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Any other use requires permission from the Butler Center."],"dcterms_medium":["documents (object genre)"],"dcterms_extent":["58 pages"],"dlg_subject_personal":null,"dcterms_subject_fast":null,"fulltext":"\n \n\n\n\n\n\n\n\n  \n\n\n   \n\n   \n\n\n   \n\n\n   \n\n\n\n\n   \n\n\n\n\n   \n\n\n\n\n\n\n\n\n\n   \n\n   \n\n \n\n\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n  \n\nTake a Peek at McClellan Community Education's Menu. COMPUTERS FOR BEGINNERS A - Sept. 27-Nov. 1 - Mondays, 6-8:30 p.m. - $40 - disk required B - Sept. 28-Oct. 14 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $40 - disk required C - Oct. 2-Oct. 23 - Saturdays, 9 a.m.-l p.m. - $40 - disk required INTRODUCTION TO MS-DOS A - Oct. 2-Oct. 23 - Saturdays, 9 a.m.-l p.m. - $40 - book \u0026amp; disk required B - Nov. Il-Dec. 7 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $40 - book \u0026amp; disk required INTRODUCTION TO WINDOWS Nov. 8-Dec. 6 - Mondays, 6-8:30 p.m. - $40 - disk required PAGEMAKER FOR THE PC Oct. 19-Nov. 23 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $70 - book and disk required WORDPERFECT A - Sept. 27-Dec. 6 - Mondays, 6-8:30 p.m. - $65 - book \u0026amp; disk required B - Oct. 19-Nov. 23 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $65 - book \u0026amp; disk required C - Oct. 30-Dec. 11 - Saturdays, 9 a.m.-l p.m. - $65 - book \u0026amp; disk required Advanced WordPerfect Oct. 9 \u0026amp; 16 - Saturdays, 9 a.m.-l p.m. $25 - book \u0026amp; disk required INTRODUCTION TO LOTUS 1 -2-3 A - Sept. 28-Oct. 14 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $40 - book \u0026amp; disk required B - Oct. 19-Nov. 4 - Tues. \u0026amp; Thurs., 6-8:30 p.m. - $40 - book \u0026amp; disk required Intermediate Lotus 1 -2-3 Oct, 30-Dec, 11 - Saturdays, 9 a.m.-l p.m. - $65 - book and disk required Microsoft works Sept. 27-Nov. 29 - Mondays, 6-8:30 p.m. - $65 - book and disk required We recommend some WordPerfect with a little Lotus on the side. For more information on these or one of our 36 other fall classes, call the McClellan Community Education office at 570-4149. To register for classes listed, see the registration form on the back of this page.McClellan Community Education Class Registration Form Name: Home #: Address: 1 Work #: City: State: Zip: ForOMic* U. Ontv CD: CD: CD: CD: Class Name: Class Name: Class Name: Class Name: Mail for with payment to: McClellan Community Education 9417 Geyer Springs Road Little Rock, AR 72209 For Office Use Only Date\nck#: RCPT#\nDate: Date: Date: Date: Cost: Cost: Cost: Cost: Cost of books not included in fee unless otherwise noted I Call 570-4149k 1 W J fy COMMUNITY EDUCATION 1992 Spring Classes SCHOLARSHIPS AVAILABLE FOR all CLASSES! THINGS TO KNOW ABOUT COMMUNITY EDUCATION CLASSES PRE-REGISTRATION/REGISTRATION Many classes have limited enrollment and fill rapidly. PRE-REGISTER TODAY! TO PRE-REGISTER 1. MAIL-IN the completed class registration form NO LATER THAN JANUARY 28 with your check to: McClellan Community Education 9417 Geyer Springs Road  Little Rock, AR 72209. Checks are payable to McClellan Community Education. Registrations postmaiked later than January 28 will be returned to registrant asking you to register on-site before February 8. WALK-IN PRE-REGISTRATION January 6-February  Monday-Friday, 9am-5:30pm, At Community Education Office, 9401 Geyer Springs.Corner of Southwick and Geyer Springs. Part of McClellan campus. OR EVENINGS January 21,23,28,30 Tues \u0026amp; Thurs\n5:30-8:30pm. At McClellan Community High School main campus. 9417 Geyer Springs. TO REGISTER Come on-site to complete forms and make payment. Saturday, February 8,10am-2{Mn. At Community Education Office, 9401 Geyer Springs. Comer of Southwick and Geyer Springs. Part of McClellan campus. NON-PROFIT ORGANIZATION U.S. POSTAGE PAID LfTTLE ROCK, AR Permit No. 2608 DESECRATION MONITORING 210 W MARKHAM STE 501 LITTLE ROCK, AR 72201 We want you \u0026amp; your children to join US this spring! Call 570-4149! APPRECIATION OF PARTNERS IN EDUCATION McClellan Community High School takes this opportunity to say thank you to our Partners in Education who support McClellan students in numerous ways! Pizza Hut Golds Gym Southwest Hospital The Willis Group, Inc. Freds Discount Store Smokey Hollow Foods Wal-Mart Arkla Partners in Education is a program of Volunteers in Public Schools, Little Rock School District. 324-2290 I Z SPRING PROGRAM'S DIRECTORY CLAS LISTINGS JOB SKILLS Business Matters FITNESS For Health and Fun HELP YOUR CHILDREN LEARN CRAFTING SKILLS LEARNING FOR LIFE r I Special Interests McClellan community REGISTRATIONS AFTER FEBRUARY 8 INCUR AN ADDED FEE OF 5.00. | CALL 570-4149. REGISTRATION FOR YOUTH ACTIVITIES/CLASSES All youth activities and classes require that you register as walk-in or on-site February 8 since health and field trip forms must be completed. SCHOLARSHIP APPLICATIONS Please complete the scholarship application form. Mail with: 1. A separate sheet on which you BRIEFLY describe need. 2. A copy or original of check stub, food stamps, or other authorization of your annual household income. 3. Completed class registration form. to: McClellan Community Education Scholarships DEADLINE - 9417 Geyer Springs Road  Little Rock, AR 72209 JANUARY 28,1992. I EDUCATION CLASS REGISTRATION FORM I NAME:___________ I I ADDRESS:_______ I I CITY, STATE, ZIP:. II HOME#: WORK#: FEES The Little Rock School District supports education for all! Therefore, Community Education class fees are kept to a minimum. Take advantage of these quality, educational opportunities. FEES ARE PAYABLE IN FULL AT THE TIME OF REGISTRATION, REFUNDS OF REGISTRATION FEES CAN BE MADE BEFORE THE THIRD CLASS MEETING ONLY. A CANCELLATION FEE OF $5.00 WILL BE CHARGED. CLASS CANCELLATION  A minimum of ten (10) paid registrations is required for the class to be held.  If for some reason, such as bad weather or an ill instructor, a class does not meet, the class will be re-scheduled by the instructor.  If class cancellation is anticipated due to inclement weather, call McClellan Community Education (570-4149)\nlisten to KLRE/KUAR FM\nor watch cable Channel 4. I I I I II I I I CLASS NAME:. CLASS NAME:. CLASS NAME:. CLASS NAME:. TOTAL DUE:. COST:. COST:. COST:. COST:. FREE CLASSES/ACTIVITIES Although some activities are free, you still must register. This is our only way of knowing whether or not the class will have ten participants, the minimum number required. CLASS LOCATION Unless otherwise noted in the class description, all classes will be held on the McClellan Community High School Campus at 9417 Geyer Springs Road. I MAIL WITH PAYMENT TO: I McClellan community education I I I 9417 Geyer Springs Road Little Rock, AR 72209 No later than JANUARY 28,1992. FOR OFFICE USE ONLY: DATE:___ -___  CK #: RCPT #: J NO CLASSES MARCH 30-APRIL 3 mggg------------- JOB SKILLS Business Matters MANAGING PEOPLE Tuesdays, 6-8pm February 18-March 24 $20 How you can go from laborer to leader. In a safe, nonthreatening environment, practice management techniques. Learn skills to interview. motivate, solve problems, resolve conflict and initiate change. Develop self-management tools while increasing individual, team[ MAKING A and organizational! DIFFERENCE [experience required. performance. TYPING/ KEYBOARDING Mondays \u0026amp; Tuesdays, 6-8:30pm Lab available Thursdays. February lO-April 20 $50 Want to learn word processing but cant type? Or, just need to improve your speed and letter formatting? Come away with proper keyboarding techniques and knowledge of punctuation and letter writing. Personal instruction geared to individual students need WORD PROCESSING/ WORD PERFECT 5.0 Tuesdays, 6-9pm February ll-April 21 $50 OR Mondays, 5\n45-8:45pm February 10-April 20 $50 For those with beginner or intermediate word processing skills. Gain entry level skills that can be McClellan Community High School! Where Teachers Care! applied to any word processing program while learning WordPerfect 5.0. on IBM and Tandy equipment. Each student is assigned a computer and leaves with extensive hands-on experience in the production of business documents. LOTUS 1-2-3 Mondays, 6-9pm February 10-April 20 $50 You will learn the fundamentals of spreadsheet modeling, graphing, data management, calculations, and techniques specific to Lotus 1-2-3. You will leave searching and sorting, justifying and commanding, graphing and formatting like pros. |No previous computer J INTRODUCTION TO MS-DOS Thursdays, 6-9pm April 9-April 23 $25 Become acquainted with the heart of computer operations, the disk operating system (DOS). Computer terminology will become familiar to you while you learn to use root directories, subdirectories, trees\nformat and copy disks\nload software onto the hard disk and proper subdirectory\nand other general file and disk management techniques. TAME A COMPUTER TODAY! COMPUTER PROGRAMMING WITH BASIC Tuesdays \u0026amp; Thursdays, 6-7:3()pm February Il-March 19 $40 McClellan community education  spring classes 1992 Beginners All-purpose Symbolic Instruction Code (BASIC). BASIC is a fun way to become familiar with computers and the universal program language for IBM computers. Hands-on computer experience in program development enables you to write your own computer program after completion of this course. Previous knowledge of computers is not necessary. MICROSOFT WORKS Thursdays, 6-9pm February 13-March 26 $40 Microsoft Works software gives you all the home and office tools you may ever need, in one package. Its easy. Learn to utilize the word processor, spreadsheet and database\nto transfer your work to and from other programs such as Lotus 1-2-3 and dBase III. No previous computer experience is required. FUNDAMENTALS OF COMPUTERIZED ACCOUNTING Thursdays, 6-9pm February 13-April 23 $50 Is it a debit or a credit? Basic accounting skills and use of computers in accounting will become familiar to you. Learn terminology and procedures for use in home or small businesses such as proprietorships and partnerships. Each student will be assigned a computer for classroom use. COMPUTERIZED ACCOUNTINGINTERMEDIATE Mondays, 6-9pm February 10-April 20 $50 With fundamentals of accounting as your base, concentrate on computerized entries and problem solving. Emphasis is on accounting used in merchandising businesses. SUPPORT YOUR CHILDS EDUCATION JOIN PTA! SUPERWRITE FOR BEGINNERS Mondays, 5\n45-8:45pm February 10-April 20 $40 Increase your earning and learning power! l^arn to take dictation or simply have more accurate notes. For secretaries, reporters, business executives, or students to use in personal or business matters. SuperWrite is an abbreviated writing system based on long-hand and phonetics, using only the alphabet and standard symbols. SUPERWRITEINTERMEDIATE Tuesdays \u0026amp; Thursdays, 4:45- 7:15pm February 11-March 19 $40 Held at Adtansas Highway Dept.. 1-30 This course is offered to students who have successfully completed SuperWrite 1. You will review SuperWrite theory: reinforce and increase your speed. Emphasis is on keyboarding style, punctuation, spelling and vocabulary. COMPUTERS FOR BEGINNERS Saturdays, 9-noon February I5-April 18 $45 This class is designed for people who desire but lack computer experience. From plug-in to programming, learn with others in the same situation. Work at your own pace through hands-on experience. Typing skills are not necessary. GET ON THE FAST-TRACK TO LEARNING McClellan community education  spring classes 1992 HARVARD GRAPHICS Tuesdays, 6-9pm February 11-April 21 $50 Step up to a graphics program that gives you everything you need to produce high quality and unique visuals on paper. Make the ordinary look extraordinary with visuals, charts, and text professionally designed. It interfaces with Lotus 1-2-3\nASCII files, PFS:Graph\nPFS\nProfessional Plan Charts. BUSINESS LAW Mondays, 6-9pm February lO-April 20 $40 A consumer oriented/friendly course designed to take you step by step through contracts, wills, Arkansas business laws and emphasis on participants special concerns. Discover your Rights and Obligations in todays market place. OFFICE MANAGEMENT SKILLS FOR OLDER ADULTS Mondays, 6-8pm February 17-May 23 No fee.* Sponsored by Arkansas ABLE. Call David at 374-1318 for infonnaiion and registration. For those 50 and over to develop advanced office skills for employment. General clerical and interpersonal skills such as office human relations\nrecords management\nbusiness machines\nbusiness math\nbanking, payroll and tax procedures: business communications and introduction to word processing. FITNESS for Health and Fun! TAEKWONDO Grades 1-6 Mondays \u0026amp; Thursdays, 6-7pm February 10-March 26 $15 Learn the basic moves of the Korean form of karate. This is an excellent opportunity to combine a fitness program with self-discipline and self-defense. This class will prepare you for testing. An additional fee would be charged. No special costume/clothing is necessary. UOH POWEH! \\ Attend all 'vqj, McClellan Athletic Events! For schedule, call 570-4100 o TAEKWONDO Teens-Adults Mondays \u0026amp; Thursdays, 7-8pm February 1 O-March 26 $15 Same as above. CHEERLEADING See Southwest YMCA activities. Call 562-5932. Limited scholarships provided by McClellan Community Education. TENNIS FOR BEGINNERS Saturdays, 10-noon April 11-May 23 $20 Oriented to your level of playing, instruction includes development of the backhand stroke, forehand stroke, the serve and net play. You will leave with a comprehension of scoring and rules related to singles and doubles games. VOLUNTEER NOW! There is a child waiting for you in the Little Rock School District Call 324-2290 AEROBICS See Southwest YMCA activities. Call 562-5932. BASKETBALL-FREE PLAY Saturdays, 9-noon March 14-May 23 $5, one-time fee. Supervisors of free play determine maximum number of ' players, enforce discipline and rules. Participants play halfcourt. Only two games going on at one time. Balls are furnished. McClellan SPRING TRACK CLINIC Grades 5-9 Saturday, 9am-lpm March 7 $10 Learn the basics of starts, sprinting, hurdling, relay races, long jumps and shot/discus throwing. Track shoes not necessary. Help Your Children LEARN ACT PREP Saturdays, 9-noon February 15-March 28 $160 Build your confidence and knowledge. Improve your ACT scores! Designed and delivered by Stanley H. Kaplan Educational Center, this course better prepares students for the ACT college entrance exam through mock ACT exams and teaching study methods, test-taking skills and strategies particular to this test. LEARN WITH US PARENTING TEENS Tuesdays, 6:30-8:30pm February 18-March 24  $10 When youre not getting through...what can you do? Using STEP  (Systematic Training for Effective Parenting), you will discuss ways to build positive relationships with children\nbuild your and your childs confidence\napply natural and logical consequences to typical challenges posed by children\nguide behavior without using rewards and punishment\nand more. PARENTING - EARLY CHILDHOOD Mondays, 6:30-8:30pm February 17-March 23 $10 STEP (Systematic Training for Effective Parenting) for parents and individuals who work with children 6 and under. Learn why children misbehave and how to deal with misbehavior. Find new ways to encourage children and build self-esteem while letting them experience the consequences of their decisions. Discover methods of dealing with shyness, tantrums, messiness, and other challenges posed by children. GRASP YOUR FUTURE THROUGH EDUCATION! McClellan Community High School  The Place to Grow Together! ---------------------------------- GANG VIOLENCE-WHAT YOU SHOULD KNOW, DO AND TELL Tuesday \u0026amp; Thursday, 6:30- 8:30pm February 25 \u0026amp; 27 No fee. Be an informed citizen! Trained experts in this field presents, information about gang activity\nprevention\nprotection for your family and neighborhood. Use this information to educate others. STUDY SKILLS BEGIN AT HOME Tuesday, 6:30-8pm March 24 No fee. Co-sponsored by VIPS. Help your child improve his/her academic performance. Discover that learning is an active process and how to provide a positive learning environment. You can use these tools^to motivate learning in any age child. CRAFTING SKILLS SOUTHWEST LITTLE ROCK COMMUNITY THEATER Tuesday, February 11,7pm OR Saturday, February 15,10:30am No fee. Be a star! How about a community theater in Southwest Little Rock? Join us in starting our own theater by attending a short informationgathering session. Any interested person please come by. No experience necessary! SEW WHAT! Tuesdays \u0026amp; Thursdays, 6-8pm February Il-March 26 $45 Want to know which thread is appropriate for which fabric and how to avoid the bias? How about hems and alterations? Why do they always pucker? You will construct one or more garments during these class hours. For beginners and those with intermediate sewing skills. T-SHIRT DESIGN Saturday, 9-noon March 14 $15 Bring a pre-washed t-shirt and leave with your own unique creation, Leam techniques in painting and embellishing clothing. Assistance in art form will be provided. INTERIOR DECORATING Tuesdays, 6:30-8:30pm February 11-March 24 $15 Basics of interior decorating. Discover your eye for color, shape, and style. Leam what decorating techniques will complement your home, apartment, or office. CERAMICS Tuesdays, 6-9pm February 18-March 24 $40 A beginners course which introduces ceramics from start to finish - slip to mold. Leam how to clean and fire a kiln and the fundamentals of glazing, underglazing and stain. Leave with your own finished product. BASIC 35MM PHOTOGRAPHY Mondays, 6-7:30pm February 10-March 16 $15 A practical, how-to class for the beginner which includes a 3-hour McClellan community education  spring classes 1992 McClellan community education  spring classes 1992 weekend field trip. Learn camera operation, accessories, close-up and telephoto lenses, artificial and outdoor lighting and composition. Bring your 35mm, a notepad and a roll of your favorite film. ADVANCED 35MM PHOTOGRAPHY Thursdays, 6-9pm April 9-23 $15 Designed for the serious yet non-professional photographer. Emphasis will be on theory, composition, and quality of your photographs. THINGS HAPPEN WHEN YOU LEARN! DRAWING FOR BEGINNERS Tuesdays, 7-9pm February II-April 21 $20 plus materials Untapped talent? Bring it to the surface this spring. Learn the fundamentals of drawing using pencil, crayon, and charcoal. For adults and teens. CALLIGRAPHY I Saturdays, 10-noon February 15March 7 $20 Some call it artwork, some call it pretty writing. Either way, it is very impressive and communicates feelings differently from print'ng or cursive writing. Leam how to write with flare and use it for very special occasions and gifts. CALLIGRAPHY II Saturdays, 10-noon March 14-April 18 $20 Take your basic alphabet to narrative writing. Calligraphy I or previous experience recommended. POTPOURRI BY YOU Saturday, 9-1 lam March 21 $15 Combine spice and aromatics to make your own personal fragrances. Great for gifts - great for the spirit! Includes materials. SPRING FLOWER ARRANGEMENTS Saturday, 9-Noon April 11 $20 Bring spring indoors by learning to create a beautiful dried and fresh flower anangement. Leave with an arrangement designed by you for your home. Supplies provided. MAKE YOUR CHILDRENS SCHOOL A BETTER PLACE TO LEARN Volunteer Today! Partners in Education Building the Future Together For more information on how you can partner with a school, call 324-2290. DESIGNING HAIR BOWS Ages 12-adults Saturday, 10-noon April 25 $10 Create hair bows from ribbon and other materials. Learn to make them at a fraction of the cost. Take home your own creations. Supplies provided. COOK UP A NICE FUTURE FOR YOURSELF! EASTER CANDY MAKING Tuesday, 6:30-8:30pm April 14 $15 Just in time for the holiday. Bring your sweet tooth and leam how to make bunnies, eggs, and suckers. Take home your finished product along with ideas for filling up your Easter baskets. Includes materials. CAJUN COOKING Thursdays, 6-8pm March 12-26 $15 GAW-RON-TEED to make your mouth water. A Cajun chef teaches you how to simply prepare dishes Listen to KBIS Radio Station 1010 AM 10:30-11:00 am for \"McClellan Now! Program and breads\ngumbos, etouffes, rouxes, French bread. Learn the basic ingredients in all Cajun recipes. HOT! ITS MAGIC Saturdays, 10-ll:30am February 15-March 21 $15 plus materials Leam how to turn ordinary, everyday materials into great magic tricks with a slight of the hand. Bend silverware. Stack the deck. Acquire the magical touch and secrets of the magician. For teens and adults. MAGIC FOR YOUTH Grades 1-6 Thursdays, 6-7pm February 13-March 19 $15 plus materials ABRACADABRA. Is the hand quicker than the eye? Impress your family, friends and teachers with magical skills and techniques. Learn with a real magician and become one yourself. JUGGLING Mondays, 6-7:30pm February 1 O-March 23 $15 plus materials Laugh and learn with others. Amaze yourself with your abilities to keep objects in the air. Start with basic training and before you know it, you will be juggling for fun. A professional juggler will guide you to new heights. For 5th graders to adults. SCHOLARSHIPS AVAILABLE Application on Page 8 DEADLINE: January 28,1992 Fill out your application today! LEARNING FOR LIFE Special Interest TOASTMASTERS SPEECHCRAFT Thursdays, 6-7:30pm March 5-April 23 $10 Improve your verbal communication and public speaking skills through a 7-week course designed for your participation. Shake (he common fear of public speaking. Say what you mean and feel comfortable doing it. YOUTH LEADERSHIP WORKSHOP Saturday, 9am-3pm April 11 $10 Leaders arent bom. They learn to lead. You can too. Learn about the characteristics, traits, ethics and values of leadership\nwhy you make the decisions you do. Develop your own leadership style and skills through roleplaying exercises. Discover how life events and global issues affect leadership. For grades 9-12. / PAY FOR YOUR NEXT VACATION! LEARN A NEW SKILL! WRITING FOR FUN AND PROFIT! Mondays, 7:30-9pm February 10-March 16 $15 Fun. Fame. Fortune. The motivations for writing. This beginnerlevel course focuses on writing newspaper, feature and filler material for publication. Know your market before you write. Leam in a few hours tips that the instructor has accumulated over 25 years of experience. Please note that this is NOT an English composition/ grammar class. CREDIT MANAGEMENT: URGE TO SPLURGE Monday, 6:30-8pm March 2 co-sponsored by Consumer Credit Counseling Services No fee. Personal finances can sometimes get out of hand. Dont let them. Become more disciplined in budgeting, saving and investing. If they have gotten out of hand, learn what to do through consumer credit and debt management. GIVE YOUR CHILDREN OPPORTUNITY! Call SWLR YMCA Today! HUNTERS EDUCATION March 16, 17, 19 5:45-9:15 No fee. Service of Arkansas Game \u0026amp; Fish Commission Required for anyone born after 1/1/69 who wishes to hunt alone. Leam about hunting ethics, firearm safety, wildlife identification, game care, rifles, pistols, shotguns, muzzleloading, ammunition and bow hunting. Your Hunters Education card signifies successful completion of the course. Children under 16 must be accompanied by an adult. \\\\\\ KEEP YOUR FUTURE educated' McClellan Community High School! Educating for today \u0026amp; the future McClellan Community High School ~ Where the whole community can learn McClellan community education  spring classes 1992 RfflN^EROLOGY Mondays, 6:30-8pm February 1 O-March 16 $15 A fascinating class on the study of how to make it through the jungle of life without being eaten alive !!! Skills and techniques acquired through this class will'allow you to successfully manage relationships with difficult people. SMALL APPLIANCE REPAIR Saturdays, 9-Noon February 15-March 28 $25 plus materials Learn when you can make the repair or when to take it to the shop. This course is designed for adults who want to acquire those skills necessary to safely repair small household appliances. Blenders, vacuum cleaners, mixers, tools, coffee pots and more. Materials approximately $10. A BETTER YOU Thursdays, 6:45-8:45pm February 13-April 23 $30 How do women participate in society and who determines how they participate? What is a healthy relationship? How do women set life goals? A forum to discuss and unravel issues related to womens survival in our society. Sex roles, economics, violence and self-esteem. CONVERSATIONAL TURKISH Tuesdays and Thursdays, 7:30- 9pm February 11-April 16 $10 Emphasis will be on the social aspect of the Turkish language, customs and culture. Learn the alphabet, counting and word pronunciation from a native. Gain an insight into Arabic-based language. McClellan community education  spring classes 1992 ARKANSAS RIVER BOAT TRIP Saturday, 10:30am-lpm March 28 $25 SHIP AHOY! Rain or shine join us for a narrative history of the Arkansas River. Climb aboard and enjoy the sights from the Spirit Paddle Wheel Boat. Bring your camera, bring a friend or the family. Meet us at Riverfront Park on the North Little Rock side of the Arkansas River, across the river from downtown Little Rock. Box lunch included. McClellan Community High School: KEEPING YOUR FUTURE EDUCATED ACADEMICS VOLUNTEERS NEEDED TO SUPPORT COMMUNITY EDUCATION CLASSES Please call 570-4149 to volunteer your help with on-site registration, Feb. 8 AUTOMOTIVE INDEPENDENCE WORKSHOP Saturday, 1 O-Noon March 21 $10 EDUCATION! Your Future and Mine Can YOU change a flat tire on your car? Can YOU check your oil, break, and radiator fluid levels and then fill them? Can YOU determine proper tire pressure for your car? Can YOU use your battery cables safely? If you answered NO to any one of these questions join us for an informative, fun, hands-on experience. Wear old clothes!! SIGN LANGUAGE FOR BEGINNERS Thursdays, 6-8pm February 13-April 23 $20 Sign language is a valuable asset. Starting with the alphabet and progressing to conversational sign language learn to communicate with the deaf. This course will also introduce you to deaf culture. MASTER GARDENING SERIES Thursdays, 6:3O-8pm March 12-April 23 No fee. A six-part series sponsored by the Arkansas Cooperative Extension Service. Learn and share with the experts. Topics include: selecting and preparing a garden\nmaintaining the perfect garden\ngrowing your best vegetables\ncorrect use of lawn and garden pesticides and fertilizers\nnurture shrubs, fruit trees, and flowers\nlawn and garden field trip. EDUCATION! YOUR FUTURE \u0026amp; MINE! I\\o PARENTAL INVOLVEMENT MOTIVATES LEARNING Volunteer for your child today! COME LEARN WHH US ] ADULT GENERAL EDUCATIONAL DEVELOPMENT Tuesdays \u0026amp; Thursday, 6-9pm January 21-May 28 No fee. OR Saturdays, 9-noon February I5-May 30 No fee. Service of Adult Education Center, LRSD Improve or get on the path to complete your education (GED). Reading, spelling, math, Diglish and English as a Second Language (ESL). For adults 16 years old or older. Individualized assessments are made to provide the learning that you need. Dont miss the first class. But, if you do, come join us at any point in time. Just be sure to come and start a new road now! * BASIC ALGEBRA -PART I Tuesdays, 6-9pm February 11-April 21 $30 Do you suffer from algebra anxiety? Overcome it with this basic algebra course. Work.your way up from where you are to where you would like to be. Solve equations and word problems. We have divided this semester, college level class into two parts. Part II will be offered during the summer and fall sessions. m 2 O tZ) X 2 aGO  O m CD 50 MATH SKILLS FOR ADULTS Thursdays, 5:45-8:45pm February 13-April 23 $30 Build math skills necessary to MCCLELLAN COMMUNITY HIGH SCHOOL ADVISORY COUNCIL! Join us at our monthly meetings. Open to the public. First Monday of every month, 6-8pm McClellan Media Center. bridge the gap between where you are and preparatory College Algebra. Progress at a pace you are comfortable with. Learn mathematical problem-solving after a review of the basics. GED graduates are encouraged to enroll. MCCLELLAN COMMUNITY HIGH SCHOOL ___________ ADVISORY BOARD___________ MAKING A DIFFERENCE William Anderson Nancy Reedy Shirley Atkins Willie Edwards Linda Russenberger Ruby Scott William Fields Eric Staten Tammy Keeton Steve Tedder Jeri Bob King Jim Parins Jean Weems Jo Powell Mattie Ruth Tipton Parents. Citizens. Students. Faculty. Business people. McClellan Community High School ~ Building a better community through education ENGLISH SKILLS FOR ADULTS Mondays, 6-9pm February 10-April 20 $30 Dont let your fears of English grammar hold you back. Build the English skills necessary to bridge the gap between high school and college-level English. Progress at a pace you are comfortable with. GED graduates are encouraged to enroll. INTERMEDIATE ALGEBRA Thursdays, 6-9pm February 13-April 23 $30 Prepare for college algebra, the minimum math course required for college graduation. If you scored below 18 on the math portion of ACT or just need a refresher course, relax and know this is designed for you. Pre-requisites are completion of an elementary algebra class or a working knowledge of it. NEIGHBORHOOD CRIME WATCH Tuesday, 6-7pm March 17 OR Tuesday, 6-7pm April 21 No fee. We can deter crime in our homes and neighborhoods. Participate in a one-hour session and learn how to work with your neighbors and the police to combat crime in your area. ARE YOU ' BEING CHASED BY THE FUTURE? 0 , e PUBLIC SERVICES JOIN US AT McClellan COMMUNITY HIGH SCHOOL Lifelong Learning \u0026amp; Lifelong Friends H.E.A.T. Tuesday, 7-8pm February 25 OR Tuesday, 7-8pin April 14 No fee. A service of Little Rock Police Dept. HELP END AUTO THEFT: This program is designed to stop auto theft by use of auto decal registration, which will be available during this presentation. Find out how you can participate in this program and protect your auto. A LITTLE OF YOUR TIME CAN MAKE A BIG DIFFERENCE TO YOUR COMMUNITY! THANKS TO ALL WHO CONTRIBUTE THEIR TIME AND ENERGY MAKING McClellan A FINE SCHOOL!! McClellan Community High School Citizens Advisory Council:  Strengthens the unification between the school and the community. * Exercises the communitys proprietorship in the school. * Provides leadership and support for McClellan community education activities. VOTER REGISTRATION Third Tuesday \u0026amp; Thursday of each month February-May Exercise your right to vote! Participate in decisions that impact your life! Your vote makes a difference. Come by the Community Education Office on the main campus of McClellan to register to vote today! All you need is proof of age, 18 or older. JEDUCATION! k THE A FUTURE 'I FOR J YOU AND  ME! LITTLE ROCK SCHOOL DISTRICT The Place for Your Children DONT LET TIME RUN OUT! SCHOLARSHIPS AVAILABLE Application on Page 8 DEADLINE: January 28,1992 McClellan Community High School ~ The only one with community in it Pas-c 8 McClellan community education  spring classes 1992 OTHER EDUCATIONAL RESOURCES IN YOUR COMMUNITY LITTLE ROCK SCHOOL DISTRICi HIPPY: Learn how to help your pre-school youngster learn. Call 324-2266. ADULT EDUCATION CENTER: Enroll in English, reading, math, spelling, English as a Second Language (ESL) classes. Get your GED. Call 324-2260. VIPS (Volunteers in Public Schools): Volunteer your time and experience for Little Rock students. Call 324-2290. PARENT ADVISORY COUNCIL: Get training that will help you McClellan community education SCHOLARSHIP APPLICATION PLEASE COMPLETE ONE FORM FOR EACH INDIVIDUAL REQUESTING A SCHOLARSHIP. Call 570-4149 for additional copies. NAME: ADDRESS: help your child learn. Call 671- 6325. CARE: Register for before or after school child care on regular school days. Call 324-2395. METROPOLITAN VOCATIONAL TECHNICAL EDUCATION CENTER: Advance or change your career through excellent training and education. Call 565-8465. PARTNERS IN EDUCATION: Help build the future. Develop a partnership between your busi- ness/company and a Little Rock Public School. Call 324-2290. HEAD START: Still has openings for your children. Call 664-1025 for more information and registration. *If you are 50 years old or older and economically disadvantaged or a dislocated worker, Arkansas ABLE may be able to pay for your attending McClellan Community Education classes. For more information, call David at 374-1318. OTTENHEIMER COMMUNITY CENTER LITTLE ROCK PARKS AND RECREATION Call 565-0140 for information on classes. ARKANSAS ABLE JOB SHOP: For persons 55 and older. Call 545-ABLE for information on developing skills to find employment as an older adult. HOME #: WORK #: YOURE READING THIS! DO YOU KNOW SOMEONE WHO CANT? CALL ARKANSAS LITERACY COUNCIL 663-4321. SOUTHWEST HOSPITAL For class registration, call 455-7073. AARP 55 ALIVE DRIVING COURSE: March 25 and 26,9am-1pm $8 WATERCOLORS: January 20-February 25 Mondays, 6:30-9pm $36 plus supplies WATERCOLORS: March 2-April 6 Mondays, 6:30-9pm $36 plus supplies Southwest Hospital needs several volunteers who have health care experience. Call 455-7073 for more information. (across from McClellan) Unlimited attendance at any/all of above classes. $20, YMCA member $22, non-member ALIVE \u0026amp; KICKIN SENIOR FITNESS CLASS: Parkview Christian Church (across from McClellan) Mondays, 9:30-10:30 am Tuesdays \u0026amp; Thursdays, 8:30- 9:30am Monthly fees 2 classes/week, $2 YMCA member, $7 non-member 3 classes/week, $4 YMCA member, $10 non-member PRYME TIME AFTER SCHOOL ACTIVITIES: Elementary ages, 5-12. Monday-Friday, school pick-up - 6pm. Registration fee of $20, non- refundable. $20 per week, YMCA member. $25 per week, non-member. SPRING SOCCER: Ages 5-13, boys \u0026amp; girls Registration begins February 3. SUMMER T-BALL: Ages 4-6, girls \u0026amp; boys Registration begins in April. CITY, STATE, ZIP: DATE: MARTIAL STATUS: SINGLE: (check one) NUMBER IN HOUSEHOLD: MARRIE,:_____ DIVORCED:_____ DATE OF BIRTH: AGE:___________ EDUCATION COMPLETED: SOUTHWEST YMCA WHAT IS YOUR ANNUAL HOUSEHOLD INCOME? (Proof of income required. Attach copy of paycheck stub and/or food stamps authorization) RANK IN ORDER OF PREFERENCE COURSE/COURSES YOU WANT TO TAKE: 1. COST: 2. COST: SOUTHWEST YMCA HAS MOVED! Now conveniently located on McClellan Community High School Campus, 9401 GEYER SPRINGS Sharing Space! Sharing Resources! Keeping Program Fees at a Minimum! SUMMER DAY CAMP: Ages, kindergarten-6th grade. Monday-Friday, 7am-6pm $40/week, YMCA member. $50 week, non-member. 10% discount on 2nd child. Registration begins in April. SUMMER TEEN CAMP: Ages 13-14, boys \u0026amp; girls. Monday-Friday, 7am-6pm. Registration begins in April. 3. COST: ON A SEPARATE SHEET, WRITE A FEW SENTENCES EXPLAINING WHY YOU NEED THIS SCHOLARSHIP. PLEASE ATTACH TO SCHOLARSHIP APPLICATION. Call 562-5932 for class registration. Have you previously enrolled in a community education class? Unless noted otherwise, ail activities are on McClellan Community High School campus. Which class? When? Signature of Applicant NOTE: BOOKS AND OTHER MATERIALS ARE NOT INCLUDED IN SCHOLARSHIP. SOUTHWEST YMCA FAMILY MEMBERSHIP: $68 per year. GYMNASTICS: Monthly registration. Classes begin February 3. Boys \u0026amp; girls, ages 3-4 Mondays, 3:50-4:30pm Boys, ages 5 and up. Mondays, 4:30-5:30pm Girls, ages 5-9 Wednesdays, 4-5pm Girls, ages 10-12 Wednesdays, 5-6pm RETURN WITH REGISTRATION FORM TO: McClellan Community Education 9417 Geyer Springs Road Little Rock, AR 72209 DEADLINE: Applications must be mailed by JANUARY 28, 1992 U PON RECEIPT OF SCHOLARSHIP, YOU WILL BE ASKED TO VOLUNTEER A MINIMAL NUMBER OE HOURS FOR MCCLELLAN COMMUNITY HIGH SCHOOL. AEROBICS: January 6-March 14 Mondays, 6-7:15pm Tuesdays \u0026amp; Thursdays, 5:15- 6:15pm Tuesdays \u0026amp; Thursdays, 6:30- 7:30pm Saturdays, 9-10:15am Mondays, Wednesdays, Fridays, 8:30-9:30am* Parkview Christian Church CHEERLEADING: 4-week sessions, begins February 3. Junior High Girls Mondays, 5:30-6:30pm Thursdays, 6:30-7:30pm Senior High Girls Mondays, 6:30-7:30pm Thursdays, 5:30-6:30pm $20, YMCA member. $30, non-member. SCHOLARSHIPS A VAILABLE! McClellan Community High School * The place for you - your kids - your familyClintons address on causes of unrest strikes right notes BY NOEL OMAN Democrat Gazene Capllol Bureau NEW ORLEANS - Gov. I Bill Clinton hit almost all the light notes Saturday in a call to solve the underlying f -.causes of social unrest highlighted by the Los Ange- ' Jtes riots. It was a subject rife with the potential for discordancy, but, lets face it, when Clinton is on, he is on. Wow, marveled U.S. Sen. John Breaux, D-La., after Clinton spoke. He gets better and better. His speech represented the now familiar weave of conservative and liberal political philosophies that underlie his presidential candidacy. , His forum Saturday was fa-\n, miliar ground for Clinton -  ..the Democratic Leadership 1 Council.  The DLC was formed seven years ago by a group of brea- . . kaway conservative and moderate Democrats, mainly from the South and West. They sensed a party in peril after the defeat of their party's nominee in 1984, Walter Mondale. Long-ostracized as a group of closet Republicans, it was sweet, indeed, for them to see one of their own in Clinton. As the partys presumptive nominee, Clinton returned to them and validated their place in what they hope is a reformed national party. So it was not uncharac- . teristic for Clinton to place some of the blame for the countrys problems on the failed liberalism that has come to represent the Democratic Party. But, also characteristically, Clinton managed to borrow the words of a frequent DLC opponent, Jesse Jackson, to underscore the nation's deep racial divi- I Analysis  Related article 9B ] sions. A member of the large Arkansas delegation to the DLC annual meeting here, Rep. Irma Hunter Brown of Little Rock, who is black, heard in Clinton a voice that crossed racial and political lines. It was a very positive presentation to an audience thats crying for true leadership that will unify people across all lines,\" she said. But Clinton can only cut the line so fine. While he could inspire many with his pledge to crack down on deadbeats who do not pay child support, he can ruffle a powerful group with his support of the Brady bill, a gun control measure he sees as a way to reduce violence in the streets. Members of the National Rifle Association and the many hunters in a state such as Arkansas see the bill as an assault on their way of life. Ironically, the NRA in part underwrites the DLC. Clinton's speech, sprinkled with examples of his personal experiences with racial problems, also served to help a continuing effort by the Clinton campaign to show the governor in a personal light far different than the one found in the tabloids. That was a deep look at this guys soul, Clinton adviser Paul Begala said. This is who Bill Clinton is, this is what he is all about. Precious few of this has penetrated to the American public. ARKANSAS DEMOCRAT-GAZETTE  SUNDA'.t -si'S, 1992  7B Clinton searches for electoral strategy In any equation, winning votes in California is essential BY JOHN KING AP Political Wnter WASHINGTON - Gov. Bill Clinton's search for a successful electoral vote formula begins with this simple math: Dukakis plus California. But if Clinton is to win the White House, he has a long way to go from there. Winning everywhere 1988 nominee Michael Dukakis won plus California, which Dukakis narrowly lost, would translate into 161 electoral votes - 109 shy of the 270 needed to capture the White House. Getting the rest would require Clinton to revive Democratic strength in the big industrial states and pluck several other wins fVom a varied basket of states, many of them reliably Republican in recent presidential races. Democrats dont win without California, veteran party strategist Ann Lewis said. From there, the key is the industrial heartland. It's no easy task for a challenger to begin with, and Clintons search for an electoral formula could be complicated by the expected independent candidacy of Texas billionaire Ross Perot At this early date - before Clinton has a mathematical lock on the nomination, before he has selected a running mate and before a reliable prediction about the economy can be made - any Democratic formula to cobble together 270 electoral votes is little more than a rough outline. Still, drawing from the lessons of the Dukakis defeat and simple electoral math, Clinton STOP SMOKING LOSE WEIGHT Ask about our other programs available. yiunt\u0026amp;r \u0026amp; Associates 400 oner Creek Perk (exit 128 oH 1-30) 455-4994 advisers and Democratic strategists agree on several target areas - the industrial states of Pennsylvania, Illinois, Michigan and Ohio chief among them. A point of considerable debate within the party is whether Arkansan Clinton can break through in the South, or whether his chances of picking oft the surprises he would need to win are better in Democratic- leaning Western states. Right now, we view the whole country as competitive, Clinton deputy campaign manager George Stephanopoulos said. Its too early to count anything in or out. It may prove overly optimistic, but many Democratic strategists believe Clinton, because of his moderate views and Southern roots, will enter the general election with broader potential than Dukakis, allowing him to tai^et more states early and refine his targeting as the campaign moves on. The beauty of this for Clinton is youre not looking at a narrow window where you have to win everywhere on your list to just make 270, said John Sasso, who ran a Dukakis campaign that had virtually no room for error in its electoral strategy. Any Democratic strategy begins with the states Dukakis CPC PINNACLE POINTE HOSPITAL \"IENVIRONMENTAL ILLNESS\" SEMINAR SPEAKER: Penny Fox  Tuesday, May 12th, 1992 6:30-8 PM at Pinnacle Pointe Hospital 11501 Financial Center Parkway  Little Rock, AR 72211 This is a free community service Reservations are requested To Register, please call 223-3322 (CEU's will be given) won or barely lost. In the first group are Massachusetts, Rhode Island, New York, West Virginia, Minnesota, Wisconsin, Iowa, Oregon, Washington, Hawaii and the District of Columbia - a combined 107 electoral votes. I dont see any reason why Clinton can't carry any one of those states,\" Sasso said. Using 48 percent of the vote or better as the cutoff for states in which Dukakis came close, the second group includes the major prizes of California, Pennsylvania and Illinois. The others are Vermont, Maryland, Missouri and New Mexico. Combined, these states carry 235 electoral votes - 35 short of the magic number. To have any chance, Clinton would have to win almost all of those states. But to make up the difference, and for any losses in this ^oup, Clinton would need additional wins as well. Texas, Florida, Ohio and Michigan are the biggest remaining prizes - but alt were won handily by Bush in 1988. Most Democrats view Florida as a GOP lock and Texas a near-lock, although a Perot candidacy would confuse ticularly on the deep South.\" things in his home state. This is a wild campaign, a wide open, weird race down here,\" Ed Martin, executive di-rector of the Texas Democratic Party, said. Clinton won the Michigan primary and tough economic times should make it a competitive fall battleground, with 18 electoral votes at stake. Ohios primary is June 2, and Clinton's showing then could shed light on whether he has any hope of getting its 21 electoral votes come November. . Other possibilities mentioned by Clinton aides and Democratic strategists include Clintons home state of Arkansas, nearby Tennessee and Kentucky, Colorado, Montana and Vermont, which all told have 39 electoral votes. Lewis and Sasso offered Arkansas, Tennessee and Kentucky as potential Clinton states. But another party strategist, Tony Podesta, took a Western view. Democrats did a lot better in Montana and New Mexico and California and Colorado in 1988 than in any of the Southern states, Podesta said. Clinton makes the South more competitive but I think its very hard to break the grip the Republican Party has, par- SYLVAN THIS SUMMER HAPPINESS NEXT FALL! Beginning Reading WriKng Acodemic Reading Study Skills BosicMath ACT/SATPrep .Al^ebro Enricliment n Sylvan f ^ming ^nter' Iklpiag kids be Ikarbesl.  227-3bn  Scholarships Now Available Scholarships Now Available Scholarships Now Available h'lcClellan Community Education Summer Classes 1992! Little Rock Schoo! District EMERGING SCHOLARS GRADES 6,7,8 570-4149 CALL TO RECEIVE CLASS BROCHURES FOR UPCOMING SESSIONS IKTROOUCTTON TO COMPUTER UTERACT Monday-Friday. lOam-noon June 15-July 3 $40 TYPING AND KEYBOARDING Mond! Junel $35 OR day-Friday '1S-July2 10-l2i\u0026lt;oon Monda^-Frid^ 1-3pm COMPUTER PROGRAMMING WITH BASIC Monday-Friday, 1 -3pni Juns IS-July 17 SSO OR Monday-Friday. 1 -3pm J^ 20-August 14 CREATIVE MATH Morxfays, 9-11am June IS-JuN 10 $15 GLOBAL ADVENTURES Monday Friday, lOam-noon June 15-July 2 $25 OR TENNIS FOR BEGINNERS GRADES 5-9 Saturdays, 10-11am June20-Augusl6 $20 PAINTS, DYES AND T-SHIRT DESIGN Monday-Thursday. 9ant-noon June 15-18 $20 CREATE PAPIER-MACHE CREATURES Monday-Friday, 3-4:30pm June 16-19 $10 PHOTOGRAPHY FOR KIDS GRADES 3-5 Mondm-Fridm, 1:3O-3pm June 15-July2 $10 T-SHIRT SWAP Wednesday, noon June 24 8 July 15 No fee. CIRCUS CAMP GRADES 3-12 Monday-Friday. 1 -3pm JunelS-Julyz $25 INTRODUCTION TO PHOTOGRAPHY Tusd^, 9-1\u0026lt;am June 16-Augusl 11 $25 BEGINNING SPANISH Tuesdays 8 Thursdays. 4-6pm July 14-Augus113 $25 MAGIC Tuead^.2\n30-4pm Jiaw 18-July 7 $16 JUGGUNG Monday-Friday. 1 -Spm Ji^6-i0 CLOWNING I JMiioyoi d^-Fridw, tOam-ooon $15 BEGINNING FRENCH Tuesd^ 8 Thursdays, June 16-July 2 1-2\n30pm CIRCUS SHOWTIME Monday, lOem-noon July 13 Noles. Must have McCMen Circus Csmp experience. KIDS' STUFF ciowNma unvm with reacinq Ages 5-6. Kindergartsn Required MMoorr^^ddiNn--FFrniddrawy.. 9am-noon June 15-July 2 $40 OR Monday-Friday, 9am-12 July13-July 31 $40 INTRODUCTION TO DRAMA GRADES 3-9 Monday-Friday, 9sm-ttoon 20-July 31 COMPUTER CAMP GRADES 1-2 Monday-Friday, 9-11:30sm June K-26 $20 COMPUTER CAMP QRADES3-4 Monday-Fnday, 9-11:30am June 15-19 $20 COMPUTER CAMP GRADES 5-6 Mondey-Fnday, 12-2:30pm June 15-19 $20 TAEKWONDO GRADES 5 and up Mondays. 6-7pm June 1S-August 3 $15 DARE TO DRAW Monday-Friday, 1-2:30pm June 15-19 $10 CALLIGRAPHY FOR STUDENTS Ages 8-13 Monday-Friday, 2:30-4pm June15-19 $10 GLASS PAINTING MonOay-Friday, i -2:30 June ^-26 $10 DRAWING IN PASTELS Monday-Friday, 2:3O-4pm June 22-26 $15 ORIGAMI Monday-Friday 1-2\n30pn -6-10 PEN a INK DRAWING Monday-Friday. 2:30-4pm iiS' -6-10 CERAMICS FOR KIDS Wedrtesdays, 1-3 June 17-July 29 $20 INTRODUCTION TO BALLET Tuesdays 8 Thursdays, 3-4pm Jutre 16-July 28 $20 NATURE UNIVERSITY HUNTERS EDUCATION Tuesday 8 Thursday Sam-3pm July14816(1 hourlunchbreak) FISHING DERBY Tuesday \u0026amp; Wednesday, 9am-naon Jufy148 15 Fiefdtrip COMPUTERS FOR BEGINNERS Saturdays. 9-noorr Jure 20-July18 $25 OR Mondays. I June tS-jL 6-9pm $10 NATURE WALK AT PINNACLE MOUNTAIN Wednesday 9arn-noon June 17 Field Thp $5 DIAMOND DIG GRADES 5-8 Wednesday 9ain-4pm July 15 ReWTdp $15 SUMMER DAV CAMP Ages 5-12 Monday-Friday. 7am-6pm June 8-August 28 Southwest YMCA SUMMER TEEN CAMP Ages 13 S 14. and girls Mixxjay-Friday. 7am-6pm Jurte 6-August 2S Southwest YMCA JOB SKILLS! BUSINESS MATTERS! rvPINQZKEVBOARDINQ Mondays \u0026amp; Tuesdays. 6-8:3Oom Lab available Thursdays. Juns 15-August 11 $50 WORD PERFECT 5.0/6.1 Mondays. 6-9pni June IS-August 10 $50 OR Saturdays. 9am-3pm July 11-Augu3t 15 $50 LOTUS 1-2-3- WORKSHOP Monday. Tuesday 8 Thursday. 6-9pm June15.16.18 $20 OR Saturday. 9:00-3pm June 20827 $20 INTRODUCTION TO MS-DOS Thursdays. 6-9pm June 18-July 9 $30 OR Thursdays. 6-9pm J^ 16-Auguste MICROSOFT WORKS Tussd^. 6-%xn June 23-Juty 28 $40 OR Saturdays. 9ani-3pm June 20827 $35 OR Saturdays. 9XI0-3p\u0026gt;n '11\u0026amp;t8 SUPERWRITE FOR BEQINNERS Mondays. 5:45-8 Juns 15-Auauel $40 . S:4S-8:45pm io $25 OR Mondays. 6-9pm s' 13-August 3 BASIC COMPUTER KEYBOARDING Thursdays. 6-8pm \u0026amp; Saturdays. 9-11am June 18-July 11 $35 m Thursddeays, 6-8pni \u0026amp; SatuRJays, 9-1 lam S-August 6 OR Tuesday 8 Thursday. 6-8:30p Juns 23 8 25 $20 OR Tussday 8 Thursday. 6-6:30pm July789 $20 MOP DOLLS Tuesday, 6-9pm June 23 $20 CREATE AN ANGEL Tuesday, S-9pm June 30 $20 ELEGANT PHOTO ALBUMS Tuesday, 6-9gm BUYING YOUR FIRST HOME Contracts, mortgages, agents. Tuesday. 6-8pm June 23 $5 BUYER BEWARE Property and construction. Thursday, 6-8pm June 25 $5 THE HISTORY OF MABELUULE HIGH SCHOOL Thursday, 6-7:30p(n July 14 INTRO TO DESKTOP PUBLISHING Tuesdays. 6-9pm June 16-July 7 $30 OR Tuesdays. 6-9pm 14-Aug4 BASIC SPEED READING FOR BUSINESS Tuesdays 8 Thursdays. 6-8pm Jutre 16-July 23 $30__________________________ FITNESS AND DANCE FOR HEALTH ANO FUN! TAKEWONDO Teens-Adults Monday. 6-7pm June 15-August3 $15 TENNIS FOR BEGINNERS Saturdays, 9-10sin Juns 20-\u0026gt;^ust 8 $20 ELEMENTARY BALLET Mond^.. 66-'3300--88p m June 15-Augusti $20 t3 JAZZ DANCING Tuesdsm, 6:30-8pm June 16-August 4 $20 BASKETBALL-FREE PLAY Saturdays, 9-noon Juns 20-August 1 $5, one-time tee. CRAFTING AND ACTING V/ORKSHOPS SOUTHWEST UTTLE ROCK COMMUNITY THEATER Mondays. 7-8:30pm June 1S-August 10 Ho fee. so YOU ALWAYS WANTED TO ACT! Tueedm. 6-9pm June 16-July 21 $25 ELEGANT SWEATSHIRTS Tuesdays. 6-9pm June 16 $25 CALLIGRAPHY Tuesd^., 66:\n3300--S8 :30pm June lo-Augusi  $40 CAJUN COOKING Tuesday S Thursday, 6-8:30 June 23 8 25 $20 -21 READING. WRITING. ARITHMETIC. STUDY SKILLS BEGIN AT HOME Tuesday. 7-8:30pm June 23 No fee. MATH FOR LMNQ Income taxes, check books, records. Tuesdays, 6:3O-8prn June 16-July 7 $10 SIGN LANGUAGE FOR BEGINNERS MondM \u0026amp; Thursdays, 6:30-8pm June 15-July 16 $20 BEGINNING CONVERSATIONAL SPANISH Tuesdays 8 Thursdays, 6-8om 14-August13 ADULT GENERAL EDUCATIONAL DEVELOPMENT Tuesdays, Wednesdays. 8 Thursdays 9am- 12:30pm June 30-August 6 No fee. OR Tuesdays 8 Thursdays, 6-9pm June 30-August 6 No fee. BASIC ALGEBRA-PART II Mondays, 6-9pm Juns 15-August 10 ENGLISH GRAMMAR MADE EASY Tussdays 8 Thursdays. 6-8pm July27.Augustl3 SPECIAL INTERESTS PHOTOGRAPHY-TAKE BETTER PICTURES Moodl^, 6-7:30pm June 15-July 13 $25 BASIC VIDEO PRODUCTION Saturdays, 9-noor Juns 20-July 18 $25 on Saturdays. 9-noon ^^25-Augu8t IS POSITIVE IMAGES FOR WOMEN Mondays, 6-8pm June 22-July 20 $16 OR Saturdays, 9-11am July 18-Auguat 1S PUBLIC SERVICES HELP END AUTO THEFT Tuesday, 6-7pm July 2 No fee. NEIGHBORHOOD CRIME WATCH Thursday. 6-7pm June 25 Notes. VOTER REGISTRATION Third Tuesday 8 Thursday of each month July-August McClellan BUSINESS/ COMMUNICATIONS MAGNET For more information call 570-4100 A Community Celebration May 9th Join Us For A Day of Fun McClellan Community High School 9417 Geyer Springs Road Little Rock. Arkansas FOR MORE INFORMATION CALL 570-4149 83d mcclel sun mcaellan communitv education sun Srtj rose.,.dal 8B  ARKANSAS DEMOCRAT-GAZETTE  SUNDAY, MAY 3,1992 Deaths/Funerals Wilbur D. Mills, 825 former congressman Deaths, funerals Steve Dewayne Barnett, 40, former school board member HAMBURG Steve KENSETT Wilbur D. Mills, 82, of Kensett, a 39-year veteran of the U.S. House of Representatives, died Saturday morning in Searcy. Mills started his political career in 1934 when he was elected White County and probate judge. Four years later, he moved on to Congress, where he was elected to the Banking and Currency Commission in 1939, appointed to the House Ways and Means Committee in 1M2, and named chairman of the committee in 1958. In 1974 he resigned after 32 years on the committee and in 1977 resigned from Congress. Mills was a member of the Kensett Methodist Church and a Grand Cross in the Masonic Lodge. He graduated from Hendrix College in 1930 and attended Harvard Law School until 1933. Funeral will be at 2 p.m. Tuesday at Kensett Methodist Church. Burial will be in Kensett Cemetery by Roller-Daniel Funeral Home of Searcy. Survivors are his wife, Clar-ine Polly Billingsley Mills: two daughters, Martha Sue Dixon of West Simsbury, Conn., and Rebecca Ann Yates of Wayne, N.J.\na brother, Roger Mills of Kensett\na sister, Emma Gene Yancy of Marianna\nsix grandchildren and two great-grandchildren. PULASKI COUNTY Don Alvin ''Baba\" Beulah, 45, of 2100 MadlaoitSL Mrs. Pinky CMckeraort, 97, of 811 Reichardt. Mrt. Mable ArMna Droke, 70, of 2 Hibberd Drive, North Little Rock. Chrlatlna Griffin, 77, of Ltttlo Rock. John Robert Holloway. 62, of Alexander. Prance* Elizabeth Lytl*, 83. of 6701 RI loy Drive. Marlm P. \"Red\" McFarland Jr., 65, of 10007 Geyer Spriitgt Road. Mary Jane Pierce, 74, of Little Rock. Mr*. Willie Ma* Tum*r. 69. of North LK-ttoRock. Mr*. Nona Alberta Wbb. 81. of 3108 Spring St Mr*. Oil* Ka* WItIKm*, 63, of 1101 E-Dewayne Barnett. 40, of Hamburg, a former member and secretary of the Hamburg School Board, died Saturday. Barnett was a member of the Administrative Board at First United Methodist Pulaski County Don Beulah Funeral for Don Alvin Bebe Beulah, 45, of 2100 Madison St, who died Wednesday, will be at 1 p.m. Monday at Greater St. John Baptist Church. Burial will be in Rest in Peace Cemetery, Hensley by Miller-Elston Mortuary. Pinky Dickerson Funeral for Mrs. Pinky Dickerson, 97, of 611 Reichardt, who died April 27, will be at 1 p.m. Monday at Zion Hill Baptist Church. Burial will be in Haven of Rest Cemetery by Wills Funeral Home/Little Rock. Mrs. Mable Droke Mrs. Mable Arlene Droke, 70, of 2 Hibbard Drive, North Little Rock, widow of Carl W.C. Droke, died Friday. Funeral will be at 2 p.m. Monday at North Little Rock Funeral Home. Burial will be in Rest Hills Cemetery. Memorials may be made to the American Lung Association, 211 Natural Resources Drive, Little Rock 72205. Survivors are two sons, Adrian Carl Droke and Alan J. Droke, both of North Little Rock\na brother, Clifford Spencer of Missoula, Mont\nand a grandchild. Christine Griffin Christine Griffin, 77, of Little Rock, died Saturday, Funeral will be at 2 p.m. Monday at Griffin Leggett/Rest Hills. Burial will be in Keo Cemetery. Survivors are a son, Don Griffin of Little Rock\na daughter, Yvonne Thompson of Little Rock\na sister, Lucille Banks of Jacksonville\nfour grandchildren and two greatgrandchildren. John Holloway John Robert Holloway, 62, of Alexander, husband of Christine Holloway, died Saturday. Funeral will be at 2 p.m. Monday at Rumph-Owers Funeral Home of El Dorado. Burial will be in Smackover Memorial Park Cemetery. Memorials may be to the Multiple Sclerosis Foundation. Survivors are a brother, Clyde Holloway of Memphis\nand a sister, Betty Johnson of Inglis, Fla. Frances Lytle Frances Elizabeth Lytle, 83, of 8701 Riley Drive, a secretary for Veterans Administration, died Friday. Funeral will be at 2 p.m. Monday at The Bible Church of Little Rock. Burial will be in Bellwood Cemetery by Ralph Robinson and Son Funeral Home of Pine Bluff. Memorials may be made to the church. Marion McFarland Marion F. Red McFarland Jr., 65, of 10007 Geyer Springs Road, a self-employed masonry contractor, husband of Julia McFarland, died Friday, Graveside service will be at 2 p.m. Monday at Forest Hills Memorial Park. Arrangements are by Griffin Levett Healey \u0026amp; Roth. Other survivors are six sons. Dr. Marion McFarland III of Columbia, S.C., David B. McFarland, Stephen McFar-  land, Timothy McFarland and John McFarland, all of Little Rock, and Jerry McFarland of Greenbrier\nthree daughters. Cynthia McFarland of Conway, Susan Martin of Little Rock and Theresa Vardaman of Bryant\na brother, Herbert McFarland of Conway\n15 grandchildren and a greatgrandchild. Mary Pierce Mary Jane Pierce, 74, of Little Rock, wife of George Pierce, died Friday. Funeral will be at n a.m. Monday at Roller Drummond Southwest Funeral Home. Burial will be in Forest Hills Memorial Park. Memorials may be made to American Cancer Society, Temple Baptist Church debt retirement fund or Immanuel Baptist Church faith for the future ftind. Other survivors are two sons, Donald Howard Pierce and John Stephen Pierce, both of Little Rock\na brother, Robert Casey of Raleigh, N.C.\nand four grandchildren. Willie Turner Mrs, Willie Mae Turner, 69, of North Little Rock, died Friday. Arrangements are by Wills Funeral Home/North Little Rock. Survivors are five Eddie sons, Lee 7th st.. North Little Rock. ARKANSAS ALTUS - Madeline Andert, 74. ATKINS - Ella Ruth Gray, 57. BATESVILLE Wada, 76. CENTER POINT Raaaa, 69. Thomas Crocektt Willis \"Bit'' Rty CLARKSVILLE - G.B. Patty. 70. CLEVELAND Mr. Alana Bowling, 70. CONWAY - Jamea Richard Hudgens, 59. FORT SMITH - Robert Frank Harrlaon, 66. GRAPEWNE Ole Fielding ShMon, 86. QREENBRIEn Mum, 63. Troy Varlon Quattla- HAMBURG - Stava Dewayna Barnett, 40. HAZEN - Betty M. Meaby, 63. HOT SPRINGS VILLAGE Norma Jo BarMr, SS. KENSETT V LEACHVILLE Lovctody. 87. LESLIE ' ( MALVERN Wilbur D. Mills, 62. E - Mrs. Marla Elizabeth Oavk) L Sandlin, 71. ........... - Roy Martin Langley, 79. J{*SNVILLE Billy Ray Stokes, *Q. NASHVILLE Troy Staphant Tumar, 76. PINE BLUFF dereon, 93. NIoM Thompkint An-nOGERS - J.BrlcaHaad,. RUSSELLVILLE Loulu Bruca Har-key, 83. STAR CITY Letha W. May McDanM, 71. STUTTGART LllllaV. Boutwall, 79. STUTTGART - Mary Magallne Lock, 86. TUCKERMAN - Sammy Dtwey Smith, 36. WEST MEMPHIS moods, 91. WYNNE \\ Mary Ciao Ed- Wlllla Bratchat. 70. worker, died Saturday. Arrangements are by Kings \u0026amp; Queens Mortuary. Survivors are five sons, Wayne Cardel! Russ and Billy Clyde Johnson, both of Kansas City, Mo., James Paul Johnson of Arkadelphia, Larry Darnell Johnson of North Little Rock and SERVICES BY Griffin Le^tt Heal^^Roth PEOPLE TO DEPEND ON 5800 WEST 12TH STREET 661-9111 Marion F. McFarland Mon. 2 p.m. Graveside: Forest Hills Memorial Park Bryant and Wlllie Mae Turner Junior Earl Turner, both of Little Rock, and Johnny Turner, Willie Turner and Amos Turner, all of North Little Rock: three daughters, Florence Hunter, Lorene Johnson, and Maxine Cling-mon, all of North Little Rock\na stepdaughter, Lizzie Jackson of North Little Rock\nfour brothers, Leroy Whitfield of Fort Pierce, Fla., Roosevelt Whitfield and Terry James Whitfield, both of North Little Rock, and Curtis Bernard Whitfield of Scott\n21 grandchildren and nine great-grandchildren. Nona Webb Nona^^^^^^m Church, Hamburg Cemetery Association, Arkansas Florist Association, Arkansas Funeral Directors Association, and past president of Southeast Arkansas Funeral Directors Association. He was also a former chairman for the Ashley County Library Board, its Historical Society, and former president and owner of Jones-Barnett Funeral Home- Visitation will be from 6-8 p.m. today at Jones-Barnett Funeral Home. Graveside service will be at 10 a.m. Monday at Hamburg Cemetery by the Rev, Walter Smith. Burial will be by Ruebel Funeral Home ofLittle Rock. Memorials may be made to the First United Methodist Church of Hamburg Building Fund or Choir Fund. Survivors are his wife, Patricia Foote Barnett\na daughter, Nan Barnett of Hamburg\na son, Kyle Barnett of Hamburg\nhis parents, W.F. and Lois Barnett of Hamburg\ntwo brothers, Willard Barnett of Edmond, Okla., and James Barnett of Shreveport, La.\nand his grandparents. Mrs. Kate Venters and Bert Barnett, both of Hamburg. Griffin Legeett/ Rgt Hills 7724 Landers road NORTH LITTLE ROCK. ARK. 835-3515 Betty Skinner Mon. 11 a.m. Park Hill Christian Church Memorials: the church. Arkansas Childrens Hospital or the Baptist Memorial Medical Center Volunteer Scholarship Fund Alberta! Webb, 81, ofl 3108 Springl St., widow ofl Fred Webb,I died Friday. I Arrangements | are by Ruffin \u0026amp; Jarrett Funeral Home. Survivors are five nieces.  Christine Griffin Mon. 2 p.m. Rest Hills Chapel for National Welding Supply Inc., died Friday. Funeral will be at 2 p.m. Monday at Eastside Pentecostal Church. Burial will be in Egner Cemetery by Crouch Funeral Home. Survivors are three daughters, Linda Nelson, Glenda May and Brenda Skinner, all of Batesville\ntwo brothers, Estes M. Wade of San Mateo, Calif., and John Kenley Wade of Half Moon Bay, Calif\na sister, Genora Brightwell of Batesville\nseven grandchildren and a great-grandchild. Clarksville G.B. Patty, 70, of Clarksville, owner of Trusty/Patty Tire Co., husband of Monteray Patty, died Friday. Funeral will be at 10 a.m. Monday at Edwards Funeral Home. Burial will be Roselawn Cemetery. Memorials may be made to the Southern Christian Home or the Morrilton/Clarksville Church of Christ Other survivors are a daughter, Connie Barth of Columbus, Ohio\nhis mother, Lizzie Kendall Patty of Eufaula, Okla.\nand three grandchildren. Cleveland Smith\ntwo daughters, Ruth Martin of Fort Smith and Barbara Smith of Mulberry: two brothers, James D. Foster of Warner, Okla., and John Patrick Harrison of Riverside, Malvcm Rogers of Middletown, R.I,, and Lena P. Smith of Carlisle\n25 grandchildren and three great-grandchildren. Leachville Mrs. Marie Elizabeth Lovelady, 87, of Leachville, a retired grocer, widow of R.L. Lovelady, died Friday. Funeral will be at 2 p.m. today at Howard Funeral Service. Burial will be in Leachville Cemetery. Survivors are a son, Wilburn Lovelady of Leachville: a daughter, Mary E. Wheeler of Leachville\nfour grandchildren and 13 great-grandchildren.' Leslie David L. Sandlin, 71, of Leslie, a retired merchant seaman, husband of Mrs. Nell L. McKee Sandlin, died Friday. Funeral will be at 10 a.m. Monday at Coffman Funeral Home of Marshall. Burial will be in Trace Ridge Cemetery. Other survivors are two sons, David R. Sandlin of Little Rock and Ronald E. Sandlin of Houston\na brother, Lawrence Sandlin of Kingsland, Texas: three grandchildren and five step-grandchidren. -...................... -................. -  Mrs. Alene Bowling, 70, of Timmothy Conley Johnson of Cleveland, died Friday. Fu- Little Rock\nfour brothers, ..................... - ... Leroy Johnson of Texas, Marvin Johnson of Stuttgart, Paul James Johnson of Little Rock and John Mark Johnson of Kansas City, Mo.\nand seven neral will be at 2 p.m. Monday at Pleasant Grove Church. Burial will be in Pleasant Grove Cemetery by Harris Funeral Home of Morrilton. Survivors ---------- ........................... are five sons, Joe Bowling and sisters. Clotie Daphus, Doris tarry Bowling, both of Fort Jean Tate and Connie Sue Carter, all of Little Rock. Joyce E. Turner and Mable Ruth Austin, both of California and Georgia Mae Johnson and Ollie Fay Smith, both of Kansas City, Mo. Altus Madeline Andert, 74, of Altus, died Friday. Funeral will be at 1 p.m. Tuesday at Clarksville Grace Lutheran Church. Burial will be in St. Paul Lutheran Cemetery by Shaffer Funeral Home of Ozark. Memorials may be made to the church. Survivors are two daughters, John Andert of Idaho Falls, Idaho, and Lawrence Andert of Ozark\ntwo daughters, Kathleen Beard of Lakeland, Minn., and Mary Oquist of Altus\n16 grandchildren, 31 great-grandchildren and six great-great-grandchil-dren. Atkins Ella Ruth Gray, 57, of Atkins, wife of Thurman Gray, died Friday, Funeral will be at 10 a.m. Monday at Bells Chapel Assembly of God Church. Burial will be in Bells Chapel Cemetery by Humphrey Funeral Service of Russellville. Other survivors are five sons, Donald Gray of Jacksonville, Fla., Steve Gray of Hartman, Rickey Gray of Clarksville, Timmie Gray of Pottsville and Robbie Gray of Dardanelle\nfour daughters, Lavonda Ramey of Casa, Pamela Johnson of Atkins, Anna Devore of Russellville and Tina Miller of Dardanelle\na stepson, Paul\nAllen Towier of Purcell, Okla.\nNona Alberta Webb Otia Williams Mrs. Otia Mae Williams , 63, of 1101 E. 7th St, North Little two brothers, Eddie Ham of Las Vegas and Robert Ham of Knoxville\nfour sisters, Alice Smith, Betty Holiman, JoAnn Hambrick and Brenda Dodson, all of Fort Smith: and 22 grandchildren. Batesville Thomas Crockett Wade, 76, of Rock, a retired food service Batesville, a retired employee Smith, Bob Bowling. Bill Bowling and Jim Bowling, all of Morrilton\ntwo brothers, Arnold Lefier of Morrilton and J.W. Lefler of Marshall, Texas\na sister, Mable Swain of Morrilton\n10 grandchildren and a great-grandchild. Center Point Willis Bit Ray Reese, 69, of Center Point, a purchasing agent for Tyson Foods, died Friday. Funeral will be at 11 a.m. Monday at Latimer Funeral Home of Nashville. Bu-rail will be in Center Point Cemetery. Memorials may be made to the American Cancer Society, P.O. Box 3822, Little Rock, 72203. Survivors are his mother. Bertha Westbrook Reese of Center Point\nfour sons. Ronald R. Reese of Harrison, Alan H. Reese of Kilgore, Texas, Walter R. Reese of Midland. Texas and Daniel R. Reese of St. Marys, Ga.\ntwo daughters, Debra Reese Haak of Texarkana and Susan Reese Wiley of Austin, Texas\nand 13 grandchildren. Conway James Richard Hudgens, 59, of Conway, manager of a hair styling salon, husband of Judy Hudgens, died Friday. Memorial service will be at 1 p.m. Tuesday at Peace Lutheran Church. The body will be cremated. Arrangements are by Roller-McNutt Funeral Home. Memorials may be made to Lutheran Camp, Petit Jean Mountain, c/o the church. Other survivors are two daughters, Susan Hudgens and Wendy Hudgens, both of California: and several grandchildren. Fort Smith Robert Frank Harrison, 66, of Fort Smith, retired savings and loan examiner, husband of Virginia Harrison, died Saturday. Funeral will be at 1 p.m. Tuesday at Edwards Funeral Home. Burial will be in Fort Smith National Cemetery. Other survivors are a son, Thurmon Harrison of Fort Calif.\na sister, Frances Anderson of Moreno Valley, Calif.\nand six grandchildren. Grapevine Roy Martin Langley, 79, of Malvern, retired from Geophysical Oil Exploration Troubleshooter, husband of Sadye Ola Fielding Shelton, 86. of Langley, died Thursday. Fu- Grapevine, widow o\"f Charles neral will be at 10 a.m. Monday B. Shelton, died Friday. Funeral wil be at 2:30 p.m. today at Buie Funeral Home of Sheridan. Burial will be in Ain Cemetery, Grapevine, Survivors are two sons, Vincent Baugh of Clarks Hill, S.C., and - -................... . Bobby D. Smith of Lucerne grandchildren. at Atkinson Funeral Home. Burial will be in Memorial Oaks Chapel, Houston. Other survivors are a son, William Roy Langley of Houston\na daughter, Suzanne Langley Ahrens of Houston\nand six Valley, Calif.\na daughter, Mflchville Zelona Smith of Pine Bluff\ntwo brothers, John Fielding of Grapevine and Jethro Fielding of Pine Bluff\na sister, Verna Wilson of Sheridan\n11 grandchildren, 18 great-grandchildren and three great-great-grandchildren. Greenbrier CABOT FLORIST Specialist in Sympathy Flowers 945-1461 1-8M-334-3418 No Delivery Chg.  E. Broadway, NUt tiptonfhurstS I 24-HOUR PHONE SERVICE | 666-3333 1-8(H)-63J-.3O36 BAXLEY-DeLAMAR MONUMENTS, INC A FarnilY Business  HGOIRRISATS lOTFC6ADllSOAStl!S..I AII^T^TIOI (^ RSOI'. lk.l . 1SJ. 6I II ncmarra-rxi Billy Ray Stokes, 40, of Nashville, driver for Mount Aire Poultry, died Friday. Funeral will be at 2 p.m. Tuesday at Latimer Funeral Home. Burial will be in Columbus Cemetery, Columbus. Survivors are three brothers, Emmett Stokes, Junior Stokes and Jimmy Stokes, Troy Verlon Quattlebaum, all of Dierks\nthree sisters, 63, of Greenbrier, a dispatcher Athlene Short and Lavonne \"  ... - Thompson, both of Dierks, and Troy Verlon Quattlebaum, for Conway Corp., husband of Cloedene Loveless Quattle-baum, died Saturday. Funeral Nsshvillc will be at 1 p.m. Monday at Roller-McNutt Funeral Home of Conway. Burial will be in Crestlawn Memorial Park. Memorials may be made to Needs Creek Missionary Baptist Church. Other surviors are two sons, David Quattlebaum of Conway and Paul Quattlebaum of Modesto, Calif: two daughters, Brenda Quattlebaum and Jody Montgomery, both of Greenbrier\nhis mother. Myrtle Quattlebaum of Christine Minx of Horatio. Troy Stephens Turner, 76, of Nashville, a heavy equipment operator, husband of Lorene Green Turner, died Friday. Funeral will be at 2 p.m. Monday at Latimer Funeral Home. Burial will be in Bluff Springs Cemetery. Other survivors are a son. Windell Gene Billy Turner of Rancho Cordova, Conway: two sisters, Charlene v Blakey of Irving, Texas, and Pine Bluff Mary Blalock of Little Rock\nand two grandchildren. Hot Springs Village Norma Jo Barber, 65, of Hot Springs Village, a retired teacher, wife of Hubert E. Barber of Hot Springs Village, died Friday. Memorial service will be at 2 p.m. Tuesday at Village Methodist Church. Arrangements are by CedarVale Calif\na daughter, Amy Sue Turner Dobbs of Chattanooga, Tenn.\n11 grandchildren and nine great-grandchildren. Funeral Home. Memorials may Rogers be made to the church. Other survivors are three sons, David V. Barber of Mobile, Ala., Thomas A, Barber of Memphis and Paul J. Barber of Delavan, Wis.\na daughter, Dene Anne Bourn of Plover, Wis.\na brother, Richard Don Young of Alden, Kan.\nseven grandchildren and a great-grandchild. Hazen Betty M. Mosby, 63, of Hazen, wife of Dan Mosby, died Thursdy. Funeral will be at 2 p.m today at Prairie Chapel Missionary Baptist Church, Hazen. Burial will be in Hazen Cemetery by Anthony Funeral Home of West Memphis. Other survivors are five sons, Nathaniel Mosby and Daniel Mosby, both of Oklahoma City, William Curtis Mosby of Marietta, Ga., and Mark A. Mosby and Christopher 0. Mosby, both of Hazen\neight daughters, JoAnne Mukette and Ma-trina Mosby, both of Moore, Okla., Zelma F. Owens of Long Beach, Calif., Doris M. Mosby Peterson of Macon, Ga., Jacqueline S. Allen of Marietta, Ga., Hazel M. Cooksey of Little Rock, Pamela K. Mosby of Hazen, and Shawn R. Ro-zanus of Hubert, N.C.\nfour sister, Zelma B. Walker of Oklahoma City, Rose Marie Mitchell of Little Rock, Ozzie B. UUMe *HB cUkUAiHnu2iMp|l ' mOKC MMODI I| Roselawn Cemetery ZROI Asher* 66,M248 1-ots. Monuments \u0026amp; Markers For Sale. .Arkansas' Lai^est Perpetual Care Fund Niobe Thompkins Anderson, 93, of Pine Bluff, room mother for Hillcrest Children's Home, widow of Jack Anderson, died Saturday. Funeral will be at 10 a.m. Monday at Ralph Robinson and Son Funeral Home. Burial will be in Memorial Park Cemetery. Survivor is a sister. Viva Jenkins of Pine Bluff. J. Brice Head, 95, of Rogers, a postal registrar, widower of Margaret Anne Jones Head, died Friday. Graveside service will be at 10 a.m. Monday at Greystone Mausoleum. Arrangements are by Callison- Lough Funeral Service. Survivors are two daughters, Margaret Anne Pou of Shreveport, La., and Marlin Robertson of Rogers\nfive grandchildren and seven great-grandchildren. Russellville Louise Bruce Harkey, 83, of Russellville, former English teacher for Dardanelle High School, widow of Dr. Don Harkey, died Friday. Memorial service will be at 2 p.m. Monday at Christian Church Disciples of Christ. Arrangements are by Humphrey Funeral Service. Survivor is a brother, W.A. Bruce of Alma. Obituary policy Because of limited space, the Democrat-Gazette must restrict the amouni cl obituary intcrmation used. The Democrat-Gazette publishes otxtuaries as a service to our readers. We regrel any inconvenience. Undaimed photographs will be dsposed of alter two monihs. _^(^own^Mernory of My Father V_ r Jteaesesee, j.I MM.  TTtiffffiinn Thank you for your legacy of love Though nothiira can bnng back the hour of nothing splendor in the grass, of glory In the flower...\" you are in my Jieart forever. _____ Your daughter. Lincia^^ Hl(g(Saia.LL^H NON-PROFIT ORGANIZATION U.S. POSTAGE PAID LITTLE ROCK, AR Permit No. 2608 1 r/ COMMUNITY EDUCATION 1992 Summer Classes : DESEGRATION MONITORING . 210 W MARKHAM STE 501 LITTLE ROCK, AR 72201 L SCHOLARSHIPS AVAILABLE FOR ALL CLASSES! THINGS TO KNOW ABOUT COMMUNITY EDUCATION CLASSES REGISTRATION 1. COMPLETE AND RETURN THE REGISTRATION FORM WITH FULL PAYMENT TO: McClellan Community REGISTRATION FOR YOUTH ALL! Therefore, Community Education Education 9401 Geyer Springs Road Little ACTIVITIES/CLASSES MUST BE ON- ____\n__________\n_______\n_______ 7 2 since health and field trip forms must advantage of these quality, educational be completed. opportunities. Rock, AR 72209 2. CHECKS ARE PAYABLE TO McClellan COMMUNITY EDUCATION. 7. RECEIPT OF FULL PAYMENT AND 2. 3. MAIL-IN REGISTRATION NO LATER THAN MAY 26. 4. ON-SITE REGISTRATION Mondays-Fridays, 9\n30am-5:30pm, MAY 1-MAY 29\nAt Community Education Office, 9401 Geyer Springs. Corner of Southwick and Geyer Springs. Part of McClellan campus. OR MAY 12, 14, 19 6-8:30pm: At McClellan Community High School main campus. 9417 Geyer Springs. OR Saturday, MAY 30, 10am-4pin\nAt McClellan Community High School main campus. 9417 Geyer Springs. 5. REGISTRATIONS AFTER MAY 30 FFFS INCUR AN ADDED FEE OF $5.00. Save * by registering early. REGISTRATION FORM CONFIRM Although some activities are free, you still YOUR REGISTRATION UNLESS OTHERWISE NOTIFIED. SCHOLARSHIP APPLICATIONS DEADLINE - MAY 26,1992. PLEASE COMPLETE THE SCHOLAR- Community Education, 9417 Geyer SHIP APPLICATION FORM AND MAIL Springs Road, Little Rock, AR 72209. TO: McClellan Community Education, 9417 Geyer Springs Road Little Rock, AR 72209 ALONG WITH a completed class registration form. See page 5. 1. THE LITTLE ROCK SCHOOL DISTRICT SUPPORTS EDUCATION FOR 1. A MINIMUM OF TEN (10) PAID class fees are kept to a minimum. Take REGISTRANTS IS REQUIRED FOR THE CLASS TO BE HELD. FREE CLASSES/ACTIVITIES. must register. This is our only way of knowing whether or not the class will have ten participants, the minimum number required. REFUNDS 1. REQUESTS FOR REFUNDS MUST BE IN WRITING. Mail to McClellan 2. ALL CANCELLATIONS ARE SUBJECT TO A $5 CHARGE. 3. REQUESTS FOR REFUNDS POSTMARKED AFTER THE FIRST CLASS SESSION AND NO SHOWS ARE NON-REFUND ABLE. CLASS CANCELLATION 2. IF FOR SOME REASON, SUCH AS BAD WEATHER OR AN ILL INSTRUCTOR, A CLASS DOES NOT MEET, YOU WILL BE NOTIFIED AND THE CLASS WILL BE RE-SCHEDULED BY THE INSTRUCTOR. 3. IF CLASS CANCELLATION IS ANTICIPATED, CALL MCCLELLAN COMMUNITY EDUCATION AT 570- 4149. CLASS LOCATION UNLESS OTHERWISE NOTED IN THE CLASS DESCRIPTION, ALL CLASSES WILL BE HELD ON THE MCCLELLAN COMMUNITY HIGH SCHOOL CAMPUS. rMcClellan community education class REGISTRATION FORM 1 NAME: HOME #: ADDRESS: WORK#: CITY, STATE, ZIP: MAIL WITH PAYMENT TO: McClellan COMMUNITY EDUCATION 9417 Geyer Springs Rd Little Rock, AR 72209 CLASS NAME: COST:. CLASS NAME: COST: FOR OFFICE USE ONLY: CLASS NAME:. COST: DATE: CLASS NAME: COST: TOTAL DUE: NO CLASSES JULY 3 CK#: RCPT#: McClellan community education  summer classes iw2 McClellan community education- summer classes iw2 SUMMER PROGRAM DIRECTORY CLASS LISTINGS EMERGING SCHOLARS PROGRAM KIDS STUFF JOB SKILLS FITNESS CRAFTING \u0026amp; ACTING READING. WRITING. ARITHMETIC SPECIAL INTERESTS PUBLIC SERVICES EMERGING SCHOLARS PROGRAM (Grades 6-8) Siiuienls in ihe sixth through eighth grades are encouraged to participate in this exciting educational environment. Students wilt become involved in every aspect of. learning experience. ihe TYPING AND KEYBOARDING Monday-Friday, lOam-noon Tune 15-July 2 $35 OR Monday-Friday, l-3pm June 15-July 2 $35 Learn how to type and keyboard in just 3 weeks. This skill will help you with computers, school and life. Proceed at your own pace, and you will be surprised at just how many words you can type a minute. INTRODUCTION TO COMPUTER LITERACY Monday-Friday, lOam-noon June 15-July 3 $40 Be a leader of the pack. Involve yourself with computers. You will become familiar with the basic functions of computer operations, plug-in to plug-out\nnew languages and software. Load, boot and copy will be old hat to you when this course is over. CREATIVE MATH Mondays, 9-11 am June 15-July 13 $15 Use your experiences as a guide to open your mind and imagine a creative method of designing and solving math, algebra or geometry problems. You start at your present level of knowledge, review it, and then stretch your mind as far as you want. A WHOLE X NEW WORLD A IS OPEN WITH AN k EDUCATION \\ GLOBAL ADVENTURES Monday-Friday, lOam-noon June 15-July 2 $25 OR Monday-Friday, l-3pm June 15-July 2 $25 Investigate and discuss the impact of local issues and problems on the world and the impact of global events on your life. Ecology, environment, war, cultural differences and similarities, populations and economies will be researched. Individual and group projects will reveal problems and action necessary to insure our future. BEGINNING SPANISH Thesdays \u0026amp; Thursdays, 4-6pm July 14-August 13 $25 If you speak English you can learn how to speak Spanish. Your instructor will guide you in conversation. You will learn how to count numbers, say the alphabet and with little effort develop a basic Spanish vocabulary. BEGINNING FRENCH TAiesdays \u0026amp; Thursdays, l-2:30pm June 16-July 2 $15 If you can speak English why not learn French. Designed along the lines of our Conversational Spanish class. You will learn in a friendly and fun environment all the basics of the French language. COMPUTER PROGRAMMING WITH BASIC Monday-Friday, l-3pm June 15-July 17 $50 OR Monday-Friday, l-3pm July 20-August 14 $50 Solve math problems while learning Beginners All-purpose Symbolic Instruction Code (BASIC). A beginners fun way to become familiar with computers and BASIC, the universal program language for IBM computers. Through hands-on experience in writing your own computer program, you will simultaneously learn to solve mathematical problems. A wonderful opportunity! II NEWSKILLS EARN MONEY! INTRODUCTION TO PHOTOGRAPHY Tuesdays, 9-1 lam June 16-August 11 $25 Learn the ABCs of a camera and the fundamentals of quality picture-taking. You will learn to load, handle and focus a camera with ease. Through hands-on experience, develop techniques for taking professional quality pictures. KIDS STUFF GLASS PAINTING Monday-Friday, 1-2:30 pm June 22-26 $10 Learn to hand paint glass and create your own beautiful masterpiece. You will learn al! the basics of this wonderful art form. T-SHIRT SWAP Wednesday, noon June 24 \u0026amp; July 15 No fee. Heres a chance to collect T-shirts that are new to you. Bring your old, clean T-shirts\ntrade with a friend or stranger\ngo home with a new treasure. CREATE PAPIER-MACHE CREATURES Monday-Friday, 3-4:30pm June 15-19 $10 Imagine and create your own creatures. Let them entertain you and your new friends. Tell a story and let your new creation come to life. INTRODUCTION TO DRAMA Grades 3-9 Monday-Friday, 9am-noon July 20-July 31 $25 Your child will develop speaking skills while experiencing personal expression. He/she will receive personalized instruction in improvisation, staging, music, and mime. Guest speakers include a professional director and actor. TAEKWONDO Grades 5 and up Mondays, 6-7pm June 15August 3 $15 Learn the basic moves of the Korean form of karate. This is an excellent opportunity to combine a fitness program with self-discipline and selfdefense. This class will prepare you for testing. An additional fee would be chaiged. No special coslumelclolhing is necessary. INTRODUCTION TO BALLET Tuesdays \u0026amp; Thursdays, 3-4pm June 16-July 28 $20 Learn the basic ballet steps and become poised and graceful. You will amaze yourself with the enjoyment and skill you develop. Your talented instructor will assist you each step of the way. PARENTAL INVOLVEMENT MOTIVATES LEARNING! Volunteer For your Child Today! CIRCUS CAMP Grades 3-12 Attend one or all three of these classes and then perform in the McClellan' Circus Showtime. MAGIC Tuesdays, 2:30-4pm June 16-July 7 $15 Learn how to turn ordinary, everyday materials into great magic tricks with a sleight of hand. Bend silverware. Stack the deck. Acquire the magical touch and secrets of the magician. JUGGLING Monday-Friday, l-3pm July 6-10 $15 Amaze yourself with your abilities to keep objects in the air. Start with basic training and before you know it, you will be juggling for fun. A professional juggler will guide you to new heights. CLOWNING Monday-Friday, lOam-noon July 6-10 $15 Bozo will be jealous if he sees you. Learn all about make- up, costumes, skits and what makes people laugh. You will learn to work in small groups and have a great time clowning around. CIRCUS SHOWTIME Monday, lOam-noon July 13 No fee. Must have McClellan Circus Camp e.xperi- Show your \"stuff by performing all the stunts and tricks you learned from Circus Camp, the McClellan \"Big Top.\" PAINTS, DYES AND T-SHIRT DESIGN Monday-Thursday, 9am-noon June 15-18 $20 Bring a clean T-shirt and paint your original design on it No drawing or painting skills necessary. You will learn all you need to know. CLOWNING AROUND WITH READING Ages 5-6, Kindei^arten Required Monday-Friday, 9am-noon June 15-July 2 $40 OR Monday-Friday, 9am-noon July 13-JuIy 31 $40 Your child will experience art, music, creative drama, story telling, writing and reading. This will allow him/her to enhance reading skills while having great fun. Be prepared to hear about the Circus that came to class. Daily snacks will be served. PHOTOGRAPHY FOR KIDS Grades 3-5 Monday-Friday, 1:3O-3pm June 15-July 2 $10 Learn the ABCs of photography. Bring any type of camera and you will learn when and how to take great pictures. COMPUTER CAMP Grades 1-2 Monday-Friday, 9-11:30am June 22-26 $20 COMPUTER CAMP Grades 3-4 Monday-Friday, 9-11:30am June 15-19 $20 COMPUTER CAMP Grades 5-6 Monday-Friday, 12-2:30pm June 15-19 $20 This is it! An exciting way to enhance your childrens skills and interest in computers. Your child will learn keyboarding skills and the fundamentals of computer program writing. Educational software will be used to introduce your child to varied uses of computers. Give your children a head start by developing skills they can use the rest of their lives. DARE TO DRAW Monday-Friday, l-2:30pm June 15-19 $10 Learn the basics of drawing by learning to recognize new ways to look and see as you learn to draw. Develop self-confidence and discover the fun of drawing. drawing in PASTELS Monday-Friday, 2:30-4pm June 22-26 $15 Using pencils and pastels, learn the basics of shape, texture, and design. Your artist instructor will guide you in a fun-fiUed class. TENNIS FOR BEGINNERS Grades 5-9 Saturdays, lO-llam June 20-August 8 $20 Oriented to your level of playing, instruction includes development of the back-hand stroke, forehand stroke, serve and net play. You will also leave with an understanding of scoring and rules related to singles and doubles games. McClellan Business/ Communications Magnet Call 570-4100for more information! ORIGAMI Monday, l-2:30pm July 6-10 $10 Learn the ancient Japanese art of paper-folding. Make exotic fans and other wonderful creations by hand. CERAMICS FOR KIDS Wednesdays, 1-3 June 17-July 29 $20 A beginners course which introduces ceramics from start to finish. You will learn all the basics and leave with a finished work of art PEN \u0026amp; INK DRAWING Monday-Friday, 2:30-4pm July 6-10 $15 Discover new horizons or expand your creativity by learning a new hobby. Explore the possibilities that exist through pen and ink drawing. COME LEARN WITH US CALLIGRAPHY Ages 8-13 Monday-Friday, 2:30-4pm June 15-19 $10 Its beautiful writing! Using two pencils and a rubber band your child will turn writing into a picture. He/she will learn shape and dimension as well as develop sponger writing skills. McClellan Community High School! Where teachers care! McClellan Community High School - The place to grow together! McClellan community education  summer classes 1992 McClellan community education  summer classes 1992 NATURE UNIVERSITY KEEP YOUR FUTURE EDUCATED HUNTERS EDUCATION Tuesday \u0026amp; Thursday, 9am-3pm July 14 \u0026amp; 16 Required for anyone born after 1/1/69 who wishes to hunt alone. Learn about hunting ethics, firearm safety, wildlife identification, game care, rifles, pistols, shotguns, muzzleloading, ammunition and bow hunting. LUNCH IS NOT SERVED! One hour allowed. FISHING DERBY Monday \u0026amp; Tuesday, 9am-noon July 14\u0026amp; 15 $10 Learn all about waterlife, fish, frogs, laws, and safe boating. Then fish the morning away catching bream and catfish. You must attend Monday session if you plan to enjoy the Fishing Derby. We need volunteers who are not afraid of worms and crickets! Field trip. NATURE WALK AT PINNACLE Wednesday, 9am-noon June 17 $5 A guided hike up Pinnacle Mountain to explore nature and share camp stories. Bring a lunch\nwater\ngood walking shoes\nand a tall tale to tell. Field trip. DIAMOND DIG Grades 4-9 Wednesday, 9am-4pm July 15 $15 Your diamond is waiting for you at the Crater of Diamonds State Park in Murfreesboro. After a short introduction and history of the park you will dig for your hidden treasure. Bring a lunch and water. Volunteers needed. SUMMER DAY CAMP Ages 5-12 Monday-Friday, 7am-6pm June 8-August 28 Call YMCA of Southwest Little Rock, 562-5932. SUMMER TEEN CAMP Ages 13 \u0026amp; 14, boys and girls Monday-Friday, 7am-6pm June 8-August 28 Call YMCA of Southwest Little Rock, 562-5932. JOB SKILLS Business Mailers MICROSOFT WORKS Tuesdays, 6-9pm June 23-July 28 $40 Mini-Sessions Saturdays, 9am-3pm\nJune 20 \u0026amp; 27 $35 OR Saturdays, 9:00-3pm July 11 \u0026amp; 18 $35 Microsoft Works software gives you all the home and office tools you may ever need, in one package. Its easy. Learn to utilize the word processor, spreadsheet and database\nto transfer your work to and from other programs such as Lotus 1-2-3 and dBase III. No previous computer experience is required. I MAKING A difference] TYPING/ KEYBOARDING Mondays \u0026amp; Tuesdays, 6-8:30pm Lab available Thursdays. June 15-August 13 $50 Want to learn word processing but cant type? Or, just need to improve your speed and letter formatting? Come away with proper keyboarding techniques and knowledge of punctuation and letter writing. Personal instruction geared to individual students needs. WORD PROCESSING/ WORD PERFECT 5.0/5.1 Mondays, 6-9pm June 15 - August 10 $50 OR Saturdays, 9am-3pm July 11 - August 15 $50 For those with beginner or intermediate word processing skills. Gain entry level skills that can be applied to any word processing program while learning WordPerfect 5.0/5.1. on IBM and Tandy equipment. Each student is assigned a computer and leaves with extensive hands-on experience in the production of business documents. BASIC COMPUTER KEYBOARDING Thursdays, 6-8pm \u0026amp; Saturdays, 9-llam June 18-July 11 $35 OR Thursdays, 6-8pm \u0026amp; Saturdays, 9-llam July 16-August 6 $35 This class is designed for NONTYPISTS. Learn the basics of keyboarding using computers. Personal instruction geared to individual pace. You will be able to use a computer keyboard when you complete this course. Gain familiarity and confidence with computers without having to learn a particular software package. TAME A COMPUTER TODAY! COMPUTERS FOR BEGINNERS Saturdays, 9am-noon June 20-July 18 $25 OR Mondays, 6-9pm June 15-July 6 $25 OR Mondays, 6-9pm July 13-August4 $25 This class is designed for people who desire but lack computer experience. From plug-in to programming, learn with others in the same situation. Work at your own pace through hands-on experience. Typing skills are not necessary. INTRODUCTION TO MS-DOS Thursdays, 6-9pm June 18-July 9 $30 OR Thursdays, 6-9pm July 16-August6 $30 Become acquainted with the heart of computer operations, the disk operating system (DOS). (Computer terminology will become familiar to you while you learn to use root directories, subdirectories, trees\nformat and copy disks\nload software onto the hard disk and proper subdirectory\nand other general file and disk management techniques. GIVE YOUR CHILDREN OPPORTUNITY! Call McClellan Community Education: 570-4149 SUPERWRITE FOR BEGINNERS Mondays, 5:45-8:45pm June 15-August 10 Certification-August 11, 5:45-8:45pm $40 Increase your earning and learning power! Learn to take dictation or simply have more accurate notes. For secretaries, reporters, business executives, or students to use in personal or business matters. SuperWrite is an abbreviated writing system based on long-hand and phonetics, using only the alphabet and standard symbols. LOTUS 1-2-3 WORKSHOP Monday, Tuesday \u0026amp; Thursday, 6-9pm June 15,16,18 $20 OR Saturday, 9:00-3pm June 20 \u0026amp; 27 $20 A basic introduction to a commonly used spreadsheet software. You will learn basic concepts about creating and saving a spreadsheet as well as basic commands to allow you to manage your information more quickly. INTRO TO DESKTOP PUBLISHING Tuesdays, 6-9pm June 16-July7 $30 OR Tuesdays, 6-9pm July 14-Aug 4 $30 A 12-hour basic skills course using the popular First Publisher desktop publishing software. You will gain invaluable workplace skills. For all level employees--secretaries, administrators, supervisors, corporate communication specialists. Basic typing skills necessary. MAKE YOUR CHILDRENS SCHOOL A BETTER PLACE TO LEARN! Volunteer Today! FITNESS For Ilealtli \u0026amp; Fun TAEKWONDO Teens-Adults Mondays, 6-7pm June 15-August 3 $15 Learn the basic moves of the Korean form of karate. This is an excellent opportunity to combine a fitness program with self-discipline and selfdefense. This class will prepare you for testing. An additional fee would be charged. No special costumelcloihing is necessary. TENNIS FOR BEGINNERS Saturdays, 9-lOam June 20-August 8 $20 Oriented to your level of playing, instruction includes development of the backhand stroke, forehand stroke, the serve and net play. You will also leave with a comprehension of scoring and rules related to singles and doubles games. ELEMENTARY BALLET Mondays, 6:30-8pm June 15-August 3 $20 This class is designed for beginners who want to learn in a fun and friendly atmosphere. Develop the skills of grace and poise. Learn the basic ballet steps. Ballet is an excellent way to exercise, have fun, and meet new people. THROW YOURSELF INTO YOUR EDUCATION BASKETBALL-FREE PLAY Saturdays, 9am-noon June 20-August 1 $5, one-time fee. Supervisors of free play determine maximum number of players, enforce discipline and rules. Participants play half-court. Only two games going on at one time. Balls are furnished. JAZZ DANCING Tuesdays, 6:30-8pm June 16-August 4 $20 Bring yourself. No partner required. Laugh, dance and learn the basic steps of jazz. Develop movement and body rhythm while dancing to top tunes. AEROBICS See Southwest YMCA activities. Call 562-5932. McClellan community education SCHOLARSHIP APPLICATION PLEASE COMPLETE ONE RMtM FOR EACH INDIVIDUAL REQUESTING A SCHOLARSHIP. Call 570-4149 for additional copies. NAME:________ ADDRESS: _____ WORK PHONE#:. QTY. STATE, ZIP: DATE:__________ MARTIAL STATUS: SINGLE: (check one) MARRIED: DIVORCED: NUMBER IN HOUSEHOLD: WHAT IS YOUR ANNUAL HOUSEHOLD INCOME? (Proof of income required. Attach copy of paycheck stub and/or food stamps authorization) RANK IN ORDER OF PREFERENCE COURSE/COURSES YOU WANT TO TAKE: 2. 3. WRITE A FEW SENTENCES EXPLAINING WHY YOU NEED THIS SCHOLARSHIP. Have you previously enrolled in a community education class?_______ Which class? When?_____ Signature of Applicant RETURN TO: McClellan Community Education, 9417 Geyer Springs Road Little Rock. AR 72209 UPON RECEIPT OF SCHOLARSHIP, YOU WILL BE ASKED TO VOLUNTEER A MINIMAL NUMBER OF HOURS FOR MCCLELLAN COMMUNITY HIGH SCHOOL. '111^^911 CRAFTING \u0026amp; ACTING Workshops CREATE AN ANGEL Tuesday, 6-9pm June 30 $20 Create an elegant looking angel decorated and designed by you. A wonderful gift or decoration for your home. Its easy too. This class is recommended for children and adults. HOME PHONE#: DATE OF BIRTH: AGE: EDUCATION COMPLETED: COST: COST: COST: NOTE\nBOOKS AND OTHER MATERIALS ARE NOT INCLUDED IN SCHOLARSHIP. DEADLINE: Applications must be postmarked by MAY 26,1992 McClellan Community High School! Educating for today \u0026amp; the future McClellan Community High School ~ Where the whole community can learn McClellan community education  summer classes 1992 McCLELLaN COMMUMTY education  SUMMER CLASSES 1992 MOP DOLLS Tuesday, 6-9pm June 23 $20 Create a beautiful mop doll with READING. WRITING. ARITHMETIC. SOUTHWEST LITTLE ROCK COMMUNITY THEATER Mondays, 7-8:30pm June 15-August 10 Group will negotiate schedule. No fee. doll-like features. The face, hands, and body are created by you. Step- BASIC SPEED by-step instructions and demonstra- tions will guide you from the beginREADING ning to the end. This class is recom- Tuesdays \u0026amp; Thursdays, 6-8pm MATH FOR LIVING Tuesdays, 6:30-8pm June 16-July 7 $10 Review of the basics. Learn how to compute your income tax returns, maintain an accurate checkbook record, and much more. Proceed at your rate and pace. VOLUNTEERS NEEDED TO SUPPORT COMMUNITY EDUCATION CLASSES Please call 570-4149 to volunteer. BUYING YOUR FIRST HOME tA Tuesday, 6-8pm June 23 PUBLIC SERVICES mended for children and adults. ELEGANT SWEATSHIRTS Tuesdays, 6-9pm Be a star! How about a community June 16 theater in Southwest Little Rock? June 16-July 23 $30 Improve your job performance! Read newspapers faster! Keep current on adult general educational DEVELOPMENT EDUCATION! Your Future and Mine $25 Join us in establishing our own theater by attending a session. Any Bring a sweatshirt and create your interested person please come by. No own original Battenburg lace design. experience necessary! No special skills necessary. The SO YOU ALWAYS WANTED TO ACT! Tuesdays, 6-9pm June 16-July 21 $25 instructor will guide you every step of the way. Supplies provided. COOK UP A NICE FUTURE FOR YOURSELF! professional literature! Learn the Tuesdays, Wednesdays, \u0026amp; fundamental techniques of efficient Thursdays, 9am-12:30pm speed reading while improving your June 30-August 6 reading rate and comprehension. fgg Bring out your natural acting ability through Method Acting. Participate in skits and interact with other beginning actors. This is a user friendly class. Meet and make new friends ^fore they leave for Hollywood or CAJUN COOKING Tuesday \u0026amp; Thursday, 6-8:30 pm June 23 \u0026amp; 25 $20 OR Tuesday \u0026amp; Thursday, 6-8:30pm July 7 \u0026amp; 9 $20 ELEGANT PHOTO ALBUMS Tuesday, 6-9pm July 21 $10 Bring to class an 8x10 inch photo album. You will decorate and design a beautiful wedding, baby, or Mothers Day gift. Just bring the idea, leave with a finished album. This class recommended for children and adults. McClellan Community High School Citizens Advisory Council:  Strengthens the unification between the school and the community.  Exercises the communitys proprietorship in the .school.  Provides leadership and support for McClellan community education activities. * Join us at our monthly meetings. Open io the public First Monday of each month, 6-8 pm. McClellan Media Center GAW-RON-TEED to make your mouth water. A Cajun chef teaches you how to simply prepare dishes and breads: gumbos, etouffes, roux-es, French bread. Learn the basic ingredients in all Cajun recipes. HOT! CALLIGRAPHY Tuesdays, 6:30-8:30pm June 16-August 4 $40 Application of speed reading methods in everyday life will surprise you. BEGINNING CONVERSATIONAL SPANISH ,. - .. plete your education (GED). Tuesdays \u0026amp; Thursdays, 6-8pm Reading, spelling, math, English and July 14-August 13 English as a Second Language (ESL). For adults 16 years old or older. Individualized assessments are made to provide the learning that you need. Dont miss the first class. But, if you do, come join us at any point in time. Just be sure to come and start a new road now! $25 If you can speak English, you can learn Spanish. This course is designed for those who always wanted to learn a foreign language without relying on grammar. Learn the alphabet, numbers, and enough Spanish to survive a summer in Mexico. STUDY SKILLS BEGIN AT HOME Tuesday, 7-8:30pm June 23 No fee. Co-sponsored by VIPS OR Tuesdays \u0026amp; Thursdays, 6-9pm June 30-August 6 No fee. Service of Adull Education Center, LRSD Improve or get on the path to com- ENGLISH GRAMMAR MADE EASY TXiesdays \u0026amp; Thursdays, 6-8pm July 27-August 14 $15 Dont let your fears of English gram- Help your child improve his/her aca- mar hold you back. Build the demic performance. Discover that English skills necessary to bridge the learning is an active process and how gap between high school and col-to provide a positive learning envi- lege-level English. Progress at a pace ronment. You can use these tools to you are comfortable with. GED motivate learning in any age child. ACT PREP Monday-Friday, 9am-noon June I8-July 24 To register call 324-2162 No fee! Service of AR Depl. of Ed. graduates are encouraged to enroll. Some call it artwork, some call it Prerequisite: Must have scored 19 or pretty writing. Either way, it is very below on a previous ACT and current-impressive and communicates feel- ly a high school junior or senior. The ings differently from printing or cur- course prepares students for the ACT sive writing. Izam how to write with college entrance exam through mock flair and use it for very special occa- ACT exams and teaching study meth-sions and gifts. ods, test-taking skills and strategies particular to this test PARTNERS IN EDUCATION BUILDING OUR FUTURE TOGETHER! For more information on how you can partner with a school, call 324-2290 McClellan Community High School ~ Building a better community through education SIGN LANGUAGE FOR BEGINNERS Mondays \u0026amp; Thursdays, 6:30-8pm June 15-July 16 $20 $5 Thinking about buying your own home? Paper, paper, paper. This workshop will help you sort through the bargaining and negotiating process. Learn about the role of real estate agents, lawyers, bankers\nlearn about co-ownership and insurance. PHOTOGRAPHYTAKE BETTER Sign language is a valuable asset. Starting with the alphabet and pro- PICTURES gressing to conversational sign language learn to communicate with the deaf. This course will introduce you to deaf culture. This class is also rec- $20 ommended for those with basic sign langu^e skills. BASIC ALGEBRAPART II Mondays, 6-9pm June 15-August 10 $30 McClellan Community Education divided this college-level course into two parts. With Basic Algebra-Part I as your foundation, proceed slowly to a higher level of algebra. Solve equations and word problems confidently. SPECIAL INTERESTS BUYER BEWARE Tuesday, 6-8pm June 25 $5 Be a knowledgeable homebuyer. If H.E.A.T. y Tuesday, 6-7pm July 2 EDUCATION IS THE ROAD TO SUCCESS Mondays, 6-7:30pm June 15-July 13 Discover all the functions of your $15 camera. Learn about the techniques qr to better picture taking. Put these techniques into practice. Bring any kind of camera and sample photographs. JOIN US AT McClellan COMMUNITY HIGH SCHOOL Lifelong Learning \u0026amp; Lifelong Friends THE HISTORY OF POSITIVE IMAGES FOR WOMEN Mondays, 6-8pm June 22-July 20 Saturdays, 9-11 am July 18-August 15 $15 How do women participate in society and who determines how they participate? What is a healthy relationship? How do women set life goals? A forum to discuss and unravel issues related to womens survival in our society. Sex roles, economics, violence and self-esteem. No fee. A service of Liiile Rock Police Dept. HELP END AUTO THEFT. This program is designed to stop auto theft by use of auto decal registration, which will be available during this presentation. Find out how you can participate in this program and protect your auto. NEIGHBORHOOD CRIME WATCH Thursday, 6-7pm June 25 No fee. We can deter crime in our homes and neighborhoods. Participate in a one-hour session and learn how to work with your neighbors and the police to combat crime in your area. BASIC VIDEO JEDUCATION! k THE A FUTURE ^1 FOR J YOU AND ' ME! MABELVALE HIGH PRODUCTION SCHOOL Tuesday, 6-7:30 pm July 14 $5 Saturdays, 9am-noon June 20-July 18 $25 OR Saturdays, 9am-noon Visit with old friends! Enjoy a fasci- . , ne'. nating evening learning about the his- -^J'AuguSt 15 , . . . - , . - tluoriyy of iMviaabueclivvaaliec nHiiughii aaniiud $25 you are Bunking about buying a new Southwest I ante Rook. We iiaiantee oArr oAlidrieerr hhoAmine^ , learn uw/hhtaatt ttAo IlaoaoVk ffAorr ...  in construction, property, and value. this will be an informative and enjoy- Thinking about buying' able evening. APPRECIATION OF PARTNERS IN EDUCATION McClellan Community High School takes (his oj^rtunity to say thank you to our Panners in Education who support McClellan students in numerous ways! Dominos Pizza Wal-Mart #124 Arkla The Willis Group, Inc. Freds Discount Store Smokey Hollow Foods Southwest Hospital Partners in Education is a fsogram of Volunteers in Public Schools. Linle Rock School District. 324-2290 VOTER REGISTRATION Third Tuesday \u0026amp; Thursday of each month, July-August Exercise your right to vote! Participate in decisions that impact your life! Your vote makes a difference. Come by the Community Education Office on the main cam- . _ 1^0 you pus of McClellan to register to vote presently own home video equip- today! AU you need is proof of age, ment? Save time and money by dis- 18 or older. covering what to look for and how to operate home video equipment. Learn the basics of video production step-by-step. The class will be conducted at Arkansas Horizons, 9108 North Rodney Parham Road. Thanks to all who contribute their time and energy making McClellan a fine school!! McClellan Community High School ~ The only one with community in it Pages McClellan community education  summer classes 1992 OTHER EDUCATIONAL RESOURCES IN YOUR COMMUNITY YMCA OF SOUTHWEST LITTLE ROCK SUMMER PROGRAMS Call 562-5932 Unless otherwise noted, all activities are on McClellan Community High School campus. AEROBICS June 1-August 31 Mondays, 6-7:30pm Tuesdays and Thursdays 5:15-6:15pm Tuesdays and Thursdays 6:30-7:30pm Saturday, 9-10:15am Mondays, Wednesdays, Fridays 8:30-9:30am classes held at Parkview Christian Church (located across from McClellan) ALIVE \u0026amp; KICKIN SENIOR FITNESS CLASS Mondays, 9\n30-10:30am Tuesdays and Thursdays 8:30-9:30am Monthly Fees classes held at Parkview Christian Church (located across from McClellan). SUMMER DAY CAMP Ages 5-12 Monday-Friday 7:00am-6:00pm June 8-August 28 *5 year-olds must have completed kindergarten SUMMER TEEN CAMP Ages 13 \u0026amp; 14 (boys and girls) Monday-Friday 7:00am-6:(X)pm Weekly fees space limited must sign up early SUMMER T-BALL Ages 4, 5, \u0026amp; 6 (boys and girls) June 1-July 30 Registration Deadline May 9 Scholarships Available SOUTHWEST HOSPITAL FOR CLASS REGISTRATION, CALL 455-7073. Southwest Hospital needs several volunteers who have healthcare experience. Call 455-7073 for more information. OTTENHEIMER COMMUNITY CENTER LITTLE ROCK PARKS AND RECREATION Call 565-0140 for information on classes. McClellan Business/ Communications Magnet Call 570-4100for more information! LITTLE ROCK SCHOOL DISTRICT SUMMER SCHOOL Students may elect to attend summer school for failure/makeup of class credit, enrichment, audit or advancement. It is divided into Senior High Summer School and Elementary/Jr. High Summer School. SENIOR HIGH SUMMER SCHOOL  (Grades 9-12) ' SITES Parkview High School  Central High School DATES First Semester - 3 weeks - June 18-July 9 Second Semester - 3 weeks - July 10-July 30 NOTE: No classes held July 3. HOURS 7:45am-noon, Monday - Friday TUITION Regular classes: $50 per 1/2 unit of credit (3 weeks) $100 per 1 unit of credit (6 weeks) Laboratory classes: $110 for 1 unit of credit Driver Education: $155,1/2 unit of credit (3 week course) Students who did not reside in Little Rock School District during the 1991-92 school year will be charged an additional $10 tuition. ELEMENTARY/JUNIOR HIGH SUMMER SCHOOL (Grades 1-8) SITES Southwest Junior High - grades 7, 8, and Summer Learning Opportunities Cloverdale Elementary, grades 1-6 Washington Elementary, grades 1-6 Franklin Elementary, grades 1-6 DATES June 18-July 30 NOTE: No classes held July 3. HOURS 8am-12:15pm, Monday-Friday TUITION Elementary students - $100 Junior High students - $100 Students who did not reside in the Little Rock SchoolDistrict during the 1991-92 school year will be charged an additional $10 tuition. REGISTRATION June 11-15 Late registration June 16 $10 late registration fee No registration allowed after June 16. FOR MORE INFORMATION CALL YOUR SCHOOL COUNSELOR! YOURE READING THIS! DO YOU KNOW SOMEONE WHO CANT. CALL ARKANSAS LITERACY COUNCIL 663-4321. McClellan Community High School - The place for you - your kids  your familyMcC ELLAN COMMUNITaY EDUCATION 19 9 2 FA] CLASS E S JOB SKILLS! BOSmSSS MATTERS! TYPING/ KEYBOARDING Tuesdays \u0026amp; Thursdays, 6-8:00 pm Lab available Sat. \u0026amp; Mon. Oct. 6-Nov. 24 $65 Want to learn word processing but cant type? Or, just need to improve your speed and letter formatting? Come away with proper keyboarding techniques and knowledge of punctuation and letter writing. Personal instruction geared to individual students needs. BASIC OFFICE MANAGEMENT SKILLS Monday, 6-8:30 pm Oct. 26- Nov. 23 $35 Gain confidence in business! Learn business protocol- how to give an informational business lour- how to make introductions- telephone etiquette- how to schedule appointments. Often, the most basic business behavior can cause us to fumble. Become acquainted with basic office machinery. COMPUTERS FOR BEGINNERS Tuesdays, 6-8:30 pm Oct. 6-Nov. 3 $40 OR Tuesdays \u0026amp; Thursdays, 6-8:30 pm Nov. 5-19 $40 This class is designed for people who desire but lack computer experience. From plug-in to programming, learn with others in the same situation. Work at your own pace through hands-on experience. Typing skills are not necessary. WORD PROCESSING/ WORD PERFECT 5.0/5.1 Mondays, 6-8:30 pm Oct.5-Dec.7 $65 OR Thesdays \u0026amp; Thursdays, 6-8:30 pm Oct.l3-Nov.l2 $65 OR Saturdays, 9 am-1 pm Oct.l7-Nov.21 $65 For those with beginner or intermediate word processing skills. Gain entry level skills that can be applied to any word processing program while learning WordPerfect 5.0/5.1. on IBM. Each student is assigned a computer and leaves with extensive hands-on experience in the production of business documents. LOTUS 1-2-3 WORKSHOP Tuesdays \u0026amp; Thursday, 6-9 pm Oct.6, 8,13 $35 OR Tuesdays \u0026amp; Thursdays, 6-8:30 pm Dec. 1,3, 8,10 $35 A basic introduction to a commonly used spreadsheet software. You will learn basic concepts about creating and saving a spreadsheet as well as basic commands to allow you to manage your information more quickly. LOTUS 1-2-3 - INTERMEDIATE Saturdays, 9 am-1 pm Oct. 24-Nov. 21 $55 If you have laid your foundation for Lotus, advance a little further. Learn formulas for repetitious functions\nmacro graphics\nshortcuts for spreadsheet applications\nformulas for calculations\nadvanced spreadsheet maneuvering. INTRODUCTION TO MS-DOS Saturdays, 9 am-3 pm Oct. 10 \u0026amp; 17 $35 OR Saturdays, 9 am-3 pm Dec. 5 \u0026amp; 12 $35 Become acquainted with the heart of computer operations, the disk operating system (DOS). Computer terminology will become familiar to you while you learn to use root directories, subdirectories, trees\nformat and copy disks\nload software onto the hard disk and proper subdirectory\nand other general file and disk management techniques. MICROSOFT WORKS Mondays, 6-8:30 pm Oct. 5-Dec. 7 $65 Microsoft Works software gives you all the home and office tools you may ever need, in one package. Its easy. Learn to utilize the word processor, spreadsheet and database\nto transfer your work to and from other programs such as Lotus 1-2-3 and dBase HL No previous computer experience is required. SUPERWRITE FOR BEGINNERS Mondays \u0026amp; Thursdays, 4:45-7:15 pm Oct.l7-Nov.l9 *localed al Arkansas Highway Deparimenl $65 Increase your earning and learning power! Learn to take dictation or simply have more accurate notes. For secretaries, reporters, business executives, or students to use in personal or business matters. SuperWrite is an abbreviated writing system based on long-hand and phonetics, using only the alphabet and standard symbols. INTRO TO DESKTOP PUBLISHING Tuesdays, 6-8:30 pm Oct. 27-Dec. 1 $50 A 15-hour basic skills course using the popular First Publisher desktop publishing software. You will gain invaluable workplace skills. For all level employees-secretaries, administrators, supervisors, corporate communication specialists. Basic typing skills necessary. BASIC QUICK Thursdays, 6-9 pm Oct. 8-29 $40 Beginners All-purpose Symbolic Instruction Code (BASIC). BASIC is a fun way to become familiar with computers and the universal program language for IBM computers. Hands-on computer experience in flow-charting and program development enables you to write your own computer program after completion of this course. Previous knowledge of computers is not necessary. FUNDAMENTALS OF COMPUTERIZED ACCOUNTING Mondays \u0026amp; Thursdays, 6-8:30 pm Oct.l5-Nov. 23 $65 Is it a debit or a credit? Basic accounting skills and an introduction to the. use of computers in accounting. Learn terminology and procedures for use in home or small business such as proprietorships and partnerships. COMPUTERIZED ACCOUNTINGPEACHTREE Saturdays, 9 am-1 pm Oct. 24-Nov. 21 $55 With fundamentals of accounting as your base. concentrate on Peachtree, a widely-used software ideal for all types of small businesses. It covers the full cycle of accounting-general ledger, accounts receivable, accounts payable, inventory, billing, budgeting, management reporting, auditing, calculation of taxes. MEDICAL OFFICE ADMINISTRATION Mondays Thursdays, 6-8:30 pm Oct. 26-Nov. 12 $40 Strengthen your skills in general management of a medical clinic and staff. Learn CPT diagnosis coding\nhow to complete insurance forms\npublic relations via the receptionist desk\nmedical terminology\nand how to market your practice. MANAGING PEOPLE Tuesdays, 6:30-8:30 pm Oct. 6-Nov. 24 $40 In a safe, non-threatening environment, practice management techniques. Learn skills to interview, motivate, solve problems, resolve conflict and initiate change. Develop selfmanagement tools while increasing individual, team and organizational performance. BUSINESS CALCULATIONS Saturdays, 9 am-3 pm Dec. 5 \u0026amp; 12 $35 oooo Dont let the basics throw you and prevent improved job performance and advancement. Increase your speed on 10-keys while becoming proficient al figuring percentages, discounts\nbalancing accounts and checkbooks\nand basic math problems. BUSINESS WRITING Tuesdays \u0026amp; Thursdays, 6-7:30 pm Oct. 20-Nov. 19 $40 Writing frightens many of us. Dont let it! Express your thoughts in written form with confidence. Move from sentences to paragraphs to essays to documents. Learn to format business letters\nresume cover letters. Review report document formatting. TEEN HOT LINE 570-4030 TEENS HELPING TEENS Call Fridays: 4-6 pm Saturdays: 10-i 0 NON-PROFIT ORGANIZATION U.S. POSTAGE PAID LITTLE ROCK. AR Permit No. 2608 Page 2 READING. WRITING. ARITHMETIC. SIGN LANGUAGE FOR BEGINNERS Thuisdays. 6-8:30 pm Oct. 8^Nov. 19 $30 Sign language is a valuable asset. Starting with the alphabet and progressing to conversational sign language learn Io communicate with the deaf. This course will introduce you to deaf culture. This class is also recommended for those with basic sign language skills. ADULT GENERAL EDUCATIONAL DEVELOPMENT Tuesdays \u0026amp; Thursdays. 6-8:30 pm Oct. 6-Dec. 17 No fee. Service of Adult Education Center, LRSD Improve or get on the path to complete your education (GED). Reading, spelling, math. English and English as a Second Language (ESL). For adults 16 years old or older. Individualized assessments are made to provide (be learning that you need. Don't miss the first class. But. if you do. come join us at any point in lime. Just be sure to come and start a new road now! BASIC ALGEBRA-PART I \"niesdays. 6-9 pm Oct. 6-Dec. 1 $50 McClellan Community Education divided this college-level course into two parts. With Basic Algebra-Part 1 as your foundation, proceed slowly to a higher level of algetea. Part II will be offered in spring session, 1993. Whether in preparation to begin college or to improve your skills, learn to solve equations and word problems confidently. HELP YOUR CHILDREN LEAHH! THEATRE FOR CHILDREN ( Grades 3-9 5 Saturdays, 9 am-noon \u0026lt; Oct. 10-Dec. 19 $35 Your child will develop speaking skills while experiencing personal expession. He/she will receive personalized instruction in in^rovisa-lion, staging, music and mime. HOMEWORK AND RECREATION 3:1 Tuesdays, 5:30-8 pm Saturdays. 9 am-noon $25 monthly No fee wilh parenl attendance. Your child can work with volunteer tutors and/or parents lo improve understanding in particular courses. For grades K-9, no advance notice of subject area is required. For grades 10-12, u leasi a 3-day advance notice of subject area is required. This program is built mi voluntarism. Lend your help. After homework is complete, kids will have access to reoeation. McClellan Community High School-A Business/Communications Magnet! GANG VIOLENCE-WHAT YOU SHOULD KNOW Thursdays, 6-8:30 pm Oct.l5\u0026amp;22 $5 Be informed about gang activity\nprevention\nprotection for your family and neighborhood. Learn the signs of gang involvement De-code the graffiti. This is someihii^ you need to know for yourself, your children, your nei^borhood. CHILDPROOFING YOUR HOME Monday, 6-7:30 pm Nov. 16 No fee. \"What seems safe to an adult may kill a child. Learn to adapt your environment to child safely. One of the highest ranking reasons for childrens death is accident in the home. Prevent this in your family. PARENTS IN LEARNING niesday \u0026amp; Thursday, 6-8 pm Oct. 6-15 No fee. co-sponsored by VIPS, LRSD For parents, guardians of elementary-age children. Become an active part in your childs learning process which goes beyond schooling. Learn how to help your child study better, read and do math better. Communicate with your child and make day-to-day living a learning experience. MY CHILD IS IMPORTANT TO ME Saturdays, 9 am-noon Oct. 17 \u0026amp; Nov. 7 No fee. Two sessions filled with information on educational and care options for your child\nchild development and how to recognize problems\nyour child's health: things and ways your child will team in LRSD kindergartens\nutilizing home settings as places of learning. Easy, laid-back discussions. For parents, guardians of children S and under. MARTIAL ARTS see Step Up Center on back page PUBLIC SERVICES NEIGHBORHOOD CRIME Tuesday, 6-8:30 pm Oct. 27 No fee. We can deter crime in our homes and neighborhoods. Participate and learn how to work with your neighbors and the police to combat crime in your area. VOTER REGISTRATION Tuesday \u0026amp; Thursday Sept. 8-Oct. 2,5:30-7:30 pm Oct. 5-OcL 13.5:30-8:30 pm YOU MUST REGISTER TO VOTE 20 DAYS BEFORE THE NOVEMBER 3 ELECTION ! ExCTcise your right to vote! Participale in decisions that impact your life! Your vote makes a difference. Come by the Community Education Office on the main campus of McClellan to register to vote today! Alt you need is proof of age. 18 or older. McClellan community education  fall classes 1992 McClellan community education  fall classes 19 LEARNING FOR LIFE. SPECIAL INTERESTS. EASY CAR MAINTENANCE Saturday, 10-noon Oct. 10 $5 Can you change a flat tire? Check your oil, brake and radiator fluid levels? Determine proper lire pressure? Use battery cables safely? Bring oil, filters and a container to empty your oil in. You will actually change your oil in this session. TOASTMASTERS SPEECHCRAFT Riesdays, 6-7:30 pm Oct. 6-Nov. 24 $10 Improve your verbal communication and public speaking skills through this course desisted for your participation and practice. Shake the common fear of public speaking. Say what you mean and feel comfortable doing iL Books and supplies provided. MIND-BODY CONNECTIONS Monday, 7-8:30 pm Nov. 9 $5 Learn how to stimulate your body's own feelgood biochemistry. Learn your body's responses to stress and use of natural stimuli to prevent disease and to join in your own healing process. Explore the power of your mind in relation to your physical and mental health. Wear comfortable clothing. INVESTMENTS IN THE 9OS Tuesdays \u0026amp; Thursdays, 6-8 pra Oct. 6-22 $20 Discover the fundamentals of investment. Learn criteria for decision-making involving stocks and bonds and how to select investments prudently. And, don't be left out. You will be able to read the Wall Street Journal upon completion of this course. Books and supplies provided. BUYING/RE-FINANCING YOUR HOME Monday, 6-8:30 pm B'' 5  Be a knowledgeable home buyer. Know what to look for in the physical home and in the deal itself - construction, properly, value. Become more confident with negotiating. Learn about the re-financing process and whether or not its a good move for you. PARLIAMENTARY PROCEDURE Mondays, 6-8 pm Oct. 26-Nov, 2 $15 Rules, rules, rules. They may not be exciting, but they are necessary for smoothly run meetings. Appropriate rules of order are a must in most corporations, associations or organizations. After finishing this program, you will be able to effectively lead and participate in parliamentary discussions. Books and supplies provided. PRODUCTIVE MEETINGS Monday, 6-8 pm Oct. 19 $15 Learn the techniques and dynamics for conducting productive meetings of any group. What are the secrets to opening and concluding successful meetings. Is the meeting running smoothly? You will know how to lead various types of meetings after completing these sessions. Books and supplies provided. DEVELOPING YOUR LEADERSHIP SKILLS Tuesday, 6-8 pm Nov. 10 $10 This Toastmasters module leaches the skills and techniques needed to be an effective leader, such as contracting for excellence, team-building, motivation and coaching. Books and supplies provided. CURBING THE URGE TO SPLURGE Thursday, 6-7:30 pm Nov. 19 $5 co-sponsored by Consumer Credit Counseling Services Personal finances can sometimes get out of hand. Don't let them. Become more disciplined in budgeting, saving and investing. If they have gotten out of hand, learn what to do through consumer credit and debt management RE-CYCUING, RE-USING, REDUCING Tuesday, 6-7:30 ran Oct. 20 $5 Learn how to save money while doing your part Io contribute to a safer environment. Compost Save eleciricitv. Avoid landfills. TIPS FOR USING YOUR CAMCORDER Saturday, 10-noon Nov, 14 $5 The camcorder can record your familys his-iory, or, it could if you knew how to focus better. Learn how to lake action shots while moving. Close ups. composition, lighting - it all makes for belter history. HUNTERS EDUCATION Thursday, Saturday Oct. 15.5:30-9 pm Oct.l7.8:30 am-5:30 pm No fee. Required for anyone bom after 1/1/69 who wishes to hunt alone. Learn about hunting ethics, firearm safety, wildlife identification, game care, rifles, pistols, shotguns, muzzle-loading, ammunition and bow hunting. Your Hunters Education card signifies successful completion of the course. Children under 14 must be accompanied by an adult. THINKING POWER Mondays, 6-8 pm Oct. 5\u0026amp;t2 $15 Approach situations with mental flexibility while you become a better listener, a keener observer and a mote effective proWem-solvo'. This course will also clarify (he basic principles of creative thinking and explore specific techniques that can make you a more effective idea producer. Books and supplies provided- A TOUCH OF HEALTH Monday, 7-8:30 pm Oct. 19 $5 The body's road maps to health are easy to learn. Recognize and practice the basic principles of acupressure, touch therapy, and massage techniques. Learn which buttons to press for natural pain relief. Wear comfortable clothing. LOW CHOLESTEROL, LOW FAT Tuesday, 6-7 pro Oct 27 $5 No more excuses! Select low cholesterol foods. Learn menu planning and recipes. Learn whats in your food and when and whether or not you should eat iL Ca\u0026amp;FTIgG \u0026amp; ARTS CALLIGRAPHY Tuesdays, 6-8 pm Oct. 27-Dec. 8 JV $40 Some call it artwork, some call it pretty writing. Either way, it is very impressive and communicates feelings differently from printing or cursive writing. Learn how to write with flare and use it for very special occasions and gifts. BASIC 35MM PHOTOGRAPHY Thursdays, 6-8:30 I OcLlS-Nov. 19 I $30 A practical, how-to class for the beginner whuch includes a 3-hour weekend field trip. Learn camera operation, accessories, close-up and telephoto lenses, artificial and outdoor lighting and composition. Bring your 35min, a notepad and a roll of your favorite film. CAJUN COOKING Tuesdays, 6-8 pm Oct. 6-20 $25 OR Thursdays, 6-8 pm Nov. 5-19 $25 GAW-RON-TEED to make your mouth water. A Cajun chef teaches you how to singly prepare dishes and breads: gumbos, eiouffes, rouxes, French bread. Learn ihe basic ingredients in all Cajun recipes. HOT! CAKE DECORATING DEMONSTRATION Monday, 6-8:30 pm Ocl5 $10 Make that birthday cake yourself and make it even more special! Learn techniques in Icing and decorating cakes fw all occasions. Stars, leaves, borders and rims. HAIRBRAIDING Thursdays, 6-7 pm Oct 15 $5 Tired of the same old hairdo? Cel ideas on classic and noi-so-classic hair designs. Learn the multitude of directions in which you can take a French braid - front Io back\nback to front\nzig-zag\nacross the head\nand more. Pun for you and your children. McClellan Community High School-A Business/Communications Magnet! HALLOWEEN WITCHES Saturday, 10-noon Oct. 10 $10 A quick, easy design to use in Halloween decorating. Its a great activity for you and your children. Supplies ate provided . Please bring glue and hot glue gun ! ! !! AUTUMN \u0026amp; HOLIDAY WREATHS Saturday, 9:30 am-noon Oct. 17 $5 A demonstration of how to decorate a wreath for autumn and to change the decor for each season and holiday. Learn how to make specialty bows. Utilize everyday items and outdoor materials to add touches to your home wreath. Join us and leave with a variety of ideas and crafting recipes. DECORATING YOUR,. HOME FOR CHRISTMAS Saturday, 9:30 am-noon Nov. 14 $5 Spruce up your fireplaces, windows, and doors with beautiful Christmas swags. Learn to turn materials from your yard and attic into attractive, seasonal decor. A demonstration by a talented florist and decorator. VICTORIAN CHRISTMAS ORNAMENTS Saturday, l()-ll:30am Nov. 21 $10 Supplies are provided for you to design and craft tree ornaments from the past This is a great activity for you and your children to get into the Christmas spirit together. Leave with your ornaments and hang them proudly on your tree. Make more at home ! Please bring glue and glue gun!!! HOLIDAY CANDYMAKING Saturday, 10-noon Dec. 5 $15 Tis the season! Prepare to dazzle your friends with gifts of tasty and beautiful candies. A hands-on class that shows you how\nallows you to do it\nand lets you leave with your own candies. Supplies provided! CREATE AN ANGEL Saturday, 1-3 pm Dec. 5 $15 Be an angel maker. Create an e\nThis project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n   \n\n \n\n\n   \n\n  \n\n \n\n   \n\n \n\n  \n\n\n   \n\n \n\n  \n\n\n\n   \n\n  \n\n  \n\n\n   \n\n   \n\n  \n\n \n\n \n\n\n   \n\n  \n\n \n\n\n\n\n\n\n\n\n\n   \n\n \n\n\n\n  \n\n\n   \n\n\n\n  \n\n\n\n "},{"id":"bcas_bcmss0837_483","title":"Incentive Schools: ''Incentive School Strategic Marketing Plan, 1992-1997,'' Marketsearch, Little Rock, Ark.","collection_id":"bcas_bcmss0837","collection_title":"Office of Desegregation Management","dcterms_contributor":null,"dcterms_spatial":["United States, 39.76, -98.5","United States, Arkansas, 34.75037, -92.50044","United States, Arkansas, Pulaski County, 34.76993, -92.3118","United States, Arkansas, Pulaski County, Little Rock, 34.74648, -92.28959"],"dcterms_creator":null,"dc_date":["1991-05"],"dcterms_description":null,"dc_format":["application/pdf"],"dcterms_identifier":null,"dcterms_language":["eng"],"dcterms_publisher":["Little Rock, Ark. : Butler Center for Arkansas Studies. Central Arkansas Library System"],"dc_relation":null,"dc_right":["http://rightsstatements.org/vocab/InC-EDU/1.0/"],"dcterms_is_part_of":["Office of Desegregation Monitoring records (BC.MSS.08.37)","History of Segregation and Integration of Arkansas's Educational System"],"dcterms_subject":["Little Rock (Ark.)--History--20th century","Little Rock School District","Education--Arkansas","Advertising","Educational planning"],"dcterms_title":["Incentive Schools: ''Incentive School Strategic Marketing Plan, 1992-1997,'' Marketsearch, Little Rock, Ark."],"dcterms_type":["Text"],"dcterms_provenance":["Butler Center for Arkansas Studies"],"edm_is_shown_by":null,"edm_is_shown_at":["http://arstudies.contentdm.oclc.org/cdm/ref/collection/bcmss0837/id/483"],"dcterms_temporal":null,"dcterms_rights_holder":null,"dcterms_bibliographic_citation":null,"dlg_local_right":["Available for use in research, teaching, and private study. Any other use requires permission from the Butler Center."],"dcterms_medium":["documents (object genre)"],"dcterms_extent":["71 pages"],"dlg_subject_personal":null,"dcterms_subject_fast":null,"fulltext":"\n \n\n\n\n\n\n\n\n  \n\n\n   \n\n   \n\n\n   \n\n\n   \n\n\n\n\n   \n\n\n\n\n   \n\n\n\n\n\n\n\n\n   \n\n   \n\n \n\n\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n  \n\nINCENTIVE SCHOOL STRATEGIC MARKETING PLAN 1992-1997 inarketsnorch is' a Marketinq flf ReseoKii Consulting firm looateil ot 320 West Capilol Avnue/Suile 911 Little Rock, AR 72201 501 372-4R80 INCENTIVE SCHOOL STRATEGIC MARKETING PLAN: 1992-1997 Prepared for: THE LITTLE ROCK SCHOOL DISTRICT LITTLE ROCK. ARKANSAS By MARKETSEARCH Little Rock, Arkansas MAY 1991marketsearch TABLE OF CONTENTS L MARKETING FLAN. 1 A GOALS AND OBJECTIVES 1 R BARRIERS 2 C OPPORTUNmES. 3 D. STRATEGIC PLAN, n. FACT BOOK 19 4 A INTERNAL ANALYSIS. 20 1. PROGRAM DESCRIPTIONS, 21 R 2. FEATURES AND BENEFITS 21 EXTERNAL ANALYSIS 26 1. STRENGTHS AND WEAKNESSES 27 2. MARKET ATTITUDES AND MOTIVATIONS, r 30 3. DEMOGRAPHIC AND LIFESTYLE PROFILES 32 4. ENROLLMENT PATTERNS. 35 rV. APPENDIX marketsearch INC^TIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 1 GOALS TO ENROLL 366 NON-BLACK STUDENTS WITHIN THE INCENTIVE SCHOOLS BY THE YEAR 1997. OBJECTIVES TO STRIVE FOR THE FOLLOWING DISTRIBUTION OF NON-BLACK STUDENTS BY SCHOOL (INCLUDING FOUR-YEAR-OLDS): FRANKLIN 29 GARLAND 71 MITCHELL 41 ROCKEFELLER 29 RIGHTSELL 81 STEPHENS 58 ISH 57 marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 2 BARRIERS AFTER SCHOOL PROGRAMS CREATE CONFLICTS WITH NON-SCHOOL ACTIVITIES, RELAXATION, ENTERTAINMENT, ETC. AFTER SCHOOL PROGRAMS PROLONGS ISOLATION OF CHILD RACIAL IMBALANCES LOCATIONS ARE DIFFICULT TO ACCESS FROM WEST LITTLE ROCK AND EXTENDED COUNTY AREAS LIMITED CAPACITY OF SCHOOLS LACK OF A TRACK RECORD TO PROMOTE PRE-CONCEIVED NOTIONS ABOUT SAFETY ISSUES INCLUDING ASSOCIATIONS WITH INNER-CITY ENVIRONMENT PRE-CONCEIVED NOTIONS ABOUT QUALITY ISSUES SUCH AS CORRELATIONS BETWEEN LOWER SOCIOECONOMIC PROFILES RESULTING IN LESS MOTIVATION OR SUCCESS POSSIBLE CLOSING OF ISH AND RE-LOCATION OF STEPHENS WHICH CREATES AMBIVALENCE DUE TO UNCERTAINTY OF AVAILABLE FACILITIES RIGHTSELL CURRENTLY HAS LIMITED PLAYGROUND SPACE LIMITED NON-BLACK STUDENT POPULATION FROM WHICH TO RECRUIT marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKEyTING PLAN 3 OPPORTUNITIES UNIQUE PROGRAM OFFERINGS SCHOLARSHIP FUND EXTENDED DAY AND YEAR ADDITIONAL FUNDING PROGRAM GUARANTEED FOR 6 YEARS II J IT' marketsearch JNCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 4 STRATEGIC PLAN r T' mca-ketseoich INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 5 STRATEGY: RATIONALE: HOW: WHO: WHEN: PRODUCT STRATEGY IMPLEMENT APPROVED PROGRAM PLAN FOR 1991/1992. NEED TRACK RECORD FOR EVALUATION. ACTIONS  REGULAR REVIEW OF THE FOLLOWING AREAS: * * * IMPLEMENTATION (INCLUDE BUILDINGLEVEL PLANS AND INPUT) COMMUNICATION RECRUITMENT ASSOCIATE SUPERINTENDENT FOR DESEGREGATION MONITORING AND PROGRAM DEVELOPMENT MONTHLY marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN PLACE STRATEGY STRATEGY: RATIONALE: HOW: WHO: WHEN: 6 TO IMPLEMENT THE INCENTIVE SCHOOL PROGRAM WITH THE EXISTING SCHOOL LOCATIONS OUTLINED IN THE DESEGREGATION PLAN. NEED TO ESTABLISH A MEASURABLE TRACK RECORD WITH EXISTING LOCATIONS TO DETERMINE WHAT. IF ANY. CHANGES WOULD BE APPROPRIATE ACTIONS REGULAR REVIEW OF ALL FACILITIES AND THEIR TRACK RECORD ASSOCIATE SUPERINTENDENT FOR DESEGREGATION MONITORING AND PROGRAM DEVELOPMENT MONTHLY REVIEWS r marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 7 STRATEGY: RATIONALE: HOW: WHO: WHEN: PROMOTIONS TO PRIORITIZE TARGET AUDIENCES AS FOLLOWS: (1) (2) (3) (4) FOUR AND FIVEYEAR-OLDS AND THEIR PARENTS PARENTS OF KIDS 0-3 PARENTS OF KIDS 6-12 COMMUNITY AT LARGE FOUR-YEAR-OLDS PROVIDE A CAPTIVE POOL OF PROSPECTS BECAUSE THE MAJORITY OF THESE STUDENTS TEND TO ENROLL IN KINDERGARTEN AT THE INCENTIVE SCHOOLS THEY HAVE BEEN ATTENDING. ACTIONS PLANNING. IMPLEMENTATION AND EVALUATION OF MARKETING PROGRAM WILL FOCUS ON THE INDIVIDUAL TARGET AUDIENCES. INCENTIVE SCHOOL PROMOTIONS COMMITTEE BEGINNING WITH 1991 PLANNING YEAR. r tie' marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 8 PROMOTIONS: 4YEAROLD MARKET STRATEGY: ESTABLISH A SPEAKERS BUREAU TO TARGET PARENTS OF FOUR-YEAR-OLDS RATIONALE: FACE-TO-FACE INTERACTIONS ALLOWS FOR BETTER TWO-WAY COMMUNICATIONS FOR DESCRIBING INCENTIVE SCHOOL CONCEPT AND BENEFITS. IT ALSO ALLOWS FOR SATISFIED PARENTS TO GIVE FIRST-HAND TESTIMONIALS TO PROSPECTIVE PARENTS. ACTIONS HOW:  RECRUIT CURRENT PARENTS TO PROVIDE REFERRALS AND/OR IN-HOME GROUP MEETINGS  PRODUCE MATERIALS DESCRIBING GENERIC INCENTIVE SCHOOL CONCEPT (E.G.: BROCHURES, VIDEO, ETC.)  UTILIZE TESTIMONIALS FROM CURRENT PARENTS WHENEVER APPROPRIATE  UTILIZE ADVERTISING RESEARCH METHODS TO \"TEST\" COMMUNICATIONS APPROACH PRIOR TO FINAL PRODUCTION OF MATERIALS WHO: INCENTIVE SCHOOL PROMOTIONS COMMITTEE WHEN: LAUNCH SEPTEMBER 1991 r sr marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 9 PROMOTIONS: 4YEAROLD MARKET STRATEGY: CONDUCT TRAINING SESSIONS FOR EACH SCHOOL REGARDING THE PROMOTIONS OF INCENTIVE SCHOOLS RATIONALE: BUILDING-LEVEL SUPPORT AND COMMITMENT IS REQUIRED IN ORDER TO BROADEN THE OUTREACH EFFORTS AND ALSO PROVIDE CREDIBILITY OF THE CLAIMS BEING MADE ABOUT THE INCENTIVE SCHOOL PROGRAM. ACTIONS HOW: A TRAINING SESSION WILL BE CONDUCTED WITH REPRESENTATION OF THE PRINCIPAL, COUNSELOR AND DESIGNATED TEACHERS FROM EACH AND EVERY SCHOOL. WHO:  INCENTIVE SCHOOL COORDINATOR  PARENT RECRUITER COORDINATOR  DIRECTOR OF COMMUNICATIONS WHEN: TRAINING TO BE COMPLETED BY AUGUST 1991. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 10 PROMOTIONS: 4YEAROLD MARKET STRATEGY: CREATE AND UTILIZE A DATA BASE OF FOUR-YEAR- OLD NON-BLACK PROSPECTS WITHIN PULASKI COUNTY. RATIONALE: DIRECT MARKETING TACTICS ARE THE MOST EFFECTIVE AND COST-EFFICIENT METHODS FOR REACHING SUCH A NARROW MARKET SEGMENT. A THOROUGH AND CURRENT TARGETED MAILING LIST WILL BE A FUNDAMENTAL PART OF ANY DIRECT MARKETING EFFORT. ACTIONS HOW: RESEARCH ALTERNATIVE SOURCES AND METHODS FOR DEVELOPING. STORING AND ACCESSING A DATA BASE. WHO: PROMOTIONAL CONSULTANT WILL COORDINATE THESE EFFORTS. WHEN: A SOURCE WILL BE IDENTIFIED BY JULY 1991. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 11 PROMOTIONS: 0THREEYEAR-OLD MARKET STRATEGY: DEVELOP A METHOD OF IDENTIFYING AND MAKING SYSTEMATIC CONTACT WITH PARENTS OF NEWBORNS UP TO THREE-YEAR-OLDS. RATIONALE: PRIOR CONTACT AND INFORMATION ON A REGULATED BASIS WILL FACILITATE THE DECISION-MAKING PROCESS AT ENROLLMENT TIME. THE ADDITIONAL FAMILIARITY AND PRIOR KNOWLEDGE OF THE INCENTIVE SCHOOL CONCEPT WILL MINIMIZE, IF NOT REDUCE, MANY OF THE PRE-CONCEIVED NOTIONS THAT CURRENTLY HINDER ENROLLMENT. ACTIONS HOW:  DEVELOP METHOD FOR IDENTIFYING PARENTS (E.G.: PUBLIC RECORDS ON NEWBORNS, SELF-REGISTRATION AT DOCTORS OFFICES WITH INCENTIVES, ETC.)  CREATE A SYSTEMATIC CONTACT PROGRAM (E.G.: MAILING BIRTHDAY CARDS, ETC.) WHO: TBD WHEN: TBD marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 12 PROMOTIONS: SIXTO12 YEAR-OLD MARKET STRATEGY: DEVELOP AN OPEN HOUSE PROGRAM RATIONALE: PRIOR CONTACT AND FIRST-HAND EXPOSURE TO THE INCENTIVE SCHOOL FACILITIES AND SURROUNDINGS WILL MINIMIZE. IF NOT REDUCE, MANY OF THE PRE-CONCEIVED NOTIONS THAT CURRENTLY HINDER ENROLLMENT. ACTIONS HOW:  DEVELOP A TARGETED MAILING LIST OF PARENTS WITH CHILDREN 5-12 YEARS OLD  DROP MAILINGS AND SCHEDULE OPEN HOUSES ON A ZIP CODE BASIS  APPOINT SPOKESPERSONS  DEVELOP A GENERIC PRESENTATION FOR ON-SITE PURPOSES WHO: TBD WHEN: TBD marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 13 PROMOTIONS: COMMUNITYAT-LARGE STRATEGY: RATIONALE: DEVELOP A COMMUNICATIONS PLAN BASED ON THESE OBJECTIVES:  TO DEFINE AND POSITION THE INCENTIVE SCHOOL CONCEPT AS BEING A UNIQUE PUBLIC GRADE SCHOOL WITH A COLLEGE SCHOLARSHIP FUND AND EXTENDED PROGRAMS (E.G.: FOUR-YEAR-OLD PROGRAMS, EXTENDED DAY AND YEAR)  TO CREATE/RAISE VISIBILITY OF THE INCENTIVE SCHOOL CONCEPT\n TO CONVEY AN IMAGE OF BEING A SUPERIOR, BOLD, CUTTING-EDGE ALTERNATIVE\n TO PROMOTE AND RECOGNIZE INCENTIVE SCHOOL STAFF AND STUDENTS. GREATER COMMUNITY AWARENESS AND FAMILIARITY OF THE INCENTIVE SCHOOL CONCEPT SERVES SEVERAL PURPOSES:  POSITIVE REINFORCEMENT FOR THE CURRENT CONSTITUENTS' THAT THEY MADE A GOOD CHOICE\n BUILDS POSITIVE IMAGES AND PREDISPOSITIONS TO CONSIDER INCENTIVE SCHOOL AMONG PROSPECTIVE CONSTITUENTS: AND  DEMONSTRATES TO ALL PARTIES INCLUDING THE COURTS THAT A CONCERTED EFFORT IS BEING MADE TO ACTIVELY MARKET THE INCENTIVE SCHOOLS. r marketsearch INCENTrVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 14 COMMUNITY AWARENESS STRATEGY (CONTINUED) ACTIONS HOW:  DEVELOP AN ANNUAL PUBLIC RELATIONS PROGRAM TO INCLUDE, BUT NOT BE LIMITED TO, ACHIEVEMENTS OF INCENTIVE SCHOOL STAFF AND STUDENTS  DEVELOP A TWO-WAY PROCESS OF COMMUNICATIONS BETWEEN EACH SCHOOL AND THE DISTRICT OFFICE TO ENCOURAGE SYSTEMATIC INPUT OF NEWSWORTHY ITEMS FOR PUBLICATION WHO: TBD WHEN: OUTLINE OF YEAR I PLAN BY FALL 1991 r \u0026gt;.1 rnarketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 15 EVALUATIONS STRATEGY STRATEGY\nRATIONALE: HOW: WHO\nWHEN: DEVELOP AN EVALUATIONS PROCESS FOR DETERMINING THE APPEAL OF INCENTIVE SCHOOL PROGRAMS AMONG PROSPECTIVE CONSTITUENTS TRACKING THE PERCEIVED APPEAL AMONG PROSPECTS WILL PROVIDE FEEDBACK FOR MAKING REFINEMENTS AND/OR CHANGES IN THE PROGRAMS AND DETERMINING WHICH PROGRAMS TO EMPHASIZE IN PROMOTIONS. ACTIONS DEVELOP A SYSTEMATIC FOLLOW-UP PROCESS AMONG PROSPECTS WHO MAKE INQUIRIES. ALSO SOLICIT INFORMATION ON HOW THEY OBTAINED INFORMATION ABOUT PROGRAM. COMMUNICATIONS DEPARTMENT CONTINUOUS AS INQUIRIES OCCUR nd marketsearch JVCEJVTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 16 EVALUATIONS STRATEGY STRATEGY: RATIONALE: HOW: WHO: WHEN: DEVELOP A SYSTEMATIC TRACKING PROCESS OF KEY MEASUREMENT AREAS OF RESPONSE TO THE INCENTIVE SCHOOL MARKETING PROGRAM. TRACKING MEASURABLE COMPONENTS PROVIDES A TRACK RECORD FOR DETERMINING THE LEVEL OF SUCCESS FOR EACH YEARS MARKETING EFFORTS. THIS TRACK RECORD ALLOWS PLANNERS TO REFINE THE SUBSEQUENT YEARS PLANS FOR BETTER RESULTS. ACTIONS  TRACK ENROLLMENT NUMBERS  TRACK INQUIRIES MADE BY TELEPHONE OR OTHER METHODS  TRACK THE NUMBER OF TOURS MADE ASSOCIATE SUPERINTENDENT FOR DESEGREGATION MONITORING AND PROGRAM DEVELOPMENT QUARTERLY marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 17 INFORMATION STRATEGY STRATEGY: RATIONALE: DEVELOP A SYSTEMATIC METHOD OF TRACKING RESPONSES TO THE INCENTIVE SCHOOL PROGRAM TO BE ABLE TO AMEND OR ALTER PROGRAMS TO MEET THE NEEDS OF THE CONSUMER. ACTIONS HOW: DEVELOP PLANNING OUTLINE WHO: COMMUNICATIONS DEPARTMENT WHEN: OUTLINE BY JUNE 1991 marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 18 INFORMATION STRATEGY STRATEGY: RATIONALE: HOW: WHO: WHEN: PRE-TEST THE COMMUNICATIONS PLATFORM TO BE USED TO PROMOTE THE INCENTIVE SCHOOL CONCEPT PRIOR TO FINAL PRODUCTION OF MATERIALS. THIRD-PARTY REACTIONS FROM THE INTENDED TARGET AUDIENCE PROVIDE THE MOST OBJECTIVE AND MEANINGFUL EVALUATIONS OF PROPOSED COMMUNICATIONS APPROACHES. ADDITIONALLY. THE EMOTIONAL DIMENSIONS INVOLVED IN THIS BUYING PROCESS REQUIRE FIRST-HAND RESPONSES FROM THE TARGET AUDIENCE. ACTIONS CONDUCT FOCUS GROUP INTERVIEWS AMONG CURRENT PARENTS AND PROSPECTS COMMUNICATIONS DEPARTMENT CONTINGENT UPON AVAILABILITY OF PROMOTIONAL CONCEPTS maiketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 19 FACT BOOK iiKb is a mark'-'t': Minkohnq Hnsnnrch f kMWiiIhnq finn locoterJ at 720 w-i-.l Cnpilol Avf.tiun/Si,il.- Oil I.illln Rnrk. AR 72201 501 772'IRflO A TARGET AUDIENCE PROFILE STUDY FOR INCENTIVE SCHOOLS PROJECT # 3215 PREPARED FOR: LITTLE ROCK SCHOOL DISTRICT LITTLE ROCK, ARKANSAS DECEMBER 1990r iiKiikelnefitch TABLE OF CONTENTS I. BACKGROUND 1 A Introduction 1 R PRIZM..................................... C Objectives and Metliod of Study 2 4 n. MANAGEMENT SUMMARY 6 III. IMPLICATIONS 10 IV. DETAILED FINDINGS. 12 A Target Descriptions..................................... R Demographic and Lifestyle Profiles....... C Target Media Usage.................................... D. Target Locations within Pulaski County E. Program Support Opportunities............ 12 16 24 30 34 V. APPENDIXr .r LSI imrkf tsc-arcti UTTLE ROCK SCHOOL DISTRICT 1 Introduction The Pulaski County Incentive School Program is designed to address the academic, social and emotional needs of all students while at the same time ensuring academic excellence in schools which have been difficult to desegregate. The goal of the Incentive School Program is to couple commitment, high expectations, a strong belief that all children can learn, and broad-based community support with financial resources. Ac mu,.. As much as possible, children in the incentive schools are part of the mainstreamed instructional program. Instruction seeks to enhance the self-concept of all students,   students who but especially enhance the self-concept of those have been identified as having special needs. P _ schooling is encouraged and each student in t.._ has access to post-secondary school funding. Post-secondary the Incentive Schools In addition, the goals of this program are to offer more challenging programs, improve the image of desegregation, broaden the learning experience to include all cultures and ethnic groups, encourage positive self-esteem, improve human and civil rights, promote language development and computation skills, and enable the schools to become learning centers for parents and and rights community organizations.I tT LITTLE ROCK SCHOOL DISTRICT 2 PRIZM Overview Society lives in a time of swift changes and pervasive complexity. During the past decade, the population has experienced the progressive fragmentation of consumer markets, media and shopping patterns. The last 10 years have seen product categories such as soft..drinks and cereals exploding, cable television and VCR's penetrating both metro and small town areas, and the working homemaker redefining the when, where, and means of shopping. Such change in the marketplace necessitates a change in No longer do shotgun definitions such marketing philosophy. as \"adults 18-49\" apply. A much more efficient system of market segmentation is needed. Enter geodemographic market segmentation. Originally conceived and pioneered almost 20 years ago, geodemoaraphv or PRIZM is a consumer market segmentation and targeting system based upon two recognized sociological^  People with similar cultural backgrounds, means, and perspectives, naturally gravitate towards one another. They choose to live among their peers in neighborhoods offering affordable advantages and compatible lifestyles.  They exhibit Once settled in, people naturally emulate their neighbor's lifestyles. They haopt similar social values, tastes, needs and expectations. shared patterns of consumer behavior towards products. services, media and promotions. Such behavior is axiomatic  fundamental, measurable, predictable, and targetable. PRIZM is comprised of 40 lifestyle groups -- each encompassing a unique social and demographic lifestyle. These groups range from upscale to downscale\nurban to rural\nfamilies to empty-nesters\nand professionals to trade.niaike 1: - .p LITTLE ROCK SCHOOL DISTRICT 3 It is from these 40 basic lifestyle groups that broader \"target\" groups are created, based upon shared characteristics of the lifestyle groups that are relevant to the product being marketed. In this Incentive School Study, for example, the Suburban/Urban Activists target group is comprised of the lifestyle groups Young Suburbia,\" \"Furs and Stationwagons, and Blue Blood Estates. Although each has some unique qualities as a lifestyle group, all three have high levels of education, high incomes, and a high incidence of social activism. Assimilating lifestyle groups into targets,\" then, allows for a marketing effort that is broad enough to reach significant nvunbers of potential Incentive School supporters while remaining focused enough to reach those most likely to back such schools. The appendix includes a chart listing all 40 lifestyle groups found in the system.i!i Ilk' Im-'ii' ! LJTTLE ROCK SCHOOL DISTRICT Objectives The objectives of this analysis and report are:  To define and create targets which represent the best opportunity for participation in the Pulaski County Incentive School Program.  To profile such targets in terms of demographics, socioeconomics, and lifestyle behaviors. 4  To geographically locate such targets in Pulaski County at the census tract level and visually map behavior as well as target strength. n socially active\" To analyze general media use behavior by target group which will help to develop media strategies and plan.  To offer an implications section of \"suggested next-steps\" which will aid in developing overall participation and support programs. Methodology The target profiles which follow were selected from an analysis of three socially active public behaviors, include: \"Taken an active role in civic issues\" \"Actively worked as a volunteer\" \"Written to a public official\" These behaviors The database which was used to produce the profiles was provided by the 1990 Mediamark Research, Inc. (MRI) Survey of over 22,000 households in the U.S. The information from the survey was then matched to only lifestyle groups found in Pulaski County and weighted accordingly. Therefore the information which follows in the report is \"localized\". In the analysis, two factors are used: (1) the percentage breakdown by cluster group, and (2) the index carried by each cluster group. 1 irk I: LITTLE ROCK SCHOOL DISTRICT 5 The index is a comparative measurement tool against a base. For example, if \"Furs \u0026amp; Stationwagons\" represents 1.5% of the base population and also represents 1.5% of those who have \"written to a public official,\" the index would be 100 (essentially. \"average\"). However, if the group represented 3.0% of those who have \"written to a public official,\" then the index would be 200 (essentially, \"significant\" and twice the level of the expected behavior). In short, indexes are derived from nothing more than a division of group percentage behavior by the same groups population/base percentage. The total index for the target is calculated by adding the percentages together for the target and then dividing that numerical summary by the total base percentages that the individual group represents. For this report and analysis, the base population used was that of Pulaski County. Furthermore, in addition to the three t1 behaviors outlined, a summary of participation in one or more of the three behaviors was used as a measurement of activism.\" sociallibllk- 1.' UTTLE ROCK SCHOOL DISTRICT 6 Management Summarv Two key target groups have been defined in this study: Career-driven, highly  Suburban/Urban Family Activists: Career-driven, highly educated, and generally conservative parents raising children in the best neighborhoods of metropolitan suburbia.  Small Neighborhood Family Activists: Well educated, younger, more liberal, and less affluent parents who choose to bring up their families in the smaller neighborhoods beyond urban beltways. c Much is revealed about these target groups by their demographi and lifestyle profiles. For example, Suburban/Urban Family Activists are likely to own a home valued at $200,000+, have completed four or more years of college, and have children aged 6 to 17. Similarly, Small Neighborhood Family Activists, own a home valued between $80,000 to $100,000, have completed some college (one to three years usually), and have children aged six to 13. Lifestyle behaviors, in turn, are helpful in painting a picture of consumer behavior. For instance. Suburban/Urban Family Activists are more likely to have purchased a $1,000+ computer system, have taken a cruise, and engage in sports, than the public at large. Small Neighborhood Family Activists live a lifestyle tied to nature and the local scene. Behaviors above average include a greater likelihood to have taken a camping trip, bought a chainsaw, and enjoyed outdoor gardening. Both of the primary target groups in this study are found in key census tracts of Pulaski county. Immediately following this page, therefore, are two charts which rank these tracts by target population. When viewing these charts, it is important to realize that the populations reported represent the maximum possible opportunity of each particular tract. Further narrowing of the target population is possible, and in most cases, desirable. An overlay of political affiliation would likely be the best means of refinement. The matter is discussed in full in the Conclusions section of the study. Lastly, as far as media is concerned, neither target is an outstanding consumer of network television (although the Suburban/Urbanites index well for TV news). with consistent strength in the following areas: Both groups index Print: ------ magazines are a favorite of both groups, although the Suburban/Urban Family Activists generally prefer upscale metropolitan. Epicurean, and fashion magazines, while the Small Neighborhood Activists favor outdoor/recreation, nature, and science magazines.niarkrlspai.h LITTLE ROCK SCHOOL DISTRICT 7  Cable\na trend similar to that seen in magazine preference is seen here, with Surban/Urbanites indexing higher for premium channels like HBO and The Movie Channel, and the Small Neighborhood folks higher for USA, Nick at Night, and Discovery (likely indicative of a younger age adult group). Radio\nthe best potential is in news/talk radio, classical. and easy listening, for Suburban/Urban Family Activists, while country music represents the greatest opportunity for targeting Small Neighborhood Family Activists.r r \u0026gt;.1 LITTLE ROCK SCHOOL DISTRICT 8 TABLE 1 SUBURBAN/URBAN FAMILY ACTIVISTS CENSUS TRACT RANKING TRACT # TARGET NO. 1 % # 5 YR PRO J. INDEX TRACT POP 37.01 42.03 42.04 37.03 33.03 37.02 33.04 41.06 97.7 91.3 63.0 59.7 58.8 42.8 29.7 22.8 2,448 3,123 1,622 1,489 1,202 1,699 953 521 14.21 12.95 8.90 14.11 14.09 14.13 14.09 -3.19 1,040 973 671 635 626 456 317 243 2,506 3,421 2,574 2,494 2,044 3,970 3,20-8 2,285 Source\nClaritas\nU.S. Census Update 1988. r .T* :4? LITTLE ROCK SCHOOL DISTRICT 9 TRACT # 36.04 43.01 22.04 36.05 36,03 41.06 36.07 32.02 22.03 34 22.01 42.02 16 40.04 37.02 40.05 21.02 42.04 TABLE 2 SMALL NEIGHBORHOOD FAMILY ACTIVISTS CENSUS TRACT RANKING TARGET % 100.0 100.0 99.9 84.3 79.4 77.2 74.9 60.8 58.8 44.9 44.5 31.9 25.5 14.6 12.8 5.9 5.5 5.2 NO. 2 # 2,067 1,505 3,146 1,770 2,512 1,764 1,318 2,153 1,321 1,949 953 208 662 93 508 55 102 134 5 YR PROJ INDEX TRACT POP :ssssss=: 4.93 7.57 -1.11 5.05 3.95 -3.19 4.94 7.65 -3.12 8..27 -3.04 4.75 -1.73 -0.17 14.13 -1.84 -5.57 8.90 530 629 628 530 500 485 471 382 370 283 280 201 160 92 81 37 34 32 2,067 1,505 3,149 2,100 3,164 2,285 1,760 3,541 2,246 4,341 2,141 652 2,596 635 3,970 926 1,849 2,574 Source: Claritas\nU.S. Census Update 1988. inaik' Is' UTTLE ROCK SCHOOL DISTRICT 10 Implications While this report does not directly profile individuals involved in enrolling their children in an incentive school program, it does provide insight into several target groups which represent a significant percentage of opportunity. \"Opportunity\" in this particular case is best defined as n and are active in programs , individuals who are \"socially aware _____________ _ c--=,___ which provide access to the social forum of input and debate, such, it is likely that the same individuals would be sensitive As to academic excellence as well as the emotional needs relating to education. While thetwo primary groups defined share several common characteristics (occupations, family size, female employment) there are likewise several factors which slightly differ between the groups (corporate ladder status, neighborhood development, outlying area locations). Similarly, the driving force in program participation may vary with one group, Suburban/Urban Family Activists, who may be driven by the specialty programs available, and the other group. Small Neighborhood Family Activists, who are likely driven by the financial support available. Without question however, is the liberal philosophy likely needed to reinforce Incentive School participation. Therefore social activism, as defined in this report, must be overlaid with clear definitions of a liberal philosophy which reinforces \"the freedom of race, creed and color.\" While there are Republicans who not only accept such philosophy, but actively support it, there is at the same time, a greater number of Democrats and Independents who likely do so. As such. so. an overlay of political affiliation may help to better refine the the list. Such a technique would combine two variables  social activism and a liberal philosophy. Realizing that such an overlay and combination is the best target definer, then it is all the more important to not overlook the There is secondary target we defined as the \"Babyless\" Boomers. no question that members of this group represent a longer term investment. However, given their slightly younger age skew, they to represent a \"New Independent\" American voter more sensitive to social needs and urban development.iri\nnr.- t'.-'r LITTLE ROCK SCHOOL DISTRICT 11 In addition to considering the potential of this group enrolling their children five to six years from now, the \"Babyless\" Boomers, no doubt, represent individuals who would likely become involved in community support programs. This perhaps is one way of developing and implementing long-term strategy. Finally, this study and analysis is the \"first step\". It is highly suggested that \"next steps consider: tt in program development  Focus groups among the key target groups which have been defined (Suburban/Urban Family Activists, Small Neighborhood Family Activists, and \"Babyless\" Boomers)  A cross combination of key geographically defined areas of this study with any access to voting records, political affiliation or recent election polls which geographically plot response.  A quantitative survey which oross-tabulates response by political affiliation.  A direct marketing component to the promotional program which tracks response by target group and political party screeners.  A clear targeting of the promotional message by the groups defined and placed considering a combination of media preferences and geographic location.  Placement of broadcast message (if any is developed) according to defined target descriptors in this analysis.r ) UTTLE ROCK SCHOOL DISTRICT 12 Target Descriptions Suburban/Urban Family Activists Mom, Dad, and the kids\nnice house in a well-established nice neighborhood, two cars in the front, dog in the back. This primary target represents the American Dream at its finest\nupscale and super upscale nuclear families in greenbelt suburban communities. Education levels are uniformly high, while affluence varies somewhat according to occupation, with established executives and professionals taking home more than The real younger adults midway up the corporate staircase. common denominator in this group, though, is not so much income level, but the high number of marriages and school age children In this sense. Family Activists is a 9O's version of found. \"Ozzie and Harriet,\" with Harriet putting on a busirjess suit and tearing off in a Saab to join Ozzie in the business world. Small Neighborhood Activists Another primary target. Small Neighborhood Activists encompasses a broad range of socioeconomic classes that s|iare the characteristic of being located outside the beltways of  .At the top of the ladder are well educated young frontier types, established in their careers and extremely _Lil-. Children here are generally of school age or a bit metropolitan areas. mobile. The same is true as one moves a few rungs down the younger. socioeconomic ladder to include exurban middle level white collar managers and military personnel who, less affluent and less educated perhaps, are nevertheless quite mobile. station and less wealthy are the young blue collar workers found in this segment. Best described as \"extremely average,\" these ruggedly conservative inhabitants of outlying industrial neighborhoods typify flag-flying, God fearing America, there is little educational experience beyond high school among More fixed in Although these tradesmen, they are considered the elite of the manufacturing world, and are well paid for their abilities, home they are a hallmark of stability, ranking first in the number of married couples with three-plus member households and At last in the number of divorces. \"Babvless Boomers In the suburbs, outlying university towns, ^nd urban areas, live the \"babyless\" boomers, an opportunity group of highly mobile young singles and couples in a pre-child mode. The suburban households in this target are best described as quickly progressing up the corporate ladder. If married, it is likely that both husband and wife have careers. Almost all are college I: l!,cnkr-l? jcrr: ! UTTLE ROCK SCHOOL DISTRICT 13 educated, with some holding advanced degrees, and many reside in either rented units or suburban homes. In university areas within or outlying the suburbs, a still higher level of education is found, although it is not necessarily matched by higher than average incomes, rental payments, or home values. Educations of a more technical sort and likewise lower home values and levels of affluence are found among new single unit homeowners in urban areas, although even here there is good potential for advancement. Empty Nesters/Retirees This segment is comprised of aging upper class suburbanites and affluent senior citizens who have pulled up their suburban roots to live in communities among their peers. College educated, and employed by (or retired from) white collar or professional occupations, members of this segment have feathered their empty nests quite well for the most part, and have time and money to spend on travel, dining, and other luxuries. Bi-iik' !r- UTTI^ ROCK SCHOOL DISTRICT Pulaski County Social Activists Lifestyle Profile Combination 14 Target % IND Sub./Urb. Family Activists Young Suburbia Furs \u0026amp; Stationwagons Blue Blood Estates Total Small Neighbrhd. Fam. Activists New Homesteaders God's Country Blue-Collar Nursery Total \"Babyless\" Boomers Money \u0026amp; Brains Young Influentials Towns \u0026amp; Gowns New Beginnings Total Empty-Nester/Retirees Grey Power Two More Rungs Pools t Patios Total 9.48 3.72 .61 13.81 14.93 6.24 2.79 23.96 1.61 9.44 1.94 10.50 23.49 2.10 2.01 3.88 7.99 146 145 175 147 164 144 113 158 150 136 135 118 128 96 171 114 118 Target Total Source: 69.25% Spring 1990 MRI Combined Profiles of \"Volunteers\", \"Written to Public Officials\" and \"Active Role in Civic Issue\"\nClaritas/PRIZM Segmentation r r* niojk 'II -I LITTLE ROCK SCHOOL DISTRICT Target 25 Pulaski County Social Activists Lifestyle Profiles % Vol IND Write/Off1 % INP % Civic IND Sub./Urb. Family Activists Young Suburbia Furs \u0026amp; Stationwagons Blue Blood Estates Total 8.58 3.05 .45 12.08 132 119 178 129 9.74 3.59 .56 13.89 150 140 222 148 9.48 3.72 .30 13.50 146 145 118 T44 Small Neighbrhd. Fam. Activists New Homesteaders. God's Country Blue-Collar Nursery Total \"Babyless\" Boomers Money \u0026amp; Brains Young Influentials Towns \u0026amp; Gowns New Beginnings Total Empty-Nester/Retirees Two More Rungs Gray Power Pools \u0026amp; Patios Total Target Total % U.S. Reporting Source: 11.13 5.48 2.77 19.38 1.64 9.64 1.81 8.08 21.17 1.96 2.30 4.22 6.21 58.84% 13.80% 122 126 112 122 153 139 126 91 116 144 105 124 T2T 9.99 5.05 3.36 18.40 1.71 8.94 1.22 9.64 21.51 1.05 2.96 3.85 110 117 135 116 159 129 85 109 117 90 136 113 7.86 116 61.66% 7.90% \"Volunteers\", 14.93 6.24 2.79 23.96 1.61 9.44 1.94 10.50 23.49 2.01 2.10 3.88 7.99 68.84% 6.10% 164 144 113 15O 150 136 135 118 128 171 96 114 He Spring 1990 MRI profiles of \"Written to Public Officials\" and \"Active Role in Civic Issue\"\nClaritas/PRIZM Segmentation r 7\" inrnk 1: LITTLE ROCK SCHOOL DISTRICT 16 Demographic and Lifestyle Profiles The following charts contain demographic and lifestyle information for each target group. The first chart summarizes key demographic indicators for each target, while the second chart outlines the most significant lifestyle behaviors of each group. Each indicator is indexed against a national norm, with 100 representing \"average. and anything beneath is \"below average.\" Anything above 100 is \"above average\" Key demographic and lifestyle indicators are determined with some subjectivity, but generally include the 20 most significant elements of the 25 highest indexing demographic/lifestyle indicators. Some examples of significant demographic factors include the \"$100,000+ home,\" \"4+ yrs. college,\" and \"Married parents w/ child\" found among the Suburban/Urban Family Activists, and the \"Pop. age 35-44\" and \"Children age 6-13 yrs.\" found among Small Neighborhood Family Activists. Lifestyle indicators, in turn, tell something about the target segment's behavior. Where \"Babvless\" Boomers are likely to \"Go sailing,\" \"Go hiking,\" and \"Drink imported beer,\" for example. Empty Nesters are more apt to \"Go to theater,\" and \"Drink gin.\" Taken together then. Demographic and Lifestyle indicators provide a broad view of life within each segment. It is from this view that the viability of each segment as a target can be assessed. t'L iiiarkptserjrc!' UTTLE ROCK SCHOOL DISTRICT 17 TOP 20 DEMOGRAPHICS SUB./URB. FAMILY ACTIV. SMALL NEIGH. FAM. ACTIV. HH Income $100K + Home Value $200K + 4+ yrs. college Housing 0-5 yrs. old Upper lev. white-collar Home val. $100K - $150K 3+ HH vehicles Married parents w/child Housing 6-10 yrs. old Pop. age 35-44 Financial/Ins./Real Est. HHs w/ 3-4 persons White-collar E. European Ances. HH w/ 5+ persons Single unit HHlds. Urban Children age 14-17 yrs. Children age 6-13 yrs. Pop. age 45-54 Housing 0-5 yrs. old 3+ HH vehicles Married parents w/child Home value\n$80K-$100K 2 HH vehicles Home value\n$100K-$150K 1-3 yrs. college Pop. age 35-44 HH w/3-4 persons 4+ yrs. college N. European Ances. Children age 6-13 yrs. Pop. moved in last yr. White pop. HH W/5+ persons Single unit HHlds. HH income $25K-$100K Upper lev. white-collar Pop. age 25-34 Children less than 5 yrs. \"BABYLESS\" BOOMERS EMPTY-NESTER/RETIREES 10+ units at address Home value $200K + 4+ yrs. college Pop. age 18-24 Urban Moved past year Home value $150K-$200K HH income $100K + Upper lev. white-collar Educational Services Housing 6-10 yrs. old 1-3 yrs. college HHs w/ 1 person Finance/Insur/Real Est, White-collar employed Pop. age 25-34 Business \u0026amp; Professional HH w/ 1 vehicle Home value $100K-$150K Female employed E. European Ances. Home Val.$150K-$200K+ HH income $75K+ 4+ yrs. college Pop. age 55-64 10+ units at address Fin./Insur/Real Est. Foreign born HHs w/o children In unit 21-30 yrs.ago White-collar employ. Urban HHs w/2 persons Comp. 1-3 yrs.college Pop. age 45-54 Business/Prpfessional White Pop. Educational Service Suburban Fringe Hou.unit 11-20 yr.old tnaikptsf-ui-.': LITTLE ROCK SCHOOL DISTRICT 18 KEY TOP 20 LIFESTYLE BEHAVIORS SUB./URB, FAMILY ACTIV. SMALL NEIGH. FAM. ACTIV. $1,000 computer system $60+ dry clean last 6/mo Use auto dishwasher Use cleaning service Go scuba diving Play racketball $150 property main. Took a cruise Play tennis Use maid Took scheduled flight Go sailing 2+ foreign trips Buy classical music $150+ grocery/week Bought 35 mm camera Play golf Buy hardcover non-fic. Drink Scotch Go to theater Go scuba diving Own power boat Took camping trip Use auto dishwasher 4+ domestic trips last yr. Belong to fraternal order Go hiking $150 property main. Go to aerobics Own chain saw Own power boat Go hunting Non-political volunteer Attend col. basketball Play racquetball Play golf Own $1,000+ computer Buy soft rock Outdoor gardening Buy country music BABYLESS BOOMERS EMPTY-NESTER/RETIREES Go sailing Go hiking Buy hard cover non-fict. Buy classical music Drink imported wine Go scuba diving Buy new wave music Took scheduled flight Go to movies Buy jazz music $1,000+ computer system Music/dance performance Drink imported beer Have a passport Play tennis Attend col. football 2+ foreign trips last yr. Salt water fishing Take vitamins Buy self-help books Go to theater Took Cruise Drank domestic wine Use cleaning service Use maid Have passport Go to theater Drank scotch 2+ For.trips last yr. $60+ dry cleaning Go sailing Go scuba diving Buy classical music Hard cover non-fict. Prof, exterminator Buy new wave music Drink gin Play golf Self-help books Use auto dishwasher I mark' (st riii'!. UTTLE ROCK SCHOOL DISTRICT 19 DEMOGRAPHIC PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: ColLinn 1: SUB./URBAN FAMILY ACIIVISTS SUB./URBAM FAMILY ACIIVISTS 2: SHALL NEIGHBRHD FAM. ACTIVISTS 3: EHPTY-HESTER/RETIREES 4: BABYLESS BOOHERS title 1 2 3 4 HH Income $100,000+ HH Income $75,000-$99,999 Home Value $200,000 or more HH Income $50,000-$74,999 Home Value $150,000-$199,999 Completed 4+ Yrs of College Housing Units 0-.5 Years Old Upper Level White Collar Occs Home Value $100,000-$149,999 HHs H/3+ Vehicles HHs u/ChiIdren-Harried Parents HHs w/2 Vehicles Housing Units 6-10 Years Old Completed 1-3 Yrs of College Housing Units 11-20 Years Old Pop Age 35-44 finance/Insur/Real Estate Ind HHs With 3 to 4 Persons White Collar Occupations Eastern European Ancestry HHs With 5+ Persons HHs in Pacific Single Unit at Address HH Income $35,000-$49,999 Urban (Density Deciles 8-9) Wholesale Trade Children Aged 14-17 Years HHs in Mountain Children Aged 6-13 Years Pop Age 45-54 Persons Married Moved Into Unit 2-10 Yrs Ago Louer Level White Collar Occs Moved Into Unit 11-20 Yrs Ago Southern European Ancestry White Pop Business \u0026amp; Professional Services Educational Services Females in Labor Force HHs w/o Chi Idren-Married Couples Public Administration HHs in West South Central Pop in Labor Force: Employed Home Value $80,000-399,999 HHs in Middle Atlantic Nothern European Ancestry Pop Age 25-34 ZIP Cluster Population Females Age 16+ 361 109 172 138 314 110 180 131 304 92 181 201 220 127 144 112 210 109 192 149 202 117 151 179 189 209 89 120 156 109 141 137 155 128 141 121 152 146 152 133 82 69 80 68 147 125 102 100 142 149 96 137 140 119 125 136 140 103 112 124 140 118 139 88 91 97 148 129 136 119 81 81 135 104 132 126 134 58 212 107 131 111 62 54 129 113 142 191 128 110 99 83 127 128 110 104 127 133 131 177 126 97 114 106 122 106 80 71 120 190 100 137 120 115 119 67 98 115 117 115 105 117 111 101 69 88 83 95 115 100 121 118 114 114 84 119 76 153 70 99 112 113 113 107 112 96 122 123 109 106 114 140 109 106 92 118 107 103 140 92 106 107 103 105 104 111 51 109 103 101 102 102 103 135 119 110 102 50 123 53 101 119 106 103 100 111 81 125 100 100 100 100 too 100 100 100 Coovriqht 1990, Claritas Corporation .r'  Tri? (\n-T I LITTLE ROCK SCHOOL DISTRICT 20 DEMOGRAPHIC PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: SUB./URBAN FAMILY ACTIVISTS Pop in Labor Force Tract-ZIP Cluster Population Tract-ZIP Cluster Households ZIP Cluster Households Specified Owner-Occ Non-Condo HUs Pop Age 25* Pop Age 16+ Pop Age 15+ Pop 16+ Emp in Civilian L/F Year-Round Housing Units Rural/Toun (Density Deciles 1-3) HHs in East Horth Central Children Aged Less Than 5 Years Health Services Foreign Born Durable Manufacturing HHs In South Atlantic Transport Industries Suburb Fringe (Density Decile 4-5) Persons Never Harried HHs in Heu England Moved Into Unit Uithin Past Year HHs With 2 Persons Construction Industry HHs in West North Central Pop Age 55-64 Urban Fringe (Density Deciles 6-7) Personal, Entertain i Rec Servs High School Education All Other Races Non-Durable Manufacturing Pop Age 18-24 Moved Into Unit 21-30 Yrs Ago HH Income $25,000-534,999 Housing Units 21-40 Years Old Service Occupations HHs w/ChiIdren-Single Parents Craft t Precision Occupations Persons Separated or Divorced HHs u/o Children-Not Harried HHs H/1 Vehicle Pop in Labor Force: Unemployed Transport i Labor Occupations Total Hispanic Ancestry Pop Age 65+ Persons Widowed HH Income $20,000-124,999 Agri/Forest/Fish/Hine Ind HHs in East South Central Home Value $50,000-$79,999 HHs With 1 Person HH Income $15,000-$19,999 2-9 Units at Address 10+ Units at Address HH Income $10,000-$14,999 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 98 80 100 98 100 96 111 96 96 95 93 93 92 90 77 60 68 79 80 90 113 107 50 141 120 99 76 93 130 96 90 99 111 81 89 90 90 85 84 135 90 105 109 90 116 89 77 79 157 98 127 112 89 124 84 88 113 62 83 81 157 83 105 47 81 92 87 92 80 93 104 103 79 102 78 74 73 71 67 83 87 90 82 68 110 70 66 71 173 65 136 71 111 67 67 67 70 93 104 62 129 87 77 62 101 61 61 59 56 54 53 50 49 49 80 78 52 63 89 91 86 66 82 128 60 111 93 78 118 125 87 94 56 64 55 52 66 184 63 138 71 62 79 84 78 95 90 105 46 117 46 93 45 107 43 39 34 31 31 36 39 76 43 63 89 68 113 137 85 55 86 102 77 118 53 151 228 75 79 89 Ill' Ilk' 1.1 -!  I LITTLE ROCK SCHOOL DISTRICT DEMOGRAPHIC PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: SUB./URBAN FAMILY ACTIVISTS Farming Occupations Moved Into Unit 31+ Yrs Ago Less Than High School Education Housing Units 41+ Years Old HH Income Under $10,000 Mobile Home at Address Black Pop Home Value $35,000-49,999 HHs w/No Vehicle Home Value $20,000-34,999 Home Value Under $20,000 30 100 29 29 28 24 57 62 49 60 19 169 19 14 11 7 4 21 67 27 44 34 32 75 57 65 60 68 17 38 71 19 9 33 50 46 60 72 42 45 58 56 35 18 Copyright 1990, Claritas Corporation 21 nk- !.- LITTLE ROCK SCHOOL DISTRICT 22 LIFESTYLE PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: SUB./URBAN FAMILY ACTIVISTS Colum 1: SUB./URBAN FAMILY ACTIVISTS 2: SHALL NEIGHBRHD FAM. ACTIVISTS 3\nEHPTY-NESTER/RETIREES 4: BABYLESS BOOHERS Title 1 2 3 A $1,000+ Ttl Computer Sys (7.5X) $60+ Dry Clean Lst 6 Hos (6.6X\u0026gt; Bght Auto Dishwasher Lst Yr (2.IX) Use A Cleaning Service (1.8X) Go Scii\u0026gt;a Diving/Snorkting (2.5X) Play Racquetball (3.8X) $150+ Property Maintenance (13.6X) Took A Cruise (2.5X) Play Tennis (6.9X) Use Maid/Housekeeper \u0026lt;5.3X) Took A Scheduled Flight (12.9X) Go Sailing (2.IX) 2+ Foreign Trips Lst 3 Yrs (8.8X) Buy Classical Music (4.9X) Go To Pro Football Games (7.7X) $150+ Grocery Shopping Ukly (8.3X) Have A Passport (13.2X) Bght 35(im Camera Lst Yr (22.IX) X Country/Dounhill Skiers (6.7X) \u0026lt;$1,000 Ttl Computer Sys (6.9X) Play Golf (10.2X) Co To Pro Basketball Games (5.4X) Buy Hard Cover Non-Fiction (2.7X) Drank Scotch Lst Mo (4.9X) Go To Horse Races (4.OX) Go To The Theater (14.3X) Own A Power Boat 16+ Ft (2.9X) Buy Easy Listening Music (6.5X) Go To Husic/Dance Perfnnces(12.9X) Buy New Wave Music (5.OX) Drank Domestic Vine Lst Uk {15.6X) Go To Aerobics (10.4X) Drank Imported Beer Lst Uk (7.2X) Buy Self Help Books (3.8X) Heavy Users of Film (21.6X) Go To The Movies (9.5X) Do Weight Lifting (7.2X) 4+ Domestic Trips Lst Yr (11.5X) Go To Col Football Games-(8.4X) Take Adult Ed Courses (8.6X) Buy Jazz Music (4.IX) Play Volleyball (7.3X) Drank Imported Uine Lst Uk (4.8X) Buy Medium Rock Music (12.8X) Use Prof Exterminators (9.6X) Bght Stereo Equipment (13.2X) Buy Soft Rock Music (6.9X) Bght Camera Accessories (15.8X) Non Political Volunteer (14.5X) 181 124 168 104 166 145 166 111 127 148 129 165 143 114 92 111 163 177 140 156 162 125 121 143 158 135 126 104 158 107 171 129 154 96 132 135 153 113 161 129 152 119 150 155 150 105 144 166 149 108 153 150 147 124 136 173 146 94 141 136 144 113 114 108 143 105 169 148 140 122 121 117 139 156 120 133 139 119 95 86 138 127 129 118 138 96 129 120 137 105 134 166 136 92 150 141 136 128 129 96 136 104 153 132 136 130 86 88 134 117 118 119 133 117 126 143 132 118 134 146 131 104 162 149 130 130 114 116 130 129 91 117 143 94 130 126 127 117 117 109 127 106 112 147 127 123 102 109 126 144 115 122 126 124 125 135 125 114 118 132 125 112 118 147 124 108 81 110 123 95 137 153 123 122 100 114 123 97 135 104 122 110 107 116 122 121 101 112 122 111 114 119 121 128 110 106 Copyright 1990, Claritas Cori iKttk- t   LITTLE ROCK SCHOOL DISTRICT LIFESTYLE PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: SUB./URBAN FAMILY ACTIVISTS Play Softball (8.3X) Go Hiking (6.5X) Drank light Beer 1st Uk (10.6X) Go To Gambling Casinos (5.IX) Bght 20+ Books Lst Yr (8.6X) Bght VCR Lst Yr (11.3X) Outdoor Gardening lx A Uk (28.OX) Drank Gin Lst Mo (5.3X) Bght Microwave Lst Yr (5.7X) Buy Hard Rock Music (6.6X) Go To Baseball Games (3.7X) Traveled by Domestic RailRd (0.8X) Drank Vine Coolers Lst Uk (14.OX) Take Vitamins (4.7X) Go Salt Uater Fishing (5.5X) Bght Ceiling Fan Lst Yr (6.IX) Contacted Ed/Govt Official (16.7X) Co To Col Basketball Games (6.2X) Own Gas Chain Saw (17.IX) Buy Christian/Faith Music (3.5X) Drank Cognac/Brandy Lst Mo (5.5X) Buy Religious Bks(Not Bible)(4.7X) Drnk Sangria/Pop Uine Lst Uk(0.6X) Run Heavy Users (2.4X) Pain Relievers Heavy Users (34.BX) Took 4+ Ovrnite Camp Trips (6.4X) Co Fresh Uater Fishing (18.IX) Belong To A Religious Club (2.9X) Buy Country Music (11.4X) Belong To A Union (6.5X) Go To Auto Races (7.3X) 15+ lottery Tickets Lst Mo (5.8X) Spanish Spoken At Home (5.3X) Own A Power Boat \u0026lt;16 Ft (1.9X) Smoke Menthol Cigarettes (10.4X) Go Hunting w/Rifle/Shotgun (8.3X) Smoke Mon-Filter Cigarettes (2.7X) Belong To A Fraternal Order (5.3X} Buy Black Gospel Music (2.4X) Used Charter/Tour Bus (2.5X) \u0026lt;S40 Grocery Shopping Ukly (11.5X) Drank Malt Liquor Lst Ho (1.6X) Belong to A Veterans Club (4.2X) Chewing Tobacco Heavy Users (1.3X) 121 120 119 118 116 115 115 114 135 113 60 109 114 124 93 115 99 124 122 99 111 113 117 131 112 86 125 112 118 112 105 111 23 109 158 130 71 116 101 97 103 100 96 107 88 103 83 118 101 111 111 106 112 110 115 123 132 110 109 130 124 109 116 105 69 108 128 106 114 108 121 114 129 106 130 105 121 104 70 78 76 114 82 126 138 99 106 98 53 84 87 88 49 96 100 113 135 91 97 104 91 163 91 125 87 79 104 68 91 101 116 91 122 90 119 88 113 84 105 87 92 95 97 89 90 87 82 94 94 83 86 80 169 87 146 48 101 80 78 79 131 72 93 71 53 68 87 69 81 72 140 124 100 67 63 65 106 60 56 93 41 55 117 50 120 55 93 86 84 86 106 36 91 54 84 71 53 r niarketsearch LITTLE ROCK SCHOOL DISTRICT 24 Target Media Usage The following charts contain general media usage information for each target group. Specifically ranked is media behavior such as:  Overall Medium Usage Use by Daypart '  Use by Format  Use of Specific Media Vehicles Immediately following this page is a comprehensive chart which summarizes the information by listing the top 20 media behaviors for each target. An index of 100 indicates \"average\" media use. Anything above 100 indicates \"above average\" use and likewise anything below 100 indicates \"below average\" use. While \"above average\" use media behavior offers definite opportunities in media planning, it is important to note that media selection is often dictated by numerous variables, so that \"below average\" use behavior does not rule out certain media in planning. Also, there may be specific media which are part of the general analysis media behavior file which are listed only because of file inclusion, not recommendation.r marketsearch LITTLE ROCK SCHOOL DISTRICT 25 KEY TOP 20 MEDIA BEHAVIORS SUB./URBZ FAMILY ACTIV.. SMALL NEIGH. FAM. ACTIV.^ '^-'Metropolitan Mag. Airline Mags. TV News Movie Channel Classical Music Epicurean Mag. Golden Oldies Computer Mags. -- -News/Talk Radio __- Progressive Rock Travel Mags. Showtime Cable Business/Fam. Mags. HBO Easy Listening Disney Channel Photographic Mags. Women's Fash. Mags. Tennis Mags. Golf Mags. Outdoor Recreat. Mags. USA Network Computer Mags. Nature/Ecology Discovery Channel Gardening Mags. Travel Crafts/Games Science Mags. Fitness Mags. Airline Mags. Nick at Night Arts \u0026amp; Ent. Cable Epicurean Mag. Automotive Mags. MTV Fishing Mechanics/Tech. Mags. Nickelodeon Cable Disney Channel \"BABYLESS BOOMERS EMPTY-NESTER/RETIREEES Classical Music Metropolitan Mag. Epicurean Mag. News/Talk Radio Tennis Mags. Science Mags. VH-1 Variety Mag. Airline Mags. Men's Fashion Travel Mags. Showtime Cable Progressive Rock Computer Boating Music Mags. Jazz Radio TV: Sun 6 p.m.-7 p.m. TV News Easy Listening Classical Music Nature/Ecology Arts \u0026amp; Ent. Cable News/Talk Radio Easy Listening Radio Metropolitan Mag. Golf Mags. Boating Outdoor Recreation TV News Epicurean Mag. Movie Channel Tennis Mags. Senior Citizen Jazz Music Women's Fashion C-Span Progressive Rock Business/Finance Mags. Weather Channel nioiketseorch LITTLE ROCK SCHOOL DISTRICT OVERALL MEDIA PROFILE Target Cluster Index Ranked in: Oescerding Order Ranked on: Colum 1: SUB./URBAN FAMILY ACTIVISTS 2: SHALL NEIGHBRHD FAM, ACTIVISTS 3: EHPTY-NESTER/RETIREES 4: BABYLESS BOOMERS SUB./URBAM FAMILY ACTIVISTS Title 1 2 3 4 26 Metropolitan: Het Aud (2.6X) Airline: Net Aud (4.IX) FNN\nNet Aud (1.4X) News: Net Aud (4.7X) Movie Channel: Net Aud (2.9X) Classic: Net Aud (2.9X) Epicurean: Het Aud (4.5X) Golden Oldies: Het Aud (5.OX) Computer: Net Aud (3.5X) Neus/Talk: Het Aud \u0026lt;8.0X) Progressive Rock: Het Aud (12.3X) Travel: Het Aud (4.2X) Showtime: Net Aud (6.OX) Business/Finance: Net Aud (21.SX) HBO: Het Aud (17.0X) Easy: Net Aud (7.IX) Disney Channel: Net Aud (3.8X) Photographic: Het Aud (2.7X) Womens Fashion: Net Aud (8.8X) Tennis: Net Aud (5.OX) Metro Entertain: Net Aud (17.9X) AiE Cable: Het Aud (7.6X) Golf: Het Aud (7.4X) Adult Contemp: Het Aud (23.2X) Radio Baseball: Het Aud (6.3X) Lifetime: Het Aud (7.6X) VH-1 (Video Hits): Het Aud (4.5X) Science: Het Aud (4.9X) Sports: Het Aud (10.9X) Top 20X Outdoor: Het Aud (20.OX) Radio M-F 3p\u0026lt;ti-7pm: Het Aud (40.5X) Weather Channel: Het Aud (14.3X) Chr/Rock: Het Aud (18.2X) Music: Het Aud (5.2X) Hews Biweek/Mnthly: Het Aud (2.7X) Top 20X Newspaper: Het Aud (20.IX) Hwsppr Dfstrib: Het Aud (S9.9X) Bottom 20X Tot TV: Het Aud (20.2X) MTV: Het Aud (11.9X) Discovery Charviel: Het Aud (8.6X) C-Span: Het Aud (2.9X) Cable in Heghbrhd: Net Aud (76.7X) Cinemax: Net Aud (S.SX) Top 20X Magazines: Net Aud (20.IX) Subscribe to Cable:Het Aud (50.4X) Fitness: Het Aud (2.4X) Variety: Het Aud (2.3X) Nature/Ecology: Net Aud (1.0X) Football Mon\u0026amp;Wknd: Net Aud (30.7X) 214 179 173 70 144 101 157 184 168 136 199 121 173\" 37 161 120 169 100 168 82 146 97 253 228 160 140 147 155 160 87 117 119 158 156 97 126 151 75 162 150 150 100 135 128 146 147 112 129 144 107 122 127 143 128 124 118 143 110 113 104 142 122 161 121 136 129 134 121 91 99 97 117 133 106 139 116 131 100 144 144 131 130 110 105 130 141 168 123 130 116 155 112 129 113 105 113 124 100 121 105 124 114 104 105 124 107 112 142 122 144 120 144 122 123 114 119 121 127 100 98 121 107 105 110 121 125 123 95 120 104 100 117 119 131 118 130 89 123 85 89 118 109 119 112 118 108 118 103 118 119 100 104 117 134 116 154 94 112 93 94 116 153 139 112 116 107 114 112 115 108 120 112 114 126 105 104 114 119 111 102 114 144 92 101 114 100 112 137 114 157 174 80 113 110 109 113 Copyright 1990, Claritas Corporation niorketaeurch JATTLE ROCK SCHOOL DISTRICT OygRALL MEDIA PROFILE target Cluster Index Ranked in: Descending Order Ranked ortj SUB./URBAM FA.MlLt ACTIVISTS Radio H-F 6am-10a:*t Aod (57.7X) CNN Headline Neuss Wet Aud (14.7X) Nickelodeon: Net Aod (7.8X) CNN: Net Aud (21.1%) Aviation: Net Aud tO.9%) Learning Channel: Wet Aud (1.3X) Outdoor Recreations Wet Aud (0.3X) Nome Service: Het Aod (31.2X) ESPN: Net Aud (21.8%) College Football\nWet Aud (17.5X) Bttom 20X TV PrmTosHet Aud {19.9X) Kens: Net Aud (11.3X) Boating: Net Aud (1.7X) TV Sun 4:30pra-6pfflS Wet Aud (16.3X) Automotive: Net Aod (8.6X) Bridal: Net Aud (2.61!) Hews Weekly: Net Aod (51.5X) Baseball: Net Aud (18.2X) Radio HnSUkd FootSls HetAud (5.9X) TV Sun 1fm-4:30pii\nWet Aud (15.OX) Hechanics/Tech: Net Aud (7.5X) Radio S-S 3p\u0026lt;n-7Fnis Wet Aud (29.7X) General Editorials Wet Aud (48.4X) Horse Racing: Net Aod (3.OX) Radio S-S 10am-3FasHet Aud (39.9X) Radio H-F 7pm-12asHet Aud (19.3X) Health\nNet Aud (7.7X) Womens: Net Aud (42.9X) USA Network: Net Aod (12.3X) Radio S-S 6ara-10a(liiHet Aud (35.4X) Radio H-F 10ara-3psHet Aud (36.6X) Jazz: Net Aud (0.8X) Motorcycle\nNet Aod (2.8X) TV Sun 6pra-7Fm: Wet Aud (20.3X) TV Sat 1pm-4:30pnu Net Aud (11.2X) TV Sun 7pm-11pii: Wet Aud (32.6X) Top 20X Radio: Het Aud (19.8X) TV HF 11:30pm-12*11!Het Aud (15.4X) Radio S-S 7pra-12an:Het Aud (17.5X) TV H-F 8pm-11pm\nWet Aud (43.5X) TV HF 11pm-11:30pm!Het Aud (28.7X) Nostalgia: Het Aod (4.9X) Radio H-F 12am-6affl! Het Aud (6.7X) Religious/Gospell Net Aud (3.3X) Senior Citizen: Wet Aud (16.9X) TV K-F 12:30am-1em: Het Aud (4.8X) WTBS: Het Aud (20.OX) Hick at Hite: Het Aud (5.6X) RVs/Hbl Hms/Trli Het Aud (0.8X) TV Sun 11pm-11\n30pm:NetAud (16.8X) TV H-F 1am-2am: Het Aud (2.0X) Bowling: Het Aud (5.7X) TV Sat 4:30pm-6pm! Het Aud (13.7X) CBN Family Channel\nHet Aud (8.2X) TV Sat 8pm-11pra: Net Aud (31.8X) 113 102 103 109 113 122 122 119 112 127 91 99 112 126 111 104 112 163 112 116 74 122 99 98 112 195 158 102 111 118 97 99 110 121 107 102 110 115 101 104 108 107 96 104 108 116 104 132 107 109 155 123 107 87 107 136 107 116 91 120 85 96 66 103 107 102 109 111 107 99 119 95 105 105 102 111 105 99 104 131 104 Copyright 1990, Claritas Corporation 27 96 84 95 84 99 104 112 103 116 105 105 103 102 96 99 87 97 105 114 102 102 102 127 101 110 100 151 100 88 94 97 96 94 93 96 85 103 99 106 99 102 106 115 99 27 149 122 98 128 85 107 98 98 97 97 97 96 96 96 96 95 95 95 95 90 107 123 98 84 93 94 102 102 97 88 118 87 108 95 93 92 101 88 103 86 104 92 122 98 93 94 99 93 110 95 126 98 115 142 101 95 95 129 94 142 99 96 90 94 177 124 93 89 101 92 102 77 92 103 105 92 92 92 128 88 82 91 85 100 82 97 94 46 83 71 77 114 76 93 rsi marketsearch LITTLE ROCK SCHOOL DISTRICT OVERALL MEDIA PROFILE Target Cluster Index Ranked in: Descending Order Ranked on: SUB./URSAM FAMILY ACTIVISTS TV S 11pn-11:30pm: Net Aud (16.8X) Auto Racing: Net Aud (6.8X) TV HF 12am-12:30am:Net Aud (8.OX) Prof Basketball: Net Ai^ (13.2X) Col Basketball: Net Aud (12.1X) TV Sunday lOam-lpm: Net Aud (6.OX) Boxing: Net Aud (8.OX) TV H-F 9am-10am: Net Aud (8.3X) Country: Net Aud (18.OX) TV Sat lOam-lpm: Met Aud (6.OX) Crafts/Oames: Het Aud (3.5X) Bttom 20X TV Day: Het Aud (9.2X) TV H-F 7pn-7\n30pra: Het Aud (35.0X) Urban Contemporary: Net Aud (4.5X) TV H-F 7:30pm-8pni: Het Aud (36.IX) Radio S-S 12am-6am:Het Aud (4.7X) Top 20X TV PrinTime:Met Aud (19.9X) Radio Col/Prof Basket:NetAud(3.3X) TV Sat 6pra-7:30pra: Het Aud (18.3X) Satellite Dish/Disc:Het Aud (2.4X) Spanish: Het Aud (0.8X) TV Sat 7:30pra-8pni: Het Aud (23.4X) TV H-F 6:30pra-7p\u0026lt;n: Het Aud (29.6X) Nashville Network: Het Aud (9.3X) TV Sat 11:30pm-1ain: Het Aud (6.IX) Fish/Hunt: Net Aud (13.3X) TV H-F 6pm-6:30pm: Het Aud (27.2X) TV H-F 4:30pra-5pni: Het Aud (12.IX) Bottom 20X Hags: Het Aud (19.9X) Gardening: Het Aud (3.IX) TV H-F 6am-7ara: Het Aud (3.8X) TV H-F 4pm-4:30pra: Het Aud (11.9X) TV Sat 7am-10am: Het Aud (3.4X) TV H-F 5pn-5\n30pn: Met Aud (15.2X) Bottom 20X Husppr: Het Aud (19.8X) TV H-F lOam-lpm: Net Aud (9.6X) Gen Edit Contemp: Net Aud (13.3X) BET: Net Aud (1.9X) Bottom 20X Radio: Net Aud (20.IX) TV H-F 1pm-4pm: Net Aud (12.6X) TV H-F 7am-9ara: Het Aud (6.5X) Top 20X Total TV: Het Aud (19.9X) TV H-F 5:30pra-6pm: Het Aud (17.4X) TV Sunday 7am-10Bm: Net Aud (2.9X) Prof Wrestling\nNet Aud (8.8X) TV Sun 11\n30-1ara: Net Aud (4.5X) Top 20X TV Daytime\nHet Aud (9.2X) Bottom 20X Outdor\nHet Aud (20.5X) Black: Het Aud (1.9X) 90 90 89 89 89 87 111 95 96 92 109 106 103 116 91 83 85 64 108 104 89 108 90 112 88 98 88 104 83 116 68 103 89 86 52 89 76 80 72 108 87 145 108 66 85 85 84 91 99 83 94 94 104 102 43 65 79 92 101 101 84 100 84 83 82 104 84 108 83 Copyright 1990, Claritas Corporation 28 96 96 94 110 87 103 117 83 133 82 81 79 53 54 49 62 179 82 104 105 95 99 101 78 125 78 47 99 103 77 135 77 77 77 97 90 68 77 159 76 116 76 88 75 120 75 74 99 80 73 106 73 73 73 73 92 64 97 94 82 53 75 68 72 96 72 63 75 48 110 96 87 72 122 71 71 91 97 69 102 68 67 89 93 72 99 98 93 73 69 90 120 67 100 63 49 72 22 74 98 20 67 78 72 97 90 76 75 68 85 81 99 84 90 85 114 80 83 89 90 99 88 64 75 77 85 72 tnorki I: \u0026lt; nvl TARGET LOCATIONS WITHIN PULASKI COUNTYmarketsearch LITTLE ROCK SCHOOL DISTRICT P R I Z H Target Croup Households Report (4 targets) For PULASKI CO., AR Bata Base: 1989 Geocode 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20.01 Quintile 1 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 20.02 21.01 21.02 22.01 22.03 22.04 22.05 23 24.01 24.02 25 26 Quintile 2 05119 05119 05119 05119 05119 05119 05119 05119 05119 27 28 29 30 31 32.01 32.02 33.01 33.03 SOCIAL ACTIVISTS TARGET First: Target Group 1: SUB/URB FAMILY ACTIVISTS (Clusters: 5,24,28) Second: Target Group 2: SHALL NEIGHBORHOCO FAM. ACTIVISTS (Clusters: 1,17,40) Third: Target Croup 3: EHPTY-HESTERS/RETIREES (Clusters: 7,25,39) Fourth: Target Croup 4: BABYLESS BOOMERS (Clusters: 8,12,20,23) Households Count X Comp 574 1,367 1,427 477 1,587 1,604 1,108 259 448 1,562 1,027 753 1,668 1,687 4,119 2,596 5 2,067 1,720 2,181 5 Tear Projected Households Tgt HHs \u0026lt;1) Tgt HHs (2) Count X Conp X Crouth \"x Pen Index X Pen Tgt HHs (3) 30 Tgt HHs (4) Index X Pen Index X Pen Index 0.41 0.97 1.02 0.34 1.13 1.14 0.79 0.18 0.32 1.11 0.73 0.54 1.19 1.20 2.94 1.85 0.00 1.47 1.23 1.55 655 1,463 1,545 477 1,585 1,624 1,132 282 596 1,698 1,072 711 1,577 1,651 4,083 2,551 5 1,953 1,625 2,082 0.45 1.00 1.06 0.33 1.09 1.11 0.78 0.19 0.41 1.16 0.73 0.49 1.08 1.13 2.80 1.75 0.00 1.34 1.11 1.43 28,236 20.13 28,367 19.45 14.11 7.02 8.27 0.00 -0.13 1.25 2.17 8.88 33.04 8.71 4.38 -5.58 -5.46 -2.13 -0.87 -1.73 0.00 -5.52 -5.52 -4.54 0.46 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.5 0.0 0.0 0.0 0.0 2.3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 160 0 0 0 0 15 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 25.1 10.5 0.0 0.0 0.0 0.0 4.6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 371 155 0 0 0 0 68 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 49.3 64.0 0.0 0.0 14.1 44.0 17.3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 269 350 0 0 77 241 95 2,226 3,658 1,849 2,141 2,246 3,149 3,373 417 4,391 2,499 937 1,325 28,211 1.59 2.61 1.32 1.53 1.60 2.25 2.40 0.30 3.13 1.78 0.67 0.94 20.11 2,124 3,564 1,746 2,076 2,176 3,114 3,802 404 4,301 2,362 984 1,390 28,043 1.46 2.44 1.20 1.42 1,49 2.14 2.61 0.23 2.95 1.62 0.67 0.95 19.23 -4.58 -2.57 -5.57 -3.04 -3.12 -1.11 12.72 -3.12 -2.05 -5.48 5.02 4.91 -0.60 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 0.0 5.5 44.5 58.8 99.9 0.0 0.0 0.0 0.0 0.0 0.0 19.6 0 0 34 280 370 628 0 0.0 55.2 38.7 19.3 0.0 0.0 26.6 0 100.0 0 0 0 0 123 0.0 0.0 0.0 0.0 15.8 0 817 572 286 0 0 393 1478 0 0 0 0 234 62.7 44.8 53.1 15.6 41.2 0.0 73.4 0.0 21.2 0.0 0.0 0.0 30.8 343 245 290 85 225 0 401 0 116 0 0 0 168 3,776 1,659 1,082 3,978 112 3,770 3,541 3,809 2,044 2.69 1.18 0.77 2.84 0.08 2.69 2.52 2.72 1.46 3,981 1,741 1,136 4,189 121 4,056 3,812 4,276 2,332 2.73 1.19 0.78 2.87 0.08 2.78 2.61 2.93 1.60 5.43 4.94 4.99 5.30 8.04 7.59 7.65 12.26 14.09 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 58.8 0 0 0 0 0 0 0 0 626 0.0 0.0 0.0 0.0 0.0 0.0 60.8 0.0 0.0 0 0 0 0 0 0 382 0 0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 39.8 41.2 0 0 0 0 1478 0 0 588 610 0.0 0.0 0.0 0.0 0.0 76.9 0.0 25.4 0.0 0 0 0 0 0 420 0 139 0 marketsearch LITTLE ROCK SCHOOL DISTRICT Data Base: 1989 Ceocode 0S119 33.04 Quintile 3 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 34 35 36.03 36.04 36.05 36.06 36.07 37.01 37.02 37.03 38 39 Quintile 4 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 05119 40.01 40.03 40.04 40.05 41.03 41.04 41.05 41.06 41.07 41.08 42.01 42.02 42.03 42.04 43.01 43.02 Quintile S Total 31 P R I Z H Target Group Households Report (4 targets) For PULASKI CO., AR SOCIAL ACTIVISTS TARGET First: Target Group 1: SUBAJRB FAMILY ACTIVISTS (Clusters: 5,24,28) Second: Target Group 2: SHALL NEIGHBORHOOO FAM. ACTIVISTS (Clusters: 1,17,40) Third: Target Group 3: EHPTY-NESTERS/RETIREES (Clusters\n7,25,39) Fourth: Target Group 4: BABYLESS BOOHERS (Clusters: 8.12,20,23) Households Cocnt X Comp 3,208 26,979 4,341 2,020 3,164 2,067 2,100 1,686 1,760 2,506 3,970 2,494 1,878 806 28,792 5 Year Projected Households Tgt HHs (1) Tgt HHs (2) Tgt HHs \u0026lt;3) Tgt HHs \u0026lt;4) Count X Comp X Growth X Pen Index X Pen Index X Pen Index. X Pen Index 2.29 19.23 3.09 1.44 2.26 1.47 1.50 1.20 1.25 1.79 2.83 1.78 1.34 0.57 20.53 3,660 29,304 4,700 2,122 3,289 2,169 2,206 1,769 1,847 2,862 4,531 2,846 1,980 919 31,240 2.51 20.09 3.22 1.45 2.26 i.49 1.51 1.21 1.27 1.96 3.11 1.95 1.36 0.63 21.42 14.09 8.62 8.27 5.05 3.95 4.93 5.05 4.92 4.94 14.21 14.13 14.11 5.43 14.02 8.50 29.7 8.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 97.7 42.8 59.7 0.0 0.0 19.6 317 85 0.0 8.0 0 50 38.8 13.8 574 204 31.4 18.1 172 99 0 0 0 0 0 0 0 1040 456 635 0 0 208 44.9 0.0 79.4 100.0 84.3 0.0 74.9 0.0 12.8 0.0 0.0 0.0 35.2 283 0 500 629 530 0 471 0 81 0 0 0 221 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.0 0 546 0 0 0 0 0 0 0 0 0 0 33 1,567 2,582 1,185 926 1,544 635 2,451 2,285 1,570 2,375 533 652 3,421 2,574 1,505 2,240 28,045 1.12 1.84 0.84 0.66 1.10 0.45 1.75 1.63 1.12 1.69 0.38 0.46 2.44 1.84 1.07 1.60 19.99 1,556 2,650 1,183 909 1,474 747 2,533 2,212 1,499 2,267 489 683 3,864 2,803 1,619 2,409 28,897 1.07 1.82 0.81 0.62 1.01 0.51 1.74 1.52 1.03 1.55 0.34 0.47 2.65 1.92 1.11 1.65 19.81 -0.70 2.63 0.17 -1.84 -4.53 17.64 3.35 -3.19 -4.52 -4.55 -8.26 4.75 12.95 8.90 7.57 7.54 3.04 0.0 0.0 0.0 0.0 0.0 0.0 0.0 22.8 0.0 0.0 0.0 17.2 91.3 63.0 0.0 0.0 19.2 0 0 0 0 0 0 0 243 0 0 0 183 973 671 0 0 204 0.0 0.0 14.6 5.9 0.0 0.0 0.0 77.2 0.0 0.0 0.0 31.9 0.0 5.2 100.0 0.0 13.7 0 0 92 37 0 0 0 485 0 0 0 201 0 32 629 0 86 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 0.0 0.0 0.0 81.0 0.0 0.0 0.0 100.0 99.9 0.0 0.0 0.0 0.0 0.0 0.0 18.5 0 0 0 0 443 0 0 0 546 546 0 0 0 0 0 0 101 140,263 100.00 145,851 100.00 3.98 9.4 100 15.9 100 6.8 100 18.3 100 Copyright 1990, Claritas Corporation PRIZM Thumbnail Descriptions for Twelve Social Groups \u0026amp; Forty Life-style Clusters Copyright 1985, Claritas, L.P.SI S2 S3 UI the PRIZM CLUSTER SYSTEM By Groups, in Social Rank 28 Blue Blood Estates 8 Money \u0026amp; Brains 5 Furs \u0026amp; Station Wagons 7 Pools \u0026amp; Patios 25 Two More Rungs 20 Young Influentials 24 Young Suburbia 30 Blue-Chip Blues 21 Urban Gold Coast 37 Bohemian Mix 31 Black Enterprise 23 New Beginnings T1 S4 T2 U2 1 God's Country 17 New Homesteaders 12 Towns \u0026amp; Gowns 27 Levittown, U.S.A. 39 Gray Power 2 Rank \u0026amp; File 40 Blue-Collar Nursery 16 Middle America 29 Coalburg \u0026amp; Comtown 3 New Melting Pot 36 Old Yankee Rows 14 Emergent Minorities 26 Single City Blues RI T3 R2 U3 19 Shotguns \u0026amp; Pickups 34 Agri-Business 35 Grain Belt 33 Golden Ponds 22 Mines \u0026amp; Mills 13 Norma Rae-Ville 18 Smalltown-Downtown 10 Black-Country Folks 8 Share Croppers 15 Tobacco Roads 6 Hard Scrabble 4 Heavy Industry 11 Downtown Dixie-Style 9 Hispanic Mix 32 Public Assistance SI Educated, Affluent Executives \u0026amp; Professionals in Elite Metro Suburbs Tne il.wu Clusters in Group S1 are  lege-plus educations, o ^eoutlve s, Group S1 U..Z. \u0026gt; . . third of Its personal net worth. The three Clusters in uroup o.  3 '=^5profess^onaloocupat Ions? \"eJ^nslve owner- o? Its personal net worth. (\\Jq. 28 ~ Blue Blood Estates America's wealthiest socio-economic neighborhoods, populated by super-upper established managers. +n and heirs to \"old money , accustomed to pMvllege, and living In luxurious sur- ?^nds. One In ten millionaires can be found in Cluster 28. a^id there s considerable drop from these heights to the next level of affluence. One In a No. 8 - Money \u0026amp; Brains the nation's second These neigh- Cluster 8 enjoys ... townhouses, apartments and condors,^w1th relatively few children, r townhouses Many Cluster 8's S?a n p?,\n:?e uMversitles.'and a mix of SScIle singles. They are sophisticated oonsumers of abultluxurles-appa restaurants, travel, and the like. No. 5 - Furs \u0026amp; Station Wagons Third In socio-economic In^the^green-belt suburbs of the living in expensive \"* These are well-educated, mobile nation's major metros, coast to Jg^llx^l^^hlohest Incl-dence of \"rhA? are Winnett -big producers, and big spenders. They are winners teenage children.R1 Rural Towns \u0026amp; Villages Amidst Farms \u0026amp; Ranches Across Agrarian Mid-America three Clusters of Group RI are geo the corn belt, -centered_1n_a broad^s^J^ across^.^-^-^,^^ and The tnree '\"TJ +uo nr-oat nlains States, ano on into l eauvn a.- through the wheat fields of 9^^nf^soarselv populated communities, b) RI Clusters share a) arge nui^ers of SPJ,^^P^SratIons of native Americans ot merman  downscale socio-economic i''^',^Lh!rBlack prSence, e) high Incidence of large families Scandinavian ancestries, d) ^egllg^^dence^of college educations, and g) maximum cohservatives\". R1 Clusters share a) large loweimiddle to of German \u0026amp; No. 19 - Shotguns \u0026amp; Pickups No. 34 - Agri-Business Cluster 19 aggregates hundreds of small. outlying townships and crossroad villages which serve the nation's breadbasket and Cluster 19 has a more .1__________DP o other rural areas. Cluster lu nas a easterly distribution than other RI s, _ shows peak Indices for large J with school-age children, 3^3? collar craftsmen, operatives, and trans port workers with high school educations. Cluster 19's are dedicated outdoorsmen. Cluster 34 Is geo-centered In the great 0 alSl and mountain States. /n - -- Spanish language Index I braceros and Spanlsn- These are, in good part. It has an and port workers No. 35 - Grain Belt Cluster 35 Is a close However, these areas above-average mostly from Mexican ^^^Ip^n^r^nching. fSrming. It^ering, However, the picture is I,  from the Dakotas - where weather-worn old_ and mining areas. marred by rural poverty - to the Colorados nho.  -------- and a continuing youth exodus, testify men. to hard 1Iving. match to Cluster 34 on most demographic measures, matcn to viu:. concentration of work-Ing farm Tightly geo-centered 1n the show a far higher and less affluent tenant farmers^ flightly S^lfs?abie%nd\"sSarseiy-populated ruralconn^nltles, with the highest owners Incidence of farmers In single-family homes.R2 Landowners, Migrants \u0026amp; Rcstiw in Poor Rural Towns, Farms \u0026amp; Uplands the rural South, with thousands rural America.. and,blanket^the^rura. -Sared ^^1 agrarian ouiltlon deLmes^^b) low socio-economic , ?haraSter1st1cs as a) very low popu1at1o^dens1tles,^l^,^^^^^^_^ .1 Educations, d) large, entratl^s of m^lle^b^^.^nd^o)^ I W f I * The '1 wut w.'_ of small agrarian communities 5 o y uup f \\ low socio-economic rankings, c) such * *' -  - . minimal educations, _ blue-collar/farm labor, f) peak persons of English ancestry. S1 economic gains. Since No. 10 - Back-Country Folks You can't get much farther out than Guntersville, Alabama: Elkins, Arkan sas- Saltville, Virginia\nor Caribou, Maine. Cluster 10 abounds In such remote rural towns, n I. ...^\u0026lt;4 1 ar'h ian UD 1 SndS . It Is Cluster Ozark and Appalachian uplands. predominantly White, and nation In concentration of persons of 5 h anSestry, some of whom are the descendants of original colwial set tiers, and still speak In Elizabethan dialect. No. 15 - Tobacco Roads Cluster 15 Is found throughout the South from Virginia to Texas. ^ow- ever Its greatest concentrations are seenIn the river basins and coastal, scrub-pine flat lands of the Carolinas, Renrola and the Gulf States. Cluster half Black and a fifth English stock There Is some light Industry, bit^poor, unskilled labor PCd^^^^: 15 1S How- still dependent upon agr 1^1 tu^. Cluster 15 ranks last th white-collar occupations. and g) many Amerindians and No. 38 - Share Croppers Cluster 38 Is represented In 48 states, but deeply rooted In the heart of uocp y .. ---------- devoted to 1s I- Traditionally these areas _hirken such industries as tenant breeding, pulpwood \u0026amp; paper milling, et . BuFsunbelt migration and  '-ady ccntmued to attract 1 have and population growth. A high index t\u0026lt; Blacks and \"Cajun French reflects the ClSter's Misslssippl-valley geo-center. No. 6 - Hard Scrabble \"hard scrabble\" Is an old phrase LU OU., J hard living from hard Cluster 6 represents our poorest The term meaning to scratch a enil Cluster 6 represenxs oui pvu. cov rural areas, from Appalachia to^^g5Lands Mexican border country and Dakota Bad Lands. Wlth very few Blacks, Cluster 6 leads the Amerindians (Including many Indian nation In Amerindians unc luu my 11.01 ?l^:?vat1ons). and shows a high ndex for both Mexican and English ancestries.S2 Pre \u0026amp; Post-Child Families \u0026amp; Singles rre Ol rua* __C^nhiirhs in U^Ste, White-collar Suburbs The three Clusters o^,S,?%^rr?^reSn''hUh??ds7s:?^^^^^^ SSSl'Shti:'si\u0026amp;ntly^^1o^^^ hite-col lar occupattons, wirhons6.ption levels to satch. No. 1 - Poo*s \u0026amp; Patios I\\jq, 25  Two More Rungs n.i?+pr 7 once resemoiea resembled Cluster 5, late -^^Ijj-rearing mode. But toa^y, -  children have grown and Just behind Cluster 7 in^af^luence. Cluster 25 has a I _ foreign-born European high concentration oT ethnics, and Is  fewer children.  i +ho?A children nave   ^\u0026amp;*SS!rthi*oood-nf.- 'n Cluster 7. ' u + rtiHftr with even fewer emu !?^*llso^r\nderee. witl? incidence of ^northeastern high-rise hous TO,^w1th,a n^^ ?^for ir\u0026lt;*X'S\nttS?r5^ conservative spending patterns. No. 20 - Young Influential Cluster 8's These are Cluster 2O's could be Imagined as tomorrow s Clust white- ?ropoUtan soPhtstt^es wt^^exoepttona^^^ Spending and collar employment Doubl aidless couples, and unrelated ^Ultyles are open ith sing es Pjn hcores, apartments, adults pr^omtnatlng in exoPsi^ewed to the new West. and condo's. Cluster 20 IsS3 Upper-Middle, Child-Raising Families in Outlying, Owner-Occupied Suburbs Tho two Clusters of Group S3 represent our newest minority - the traditional family - mom, dad \u0026amp; the kids. In this case, the families are upscale. Both Clusters show high Indices for- a) native-born whites, b) married couples, c) school-age children, d) double Incomes, e) new, single-unit, owner-occupied, suburban housing, and f) In short, S3 is the essence of the traditional \"American dream\". In are native-born whites, b) agi two or more cars. No. 24 - Young Suburbia Cluster 24 Is one of our largest Clusters, found coast to coast In most It runs to large, young major markets. _ families, and ranks second In Incidence of married couples with children. Clusters 24's are distinguished by their relative affluence and high white-collar As a result, they employment levels. are strong consumers of most family products. No. 30 - Blue-Chip Blues Cluster 30, ranked third In married couples with children. Is similar to Cluster 24 on most dimensions save social rank, Its predominant high-school educations \u0026amp; blue-collar occupations being reflected In fewer high-end Incomes and lower home values. However, high employment and double Incomes yield similar discretionary spending patterns, and make Cluster 30 an outstanding market.S4 Middle-Class, Post-Child f^amili^ Suburbs \u0026amp; Retirement Areas in Aging The three Clusters l^r^irh^ry SroTe^ur^S^ln the Northeast. l\\lo. 27 - Levittown, U.S.A. explosion _ late 40's and 50 s The post-WII baby boom caused an of tract housing in tne ano 5G =J - brand new suburbs white-collar and wel1-paid As with uiusTer for young .. 5p\nrs:h^sl^rnow largely grown 7 these babies are now iarg.y a-- Sir ^pioyment levels are still No. 39 - Gray Power New Cluster 39 representstovermillion upscale senior Citi retire amongst t Pe PP '\"SriSS^Ily conSntrated in their peers. Pri^ nf^+he South Atlant sunbelt 39's are the \u0026amp; Pacific regions. Cluster 39 s e . of the South Atlantic retired . ::^5iS^%^g^rh^s^ ith^he highest concentrat ion of chicondo's and ^,?e ^Uara^^ld 1ncc.es. No. 2 - Rank \u0026amp; File of Cluster. 27..fve rungs down the Cluster 2 is a blue-collar verslon^^^^^ socio-economic scale. .. .   - ^n\n^ihMS^*osrcf\nilJ?: c,ue-co,,a, ... o5s:^-Hi-pn val^ fiats, and lead the -'aSsorbSd'the original Cluster traditional, blue-collar ' ^^'^and^^blue-col lar workers family Cluster 2s show living In aged duplex rows - - nation In durable manufacturing.T1 Educated, Young, Mobile Families in Exurban Satellites \u0026amp; Boom Towns geography, most of It around our lot of American The three Clusters of Group T1 share a lot of ^^^^^Pbi far beyind the beltways of major younger boom towns, or In the sate  umma native-born, white-collar adults, b) metros. Other new low^enslty single-unit housing. Most evident Is ^111 h^ b^n ^he chief recipients of a major urban exodus, and are among the nation's fastest growing areas. No. 1 - God's Country No. 17 - New Homesteaders Cluster 1 contains the highest socioeconomic, white-collar neighborhoods primarily located outside SMSA s. These are well-educated frontier types, who have opted to live away big metros In some of our most beaut 1 ful mountain and coastal areas. Cluster Vs are highly mobile, and are among the nation's fastest srowl^S They are outstanding of both products and media. neighborhoods. Cluster 17 Is much like Cluster 1 In its mobility, housing and famlly The big difference Is that Cluster\ndown on the soclo- u ova.o, with all measures of edu- I and affluence being significantly Cluster 17 shows peak concentra- of military personnel, and picks up \u0026amp; Amerindians as a result It Is one of tics. 17 Is nine rungs economic scale cat Ion lower, tions  consumers some Hispanics of Its strong Western skew. largest and fastest-growIng Clusters. our No. 12 - Towns \u0026amp; Gowns hundreds of m)d-sca)e college and Mnl^ralty Cluster 12 contains hundreds oT mio-sca^^ree-quarters BSSrf fell M^S?Sn?rlst'':i^''^5eS''i\\ home values, and a taste for pres-tige products.T2 Mid-Class, Child-Raising, Blue-Collar Families in Remote Suburbs \u0026amp; Towns blue-collar baby factories middle class, The three Clusters In Croup T2 ^^aht g?^P5a'i^TheS'*ne1ahborhoods are very miuu.e ?hS\n-sh5w-h7gh indices for ,^Ta5tory\"?iwns closi to the .U.S, .\"5S'\niS(?hored In the midwest. T2's are broadly (equivalent to native white, and married. ^310 III UI  - o JI \\ white-collar Clusters 5'\u0026amp; 24). These neighborhoods are very and remote suburbs of industrial metros, distributed across the nation. No. 40 - Blue-Collar Nursery No. 16 - Middle America Cluster 40 leads the nation In craftsmen, the elite of the blue-collarworld^ It Is also No. I men, the eine ot mo uiw \u0026lt;- It Is also No. 1 In married couples with children and 3+ member households. Cluster 4O's are low-density satelMte towns \u0026amp; suburbs of smaller Industrial They are very well paid ano Minority presence Is cities. very stable, neglIgible. Cluster 16 Is well-named on several counts. It Is composed of mid-sized, middle-class satellite suburbs and towns. is center on the socio-economic scale, and is close to the U.S. average on most measures of age, ethnicity, household compo sition \u0026amp; life cycle. It Is also centered iri^the Great Lakes Industrial region, near It is It Is at In the Great Lakes inousxr the population geo-center of the U.i. No. 29 - Coalburg \u0026amp; Corntown Cluster 29 fits a PoPuar inoe of the Mid West ^1n9  houses. In Cluster 29. Well, that's pretty much It.Mixed Gentry T3 Blue-Collar Labor in Low-Mid Rustic. Mill \u0026amp; Factory Towns  OF Pi-ed-lnantly blue-oollap nelchhorhoo s^.^^the The four Clusters In Group T3 cover mvllng and mill towns. !n?*Selr d!ffUniel which make the Group Interesting. loweimiddle However, No. 33 - Golden Ponds No. 22 - Mines \u0026amp; Mills includes hundreds of small, Cluster 33 includes hunoreos or . -, rustic towns and villages in coastal\n^nr??Sounta1n. lake and ^ley areas. where seniors 3 incottages choose to amongst country neighbors.   as elderly as Industry Is king In Cluster 22, ^nc^^^lng^ Scattered throughput Appaachla fpot Na While retire amongst country -g neither as affluent nor neiTnei a Qluster 33 ranks high of Independent retire- England to trial complex Cluster 39, new on all measures ment. first In the P^ylvanla/Ohlo Indus- ipiex, and points south. I. total manufacturing and b^ue^. It has very .- - collar occupations, or Hispanic minorities. It ranks few Black No. 13 - Norma Rae-Ville No. 18 - Smalltown Downtown Cluster 13's are concentrated In the \u0026lt;\nouth with their geo-center In the Aooalachlan \u0026amp; Piedmont Regions. include hundreds of - a great many in lex They and mill towns 3 W*  : * . . tiles, and other light Industries. SlnlJll aLoa?t?nS:- They are SJSngst the T3's 1n_t^vlng a high A hundred-odd years ago our^at Ion was laced with railroads and boding with hea y All along these tracks, Tacxory to be filled with laborers, house neighborhoods.  Cluster 18, mixed Industry. towns sprang up In working-class row country folk with They are unique Many can be seen today in Cluster lo, mixe, with the aging, downtown portions of other wnn me ay I w, ____ . ..niniiR amon' It Is unique among Tuua: for Blacks, and lead the nation In non-durable manufacturing. Index ?^2V3'r!ri?s\"relS1vel/high population densities.UI Educated, White-Collar Singles \u0026amp; Couples in Upscale, Urban Areas with minor exceptions for C,uster^31Sroup UI Is characterized g\"l?rL2:i^sSgl cj upscale socio- i\u0026amp; students, f) an undeniable panache many No. 21 - Urban Gold Coast No. 37 - Bohemian Mix It is Cluster 21 Is altogether unique. the most densely populated per square 1th the highest concentration of ----- households In multi-unit, mile, w one-person nousenoios in hi-rise buildings, and the lowest Inci n-F aii+o ownership. Other mosts. dence of auto ownership. - most employed, most white-collar.Jjost professional, most rented, irost child less, and most New York. Cluster is the top in Urbania, a fit address for the 21 Club. No. 31 - Black Enterprise New Cluster 31 Is 60% Black, with Black household Incomes well above average and consumption behavior It Is the most family  A few med1an oMentedofthe UI Clusters. .. , - downscale pockets can be ^^rd, how ever, the majority of Blacks In Clus ter 31 are educated, employed, and solidly set in the upper middle class. It's only a $5 cab ride from \"the East + \"+hA Vlllaoe\". The drop in side\" to \"the Village\". n Bohemia, a 'argeiy-inTegraicu. dominated, hl-rlse hodge-podge of univer sitles, hippies, actors, writers artists. J J_____ ui-irinuic and races. An inier divorcees, widows, and races.  esting phenomenon - Cluster 31 s are chiefly found In major harbor cities. No. 23 - New Beginnings This neighborhood type roots m riiister 23 of the old PRIZM Model (\"Bunker's Neighbors\"). res den s largely techs and lower-echelon The predominant age is They are Cluster are now The new residents white collars. - ----- .. 18-34, and the mode Is pre-chlld. highly nioblle, ^ployed dlvorced^nd Many 23's have SSh migrants to the boutn rented. a st eadv flow of young m'.^ ----- -- and West In search of new Job opportunit and lifestyles.U2 Mid-Scale Families, Singles \u0026amp; Elders In Dense, Urban Row \u0026amp; HiRise Areas I urban, middle-class neighborhoods, mainly - ) in second-city The four Clusters In Group U2 enc^pass dense, urban, mldd-ss^ne.pr^. composed of duplex rows, and multi u U2's show high conrentratIons ' centers and major-market a occupations, d) \u0026amp; h^sXldS S^lnu^ir^i-loStlon. and ?) Increasing minority presence. Equally significant are show high concentrations of a) foreign ) singles \u0026amp; widows In one- their differences. No. 3 - New Melting Pot The original European stock of many old urban neighborhoods has given way to new Immigrant populations, often with Hispanic, Aslan, and Middle- Eastern origins. These trends have formed a \"New\" Melting Pot. which Includes many \"Old\" Melting Pot areas, along with new Immigrant nelghborho^s. As a result. Cluster 3's are now situated In the major ports of entry on both East and West Coasts. No. 36 - Old Yankee Rows Cluster 36 Is well-matched to Cluster 3 In age, housing mix, family composition, and Income. However, Cluster 36 Is dOTin- ated by h1gh-schoo1 educated Catholics of European origin, and has comparatively few minorities. These are well-paid, mixed blue/white-collar areas, firmly geo-centered in the older Industrial cities of the northeast. In Cluster 36, g1r1s often go to work after high-school, and often live at home until married. No. 14 - Emergent Minorities Cluster 14 Is almost 70% Black, the remainder largely composed of Hispanics, and other foreign-born minorities. Unlike other U2's, Cluster 14 shows above-average concentrations for children of all ages, almost half of them 1n homes with single parents. It ajso shows below-average levels of education and white-collar employment. c r gle for emergence from poverty Is still evident In Cluster 14. It also The Strug- No. 26 - Single City Blues This Cluster represents the nation s dense, urban downscale singles areas, found in most major markets. Including those of the new West. Many are located near city colleges, and the Cluster displays a b1- modal education profile. With very few children, and Its odd mixture of races, classes, transients, and night trades. Cluster 26 could be aptly described as classes poor man's bohemia.U3 Mixed, Unskilled Service \u0026amp; Labor in Aging, Urban Row \u0026amp; Hi-Rise Areas As four Clusters of Group U3 ------, they show a) peak indices The four Clusters or uroup vo represent the least advantaged Wes, service I grS the? show a) peak indices for, ion levels d) llrge families headed by so o workersand laborers, c) (^dowed, divorced, separated \u0026amp; never married), f) ' *=Srren?err?n mu^^W^Mt hiSSingand g) chronic unemployment. parents, e) peak concentrations No. 4 - Heavy Industry No. 11 - Downtown Dixie-Style Cluster 4 Is much like Cluster 2, only the socio-economic , with n1ne rungs down on  - scale, and hard hit by unemployment. Cluster 4's are chiefly concentrated in the older industrial markets of the northeastern U.S. quadrant, and are Catholic, with a high Incidence of Hispanics. These neighborhoods have rapidly aged and deteriorated dur ng the naSt decade. There are fewer children. Cluster 11 has a southern geo-center high concentrations in three-dozen southern metros. These middle-density urban areas metros. These miaale-oer^ ly i ' Z +ho contain both White and Black enclaves, the latter replete with Black churches and very college enrollments). past decade. and many broken homes. colleges (and average col ege enro .me.. On the whole, Cluster 11 is half Black, wit an average Incidence for Hispanics (these mostly Puerto Rican). Unique among the U3 s. It is predominantly native born. No. 9 - Hispanic Mix No. 31 - Public Assistance Cluster 9 represents the nation's Hispanic \"barrios\", and Is, therefore, chiefly concentrated in the major markets of the mId-Atlantic and West. Cluster 9's feature dense, neighborhoods with large ^^1^ small children, many headed by solo parents. They rank second in percent foreign born, first in short-term Inmigration, and are essentially bilingual neighborhoods. households Black, Cluster 32 -  These represents^the \"Harlems\" are the nation's npiohborhoc twice e ..\u0026lt;31.M.. J poorest neighborhoods, with u its unemployment level, and five times share of public assistance incomes. its assisxdn'-o u Cluster 32's have been urban-renewal targets for three decades, and show large, solo- oarent families in rented, public hl rise   Interspersed with aging tenement buildings rows.I marketsecffch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 20 INTERNAL ANALYSIS a niarketsearch JNCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 21 PROGRAM PURPOSE AND DESCRIPTION THE INCENTIVE SCHOOL PROGRAM DEVELOPED FOR THE LITTLE ROCK SCHOOL DISTRICT IS A PROTOTYPE AND IS INTENDED AS A MODEL PROGRAM AS A STRATEGY TO DESEGREGATE THE PUBLIC SCHOOL SYSTEMS. THE PURPOSE OF THE INCENTIVE SCHOOL PROGRAM IS TO PROMOTE AND ENSURE ACADEMIC EXCELLENCE IN SCHOOLS THAT HAVE BEEN DIFFICULT TO DESEGREGATE. THE INCENTIVE SCHOOL PROGRAM WILL NOT ONLY COMPENSATE THE VICTIMS OF SEGREGATION BUT WILL ALSO SERVE AS A TOOL FOR PROMOTING MEANINGFUL AND LONG-LASTING DESEGREGATION IN THESE SCHOOLS AND IN THE THREE DISTRICTS AS A WHOLE. THE SCHOOLS ARE ALL CLUSTERED IN THE DOWNTOWN/EASTERN PORTION OF LITTLE ROCK\nSCHOOL LOCATION FRANKLIN GARLAND ISH MITCHELL RIGHTSELL ROCKEFELLER STEPHENS 1701 3615 3001 2410 SOUTH HARRISON WEST 25TH PULASKI BATTERY 911 WEST 19TH 700 EAST 17TH 3700 WEST 18TH PROGRAM FEATURES AND BENEFITS THE INCENTIVE SCHOOL PROGRAM IS BASED ON THE K-6 CORE CURRICULUM CURRENTLY IN USE IN THE LITTLE ROCK SCHOOL DISTRICT WITH REMEDIATION AND ENRICHMENT COMPONENTS. INinarkotsecirch 2NCE2VTJVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 22 THE BROADEST SENSE, THE DIFFERENCES BETWEEN INCENTIVE SCHOOLS AND THE TYPICAL PUBLIC SCHOOL INCLUDE\n SMALLER CLASS SIZES\n MORE PROGRAMS IN COMPUTERS, FOREIGN LANGUAGES AND SCIENCE\n EXTENDED DAY AND SATURDAY PROGRAMS\n EXTENDED YEAR (FREE SUMMER SCHOOL  REMEDIATION AND ENRICHMENT)\n MORE PARENTAL INVOLVEMENT AND TRAINING (PARENT CENTER IN EACH SCHOOL)\n FOUR-YEAR-OLD PROGRAM (FREE OF CHARGE)\n SPECIALLY RECRUITED STAFF\n WELLNESS PROGRAM AT EACH SCHOOL\n A PERMANENTLY ASSIGNED SUBSTITUTE\n TEACHER DEMONSTRATION PROGRAM\n TRUST FUND FOR SCHOLARSHIPS\n AN INSTRUCTIONAL AIDE FOR EVERY CLASSROOM. THE FOLLOWING IS A LISTING OF SPECIFIC DIFFERENCES IN INSTRUCTIONAL AND SUPPORT PROGRAMS. INSTRUCTION:  WHOLE-GROUP INSTRUCTION\n ACTIVITIES PROMOTING HIGHER ORDER THINKING SKILLS\n INDIVIDUALIZED INSTRUCTION\n LEARNING STYLES INVENTORY\n STUDENT EDUCATION PLANS\n HOMEWORK CENTER\n HOMEWORK HOT LINE\n SPECIAL SKILLS PROGRAM (CHOIR, MUSIC AND DANCE)marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 23 SUPPORT PROGRAMS\n PEER TUTORING:  RETIRED TEACHER PROGRAM\n PARENT PROGRAMS:  SCOUTING PROGRAMS AT EACH SCHOOL\n MENTOR PROGRAM:  CAREER SKILLS DEVELOPMENT PROGRAM THE ADDITIONS AND CHANGES IN THE INCENTIVE SCHOOL PROGRAM ARE DESIGNED TO PROVIDE THE FOLLOWING BENEFITS:  SUPERIOR ACADEMIC INSTRUCTION\n RICHER CULTURAL, LIFE EXPERIENCES\nWHILE  STRIVING FOR ACCEPTABLE LEVELS OF DESEGREGATION IN THE PUBLIC SCHOOLS. THERE ARE SOME DIFFERENCES AMONG THE INCENTIVE SCHOOLS THAT CONTRIBUTE TO UNIQUE OPPORTUNITIES AMONG THE SIX SCHOOLS. THE DIFFERENCES ARE ATTRIBUTED MOSTLY TO LOCATION AND AGE OF FACILITY. SPECIFIC ADVANTAGES FOR EACH SCHOOL ARE LISTED BELOW. ROCKEFELLER  CONVENIENT LOCATION/ACCESS TO 1-630  FAMILIAR LOCATION DUE TO PROXIMITY TO ARTS CENTER  ATTRACTIVE FACILITY  GYMNASIUM  EARLY CHILDHOOD MAGNET PROGRAM (6 WEEKS-4 YEARS)  THREE FOUR-YEAR-OLD CLASSES marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 24 GARLAND  CLOSED CIRCUIT TV IN EVERY CLASS  RECENTLY REMODELED MITCHELL  REMODELED FACILITY  SELECTED STUDENTS HAVE PARTICIPATED IN PRE-ALGEBRA CLASS  LOCATION: ROOSEVELT ROAD NEAR BARTON COLISEUM WHICH IS EASILY ACCESSIBLE AND IDENTIFIABLE COMMUNITY LANDMARK RIGHTSELL  REMODELED FACILITY  LOCATION: PROXIMITY TO DUNBAR JUNIOR HIGH AND GIBBS MAGNET SCHOOL WHICH ARE SUCCESSFUL DESEGREGATED PROGRAMS IN THE IMMEDIATE NEIGHBORHOOD\nALSO EASILY ACCESSIBLE TO 1-630 STEPHENS  ADULT LITERACY PROGRAM ISH  REMODELED FACILITY FRANKLIN  RECENTLY REMODELED  MOST MODERN LIBRARY OF INCENTIVE SCHOOLS  PROXIMITY TO UALR AND UNIVERSITY AVENUE r marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 25 COMMUNICATIONS/OUTREACH BECAUSE THE INCENTIVE SCHOOLS ARE A NEW PROGRAM, COMMUNICATION EFFORTS HAVE BEEN INFORMAL. MUCH OF THE CONTACT HAS BEEN WORD-OF-MOUTH BETWEEN STAFF AND INTERESTED PARENTS AND CONTACTS MADE BY MEMBERS OF THE SCHOOL-BASED BIRACIAL ADVISORY COMMITTEES. A LEGAL-SIZE MAILER HAS BEEN THE ONLY FORMAL PROMOTIONAL PIECE DEVELOPED TO DATE FOR THE INCENTIVE SCHOOL PROGRAM (APPENDIX). THE BENEFIT PROMOTED IN THE MAILER IS STUDENT PREPARATION FOR THE 21ST CENTURY. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 26 EXTERNAL ANALYSISmarketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 27 STRENGTHS AND WEAKNESS ANALYSIS AS PARENTS AND THEIR CHILDREN EVALUATE THEIR OPTIONS WITHIN THE LITTLE ROCK SCHOOL DISTRICT, THERE ARE ESSENTIALLY THREE PROGRAMS AVAILABLE: (1) TRADITIONAL NEIGHBORHOOD SCHOOLS\n(2) MAGNET SCHOOLS: AND (3) INCENTIVE SCHOOLS. THE COMMUNICATIONS COMMITTEE HAS IDENTIFIED THE FOLLOWING STRENGTHS AND WEAKNESSES OF THE INCENTIVE SCHOOLS RELATIVE TO OTHER OPTIONS. STRENGTHS BENEFITS LOWER STUDENT:ADULT RADIOS  BETTER INDIVIDUAL ATTENTION SPECIALLY RECRUITED TEACHERS  MORE COMMITMENT REGULAR \u0026amp; FREQUENT MONITORING  MAINTAINING STANDARDS NO PULL OUTS  FEWER INTERRUPTIONS EXTENDED DAY PROGRAMS LEARNING STYLES INVENTORY  SUPERVISED HOMEWORK SESSIONS  AFTER-SCHOOL CARE FOR WORKING PARENTS  FACILITATE LEARNING FOR EACH CHILD  RAISE TEACHERS AWARENESS OF THEIR STYLE VIS-A-VIS STUDENTS I marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 28 STRENGTHS BENEFITS MENTOR PROGRAM  ROLE MODELS RETIRED TEACHER PROGRAM  ROLE MODELS  INDIVIDUAL ATTENTION/EXPERIENCE PARENT PROGRAMS  ENHANCED PARENT INVOLVEMENT AT HOME AND SCHOOL GOOD VALUE EXTRA ACTIVITIES/PROGRAMS AT NO ADDITIONAL CHARGE EXTENDED YEAR PROGRAM  REMEDIATION ENRICHMENT AT NO ADDITIONAL COST PREPARATORY FOREIGN LANGUAGES  FACILITATES FORMAL LANGUAGE CLASSES EXTRA COMPUTER SKILLS  ADVANCED COMPUTER SKILLS (E.G.: KEYBOARDING AND PROGRAMMING) FULL-TIME MUSIC TEACHER  NURTURES MUSICAL INTERESTS PERMANENTLY ASSIGNED SUBSTITUTES  MORE CONSISTENCY TRUST FUND  COLLEGE FUNDING AN INSTRUCTIONAL AIDE FOR EVERY CLASSROOM STUDENT EDUCATION PLAN HOMEWORK CENTERS FULL-TIME ART TEACHER  MORE INDIVIDUALIZED INSTRUCTION  CUSTOMIZED LEARNING  PARENT INPUT  CERTIFIED TEACHER ASSISTANCE MINIMIZING PARENT RESPONSIBILITY  ENCOURAGES ART INTERESTS UP TO JUNIOR HIGH SCHOOL r marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 29 STRENGTHS BENEFITS CERTIFIED P.E. TEACHERS  PROMOTES RECREATIONAL SKILLS  PROMOTES TEAM PLAYING SKILLS WEAKNESSES IMPLICATIONS AFTER SCHOOL PROGRAMS  NO/LESS TIME FOR OTHER AFTER-SCHOOL PROGRAMS (E.G.: SCOUTS. DANCE, ETC.)  LESS RELAXATION AND ENTERTAINMENT TIME FOR CHILD  PROLONGS ISOLATION FOR CHILD RACIAL IMBALANCE  ISOLATION IN RACIAL ENVIRONMENT  THAT IS ATYPICAL OF HOME AND SOCIETAL REPRESENTATION LOCATIONS  DIFFICULT TO ACCESS FROM WEST LITTLE ROCK  DISTANCE CAPACITY  LIMITS NUMBER OF SPACE AVAILABLE TO STUDENTS NEW, NOT FULLY DEVELOPED  NO TRACK RECORD TO PROMOTE INNER-CITY LOCATIONS OLDER FACILITIES  NEGATIVE PRE-CONCEIVED NOTIONS ABOUT SAFETY AND QUALITY ISSUES  REFLECTS ON PROGRAM QUALITY  CONTRIBUTES TO NEGATIVE PERCEPTIONS OF PHYSICAL AND EMOTIONAL COMFORT marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 30 MARKET ATTITUDES AND MOTIVATIONS WHILE THERE ARE CLEARLY MANY BENEFITS FOR THE CHILD IN THE INCENTIVE SCHOOL PROGRAM, THERE ARE ALSO IMPLICATIONS FOR THE PARENT  POSITIVE AND NEGATIVE. IN SOME CASES, A PROGRAM FEATURE MAY HAVE BOTH A TIME INVESTMENT AND SAVING ASPECT TO IT. FOR EXAMPLE, WHILE EXTENDED DAY PROGRAMS MAY REDUCE THE TIME SPENT BETWEEN PARENT AND CHILD, IT CAN MEAN MORE TIME IN THE EVENING BECAUSE HOMEWORK ASSIGNMENTS CAN GET COMPLETED PRIOR TO ARRIVAL AT HOME. AT THE VERY LEAST, IT COULD MEAN LESS PARENT INVOLVEMENT ON HOMEWORK ASSIGNMENTS BECAUSE STAFF ASSISTANCE WOULD HAVE BEEN PROVIDED. PARENTS WHO ARE MORE LIKELY TO BE PREDISPOSED TO THE INCENTIVE SCHOOL CONCEPT WILL HAVE THE FOLLOWING VALUES:  A TRUE COMMITMENT TO QUALITY INSTRUCTION AT THE EXPENSE OF THEIR OWN TIME AND EFFORT\n HONORS AND APPRECIATES DIVERSITY OF CLASS, CULTURES AND RACES AND BELIEVES THAT THERE IS SOMETHING TO BE TEARNED FROM EVERYONE:  RECOGNIZES THE IMPORTANCE OF A WELL-ROUNDED EDUCATION WHICH INCLUDES SKILLS TO ADAPT TO CHANGE AND EXPOSURE TO AESTHETIC AND CULTURAL SUBJECTS\nAND  BELIEVES THAT THE PHYSICAL AND EMOTIONAL WELL-BEING OF THEIR CHILD DURING SCHOOL HOURS IS DEPENDENT UPON THE SCHOOL ENVIRONMENT MORE THAN THE NEIGHBORHOOD ENVIRONMENT.I TZ marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 31 PARENTS WITH YOUNGER CHILDREN MAY ALSO BE MORE PREDISPOSED BECAUSE THE OLDER AGE GROUPS HAVE MORE EQUITY IN THEIR PEER GROUP RELATIONSHIPS AND FRIENDSHIPS WHICH MAKES SWITCHING MORE DIFFICULT. THE MAJOR BARRIERS FOR THE INCENTIVE SCHOOLS INCLUDE:  RACIAL IMBALANCE\n NEGATIVE ASSOCIATIONS AND PERCEPTIONS OF THE DOWNTOWN/EAST SIDE LOCATIONS OF THE SCHOOLS (E.G..: PHYSICAL SAFETY): AND  RESULTING IMBALANCES AT OTHER SCHOOLS FROM WHICH INCENTIVE SCHOOL STUDENTS ARE RECRUITED. HOWEVER, LOCATION CAN BE A CONVENIENCE FACTOR FOR PARENTS WHO WORK DOWNTOWN IN TERMS OF PROXIMITY TO WORK, QUICK/EASY ACCESS IN CASE OF EMERGENCIES AND SCHOOL MEETINGS. CONVERSELY, THE COMPELLING REASONS TO CONSIDER THE INCENTIVE SCHOOL PROGRAM INCLUDE:  SUPERIOR ACADEMIC PROGRAM\nAND A  GOOD VALUE FOR THE MONEY, I.E.\nMORE PROGRAMS AT NO EXTRA COST. IN LIEU OF A PROVEN TRACK RECORD, THE INCENTIVE SCHOOLS ARE MOST COMPARABLE TO MAGNET SCHOOLS WHICH DO ENJOY SOME LEVELS OF SUCCESS AND POSITIVE ASSOCIATIONS. BOTH PROGRAMS ALSO SHARE SIMILARITIES IN TERMS OF DOWNTOWN LOCATIONS WHICH MIGHT DIMINISH CONCERNS REGARDING THEIR LOCATION.marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 32 DEMOGRAPHIC AND LIFESTYLE PROFILES BECAUSE THE INCENTIVE SCHOOL CONCEPT IS NEW AND UNIQUE AND THERE ARE SO FEW NON-BLACK STUDENTS AND PARENTS INVOLVED IN THE PROGRAM AT THIS TIME, THERE IS NO DEFINITIVE PROFILE OF INCENTIVE SCHOOL USERS. HOWEVER, THE LITTLE ROCK SCHOOL DISTRICT DID COMMISSION A RESEARCH STUDY TO IDENTIFY AS CLOSELY AS POSSIBLE THOSE CONSUMER GROUPS WHO ARE MOST LIKELY TO BE PREDISPOSED TOWARD THE PROGRAM. THE SCHOOL DISTRICT COMMISSIONED A TARGET AUDIENCE PROFILE STUDY BASED ON TWO SOURCES:  PRIZMTM, A GEODEMOGRAPHIC DATA BASE WHICH IS A CONSUMER MARKET SEGMENTATION AND TARGETING SYSTEM BASED ON SOCIAL AND DEMOGRAPHIC LIFESTYLE.  OFFICIAL RESULTS FROM BOTH THE LITTLE ROCK AND PULASKI COUNTY SCHOOL MILLAGE ELECTIONS IN ORDER TO IDENTIFY CONSUMERS WHO AT LEAST SUPPORT THE PUBLIC SCHOOL CONCEPT. CROSS-REFERENCING BOTH SOURCES GENERATED A LIST OF TARGET CENSUS TRACTS WHICH REPRESENT THE BEST POTENTIAL OF PREDISPOSED CONSUMER HOUSEHOLDS, SPECIFICALLY: 22.01:  22.04: 34.01:  34.02  36.03: 42.05:  42.06 42.07:  42.08: AND  43.01 (SEE MAP).marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 33 WHILE THERE ARE MORE TRACTS BASED ON THE PRIZM^m ANALYSIS AND ALSO AMONG FAVORABLE VOTERS, THE ABOVE LIST ARE THE ONES THAT MATCHED BETWEEN THE TWO SOURCES INDICATING THE GREATEST POTENTIAL. THE TWO TARGET GROUPS IDENTIFIED IN THE PRIZM^m STUDY ARE DEFINED AS:  SUBURBAN/URBAN FAMILY ACTIVISTS: CAREER-DRIVEN, HIGHLY EDUCATED AND GENERALLY CONSERVATIVE PARENTS RAISING CHILDREN IN THE BEST NEIGHBORHOODS OF METROPOLITAN SUBURBIA.  SMALL NEIGHBORHOOD FAMILY ACTIVISTS: WELL-EDUCATED, YOUNGER, MORE LIBERAL, AND LESS AFFLUENT PARENTS WHO CHOOSE TO BRING UP THEIR FAMILIES IN THE SMALLER NEIGHBORHOODS BEYOND URBAN BELTWAYS (SOURCE: A TARGET AUDIENCE PROFILE STUDY FOR INCENTIVE SCHOOLS, DECEMBER 1990). THE DEMOGRAPHIC AND LIFESTYLE PROFILES OF THE TWO TARGET GROUPS VARY SOMEWHAT. SPECIFICALLY: SUBURBAN/URBAN  MORE LIKELY TO OWN HOME VALUED AT $200,000+ SMALL NEIGHBORHOOD  MORE LIKELY TO OWN HOME VALUED AT $80-$ 100,000  COLLEGE+ EDUCATED  1-3 YEARS OF COLLEGE  CHILDREN AGED 6-17  CHILDREN AGED 6-13  MORE LIKELY TO OWN $1,000+ COMPUTER  TAKEN CAMPING TRIP TAKEN CRUISE  BOUGHT CHAINSAW  ENGAGE IN SPORTS  ENJOY OUTDOOR GARDENING r Zin marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 34 PREDICTABLY, THE MEDIA PROFILES FOR THE TWO TARGET GROUPS ALSO VARY\nSUBURBAN/URBAN SMALL NEIGHBORHOOD  MAGAZINES: UPSCALE METROPOLITAN, EPICUREAN, FASHION  MAGAZINES: OUTDOOR/ RECREATION, NATURE, SCIENCE  CABLE TV: HBO, MOVIE CHANNEL  CABLE TV: USA NICK AT NIGHT, DISCOVERY  RADIO: NEWS/TALK, CLASSICAL,  RADIO: COUNTRY MUSIC EASY LISTENING THERE IS ALSO A SECONDARY TARGET GROUP DEFINED AS BABYLESS BOOMERS. THERE IS NO QUESTION THAT MEMBERS OF THIS GROUP REPRESENT A LONGER TERM INVESTMENT. HOWEVER, GIVEN THEIR SLIGHTLY YOUNGER AGE SKEW, THEY ARE LIKELY TO REPRESENT A NEW INDEPENDENT AMERICAN VOTER MORE SENSITIVE TO SOCIAL NEEDS AND URBAN DEVELOPMENT. IN ADDITION TO CONSIDERING THE POTENTIAL OF THIS GROUP ENROLLING THEIR CHILDREN FIVE TO SIX YEARS FROM NOW, THE BABYLESS BOOMERS REPRESENT INDIVIDUALS WHO WOULD LIKELY BECOME INVOLVED IN COMMUNITY SUPPORT PROGRAMS. THIS PERHAPS IS ONE WAY OF DEVELOPING AND IMPLEMENTING LONGTERM STRATEGY. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 35 ENROLLMENT PATTERNS PREDICTABLY, THE RATIO OF BLACK STUDENTS AMONG INCENTIVE SCHOOLS IS MUCH HIGHER THAN THE AVERAGE SCHOOL IN THE BALANCE OF THE DISTRICT (TABLE 1). OVERALL. ABOUT SIX OUT OF 10 STUDENTS IN THE BALANCE OF THE DISTRICT ARE BLACKS COMPARED WITH 8 OUT OF 10 OR 9 OUT OF 10 AMONG INCENTIVE SCHOOLS (TABLE 1). HOWEVER, THE OVERALL RATIO OF BLACK STUDENTS WITHIN THE LITTLE ROCK SCHOOL DISTRICT HAS DECREASED BETWEEN THE 1991 AND 1992 SCHOOL YEARS (TABLE 1). HOWEVER, THE DECREASE AMONG INCENTIVE SCHOOLS IS MUCH LOWER THAN THE BALANCE OF THE DISTRICT. AMONG INCENTIVE SCHOOLS, THE GREATEST INCREASE OF BLACK STUDENTS WAS IN THE FIRST GRADE AND THE GREATEST DECREASE WAS IN THE SECOND GRADE. ISH AND RIGHTSELL CONTINUE TO HAVE THE HIGHEST BLACK RATIO AMONG THE INCENTIVE SCHOOLS WITH ROCKEFELLER HAVING THE LOWEST RATIO (TABLE 2). STEPHENS WAS THE ONLY INCENTIVE SCHOOL TO DECREASE IN THE RATIO OF BLACKS BETWEEN 1991 AND 1992. TABLE 3 INDICATES ENROLLMENT CAPACITY AND ADDITIONAL POTENTIAL BY INCENTIVE SCHOOL. GARLAND CONTINUES TO HAVE THE GREATEST ADDITIONAL POTENTIAL BY FAR. STEPHENS AND ISH TRAIL SECOND IN THIS REGARD. RIGHTSELL CONSISTENTLY HAS THE LOWEST POTENTIAL. THIS TABLE ALSO INDICATES THAT POTENTIAL CAPACITY EXPANDED BY 47 BETWEEN 1991 AND 1992. r marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 36 TABLE 4 INDICATES THE ENROLLMENT POTENTIAL BY GRADE WHICH IS HIGHEST FOR TPIESE GRADES:  FOURTH\n KINDERGARTEN\nAND  FIFTH GRADE. AN OVERVIEW OF DATA IN THE FOLLOWING TABLES INDICATES: BY GRADE:  HIGHEST BLACK RATIO ARE IN THE HIGHER GRADES  THIRD THROUGH THE SIXTH.  THE GREATEST POTENTIAL CAPACITY ARE IN THE SECOND THROUGH FOURTH GRADES. BY SCHOOL:  HIGHEST BLACK RATIO ARE AT ISH AND RIGHTSELL.  GREATEST POTENTIAL CAPACITY ARE AT GARLAND, ISH AND STEPHENS.J- .'ir marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 37 TABLE 1 LITTLE ROCK SCHOOL DISTRICT RACIAL PROFILES BY GRADE GRADE _____________________% BLACKS: DISTRICT SCHOOLS:* INCENTIVE SCHOOLS#\n1991 1992 SHIFT 1991 1992 SHIFT 61% 53% 80% 78% 2 62 57 79 85 62 61 90 83 7 61 61 0 90 92 63 60 91 92 63 62 92 91 65 61 91 91 0 K 1 2 3 4 5 6 + 6 1 1 + 2 + 1 1 NET EFFECT 22 1 EXCLUDES INCENTIVE SCHOOLS. # EXCLUDES FRANKLIN. SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUTS DATED NOVEMBER 29. 1990 AND JUNE 4. 1991. mcffketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 38 TABLE 2 INCENTIVE SCHOOLS RACIAL PROFILES BY SCHOOL SCHOOL 1991 % BLACK\n1992 SHIFT GARLAND 89% 91% ISH 96 97 MITCHELL 86 87 RIGHTSELL 98 98 0 ROCKEFELLER 69 70 STEPHENS 93 91 2 + 2 + 1 + 1 + 1 SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29. 1990 AND JUNE 4, 1991. r jT marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 39 TABLE 3 INCENTIVE SCHOOLS ENROLLMENT PROFILES BY SCHOOL ADDITIONAL POTENTIAL*\nSCHOOL 1991 1992 SHIFT GARLAND +81 + 132 +51 ISH +61 + 72 + 11 MITCHELL +63 +48 15 RIGHTSELL +46 +27 19 ROCKEFELLER +46 +52 +6 STEPHENS +66 +79 + 13 TOTAL 363 410 +47 SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29, 1990 AND JUNE 4, 1991. r LSI marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 40 TABLE 4 INCENTIVE SCHOOLS* ENROLLMENT PROFILES BY GRADE GRADE 1991 ADDITIONAL POTENTIAL: 1992 SHIFT K + 18 +39 +21 1 2 + 14 12 + 76 +83 + 2 + 7 3 +64 + 74 + 10 NET EFFECT +80 + 50 +61 +363 + 103 +68 +41 +410 +23 + 18 20 +47 4 5 6 EXCLUDES FRANKLIN. SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29. 1990 AND JUNE 4, 1991. r marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 41 APPENDIX marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 42 TABLE A-1 LITTLE ROCK SCHOOL DISTRICT RACIAL PROFILES BY GRADE FOR YEAR 1991 TOTAL BLACKS\n% BLACKS: GRADE DISTRICT* INCENTIVE SCHOOLS# DISTRICT* INCENTIVE SCHOOLS# 1,093 156 61% 80% 1,268 179 62 79 1,116 147 62 90 1,133 140 61 90 1,239 164 63 91 1,212 157 63 92 1,171 126 65 91 K 1 2 3 4 5 6 *EXCLUDES INCENTIVE SCHOOLS. #EXCLUDES FRANKLIN. SOURCE\nLITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29, 1990. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 43 TABLE A-2 LITTLE ROCK SCHOOL DISTRICT RACIAL PROFILES BY GRADE FOR YEAR 1992 TOTAL BLACKS: GRADE DISTRICT* INCENTIVE SCHOOLS# % BLACKS: DISTRICT* INCENTIVE SCHOOLS# 663 141 53% 78% 1,082 253 57 85 1.254 200 61 83 1,101 185 61 92 1,118 181 60 92 1,206 212 62 91 1,165 190 61 91 K 1 2 3 4 5 6 *EXCLUDES INCENTIVE SCHOOLS. #EXCLUDES FRANKLIN. SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED JUNE 4, 1991. r.'ar' marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 44 TABLE A-3 INCENTIVE SCHOOLS RACIAL PROFILES BY SCHOOL FOR YEAR 1991 SCHOOL TOTAL COUNT BLACKS CURRENT % BLACK GARLAND 219 195 89% ISH 139 134 96 MITCHELL 210 181 86 RIGHTSELL 194 191 98 ROCKEFELLER 274 188 69 STEPHENS 194 180 93 SOURCE: LITTLE ROCK SCHOOL DISTRICT. PRINTOUT DATED NOVEMBER 29. 1990. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 45 TABLE A-4 INCENTIVE SCHOOLS RACIAL PROFILES BY SCHOOL FOR YEAR 1992 SCHOOL TOTAL COUNT BLACKS CURRENT % BLACK GARLAND 238 217 91% ISH 173 168 97 MITCHELL 292 254 87 RIGHTSELL 263 257 98 ROCKEFELLER 358 250 70 STEPHENS 236 216 91 SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED JUNE 4, 1991. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 46 TABLE A-5 INCENTIVE SCHOOLS ENROLLMENT PROFILES BY SCHOOL FOR YEAR 1991 SCHOOL TOTAL COUNT MAXIMUM CAPACITY ADDITIONAL POTENTIAL GARLAND 219 300 +81 ISH 139 200 +61 MITCHELL 210 273 +63 RIGHTSELL 194 240 +46 ROCKEFELLER 274 320 +46 STEPHENS 194 260 +66 TOTALS 1,230 1,593 +363 SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29, 1990. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 47 TABLE A-6 INCENTIVE SCHOOLS ENROLLMENT PROFILES BY SCHOOL FOR YEAR 1992 SCHOOL TOTAL COUNT MAXIMUM CAPACITY ADDITIONAL POTENTIAL GARLAND 238 370 + 132 ISH 173 245 +72 MITCHELL 292 340 +48 RIGHTSELL 263 290 +27 ROCKEFELLER 358 410 + 52 STEPHENS 236 315 + 79 TOTALS 1,560 1,970 +410 SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED JUNE 4, 1991.r marketsec(rch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 48 TABLE A-7 INCENTIVE SCHOOLS* ENROLLMENT PROFILES BY GRADE FOR YEAR 1991 GRADE TOTAL COUNT MAXIMUM CAPACITY ADDITIONAL POTENTIAL 195 213 + 18 226 240 + 14 164 240 +76 156 220 +64 TOTALS 180 170 139 1,230 260 +80 220 +50 200 +61 1,593 +363 K 1 2 3 4 5 6 EXCLUDES FRANKLIN. SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED NOVEMBER 29, 1990. marketsearch INCENTIVE SCHOOL FIVE-YEAR STRATEGIC MARKETING PLAN 49 TABLE A-8 INCENTIVE SCHOOLS* ENROLLMENT PROFILES BY GRADE FOR YEAR 1992 GRADE TOTAL COUNT MAXIMUM CAPACITY ADDITIONAL POTENTIAL K 181 220 +39 1 298 300 + 2 2 242 325 +83 201 275 +74 197 300 + 103 232 300 +68 209 250 +41 TOTALS 1,560 1,970 +410 3 4 5 6 EXCLUDES FRANKLIN. SOURCE: LITTLE ROCK SCHOOL DISTRICT, PRINTOUT DATED JUNE 4, 1991.\nThis project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n   \n\n \n\n\n   \n\n  \n\n \n\n   \n\n \n\n  \n\n\n   \n\n \n\n  \n\n\n\n   \n\n  \n\n  \n\n\n   \n\n   \n\n  \n\n \n\n \n\n\n   \n\n  \n\n \n\n\n\n\n\n\n\n\n\n   \n\n \n\n\n\n  \n\n\n   \n\n\n\n  \n\n\n\n "},{"id":"bcas_bcmss0837_246","title":"Little Rock School District brochure","collection_id":"bcas_bcmss0837","collection_title":"Office of Desegregation Management","dcterms_contributor":null,"dcterms_spatial":["United States, 39.76, -98.5","United States, Arkansas, 34.75037, -92.50044","United States, Arkansas, Pulaski County, 34.76993, -92.3118","United States, Arkansas, Pulaski County, Little Rock, 34.74648, -92.28959"],"dcterms_creator":["Little Rock School District"],"dc_date":["1989/1993"],"dcterms_description":null,"dc_format":["application/pdf"],"dcterms_identifier":null,"dcterms_language":["eng"],"dcterms_publisher":["Little Rock, Ark. : Butler Center for Arkansas Studies. Central Arkansas Library System"],"dc_relation":null,"dc_right":["http://rightsstatements.org/vocab/InC-EDU/1.0/"],"dcterms_is_part_of":["Office of Desegregation Monitoring records (BC.MSS.08.37)","History of Segregation and Integration of Arkansas's Educational System"],"dcterms_subject":["Little Rock (Ark.)--History--20th century","Education--Arkansas","Parents","Educational planning","Advertising","Little Rock School District"],"dcterms_title":["Little Rock School District brochure"],"dcterms_type":["Text"],"dcterms_provenance":["Butler Center for Arkansas Studies"],"edm_is_shown_by":null,"edm_is_shown_at":["http://arstudies.contentdm.oclc.org/cdm/ref/collection/bcmss0837/id/246"],"dcterms_temporal":null,"dcterms_rights_holder":null,"dcterms_bibliographic_citation":null,"dlg_local_right":["Available for use in research, teaching, and private study. Any other use requires permission from the Butler Center."],"dcterms_medium":["brochures"],"dcterms_extent":["15 pages"],"dlg_subject_personal":null,"dcterms_subject_fast":null,"fulltext":"\n \n\n\n\n\n\n\n\n  \n\n\n   \n\n   \n\n\n   \n\n\n   \n\n\n\n\n   \n\n\n\n\n   \n\n\n\n\n\n\n\n\n\n   \n\n   \n\n \n\n\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n  \n\nComputer Grophics/Commercial Art Computer-Aided Drafting Computer Programming (Prerequisite: Algebra I) Computer Printing Technology (Prerequisite: Typewriting or Keyboarding) * Learning Laboratory required for students reading below a specified grade level. * Algebra II may be taken concurrently with TrigJAdv. Algebra. Twelfth Grade English English R English H (AP) Creative Writing Reading Learning Laborotory * Mathematics Algebra II R (Prerequisite\nAlgebra I] Geometry R (Prerequisite: Algebra I] Trig./Advanced Algebro R (Prerequisite\nGeometry ond Algebra II **) Concepts of Geometry (Prerequisite: Int. Algebra) AP Colculus (BC) (Prerequisite: Calculus (AB)) Calculus (AP) (AB) (Prerequisite: Trigonometry/Advonced Algebra. Statistics (Prerequisite: Algebro II) Science Biology Biology (AP) (Prerequisite: Biology and Chemistry) Chemistry Physics (Prerequisite: Algebro l/Geometry and concurrent Algebro 11) Unified Physics II (AP) (Prerequisite\nUnified Physics I] Science/Technology (Prerequisite: 9th Grade Eorth Science, or 10th Grade Biology] Chemtech Health A - 1/2 unit Human Physiology (Prerequisite: Biology or Biolob) 1/2 unit Social Studies American History American History (Advanced Placement) American Government World Geogrophy Global Studies Contemporary American History - 1/2 unit (Prerequisite: American History] World History Economics - 1/2 unit Psychology - 1/2 unit Sociology - 1/2 unit Business Educatiors Typewriting I Intermediate Typewriting (Prerequisite: Explorotory Business] Keyboarding - 1/2 unit Record Keeping Computerized Accounting I Business Machines (Prerequisite: Typewriting) - 1/2 unit Shorthand I (Prerequisite: Keyboarding) Shorthand II (Prerequisite: Shorthand 1) Intro, to Computer Technology (Prerequisite: Typewriting) Computer Progromming: Adv. BASIC (Prerequisite: Intro, to Comp. Tech, or Compt. Science ond Keyboording) - 1/2 unit Computer Technology\nBusiness Apphcotions (Prerequisite: Typewriting or Keyboarding) Computer Applications: Dota Base Mgmt/Spreadsheet Analysis (Prerequisite: Keyboording) - 1/2 unit Business Law Typewriting ll/Word Processing (Prerequisite: Typewriting I or Interm. Typewriting) Office Technology Lab (Prerequisite\nTypewriting or Keyboording) Computerized Accounting II (Prerequisite: Comp. Accounting I) Junior Executive Troining Cooperative Office Education (Prerequisite: Typewriting or one other Business Ed. subject) Heme Econamics Human Development - 1/2 unit Housing Monagement - 1/2 unit Foods and Nutrition - 1/2 unit Clothing ond Textiles - 1/2 unit Independent Living Child Development/Kindergorten  2 units Consumer Education 1/2 unit Home Economics I Food Production, Mgmt, and Service Communication II (Prerequisite: Communication I) Communication III Interpretative Communication (Prerequisite\nCommunication I) Debate (Prerequisite: Communicotion I) Drama (Prerequisite: Communication I) Stagecroft (Prerequisite: Communication I) Foreign Language Spanish I, 11, III, IV(AP), V(AP) French I, II, III, IV(AP), V(AP) German I, II, III Latin I, II, III Greek I, II (Central only) Art Introduction to Art Art - Design Graphic Design Introduction to Pointing Art - Wotercolor Creative Art Art - Crafts Fine Arts Survey Music Choir I, II, III Band I, II, III Stage Band String Orchestra Madrigals Fine Arts Survey Journalism Journalism I Journalism II (Prerequisite: Journalism I] Journalism II (Yeorbook) (Prerequisite\nJournolism I) Journalism II (Newspaper) (Prerequisite\nJournalism I] Physical Education Physical Educotion ROTC Aerospace Science I, II, III, or IV (Central only] Naval Science I, II, or III (Parkview only) Resource Courses English Business Math Physical Science Health American History American Government World History Learning Strategies Self-Contained Program for Accelerated Learning Vocational-Technical Education - Home Scheel Basic Mechanical Drawing Carpentry Exploration Coordinated Career Educotion I (Coop) Coordinated Career Education II (Coop) (Prerequisite: CCE I) Architectural Drafting (Prerequisite\nBasic Mechanical Drawing) Engin--e-e--r-i-n-g. pDx ra.if.t-in-g. i(nPr-e--r-e--q ui.s .it.e : nB os.i.c. Mechanical Drawing) Industrial Cooperating Troining 1 (Coop) Industrial Cooperating Troining II (Coop) (Prerequisite: ICT I) Marketing Education I (Coop) Marketing Education II (Coop) (Prerequisite: Marketing Ed. I) Vocational Technical Education - Metropolitan Vocatlonal-Teehnieol Education Center All courses three units unless otherwise designated, (Beginning \u0026amp; Advanced) Air Conditioning and Heating Technology Auto Body and Paint Technology Automotive Technology Cashier-Checker - 1 '/s units Commercial Foods Industrial Controls (Prerequisite: Basic Electronics] Machine Technology Metal Fabricotion - Welding Radio Broadcasting Residential Construction Television Production Computer Repair Technology (Prerequisite: Algebro I] Cosmetology (Advanced) (Prerequisite: Beginning Cosmetology] Electronics (Prerequisite\nAlgebra I] Healtii Occupations (Beginning) Health Occupations (Advanced) (Prerequisite\nBeginning Health Occupations) Computerized Word Processing (Prerequisite: Typewriting or Keyboarding) Computer Graphics/Commerciol Art Computer-Aided Drafting Computer Programming (Prerequisite: Algebra I) Computer Printing Technology (Prerequisite: Typewriting or Keyboarding) * Learning Laboratory required for students reading below a specified grade level.  Algebra II may be taken concurrently with Trig./Adv. Algebra. Students who elect to attend Metropolitan will do so for one-half day and will earn one and one-half (1'A) units of credit each semester or three (3) units for the year, upon successful completion of the course. Students will ottend their \"home school\" for the other one-half day. Seniors may elect to take one year of training in ony course offered except cosmetology. Students ore accepted on a select^ basis only, dependent upon ability, interest, and moturity. Students must make application for the program. This opplicotion will be reviewed and on interview will be conducted. In case of non-acceptance, the records will reflect rea$on(s) for the refusal for pupil admittance to the program. A review process will be implemented, if necessary. Extended Day Courses The following one semester extended day classes are offered for one unit of credit - 3:45 to 5:45 p.m. - ot Metropolitan Vocational-Technical Education Center. Automotive Technology Computer-aided Drafting Computer Programming Computer Tech./Basic Electronics Computerized Word Processing Computer Printing Technology Comp. Grophics/Commercial Art Radio Broodcosting/ Television Production Computerized Construction Tech. J Ias 3 SI H S E E Ml 2 n O S' s \u0026lt;2 Mis c if Eg .o\n|5 g PUBLIC SCHOOLS The Best Choice I I !s 8^ 1S .2R 11 : . I M \u0026amp;I- ua 2E ill 2 s X s Si 11 I s UJ S \"2 11 s rj 5. S 1' sS 5 1g -*s5 ?3 \" .t\"Cj aS\"' So =Or-^ Uf dill? o e 6  'S 8 = -'5 Si .iJ':   X s^\u0026lt;Js O o -S   '\u0026amp; . j: S o Wl i ^5'sl S : I\n\"S J g\nrg-S.  I 2o,1 Q SS 2E 11111 'iS S-K2 1J ? O  -S S .s\u0026gt; o \" 8 s cj c a K X a 0 5 11 :ISt\u0026amp; -I S Is Pl Ip SSTf cV 1g-1S 1S s 3 III gSS .n- o 111 ill 11 a : 2 -5-8 S S I \u0026amp; V ' 5 SS  8 8 u : 3 Sa?  - a  = 5 s O Q.  O U UI  I s I1 8 I I .s I .8 3 E .S ? I x''1s Is 11 S * S s\u0026lt;^ E sSi i.21:c-! !sg g.s' 8 ss\u0026amp;cjlSiSia s I sI a\n3\n: .Is ?111 Little Rock School District Course Offerings 1989-90 Ninth Grade English English R English E Reading Learning Laborotory * Mathemoties Pre-Algebro Algebra I R (Prerequisite: Reg. 8th Grade Math or Pre-Algebra) Algebra II H [Prerequisite: Enriched Algebra I or teacher recommendotion) Science Introductory Phys. Science Health Saeiol Studies Business Education Exploratory Business \u0026amp; Typewriting Home Economics Home Economics (Prerequisite: 7th Gr. Exp. Industrial Technology Educotion) Foreign Language French I, II, III Spanish I, II, III Art Art Chorol Music Beginning Bond Band 3 Band 2 Band 1 Beginning String Orchestra [Henderson, Mabelvole, and Mann only) 2nd and 3rd String Orchestra (Henderson, Mabetvale, and Monn only) Physical Educotion Physical Educotion Resource Courses English Mathematics Physical Science Self-Contained PAL Vocotlenol-Teehnicol Education - Home Schools Career Orientotion Mechanical Exploration Construction Explorotion Industriol Technology Education II (Cloverdole, Dunbar, Henderson, and Mabelvole only) Tenth Grade English English R English H Reodinq Learning Laboratory * Mothematics Algebra I Algebra II R (Prerequisite: Geometry) Intermediate Algebra (Prerequisite: Algebra I) Algebra II H (Prerequisite: Algebra I and Geometry **) Geometry R (Prerequisite\nAlgebra I) Geometry H (Prerequisite: Algebra I] Biology Unifi^ Physics I (Prerequisite\nAlgebra I or Geometry) Biolab (Prerequisite\nTeacher Recommendation) Health A - 1/2 unit Social Studies American Government World History World Geography Business Education Career Advoncement Program I Typewriting I Intermediate Typewriting [Prerequisite: Exploratory Business) Keyboarding  1/2 unit Record Keeping Computerized Accounting I Shorthand I (Prerequisite\nKeyboarding) Intro, to Computer Technology: (Prerequisite: Typewriting) Computer Programming\nAdv. BASIC (Prerequisite: Intro, to Comp. Tech, or Computer Science and Keyboarding) - 1/2 unit Computer Technology\nBusiness Applications (Prerequisite: Typewriting or Keyboarding) Computer Applications: Data Base Mgmt/Spreadsheet Analysis (Prerequisite\nKeyboarding) - 1/2 unit Business Machines (Prerequisite\nTypewriting)  1/2 unit Home Economics Human Development - 1/2 unit Housing Management - 1/2 unit Home Economics I Food Production, Mgmt. \u0026amp; Service Communication I Fine Arts Survey Foreign Language Spanish I, II, III, IV(AP) French I, II, III, IV(AP) Germon I Latin I, II Greek I (Central only) Art Introduction to Art Art  Design Fine Arts Survey Choir I, II, III Bond I, II, III Stage Band String Orchestra Madrigals Fine Arts Survey Music Appreciation Journalism Journalism I Physicol Educotion Physical Education ROTC Aerospace Science I (Central only) Naval Science I (Parkview only) Resource Courses English Reading General Math Biology American Government American History Learning Strategies Self-Contained Program for Accelerated Leorning Vocational-Technicgl Educotion - Home School Coordinated Career Education Exploration Basic Mechanical Drawing Carpentry Explorotion Voeationol Technical Education - Metropolitan Vocotional-Teehnleol Education Center All courses three units unless otherwise designated. Air Conditioning and Heating Technology Auto Body ond Paint Technology Automotive Technology Cashier-Checker - 1'/j units Commercial Foods Machine Technology Metal Fabrication - Welding Radio Broadcasting Residential Conskuction Television Production Computer Repair Technology (Prerequisite: Algebra I) Cosmetology (Beginning) (Prerequisite: Min. 10th Grade Reading Level) Electronics (Prerequisite: Algebra I) Computerized Word Processing (Prerequisite\nTypewriting or Keyboording) Computer Graphics/Commercial Art Computer-Aided Drofting Computer Programming (Prerequisite: Algebra I) Computer Printing Technology (Prerequisite: Typewriting or Keyboarding)  Learning Laboratory required for students reading below a specified grade level. ** Geometry may be taken concurrently with Algebra II. Eleventh Grade English English R English H Reading Learning Laboratory * Mathematics Algebra I Intermediate Algebra (Prerequisite\nAlgebro I) Algebra II R [Prerequisite: Algebra I and Geometry Algebra II H (Prerequisite: Algebra I and Geometry) Geometry R [Prerequisite\nAlgebra I) Trig./Advonced Algebra R [Prerequisite: Geometry and Algebra II **) Trig./Advanced Algebra H (Prerequisite: Geometry and Algebra II *) Concepts of Geometry (Prerequisite: Int. Algebra) Science Biology Chemistry (Prerequisite\nAlgebra II) Physics (Prerequisite: Algebra I, Geometry, and concurrent Algebro II) Unified Physics I (Prerequisite\nAlgebra I or Geometry) Unified Physics II [AP] [Prerequisite: Algebra I or Geometry) ScienceZTechnology (Prerequisite: 9th Grade Earth Science, or 10th Grade Biology) Biolab (Prerequisite: Teacher Recommendation) Chemtech Health A - 1/2 unit Human Physiology (Prerequisite\nBiology or Biolab)- 1/2 unit Social Studies American History Economics - 1/2 unit American Government World History World Geography Americon History (Advanced Plocement) Business Education Typewriting I Intermediate Typewriting (Prerequisite: Exploratory Business) Keyboarding - 1/2 unit Record Keeping Computerized Accounting I Business Machines - [Prerequisite\nTypewriting) - 1/2 unit Shorthand I (Prerequisite: Keyboarding) Shorthand II (Prerequisite\nShorthand T) Introduction Io Computer Technology (Prerequisite: Typewriting) Computer Programming - Advonced BASIC [Prerequisite: Intro, to Comp. Technology .. Computer Science and Keyboarding) - 1/2 unit Computer Technology\nBusiness Applications [Prerequisite: Typewriting or Keyboarding) Computer Applications\nData Base Mgmt/Spreadsheet Analysis (Prerequisite\nKeyboording) - 1/2 unit Career Advoncement Program II [Prerequisite\nCAP I or Typewriting) Business Low - 1 unit Typewriting ll/Word Processing (Prerequisite: Typewriting I or Interm. Typewriting) Office Technology Lab (Prerequisite: Typewriting or Keyboarding) Computerized Accounting II (Prerequisite\nComp. Accounting I] Junior Executive Training Heme Eeanamlcs Human Development - 1/2 unit Housing Management - 1/2 unit Foods and Nutrition  1/2 unit Clothing ond Textiles - 1/2 unit Home Economics I Consumer Education - 1/2 unit Food Production, Mgmt, ond Service Independent Living Communicotion I Communication II (Prerequisite: Communication I) Interpretative Communicotion (Prerequisite: Communication I] Debate (Prerequisite: Communication I) Drama (Prerequisite: Communication I) Stagecraft (Prerequisite: Communication I) Foreign Language Spanish I, II, III, IV(AP), V(AP) French I, II, III, IV(AP), V(AP) German I, II Latin I, II Greek I, II (Central only) Art Introduction to Art Art - Design Graphic Design Introduction to Painting Art  Watercolor Fine Arts Survey Music Choir L II, III Bond I, II, III Stage Band Siring Orchestra Madrigals Fine Arts Survey Music Appreciahon Journalism Journalism I Journalism II (Prerequisite: Journalism I] Journalism II (Yearbook) (Prerequisite\nJournalism I) Journalism II (Newspaper) (Prerequisite: Journalism I) Physicol Education Physical Education ROTC Aerospace Science I or II (Central only) Naval Science I or II (Parkview only) Resource Courses English Reading Business Moth Eorth Science American.History World Geography Leorning Strotegies Self-Contained Progrom for Accelerated Leorning Vocotionol-Technical Educotion - Home School Basic Mechonical Drawing Corpentry Exploration Coordinated Career Educotion I (Coop) Architectural Drafting (Prerequisite\nBasic Meeh. Drowing) Engineering Drafting (Prerequisite: Basic Meeh. Drawing) Industrial Coop. Training I (ICT) (Coop) Marketing Education I (Coop) Voeationol Technical Education  Metropolitan Vocationol-Technieal Educotion Center All courses three units unless otherwise designated. {Beginning \u0026amp; Advanced) Air Conditioning and Heating Technology Auto Body and Paint Technology Automotive Technology Cashier-Checker -114 units Commercial Foods Industrial Controls [Bosic Electronics) Machine Technology Metal Fabrication - Welding Radio Broadcasting Residential Construction Television Production Computer Repair Technology Cosmetology (Beginning) [Prerequisite: Min. 10th Grade Reading Level) Cosmetology (Advonced) [Prerequisite: Spinning Cosmetology) Electronics [Prerequisite\nAlgebra I) Health Occupations [Beginning) Computerized Word Processing [Prerequisite: Typewriting or Keyboording)\nThis project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n   \n\n \n\n\n   \n\n  \n\n \n\n\u003cdcterms_creator\u003eLittle Rock School District\u003c/dcterms_creator\u003e\n   \n\n \n\n  \n\n\n   \n\n \n\n  \n\n\n\n   \n\n  \n\n  \n\n\n   \n\n   \n\n  \n\n \n\n \n\n\n   \n\n  \n\n \n\n\n\n\n\n\n\n\n\n   \n\n \n\n\n\n  \n\n\n   \n\n\n\n  \n\n\n\n "},{"id":"bcas_bcmss0837_250","title":"Little Rock School District brochure","collection_id":"bcas_bcmss0837","collection_title":"Office of Desegregation Management","dcterms_contributor":null,"dcterms_spatial":["United States, 39.76, -98.5","United States, Arkansas, 34.75037, -92.50044","United States, Arkansas, Pulaski County, 34.76993, -92.3118","United States, Arkansas, Pulaski County, Little Rock, 34.74648, -92.28959"],"dcterms_creator":["Little Rock School District"],"dc_date":["1989/1993"],"dcterms_description":null,"dc_format":["application/pdf"],"dcterms_identifier":null,"dcterms_language":["eng"],"dcterms_publisher":["Little Rock, Ark. : Butler Center for Arkansas Studies. Central Arkansas Library System"],"dc_relation":null,"dc_right":["http://rightsstatements.org/vocab/InC-EDU/1.0/"],"dcterms_is_part_of":["Office of Desegregation Monitoring records (BC.MSS.08.37)","History of Segregation and Integration of Arkansas's Educational System"],"dcterms_subject":["Little Rock (Ark.)--History--20th century","Little Rock School District","Education--Arkansas","Advertising","Parents","Educational planning"],"dcterms_title":["Little Rock School District brochure"],"dcterms_type":["Text"],"dcterms_provenance":["Butler Center for Arkansas Studies"],"edm_is_shown_by":null,"edm_is_shown_at":["http://arstudies.contentdm.oclc.org/cdm/ref/collection/bcmss0837/id/250"],"dcterms_temporal":null,"dcterms_rights_holder":null,"dcterms_bibliographic_citation":null,"dlg_local_right":["Available for use in research, teaching, and private study. Any other use requires permission from the Butler Center."],"dcterms_medium":["brochures"],"dcterms_extent":["55 pages"],"dlg_subject_personal":null,"dcterms_subject_fast":null,"fulltext":"\n \n\n\n\n\n\n\n\n  \n\n\n   \n\n   \n\n\n   \n\n\n   \n\n\n\n\n   \n\n\n\n\n   \n\n\n\n\n\n\n\n\n\n   \n\n   \n\n \n\n\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n \n\n\n   \n\n  \n\n  \n\nTransfer Options Incentive Schools. Elementary schools with extended day programs, foreign language instruction, computer lab and other extras. PRE-REGISTRATION FEBRUARY 3-14 FOR NEW STUDENTS AND KINDERGARTNERS II i S 3 { f Magnet Schools. Themed elementary, junior high and senior high schools available to students from the Little Rock, North Little Rock and Pulaski County school districts. Focus on arts, math/science, language/ international studies, and basic skills. Who Should Register: All students new to the LRSD for the 1992-93 school year or children who will be five years old by October 1, 1992, should complete the preregistration process February 3 to 14 to receive a confirmed assignment by March 6.____________________ a 3 3 z \u0026lt;  i= S 5 n a- F 2 si? Interdistrict Schools. The LRSD has one interdistric\nelementary school with a computer-science theme. PCSSD operates an interdistrict school at Crystal Hill. Desegregation Transfers. Students may transfer to another area school as long as the reassignment allows the sending and receiving school to comply with desegregation requirements and as long as a seat is available. Applications for desegregation transfers for secondary students will be granted from March 9 to March 20 only. Desegregation transfers also will be granted to the following elementary schools: Badgett. Bale. Baseline, Cloverdale, Fair Park, Geyer Springs, Romine, Watson, Wilson, and Woodruff, M-to-M (Majority to Minority) Transfers. Student-whose race is in the maiority in their home district may transfer to a district where their race is in the minority. Act 609: Interdistrict Transfers. Provides the option fora student to attend school in a district other than that in which he or she lives, subject to some restrictions. How To Register: Follow these two steps for a quick and easy pre-registration process. I Pich up a Pupil Information Form from your area school. If you dont know your area school, call the Student Assignment Office. 324-2272. and tell them your address, or drop by the office at 501 Sherman to look at district maps. 2. When pre-registering, parents or guardians must bring the following information with them: Proof of student's Social Security number, age and verification of home address. Acceptable documentation of age includes a certified birth certificate, visa or passport. w n S o HOW TO PRT-REGISTER FOR OPTIONS who's Eligible: Anystudenl new or reiurfiing may lequesi another schoui Options are incentive schools, high school kindergartens, inteidistricl. magnets maionty-to-minoiiiy iM-to-Mi transfers, and desegregation transfers to another area school isee Transler Options Panell How To Pre-Register Filloutalotm ailed the Optional Enrollment Request Form at your aiea school or al t he Student Assignment Office Anyappliont not chosen for immediate placement will be placed one waiting list Sibling Preference: Sibling preference will be granted for any family whose children are attending their area lattendanceaonel school subiect to desegregation requirements andapaciiy B^inningin 1992-93. sibling preference will wl be granted to a non-attendance zone school Sibling prefeiencedoes not apply to magnet schools O 2 w Little Rock School District J INTRODUCTION For iHlomalion about aai) of these transfer options, contact the Student Assignment Office. 501 Sherman, or call 324-2272. Acceptable documentation of address includes a current utility statement, a sales/purchase contract, lease agreement or personal property tax bill. It is very important to have your correct address on file so we can mail important information to you. s3 ?g I \u0026lt;= II O  I I o gI f I f f / First Class Schools For World Class Kids CALENDAR The purpose of this brochure is to save your time by assuring that you know how, when, and where to register your child in the Little Rock Schoo! District for the 1992-93 school year. If you have other questions about school options or feel that you need more information, please call the Student Assignment Office at 324-2272. Welcome to our first class schools. We know that your world class kid deserves no less. The LRSD has everything your child needs to pul his or her best foot forward toward a successful future. OUR MISSION The mission of the Little Rock Schoo! District is to provide an educational program that enables each child to achieve his/her highest potential. To that end. the LRSD will provide: 111 a program of basic education for all students: |2) programs that address the special needs of students (emotional, physical, and mental): and |3) enrichment opportunities such as art. music, and athletics. Through an organized program of studies, each student will experience academic success and will learn to appreciate responsibility and productive citizenship. ALTERNATE PRE-REGISTRATION DATE If you miss the February 3-14 pre-registration. the next pre-registration opportunity will be April 6 to lune 5. February 3-14 Pre-registration for new students, kindergarten and options (incentive, interdistrict, and magnet schools). March 6 Assignment notification letters to al! students. March 9-20 Desegregation Transfer application period. April 6-|une 5 Registration resumes at area schools. April 13 Notification letters to Desegregation Transfers. April 27-May 8 4-year-old application period. May 18 Assignment notification letters to 4-year-olds. June 8-July 24 Summer Registration at Student Assignment Office. July 27-31 No registration accepted. August 3-7* Registration in all school buildings. OPEN HOUSE DATES (A/l Open Houses Begin Al 6:30 P.M.) January 27 Area Elementary Schools January 28 Incentive and Interdistrict Schools January 29 Secondary Schools January 30 All Magnet Schools All students, new and returning, must confirm their school assignment at this time. Diverse Choices Allow You To Customize Your Child's Education Put them where they'll thrive in a learning environment that's tailored to their personality and talents. With so many coions in the LRSD. there's bound to be one that is especially suited for each child. The following Isa summary of options now available. Area Schools: The ekmenlarg school that is the district school for your home is called an area sdiool. Each area elementary school feeds intoa particular iunior high and senior high school. This is square one in your search fora school that's right for your child. Area schools offer a strong classroom-based program in basic skills as well as essential skill development necessary lor problem solving and critical thinking The elementary program focuses on instruction in reading, language arts, mathematics, social studies and science. It offers computer lab. music instruction, PE, certified counselors, and a gifted and talented education program for students in grades 3-6, At the iunior high level, the focus on basic skills and decision making is expanded to a broader range of subjects including art. band, computer education. English, foreign languages, health, mathematics, physical education, practical arts. leading, science, social studiesand vocal music Extra-curricular athletic c^portunities include basketball, football, golf, tennis, (rack, volleyball, and. in some schools, soccer. The comprehensive high school program offers a diverse mix of opportunitiesand challenges which emphasizecntical thinking, teamwork, leadership and high expectations for personal achievement The schools provide a significant array of academic programs Irom advance placement courses in science, mathematics and liberal arts to vocational technical education courses. The graduation requirementsare based on student mastery of specified skills in English, mathematics, scienceand social studies Elective courses span a wide variety ol subiects. (Sez Diizcwiy of Sc Awls For A Ua of Area Schools And Addresses. SzzCaWarFurOpziiHuHSzDalzsl Incentive Schools: There are seven incentive elementary schools in the LRSD that emphasize science, languageand individualized learning They each offer enriched picgtams and will have a focus geared to educational achievement These schools receive enhanced funding and voluntary transfers are available for students who wish to attend an incentive school. Features that distinguish incentive schools from area elementary schools include: Studznlzrfuailiaapkin an individual learning plan is developed to meet each student's learning style, interests, and needs. CoHipuIez'-dssisiedfHstrucrioH: children learn computer-based instruction in reading, mathematics, social studies, and science. Writing to Read computer labs are available for kindergarten and first grade ExliM tby. iftd amf year leaning opiKnaiiiiies classes after school and Saturday enrichment programs enhance learning. Parent Cnlrr: parents may obtain materials (xi parenting skills and other inlorma- tion. Studenthaweiniittoline\natelephonehotlineisavailablefor students to call for assistance. Beipiigil-ia-siallmiieinilfeirslricl: this ratio helps increase interaction between studentsand trained adults. SfWialsWls program- forei^ language, free string program, band, choir, dance, gymnastics and aerobics are offered afterschool. Porenl noiishoiis. Priarity Io learning shills u4iicli enhance decision mating, prohkn exhibit a genuine interest in the program selected Enrollment is open county-wide There are 10 interdistrict magnets Booker Arts (K-6): Visual arts, creative movement, dance, orchestra, gymnastics, drama, music and an IS-siation keyboard laball serve to complement the regular elementary ptc^am Carver (K-6|: Computer, math, science and Young Astronauts labs, as well as special math and science projects, enhance mathematics and science education and reinforce academicand critical-thinking skills. Cibbs iK-61 Dally French. German, and Spanish language solving and creative thinking skilk. Four-tfaar-old programs: these programs offeran early start to help prepare children forthe learning process. The incentive school program is based on the K-6 core curriculum but usesa modified instructional approach to emphasize mote activity and student involvement. Thegoaloltheincen- tive schools is to promote and ensure academic excellence insrdwolsthat have been difficuilt todesegregate |S Diralory of Schoils Far A Ust(^litmltwSclin)ls. Sft Calfiiilaf ?or Opni Heusf Dnizs) Magnet Schools\nThere is a thematic curriculum on which all courses locus in a magnet school-with exciting possibilities for students who wish to pursue specific interests. All magnet schools are tuition-free and Special Features The following are some of the special features offered daily by the LRSD throughout the school year: Before And After School Child Care: The CARE program is a nonprofit program of child care offered to elementary age students in the LRSD. It operates before and after school and all day on most school holidays. CARE provides a structured program of creative activities and recreation in a nurturing and familiar environment. Hours are 7am until school opens and from the close of school until 5:30 p.m. i6p.m. at incentive schools) and is located in elementary schools where there is a minimum of 15 participants. Nutritious Meals\nBreaklast Is available to students for 50 cents and lunch is SI for elementary and $1.05 for secondary students who have a choice of menu items. Safe, Free Transportation\nSchool bus transportation is provided for students who live more than two miles from assigned schools and for school field trips. Call 570-9000 for more information. Safe, Secure Schoofs: LRSD schools follow security and safety guidelines It is essential that students and their families be familiar with the Sludents Rryhls and Responsibililies Handbook which details acceptable behavior and consequences of unacceptable behavior. The LRSD recently adopted 53 points of action to assure that our schools continue to be safe and secure. available to students in the Little Rock School District. North Little Rock School District, and Pulaski County Special School District. Transportation is provided to students who live more than two miles Irom the magnet sdwoi they attend There is no tryout or prerequisite course required lot entrance, however a slirdent must instruction, plus an exploration of cultures Irom a global perspective. enrich the traditional elementary program. Williams (K-6): An emphasis on structure, organization, discipline and highest possible competence in basic academic skills characterize this program Washington (Pre-K-61: A comprehensive education program including a Young Astronauts lab. two science labs, two math labs, acomputerlab. IBM Writing to Read program, and a strong emphasis on the hands-on approach to math and science education Dunbar International Studies/Cifted \u0026amp; Talented (7-9|: International studies are incorporated into daily sevenperiod classes including foreign languages, international studies, world issuesand soccer program. Dunbar students who wish to participate in the gifted and talented program must be identified and recommended for placement Mann Arts \u0026amp; Science {7-9): TWo magnet programs, arts and science, are offered Curriculum requirementsare combined with extended oi^rtunities in art. music, drama, dance, and science labs. Central High International Studies 00-12)- Limited magnet program with 175 seats developed around an international theme that capitalizes on the school's extensive foreign language program. Parkview Arts \u0026amp; Science 110-12): Expanded and specialized studies in artsand sciences, in addition to standard academic curriculum are crffered. Visual arts, theatre, dance, music, microbiology, and human anatomy areamong the offerings. Rockefeller Cooperative Early Childhood Magnet School (six weeks-age 3)\nSee Early Childhood Education Section. (See DimioryafSdwIs For Mresses. See Calendar For Open Housz Dales) Interdistrict Schools: There are two interdistrict sdiools. Romine Elementary Is a LRSD interdistrict school with a thematic focus on computer science and basic skills. It is open to students who live in the attendance zone for Romine and primarily PCSSD students who are eligible for an M-to-M transfer. Strongly anchored with a traditional basic skills curriculum in social studies, science, math, reading and language arts, it is one of only two schools offering the exciting \"Windows on Science program. There's a computer-based gifted math program which offers pre-atgebra and algebra I to advanced math students Physical fitness, music, and art are a slrong part of the curriculum. iSzz Diwlory of Schools ForMdress. SeeCalendarForOpen House Dalzsl Crystal Hill Elementaiy\nIn August. 1992. Pulaski County Special School District will open the Crystal Hili Elementary Interdistrict School. Located adjacent to 1-430 north erf the Arkansas River, this school will be open to LRSD studeniswhoare eligible for an M-to-M transfer Early Childhood Education: Selected LRSD schools offer one or more trf the following early childhood education programs- Four-year-old Program\nTuition-free programs for children who will be four years old on or belote October 1.1992. tSeeOirecloiyof Schools For A Lrsi cf Four-gear-old Programs /end Addresses. See Calendar ForOpenHouse Dolzsl HIPPY (Home Instructional Program for Pre-school Youngsters)\nA home-based instructional program that recognizes the parent as the child's first teacher and reinforces this idea in order to increase educational achievement and close disparities in achievement among students. Call 324-2266 for more information. Rockefeller Cooperative Early Childhood Education Magnet School\nA pre-school program that provides educational experiences and child care for children from six weeks through three yearsof age A tee for this program may be applicable, based on family income. (Sae DiiKloni of Schools For Aaldress See Calendar For Open House Dniel SENIOR HIGH SCHOOLS laka Hkkaiaa 1504 Park. 02 324-2300 13420 DavidO.Dadd. 10 228-3140 Dr. Viefar Aadzrson 6700H-. 05 671-6200 McClellan 94l7Czyfr Saniijs.09 570-4100 lUNIOR HIGH SCHOOLS Cloverdale Cayle Btadtaiir 6300 Hlnfeaa Ra..O9 570-4085 Naiitjr vWsze 1100 Wrijiir Avz.. 06 324-2440 Forest Heights RtrharU Mapir 5001 Evrrsrrrn. 05 671-6300 EwrrK Hawfe 401 Batrov Rd.. 05 228-3050 Ckll Walls 10811 Mahrliak W. Rd Mahrh-ak. AR 72103 455-7400 Pulaski Heights Relpli Hpflniau 401 N. Piuc. 05 671-6250 Southwest Ckerllg SailiJi 3301 S. Bn|onl.O4 SrO-AOVO Directory Of Schools ELEMENTARY SCHOOLS Mnr^GoaiM 6900 Pniil RmU. 06 6501 W. 32nd. 04 570-4050 Baseline 'Milham Finn 3623 Basrirne Rd.09 570-4150 TOl'sMarMaM.OS 228-3065 Olis Prrsi4r 1 llOOCkkal Rd.. Makhwlr. 72103 570-4062 Cloverdale Sadir UilikrII 6500 Hinkson Rd . 09 570-4055 Mary lane Chtalham 6423 Slaoeiaatt' Rd. 04 455-7430 BarOaraMraus 616 N. Harrison. 05 671-6260 I0MN.7yler.07 671-6267 Fulbright Mar HuNman 300 PIrasaal VaUry. 12 228-3080 Geyer Springs Eleanor Cot 5240 Makrhalr Pikr. 09 570-4160 Fransrs CaMfton 2600 N, MrKinlry.07 671-6281 luhr Datvnporl 9401 Makolvalr Cul-oN Mahrh-alr. AR 72103 455-7420 Miekarl OUier l200Rzsrrw!rRd..07 228-3072 Meadowcliff 25S4fr4loDr.O9 570-4165 Caroiya Teeter loOOOOIIerCtTehPli.OO 459-7440 Pulaski Heights Kay Lass 319 N, Pint, 05 671-6290 LaDtO Losfvt 10800 Mara Lyxa Dr.. II 228-3093 Wakefield UayU Skirk 75 Wrsimiiisirr. 09 570-4190 Watson Dr. DiaM elate VOWVaUeoOr.QO 570-4195 Western Hills Maryir Purlkil 4901 Wrsirra Hrili. 04 570-4175 Wilson 4OI5SUn4us Rd..04 570-4180 Woodruff Pal KiyyjaSalkan) 3010 W. 714.05 671-6270 INCENTIVE SCHOOLS lElrnrrnlaryl Franklin Frunkh'a Davis 1701 S Harrison. 04 671-6380 Rokzrl Brown 36I5W. 2514. 04 671-6275 Shtn Slr4uss 3001 Pulaski. 06 Mitchel! Doada Hudsarik 24IO6aIlrry.O6 Rlghtsell BokkwCwdwIn 911 W. 1914.06 324-2430 700 E, 171^00 Stephens Lonnir Oran 37MVI. 1614.04 671-6350 MAGNET SCHOOLS Booker Arts Magnet Eirarrntary Dr. Cheryl Sinimoas 2016 Barker. 06 324-2482 Carver Basic Skills/ Math-Science Magnet Mary Cuinn 2100 East 614.02 324-2460 Central High IntemaUonal Studies lahH HKhmaa 1500 Park. 02 324-2300 Dunbar International SludlesiCIftedG Talented Magnet luairr Hiyk Naaty rithteH t\\W\u0026gt;'llrtytltlfrt..\u0026lt;lb 324-2440 International Studies Donna Davis III5W. 1614.02 32a-2490 Mann ArtsG lualorHioA Marian Larry 1000 E. RoosrwilRd .OO Parkview Arts G Science Szaior Hiyk luaious Bakks 2501 Barrow. 04 228-3000 Rockefeller Early Childhood Magnet Avar Maayan 700 E 1714.06 324-2385 Washington Basic Skills/ Math-Science Magnet EJrairaiarif Karra Bvrhanaa 115 W 2714 324-2470 Williams Basic Skills Eirnfraury Dr. Ed larksoa 7301 Ewryrrrn. 07 671-6303 INTEROISTRICT SCHOOL luMrJ Wtml 3400 RtMRU..O4 226-3086 EARLY CHILDHOOD EDUCATION Inlzdaincl. S Ma^Jirr FofP^fne NafliSm G oaOmnes dSthooky 6-Weeks To S-Years RockefeUerEarir Childhood Mognot Program for Pre-school Youngstera (HIPPY) Call 324-2266Jor 4-Y6ar-Old Program Rockelelter Early Childhood Magnet Ake Aniilehir Al AN Sflinok LisIzU UnUrr [Elemeniaryi 4s vrU as at the toOoviio Cloverdale Geyer Springs Romine Interdistrict Washington Magnet WoodruH VO-TECH CENTER Or. Di\u0026gt;h OifZf kvnlif 7701 Sll HsfflllUn.OS 565-8465\nThis project was supported in part by a Digitizing Hidden Special Collections and Archives project grant from The Andrew W. Mellon Foundation and Council on Library and Information Resoources.\n   \n\n   \n\n  \n\n\n   \n\n  \n\n \n\n\n   \n\n   \n\n \n\n\n   \n\n  \n\n \n\n\u003cdcterms_creator\u003eLittle Rock School District\u003c/dcterms_creator\u003e\n   \n\n \n\n  \n\n\n   \n\n \n\n  \n\n\n\n   \n\n  \n\n  \n\n\n   \n\n   \n\n  \n\n \n\n \n\n\n   \n\n  \n\n \n\n\n\n\n\n\n\n\n\n   \n\n \n\n\n\n  \n\n\n   \n\n\n\n  \n\n\n\n "},{"id":"int_jjhp_250930","title":"Contract for Advertisement in the LULAC Golden Anniversary National Convention Program","collection_id":"int_jjhp","collection_title":"John J. 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