio tape or record (i.e. "rap") which can communicate messages about the schools, special programs, and opportunities, in developing the rap. Students could participate 4.3 A concert might be given along the lines of the successful "Farm Aid" Anti-apartheid" concerts as an awareness activity. The concert could be taped end aired on television and radio. 213 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 75X 75X 75X 75X 06/30/94 06/30/94 (Production and use of recruitment tools. Documentation of dates and locations where tools were used).Page: 8 Prograa Seq *: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Prograa Goel: To support the education mission and all of the goals and objectives of the Little Rock School District through improved comnunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Niaber 5 163 5.1 163 5.2 163 5.3 163 5. Objectives Strategies Beginning Date Ccaf)letion Date Responsibility Evaluation Criteria 4.4 Consider a regular newspaper feature such as comic strip, sinole language editorial, question-and-answer column that deals with school programs and issues. or 07/01/93 06/30/94 4.5 A play could be written end produced by students for staging in churches, coaiwunity centers, and businesses to promote awareness. 07/01/93 06/30/94 Establish a school coaaasiication network to assure an accurate and ongoing flow of infonaation. 5.1 5.2 5.3 Identify a "coaauiications coordinator" in each building. This individual could be a staff meaber, parent or volmteer. A. School Comnunicators chosen Designated coordinator will be chosen with input from school staff and parents. Coordinator may recruit other individuals to form a teaai to assist with the coaaaaiication network. 214 08/01/93 08/23/93 08/23/93 08/23/93 07/31/94 08/30/93 08/30/93 08/30/93 Principals, Dir. of Coflvn. Principal, staff and parents Coordinators 5.1 5.2 (List of all school communicators) (List of all school comnunicators)Page: 9 Progran Seq *: 39 Revision Date: Hay 9, 1994 Prograai Naan: Public Relations Progran Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved connunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page NuNber 5.4 163 5.5 163 Objectives Strategies Beginning Date Coaf>letion Date Responsibility Evaluation Criteria 5.4 Coordinators will receive regular comaunications regarding district activities and will assist in gathering and the school. A. 5.5 08/23/93 06/30/94 disseninating news iron School Event Notification form used by schools to notify Connunications about school activities B. Clipping file maintained to verify miedia coverage C. Daily media requests for information concerning LRSD, individual schools and their programs Coordinators uilt receive training and any necessary resources to enable them to be effective in their jobs. A. Training provided in preschool principal's inservice 215 08/23/94 08/23/93 07/01/93 07/01/93 07/01/93 07/01/93 75X 75X 75X 75X 07/31/94 07/31/93 Coordinators, Dir. of Connunications Coordinators, Dir. of Connunication Communications Secretary Dir. of Connunications Dir. of connunications Dir. of Connunications, Principals 5.4 5.5 (Conplete event notification forms submitted by school communication coordinators, with fewer errors and in a timely manner. Number of weekly events covered in media). Record of Media Requests (All school coamunicators performing their duties efficiently as evidenced by the event notification event reports).Page: 10 PrograM Seq *: 39 Revision Date: Hay 9, 1994 Progran Naae: Public Relations Progran Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding end confidence in order to undergird the desegregation process. Plan Reference Page Huiber 6 163 6.1 163 6.2 164 6. Objectives Strategies Beginning Date Caiq>letion Date Responsibility Evaluation Criteria Outreach into the coamuiity Hill be broad, energetic, and consistent. 6.1 6.2 Regular dissemination of information to key coamunity leaders and opinion 07/01/93 75X nakers leaders, retired including parents, church educators, elected officials, business leaders and others (will occur. Dir. of Conmunications, Conmunity Leaders, Media 6.1 Television, will be encouraged to dissemination). radio and print media (Weekly news releases and regular dissemination of information). assist this A. Regular print, radio, TV coverage of district/school events 8. Meeting Recruitment Plan Phase II (The District will) work with realtors and the personnel deportments of local businesses to solicit their cooperation in informing new residents about the programs and services in the piijlic schools. A. Realtor's Guide Update B. Annual dissemination of brochures, videos, fact sheets and fliers to realtors and relocation department of businesses 216 07/01/93 06/30/94 School conmunications. Dir. of Conmunications 12/08/93 08/01/93 07/01/93 07/01/93 12/08/93 07/31/94 03/31/94 75X Dir. of Conmuni cati ons, Recruitment Coordinator, Local Business Human Resources Directors, Local Realtors 6.2 (Annual Focus groups, realtors survey and the School Climate/Hunan Relation survey will evaluate if conmunity is informed).Page: 11 Prograa Seq f: 39 Revision Date: May 9, 1994 Prograa Maae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Niaber Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria 7. Search for fresh, creative, and innovative Mays to proante the iange of the p(A>lic schools, recognize and reward achievenent, and boost the morale, loyalty, and pride of employees, and parents. students. 6.3 7.1 Regular, (scheduled) personal interaction, both formal and informal, between the si^ierintendent and other adainistrators and the ptblic, utilizing committee meeting, forms, round-table discussion, breakfasts, I inches or coffees, the "dose of reality" technique and other opportunities for exchange. A. Community Forums 08/01/93 07/31/94 Superintendent, Administrators, Conmunity members 6.3 (The holding of actual meetings as described in the strategies) interpersonal B. Personal Appearances Coninunity groups suggested using excellence auard sew-on patches for exceptional achieveamnt, ipbeat early BKiming radio messages, t-shirts with school logos for staff meaberi* new babies, all-school picnics, "I've Got a Great Idea" contests, creatively decorated suggestions boxes in all school buildings and central office buildings, warmly worded "Uelcoan to Our School" signs, open invitations to police officers to eat Imch at our schools, student/staff teaam who provide services for the elderly, contest for innovative public relations ideas, and produce a video about LRSD opportunities to comply with this objective. A. Use of "LRSO Today" video. Cable 4 B. Use of Incentive School video. Cable 4 217 09/01/93 10/02/93 07/01/93 07/01/93 07/01/93 12/01/93 75X 06/30/94 75X 75X Assoc. Supt. for Deseg., Dir. of Comnunications, Principals, School staff Dir. of Conwunications Dir. of Conrnunications 7.1 (Creative, innovative ways are used to promote the LRSD, boost morale, loyalty, ard pride of employees students and parents).Page: 12 Program Seq f: 39 Revision Date: May 9, 1994 PrograM NaMe: Public Relations PrograM Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner PrograM Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nuaber 164 165 8. Objectives Strategies Beginning Date Coapletion Date Responsibility Evaluation Criteria C. Use of Study Guide video. Cable 4 D. Use of Curriculum Update video. Cable 4 E. Monthly Superintendent's Citations 07/01/93 07/01/93 07/01/93 75X 75X 75X Equip eaployees and students to successfully proante positive pii>lic relations. The districts asMt insure that caployees have adequate infonaation and pil>lie relations skills to be ambassadors on behalf of the schools and desegregation plans. 8.1 8.2 Dir. of Communications Dir. of Comnunications Dir of Communications Insure the staff irtderstand the philosophy, prograas, and approaches of the des^regation plan and that they are regularly i^xiated on progress. A. Principals Pre-school Inservice B. Plan and execute district dialogues Proante staff awareness of their role in piJ>lic relations. A. Develop new public relations section in employee directory 218 07/01/93 07/01/93 10/01/93 07/01/93 11/01/93 06/30/94 07/30/93 03/31/94 06/30/94 SOX Dir. of Communications, Communications Staff Dir. of Communications, Associate Superintendent for Desegregation, BuiIding Adninistrators 8.1 8.2 (Establish Focus groups to access public relations tools for employees and students). (Focus groups to access employee unpretending of the desegregation plan).Page: 13 Progm Seq *: 39 Revision Date: May 9, 1994 Prograai Naoe: Public Relations Prograai Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Prograai Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nuiber 165 165 165 Objectives Strategies Begiming Date Coo^letion Date Responsibility Evaluation Criteria 8.3 8.4 8.5 Encourage positive attitudes and cooMitoent to the desegregation plan by taking a team approach to proonting it, involving school staff, adainistrators, parents, and volunteers. 07/01/93 06/30/94 A. Develop new public relations section in employee directory Provide pii>l1c relations training and a resource hondxxik to staff, school board OKobers, PTA leadership, and other key caaaasiicators. The handbook and training Hill be ready for iofjlementation no later than preschool inservice of each school year. A. Develop new public relations section in employee directory Provide intensive training to all secretaries, receptionists, student OKmitors, and other office personnel to enable theoi to be effective in their highly visible public relations roles. An interdistrict curriculua Hill be developed aonng the three districts by their pii>lic relations and staff developoRnt professionals Hith the participation of experts frooi the cooMunity. The curriculuo Hill be ready to present in workshops that Hill begin no later than August, 1991. 219 07/01/93 07/01/93 07/01/93 08/01/90 SOX 06/30/94 SOX 08/01/91 BuiIding Administrators, Adninistration Team, Employees, Parents and Volunteers Dir. of Cownunications, Communications Staff Dir. of Communications, Staff Development Director, Hunan Resources Director 8.3 8.4 8.5 (Focus groups formed to access if employee attitudes are positive toward the desegregation plan). (Implementatio n of public relations workshops and distribution of resource handbook to all employees). (Staff development workshops held).Page: 14 Prograa Seq f: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Hayo Secondary Leader: Jeanette Wagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nuitier 165 166 166 166 Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria 8.6 8.7 8.8 8.9 Schedule regular romd table discussions between principals and the si<)erintendent or appropriate adainistrative staff to provide inforaation, give one-on-one encourageaient, and deal with specific questions and concerns. A. Principal's Roundtable Schedule regular principal-teacher romdtable discussions so that teachers and other school staff are as well inforaed as principals about desegregation issues. A. Principals Pre*school inservice Devise a method of encouraging and channeling inforaation and suggestions froa school-based e^loyees directly to <<]per level acfainistrators. Establish a "hotline" at the district level, as needed, so principals and teachers have direct access to inforaation concerning desegregation. 220 Or/01/93 07/01/93 07/01/93 07/01/93 08/01/93 06/30/94 75X 08/20/93 06/30/94 07/31/94 Superintendent, Administrative Staff, Principals Assoc. Superintendent of Desegregation, Dir. of Conmunications, Principals, Teachers Dir. of Conmunications, Asst. Supts., Principals Assoc. Supt. for Deseg., Dir. of Information Services, VIPS Coordinator, Dir. of Conmunications 8.6 8.7 8.8 8.9 (Round table sessions held). (Regular principal round table discussions held). (Evidence of a vehicle by which information is transmitted. newsletter, suggestion box, etc). (Hotline established).Page: 15 Prograa Seq *: 39 Revision Date: May 9, 1994 Prograa Naae: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Prograa Goel: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nudier Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria 166 9. Acknowledge that dependability, credibility, and integrity are basic to the success of desegregation. (Establish through volunteer/parent committee feed* back the importance of credibility and integrity). 9.1 The districts Mill: Keep the promises they make. 07/01/93 06/30/94 Board of Directors, Superintendent, Administrators 9.1 (Evidence that all promises made are adhered to). 9.2 The districts uill: laaediately inform and explain to the piiilic (both internal and external) any delays or 07/01/93 06/30/94 modifications in process. proposed plans or Superintendent, Assoc. Supt. for Desegregation, Dir. of Coninunications 9.2 (Evidence that all modifications or delays are communicated to all employees). A. Goal setting meeting 07/01/93 08/31/93 B. Community Forums 10/01/93 12/10/93 Administrators, Board, CTA, PTA, Public 221Page: 16 Prograai Seq *: 39 Revision Date: May 9, 1994 Prograai Maae: Public Relations Prograai Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner Prograai Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved comnunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nuaber Objectives Strategies Beginning Date Coapletion ___Date Responsibility Evaluation Criteria 9.3 The districts will: Continue to engage in opm dialogue with the pi^lic, refraining from springing surprises. 07/01/93 07/31/93 A. Superintendent Appearances 11/02/93 11/02/93 Rotary Club of North Little Rock 11/09/94 11/09/93 PTA Council Meeting 11/10/93 11/10/93 Board of Directors, Superintendent, Dir. of Comnunications, Dir., Planning, Research and Evaluation 9.3 (Public Forums with public planned and executed). Comnunity Forum 11/11/93 11/11/93 Rightsell PTA 11/16/93 11/16/93 Downtown Kiwanis Club 11/19/93 11/19/93 McDermott Parent Group King School * Chapter 1 Meeting King School - Dedication Holiday Inn - Center City Dialogue UALR School of SociaDistrict Interview with Valerie Dawson Brady School Cloverdale Junior High Mabelvale Junior High 222 12/03/93 12/04/93 12/11/93 12/13/93 12/14/93 12/15/93 12/17/93 12/17/93 12/03/93 12/04/93 12/11/93 12/13/93 12/14/93 12/15/93 12/17/93 12/17/93Page: 17 Progran Seq *: 39 Revision Date: May 9, 1994 Progran Naae: Public Relations Progran Code: 33 Prinary Leader: Russell C. Hayo Secondary Leader: Jeanette Wagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nmber Objectives Strategies Begiming Date Coas)letion Date Responsibility Evaluation Criteria District Dialogue with Principals 01/06/94 01/06/94 Washington Magnet PTA 01/18/94 01/18/94 District Dialogue with Mon-Certified Board Retreat Forest Park PTA LRSD/Legislators Joint Meeting LRSD/LR City Board Joint Meeting Garland Parent Meeting Ham Magnet PTA Kindergarten Parent Meeting at Hall Dunbar PTA Early Childhood Task Force District Dialogue Community Forum Romine PTA Community Forum 02/03/94 02/04/94 02/07/94 02/24/94 02/28/94 03/01/94 03/03/94 03/07/94 03/08/94 03/14/94 03/16/94 03/21/94 03/22/94 07/01/93 03/01/94 02/03/94 02/05/94 02/07/94 02/24/94 02/28/94 03/01/94 03/03/94 03/07/94 03/08/94 03/14/94 03/16/94 03/21/94 03/22/94 06/30/94 03/31/94 Board of Directors, Superintendent, Administrators Super i ntendentPage: 18 Prograa Seq *: 39 Revision Date: May 9, 1994 Prograa Naaa: Public Relations Prograa Code: 33 Priaary Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner Prograa Goel: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Ntaber Objectives Strategies Beginning Date Coi^>letion Date Responsibility Evaluation Criteria Conmunity Forum 03/24/94 03/24/94 Hugh O'Brien Youth Foundation 03/25/94 03/25/94 New Futures Board 03/30/94 03/30/94 223Page: 19 Prograa Seq *: 39 Revision Date: Hay 9, 1994 Prograa Naae: Public Relations Prograai Code: 33 Priaary Leader
Russell C. Mayo Secondary Leader: Jeanette Uagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Hud>er 166 10. Objectives Strategies Beginning ___Date Coapletion Date Responsibility Evaluation Criteria 9.4 The district will: Seek and act upon staff and connunity input into program planning and implementation 07/01/93 06/30/94 Solicit and sustain caawnity involveaent as part of the interrelationship between public relations desegregation and financial support of the schools. A. District Feedback Sess i ons/Connun i ty 03/01/94 03/31/94 Assoc. Supt. for Desegregation, Dir. of Communications B. c. 10.1 Plan Obligations Review Fast Track Evaluation preparation and review Clearly and frequently articulate the relationship of desegregation and quality public education to the econonic viability of the coaaasiity. A. Cable 4 transmission of Monthly Board Meetings B. Cable 4 programming C. Recruiter at Children's Hospital Parent Seminar C. Recruiter at Children's Hospital Parent Seminar 0. Coopers & Lybrand Report on outsourcing 224 01/03/94 01/01/94 07/01/93 07/01/93 07/01/93 09/25/93 09/25/93 12/14/93 01/20/94 01/31/94 06/30/94 75X 75X 09/25/93 09/25/93 01/15/94 Superintendent Dir. of Conn. Dir. of Conn. Parent Recruiter Dir. of Communications 10.1 (Public Forums, News Releases, and District Newsletter, and District Dialogues all used to better inform staff and the public).Psge: 20 Progran Seq *: 39 Revision Date: May 9, 1994 Progran Naae: Public Relations Progran Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nuitier 167 Objectives Strategies Beginning Date Coa^letion Date Responsibility Evaluation Criteria 10.2 10.3 10.4 Reach out to those who do not have children in the p(i>lic schools, especially private school parents and the growing reaber of senior citizens. A. Cable 4 progranming B. See 9.3 Involve students in service learning courses and projects that pronote learning through service to the conaunity. Intensify efforts to cosaunicate the anny achieveaents of the schools which surpass state and national noras (e.g., the large nuiber of National Merit Seaii-f inelists). A. Weekly news releases B. Monthly Superintendent Citations C. Monthly Citation Scripts 225 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 07/01/93 06/30/94 SOX 75X 06/30/94 06/30/94 75X 75X 75X Student Assignment Coordinator, Dir. of Communications, VIPS, Parent Recruiters Principals, Dir. of Connunications, VIPS, Students, PTA Dir. of Communications 10.2 10.3 10.4 (Contact with private school parents and senior citizens to increase conmunity involvement). (Evidence that students are involved in projects that promote learning through community service, i.e.. volunteerism). (Print/Video Media used to conrnunicate exceptional school programs).Page: 21 Progran Seq *: 39 Revision Date: May 9, 1994 Progran Hane: Public Relations Progran Code: 33 PriMry Leader: Russell C. Mayo Secondary Leader: Jeanette Uagner Progran Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved coninunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Minber 167 11. Objectives Strategies Beginning Date Completion Date Responsibility Evaluation Criteria Strengthen the link with the business coaaasiity. 11.1 Actively si<]port the Partners in Education (PIE) prograai tiiich involves local Chaaber of Comnerce and businesses and organizations uhich participate as school "Partners". 07/01/93 06/30/94 Partners in Educ., VIPS, Chambers of Commerce, PCSSD, NLRSD 11.1 (Evidence of Comnunity Support through "CEO Day, School Visits from Leadership Institute, etc.) 11.2 Work to inaure that business leaders. Partners, and Classnates understand the mid des^regation plan terminology prograam. A. Realtor's Guide B. Relocation Packets C. "Arkansas Honors" Publications (Arkansas Business & Arkansas Times) 07/01/93 07/01/93 07/01/93 02/01/94 06/30/94 100X 06/30/94 02/21/94 11.3 Invite the business coamunity to help the districts form speakers bureaus to promote the schools and desegregation plans at civic and professional meetings. 07/01/93 06/30/94 11.4 Seek the input and participation of the business coaaaaiity in all areas, particularly in planning and training. A. Supt. Security Task Force B. Comnunity Forums 226 07/01/93 06/30/94 12/01/93 10/01/93 06/30/94 12/31/93 Partners in Educ., Assoc. Supt. for Desegregation, Dir. of Comnunications Assoc. Supt. for Desegregation, Dir. of Comnunications, VIPS Dir. of Comnunications, VIPS Director 11,2 11.3 11.4 (Partner and Classmate become knowledgeable of desegregation terminology and programs). (Speakers bureau formed fron the business comnunity, trained and functional). (Formation of Business Comnunity Coimittees utilizing information from the Chairber of Commerce).Page: 22 Prograa Seq *: 39 Revision Date: May 9, 1994 Progran Name: Public Relations Program Code: 33 Prinary Leader: Russell C. Mayo Secondary Leader: Jeanette Wagner Progran Goat: To support the education mission and all of the goals and objectives of the Little Rock School District through improved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Ninber 167 167 12. Objectives Strategies Beginning Date Coaf)letion Date Responsibility Evaluation Criteria 11.5 Use the Loaned Executive Program, as needed, to au^aent the personnel and expertise available to the districts for program planning and amnageaent. 07/01/93 06/30/94 Dir. of Conmunications, VIPS Director, Chamber of Commerce 11.5 (Loaned Executives utilization in Districts). Strongly ea^asize the i^x>rtance of the district's coawnicating with-and responding to-both their internal and external pii>lics. 12.1 Let staff, students, parents, volioteers, and others know that they are valued by the district. 07/01/93 06/30/94 A. Superintendent Citations 07/01/93 75X Superintendent, Dir. of Conmunications, Principals, VIPS/PIE Director 12.1 (Superintenden ts Citations, Conmendation Letters, Brag Sheets, Promotion and Newsletters). B. Citation Scripts 07/01/93 75X C. "Arkansas Honors" publications (Ark. Times & Ark. Business) 12.2 Help to ireover problems before they become major irritants. A. Coninunity Forums B. District Dialogue C. Conmunity Forum Feedback 0. District Dialogue Feedback E. Complete Budget Projections for Office of Communications F. Needs Assessment Report 227 07/01/93 10/01/93 10/01/93 03/01/94 03/01/94 01/0194 03/01/94 06/30/94 12/31/93 12/31/93 03/31/94 03/31/94 01/31/94 03/31/94 Board of Directors, Superintendent, Department Directors/Manag ers, Principals Dir. of Conmunications Dir. of Communications 12.2 (Problems are reduced and more quickly resolved).Page: 23 Prograa Seq *: 39 Revision Date: May 9, 1994 Program Naaie: Public Relations Prograai Code: 33 Priaary Leader: Russell C. Hayo Secondary Leader: Jeanette Wagner Prograa Goal: To support the education mission and all of the goals and objectives of the Little Rock School District through improved conmunity awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nintier 167 167 12a Objectives Strategies Beginning Date Coafiletion Date Responsibility Evaluation Criteria 12.3 Keep the districts connected to the "real world" of the coamasiity. A. B. 07/01/93 06/30/94 LRSD Annual report 07/01/93 08/30/93 Truancy Reduction Center promotion campaign, flier brochure 08/01/93 09/30/93 Board of Directors, Superintendent, Adninistrative Team, Principals, Employees 12.3 (Provide information so the conmunity begins to support the puislic school educational concept). In order to iaplcment the "dose of reality" process, actainistrators, school staff, or volisiteers may ask questions of any meatwr of the school or coaauiity piiilic. 12.1 Questions may include: What programs and services are moat beneficial, level of satisfaction with the district, any probleam or concerns and suggestions for improvement. Coaments solicited from this process are to be considered valuable and taken seriously. Appropriate action will be taken to attem^ to correct the situations of concern. 228 07/01/93 06/30/94 Board of Directors, Superintendent, Administrative Team, Principals, Employees 12.1 (Conmunity and patrons that believe that their input is value and is of assistance in district planning).Page: 24 Prograa Seq *: 39 Revision Date: May 9, 1994 Prograai Naiae: Public Relations Prograai Code: 33 Priaary Leader: Russell C. Hayo Secondary Leader: Jeanette Wagner Prograa Goal
To support the education mission end all of the goals and objectives of the Little Rock School District through iirproved community awareness, understanding and confidence in order to undergird the desegregation process. Plan Reference Page Nudxr 168 13. Objectives Strategies Beginning Date Coafiletion Date Responsibility Evaluation Criteria Seek to mite the resources of the Chaaber of Coaaerce, professional public relations firas, and the in-house public relations expertise of hospitals, banks, utilities, and other businesses to design a massive, i^^beat, and fully interdistrict public relations casfaign which is to begin in August, 1991, to proante the new desegregation plan and lamch the 1991-92 school year. 1990 1991 Dir. of Connunications in all districts, Chamber of Commerce 13.1 Interdistrict public relations campaign launched for 1991-92 school year. 13.1 Design and execute "Public with Pride" tri'district campaign to launch 1991 school year. A. Public With Pride Campaign 229 06/91 08/91
This project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.

<dcterms_creator>Little Rock School District</dcterms_creator>